{"id":10,"date":"2023-03-02T14:13:21","date_gmt":"2023-03-02T14:13:21","guid":{"rendered":"https:\/\/s0tq60ke.modx.dev\/?p=10"},"modified":"2026-08-07T17:53:36","modified_gmt":"2026-08-07T17:53:36","slug":"inside-the-world-of-ai-content-agencies","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/inside-the-world-of-ai-content-agencies\/","title":{"rendered":"Inside the World of AI Content Agencies"},"content":{"rendered":"<link href=\"https:\/\/fonts.gstatic.com\" rel=\"preconnect\"><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins&amp;display=swap\" rel=\"stylesheet\"><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Open+Sans&amp;display=swap\" rel=\"stylesheet\"><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Open+Sans&amp;display=swap\" rel=\"stylesheet\">\n<style type=\"text\/css\">:root {--wt-primary-color: #2C81E5;--wt-text-on-primary-color: #FFFFFF;--wt-secondary-color: #F9FAFB;--wt-text-on-secondary-color: #030712;--wt-tertiary-color: #FFFFFF;--wt-text-on-tertiary-color: #222222;--wt-background-color: #FFFFFF;--wt-text-on-background-color: #222222;--wt-subscribe-background-color: #FFFFFF;--wt-text-on-subscribe-background-color: #222222;--wt-header-font: \"Poppins\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";--wt-body-font: \"Open Sans\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";--wt-button-font: \"Open Sans\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";--wt-border-radius: 8px}.bg-wt-primary { background-color: var(--wt-primary-color); 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}.table-c { padding:5px; background-color:#FFFFFF; }.table-c p { color: #2D2D2D; font-family:'Helvetica',Arial,sans-serif !important; overflow-wrap: break-word; }.table-h { padding:5px; background-color:#F1F1F1; }.table-h p { color: #2A2A2A; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif !important; overflow-wrap: break-word; }<\/style>\n<div class=\"rendered-post\" style=\"max-width: 672px; margin: 0 auto;\">\n<div class=\"bg-wt-background text-wt-text-on-background\">\n<div style=\"padding-top:1.5rem; padding-bottom:1.5rem;\">\n<style>.bh__byline_wrapper {font-size: .875rem;line-height: 1.25rem;vertical-align: middle;justify-content: space-between;display: block;}.bh__byline_social_wrapper {display: flex;margin-top: 0.5rem;align-items: center;}.bh__byline_social_wrapper > * + * {margin-left: 1rem;}@media (min-width: 768px) {.bh__byline_wrapper {display: flex;}.bh__byline_social_wrapper {margin-top: 0rem;}}<\/style>\n<div id=\"content-blocks\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:50%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/7d680927-f07a-4e14-9e97-d1fdc882fe85\/Beehiiv_header.png\"><\/div>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Greetings, fellow marketers. Welcome to AI Marketing School, where our goal is to empower us all with expert-level knowledge at the intersection of artificial intelligence and marketing. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> This week we&#8217;re going inside the shady world of AI content agencies, where the bots are always typing, the content is always flowing, and the grammar is always questionable. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> We&#8217;ll also test-drive Tome, the AI-powered storytelling solution and PowerPoint slayer. Let&#8217;s see if it lives up to the hype and its juicy $300 million valuation. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> As ever, if you don\u2019t find this newsletter valuable, you can unsubscribe at the bottom of this email. If you like it, please tell all your mates to <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">subscribe here<\/a>. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Onward! <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"font-size:2rem;\"><b>1. Notes \ud83d\udcdd<\/b><\/span><\/h2>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\">Welcome to Content Mill 2.0<\/h2>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:80%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/3e39f3a0-0765-4af6-bec1-fb2f8913dc5d\/Screenshot_2023-02-24_at_14.06.55.png\"><\/div>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Remember content mills\/content farms? Of course you do. You might have worked for one. Or even run your own mill in days gone by. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Content marketing and content mills go way back. Just as low-quality, efficiently produced fast fashion has come to dominate most people\u2019s wardrobes, content mills have had a similarly outsized impact on the internet. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> So why are mills so popular? <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> It\u2019s simple\u2014the internet IS content. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> \u201cContent is king,\u201d said Bill Gates back in 1996, long before Youtubers and TikTok stars became richer than royalty. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Companies looking to grab their slice of the attention economy turn to low-cost content mills as a quick fix. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> They pay mills pennies for content that might rank. And the mills pay students and writers in places like India a pittance to produce said content. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> But there\u2019s always a nagging problem: <span style=\"text-decoration:underline;\">quality<\/span>. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> As anybody who has ever dabbled in content mill arbitrage (take money from client-&gt;outsource work to content mill-&gt;keep profit) will tell you, these articles are always worse than bad. Editing takes longer than starting from scratch. You wouldn&#8217;t sell this content to your worst enemy. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:81%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/f09e2449-2140-4ed6-8d78-5e1d43918168\/Screenshot_2023-02-24_at_13.54.06.png\"><\/div>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Thanks to AI, just like the watermill, the content mill is becoming obsolete. Why pay for low-quality, high-volume content when you can just whack a prompt into ChatGPT and let it do its thing. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> However, this has led to the rise of another adversary: the AI content agency. AI has eaten content mills for breakfast\u2014and it\u2019s now got higher quality content agencies in its sights for lunch. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> So with this in mind, we decided to do a little digging into <a class=\"link\" href=\"https:\/\/rocketcontent.ai\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=inside-the-world-of-ai-content-agencies\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><span style=\"text-decoration:underline;\">Rocket Content<\/span><\/a>, one of the new AI Content Agencies that\u2019s recently emerged onto the scene. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:44%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/3c5fbb8b-4931-41a2-b62e-64eb69e87fc8\/Screenshot_2023-02-24_at_13.59.53.png\"><\/div>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Here\u2019s their deal. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Rocket Content charges between $0.01 and $0.02 per word for content that\u2019s clearly been written by ChatGPT. All clients have to do is provide a site URL and keywords. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Rocket Content then: <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> 1. Conducts keyword research <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> 2. Uses AI writing tools to create content that ranks. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> 3. Adds a few extras, such as custom images, on-page SEO, affiliate links, and CTAs. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> At first glance, it\u2019s easy to be skeptical about businesses like Rocket Content <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> It\u2019s an insult to the profession. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> They\u2019re fueling a race to the bottom. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Content marketing\u2019s about quality, not quantity. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> There\u2019s some truth in the above statements\u2014but that doesn\u2019t mean Rocket Content\u2019s owners are off their rocker. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> If it works, it works. And if they\u2019ve found a way to rank quickly and cheaply, hats off to them. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> So herein lies the dilemma: will this model actually work? <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> A few weeks ago, I would have answered this question with a hard \u201cno.\u201d Surely Google is going to penalize content copied and pasted from ChatGPT? Otherwise, the internet will be rubbish. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> But now I\u2019m not so sure. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Firstly, the Google results page is already quite rubbish. It\u2019s cluttered, full of ads, features sites that have obviously gamed SEO, and rarely surfaces anything that a monster company hasn\u2019t created. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Secondly, once 90% of the content on the internet is AI generated (which at the moment feels inevitable), are they going to be able to downrank it all? <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Will they downrank content created using their own generative AI tool, <a class=\"link\" href=\"https:\/\/blog.google\/technology\/ai\/bard-google-ai-search-updates\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=inside-the-world-of-ai-content-agencies\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Bard<\/a>? Not sure. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Back to Rocket Content&#8230;. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> What immediately struck me was their no-bullshit messaging. They\u2019re very honest about what they are\u2014and, most importantly, what they\u2019re not. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> \u201cLet&#8217;s state the obvious\u2026&#8221; they say. &#8220;OF COURSE the content is not going to the be the same quality as content produced with a robust editorial process. However, this content at $0.01\/word will rank! It can be an incredibly cost effective way to test out a new site or niche, create a new cluster of content on an existing site or reinvest economically in a neglected site before spending a lot of money.\u201d <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Now, aside from the fact that this paragraph is <span style=\"text-decoration:underline;\">littered with spelling mistakes and syntax errors<\/span> (seriously guys, you\u2019re a content agency?!), the messaging is pretty solid. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> They argue that while it might not be the best content in the world, it&#8217;s fast, it\u2019s cheap, and it will rank (for now.) It\u2019s great for testing new sites or reviving neglected ones. You can publish for $0.01 per word, wait and see if any articles gain traction, and improve any pages that do. They make a decent argument. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> So with that in mind, here\u2019s what we think. <\/p>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h3 style=\"margin:0;\">Our take <\/h3>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Content from an AI content mill will likely be considerably better than from a human content mill. That said, it still won\u2019t be good enough to put on a site you really value or expect to be read by genuine subject matter experts. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> When it comes to writing for clients, we wouldn\u2019t touch this kind of content with a 10-foot pole. It\u2019s not worth it. It could easily be downranked hard in a future update to Google\u2019s Helpful Content guidelines. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> But if you&#8217;re a scrappy young SEO hustler or just like running experiments on the side, there\u2019s potentially an opportunity here to launch an affiliate site (or something along those lines). Just don\u2019t expect it to last long. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>2. Essential Reading \ud83d\udcd6<\/b><\/h2>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> This week&#8217;s A+ articles from around the web. <\/p>\n<\/div>\n<div style=\"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;\">\n<ul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\">\n<li style=\"margin:10px 0px 0px 0px;\">\n<p style=\"text-align:left;\"> How you can (and when you shouldn&#8217;t) use ChatGPT to write marketing copy. (<a class=\"link\" href=\"https:\/\/zapier.com\/blog\/chatgpt-marketing-writing\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=inside-the-world-of-ai-content-agencies\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">LINK<\/a>) <\/p>\n<\/li>\n<li style=\"margin:10px 0px 0px 0px;\">\n<p style=\"text-align:left;\"> Writing Essays With AI: A Guide. Wonderfully written by Dan Shipper &#8211; a must-read (<a class=\"link\" href=\"https:\/\/every.to\/chain-of-thought\/writing-essays-with-ai-a-guide?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=inside-the-world-of-ai-content-agencies\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">LINK<\/a>) <\/p>\n<\/li>\n<li style=\"margin:10px 0px 0px 0px;\">\n<p style=\"text-align:left;\"> &#8220;Yesterday I used ChatGPT to write a blog post&#8230;It went straight to number 1 in Google.&#8221; Fun little experiment from the descriptively-named Niche Site Lady.) (<a class=\"link\" href=\"https:\/\/twitter.com\/NicheSiteLady\/status\/1626576195688009734?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=inside-the-world-of-ai-content-agencies\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">LINK<\/a>) <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>3. Experiment \ud83d\udd2c<\/b><\/h2>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h3 style=\"margin:0;\">A Moment In tome&#8230;<\/h3>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:80%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/81d99e47-2338-4639-b11d-d403849cbca8\/Screenshot_2023-02-24_at_14.32.24.png\"><\/div>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Here&#8217;s the tomeline&#8230; <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> tome was released in September. It reached 1m users 134 days later, was valued at 300m last week, and is still \u201cpre-revenue.\u201d Given its impressive credentials, we decided to put it to the test. <\/p>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h3 style=\"margin:0;\">What is tome?<\/h3>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> tome&#8217;s software rethinks the PowerPoint system of slide-friendly, uniform tiles. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Unlike a traditional presentation, tome tiles are modular, with changes to one dynamically updating others. This means it can automatically place and size text and images dropped onto its canvas. <\/p>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h3 style=\"margin:0;\">How does tome work?<\/h3>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Courtesy of its AI integration, Tome uses multiple large-language models to run queries behind-the-scenes\u2014and, ultimately, to fulfill a user\u2019s presentation prompt. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> First, its software generates a framework for the output, setting its length and style. Next, smaller queries to the AI models fill out corresponding images and text. Users can then fine-tune the results or ask the AI to generate more pages via additional prompts. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> tome can generate everything from children\u2019s bedtime stories to 3-D prototypes, but it has resonated most as a PowerPoint and Slides killer. For example, AI meeting notes startup <a class=\"link\" href=\"https:\/\/www.forbes.com\/sites\/alexkonrad\/2023\/02\/22\/storytelling-ai-startup-tome-raises-43-million\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=inside-the-world-of-ai-content-agencies\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><span style=\"text-decoration:underline;\">Supernormal raised a funding round using a pitch deck built in t<\/span><\/a>ome. <\/p>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h3 style=\"margin:0;\">How we put tome to the test<\/h3>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> We needed to put tome to the test FAST \u2013 they&#8217;re about to start charging $10\/mo, and the AI Marketing School endowment is running dry. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> We started by asking ChatGPT to come up with a ridiculous marketing campaign. It dutifully obliged, and a new line of high-end bottled water called &#8220;Caviar H2O&#8221; was born. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/b354e9eb-a5fb-45b7-8bfb-7645e4dab9f5\/Screenshot_2023-02-22_at_20.10.00.png\"><\/div>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Now, all we needed was a swanky presentation to get buy-in and budget. This is where tome comes in. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> We started off by using <a class=\"link\" href=\"https:\/\/huggingface.co\/spaces\/stabilityai\/stable-diffusion?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=inside-the-world-of-ai-content-agencies\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><span style=\"text-decoration:underline;\">stable diffusion<\/span><\/a> to create an image for the campaign. To be honest, what it came up with is pretty great. Credit where credit\u2019s due. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/44671ea5-1e4d-4af0-b8bc-6bbbf4fd8f72\/Screenshot_2023-02-22_at_20.37.40.png\"><\/div>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> We then chose a template in tome, before following the prompts to add the right messaging and imagery. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/4c85b257-00fe-4a77-9de5-988fc0dec6af\/-Template-Sales-Pitch.png\"><\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/38d8c177-db2d-4a29-b9ad-bdfe51015138\/-Template-Sales-Pitch1.png\"><\/div>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h3 style=\"margin:0;\">Our Take<\/h3>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> It was incredibly easy to use\u2014tome makes Powerpoint seem like a joke. Every time you drag in some text or an image, it works beautifully; it\u2019s formatted perfectly and aligned to a tee. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> HOWEVER, calling this an AI solution is a bit of a stretch. It does have text and image generative abilities (you can click on three dots in the corner of any text box and get it to write for you). But this is a very light touch. It wouldn\u2019t be much harder (and, in fact, might be easier) to just copy and paste from ChatGPT. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> So in terms of AI, it&#8217;s not really bringing anything new to the party. Yet. That said, it is wonderful to use, and next time I have to prepare any kind of presentation, which thankfully isn\u2019t that often, I would 100% use it. <\/p>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h3 style=\"margin:0;\">Score<\/h3>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> 10\/10 for slides. 5\/10 for AI. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div style=\"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:16px;\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>You talk. We Listen. And Reply!<\/b><\/h2>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:-webkit-left;\"> Thanks for reading. If you have any suggestions or feedback\u2013or just want somebody to talk to\u2013reply to this email. We&#8217;d love to hear from you and promise to respond. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p> Until next week. Happy Marketing. <\/p>\n<\/div>\n<style>p span[style*=\"font-size\"] { line-height: 1.6; }<\/style>\n<div style=\"padding-bottom:18px;padding-left:15px;padding-right:15px;padding-top:18px;\">\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:-webkit-left;\"> Tom and Charlie <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Greetings, fellow marketers. Welcome to AI Marketing School, where our goal is to empower us all with expert-level knowledge at the intersection of artificial intelligence and marketing. This week we&#8217;re going inside the shady world of AI content agencies, where the bots are always typing, the content is always flowing, and the grammar is always [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inside the World of AI Content Agencies | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/inside-the-world-of-ai-content-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside the World of AI Content Agencies | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Greetings, fellow marketers. Welcome to AI Marketing School, where our goal is to empower us all with expert-level knowledge at the intersection of artificial intelligence and marketing. This week we&#8217;re going inside the shady world of AI content agencies, where the bots are always typing, the content is always flowing, and the grammar is always [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/inside-the-world-of-ai-content-agencies\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-02T14:13:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T17:53:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/7d680927-f07a-4e14-9e97-d1fdc882fe85\/Beehiiv_header.png\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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