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AI Marketing School Newsletter #75

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

• Don’t think AI video is good enough for marketing campaigns? Think again

• Strut: An all-in-one AI workspace for writers

• Pikaso, powered by Freepik: Generate AI images/illustrations in real time

• The latest AI marketing research and theories

Hope you enjoy the issue.

Charlie & Tom

Presented by

How 72,000+ CEOs & Marketers Start Their Day

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AI IN ACTION

Don’t think AI video is good enough for marketing campaigns? Think again

AI video is coming on leaps and bounds.

In fact, this AI-powered Adidas commercial created by Redditor Theblasian35 is better than any official marketing campaign we’ve seen from the sportswear giants.

Tools used

• Midjourney

• Runway

• Kaliber

• Adobe

The takeaway? If you’re ignoring AI in video production, your work might soon be ignored.

Start experimenting—fast.

AI MARKETING RESEARCH

• Trends in Generative AI for Marketing (Salesforce)

  ⭐ Key insight: Only of marketers are using generative AI, despite 71% saying it will help them eliminate busywork and focus on more strategic tasks.

• Most readers want publishers to label AI-generated articles — but trust outlets less when they do (Nieman Lab) 

  ⭐ Key insight: “An overwhelming majority of readers would like news publishers to tell them when AI has shaped the news coverage they’re seeing. But, new research finds, news outlets pay a price when they disclose using generative AI”.

• The impact of AI on UK jobs and training (Department for Education)

  ⭐ Key insight: Employees with more advanced qualifications are typically in jobs more exposed to AI.

THIS WEEK’S AI MARKETING TOOLS

1. Strut: The all-in-one AI workspace for writers

Strut combines the tools you need to run your entire writing process — capture projects, notes, drafts, and more in collaborative workspaces powered by AI.

2. Pikaso, powered by Freepik

Make AI drawings and illustrations in real-time. Check out the example below as we turn Seth Godin (everyone’s favorite marketer) into a seal. Don’t ask why.

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

 1. Bizarre Theory Claims ChatGPT Is Suffering From Seasonal Depression

With users reporting that ChatGPT’s getting lazier and more irritable, some are starting to speculate that it could be suffering from seasonal depression. Our take? We’re not convinced.

2. The Real Lives of AI Marketers

Watch Mailmodo’s documentary in which 5 expert marketers uncover major questions about the future of marketing in the AI world.

3. Hallucination is not a bug, it is LLM’s greatest feature.

Andrej Karpathy, (Former) Director of AI at Tesla and OpenAI, explains why LLMs were built to hallucinate… constantly.

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom