{"id":1027,"date":"2026-01-20T20:30:52","date_gmt":"2026-01-20T20:30:52","guid":{"rendered":"https:\/\/artificialintelligencesummit.com\/blog\/?p=1027"},"modified":"2026-08-07T20:10:52","modified_gmt":"2026-08-07T20:10:52","slug":"8-examples-of-brands-using-ai-for-shareable-marketing-moments","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/8-examples-of-brands-using-ai-for-shareable-marketing-moments\/","title":{"rendered":"8 Examples of Brands Using AI to Create Shareable Marketing Moments"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AI-generated content is powering some of the most impactful marketing campaigns in recent years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond time and cost savings, leading brands are using AI to create experiences that weren\u2019t previously possible, from personalization at massive scale to culturally relevant executions designed to be shared, discussed, and amplified.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are eight brands using AI successfully, what they did, and what marketers can learn from their strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>1. Netflix: Putting Brands Inside the Show Without Reshooting<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/about.netflix.com\/en\/news\/netflix-upfront-2025-the-center-of-attention\">Netflix\u2019s 2025 Upfront<\/a>, the company announced AI-powered modular ad formats that place brands directly within the aesthetic world of shows like Stranger Things, Wednesday, and Emily in Paris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using AI, Netflix instantly combines product imagery with the visual style of a show. A bag of Cheetos can appear styled to fit the gothic aesthetic of Wednesday. Travel brands can be rendered into the Parisian streets of Emily in Paris, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-164929-1024x559.png\" alt=\"\" class=\"wp-image-1028\" srcset=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-164929-1024x559.png 1024w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-164929-300x164.png 300w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-164929-768x420.png 768w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-164929-1536x839.png 1536w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-164929-1200x656.png 1200w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-164929.png 1823w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Netflix is placing ads inside shows using AI.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>94 million monthly active users on ad-supported tier<\/li>\n\n\n\n<li>8X higher brand favorability vs CTV average<\/li>\n\n\n\n<li>162% higher sales per impression vs CTV average<\/li>\n\n\n\n<li>3X higher purchase intent vs CTV average<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix has already been busy working with shows to place products and ads. This takes it to a new level with generated ads that adapt on the fly. It sets a new standard for generative advertising that can insert itself directly into user experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it worked:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix solved the problem of offering brands the impact of product placement without a huge lead time and price tag. AI handles the technical integration while human creatives ensure brand safety and aesthetic fit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you can learn:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can achieve similar objectives by using AI to adapt your products, logos, and other marketing assets for different use cases. Suppose you\u2019re running a Halloween campaign. AI can help you generate themed assets to accompany that aesthetic, incorporating your brand style while adapting to the theme or setting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>2. Spotify: Turning Data Into Social Currency<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify Wrapped is the annual marketing phenomenon that turns listening data into shareable stories. Since launching in its current form in 2015, it\u2019s generated billions of social media impressions and turned users into brand ambassadors.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Your Favourite Artists reveal Spotify 2025 Wrapped\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/YlxlsQVLw3E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>225 million monthly active users engaged (<a href=\"https:\/\/ads.spotify.com\/en-US\/news-and-insights\/spotify-fourth-quarter-earnings-2023\/\">2023<\/a>)<\/li>\n\n\n\n<li>2+ billion social media impressions (2023)<\/li>\n\n\n\n<li>Creates hundreds of millions in free advertising annually<\/li>\n\n\n\n<li>2024 sentiment dropped: 50.5% positive \u2192 41.5% positive (nearly doubled negative sentiment)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While hugely successful, 2024 showed the risks. Spotify leaned heavily on AI-generated content, including AI podcast-style recaps that users found robotic and impersonal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025 and 2026, the company corrected its course. The design returned to something more authentic and human, while AI was used selectively to generate content from the data.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it worked (and why it sometimes didn&#8217;t):<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wrapped feels personal, making it a tradition for users to post their results on social media. People want to show off what they\u2019re listening to and align it with their identity. AI has made Wrapped increasingly personalized, generating more granular, detailed results for smaller user segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you can learn:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re sitting on customer data, you&#8217;re sitting on shareable content (subject to data usage laws and regulations). You can anonymize data to create first-party reports, articles, and round-ups, too. This applies to both B2C and B2B businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>3. L&#8217;Or\u00e9al\/Maybelline: Breaking New Ground with Virtual Influencers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In February 2023, Maybelline launched its first digital avatar, &#8220;May,&#8221; for the Falsies Surreal Extensions Mascara campaign. May appeared alongside real-world ambassador Gigi Hadid and continues to support future campaigns, virtual product releases, and metaverse activations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing was key. Parent company L&#8217;Or\u00e9al had just faced &#8220;<a href=\"https:\/\/www.thecut.com\/2023\/01\/everything-we-know-about-the-lash-drama-on-tiktok.html\">LashGate<\/a>,&#8221; where influencer Mikayla Nogueira was accused of wearing false lashes while promoting a different L&#8217;Or\u00e9al mascara. Maybelline&#8217;s response was to lean into virtual influencers, offering complete creative control without the unpredictability of human partnerships.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-170528-1024x621.png\" alt=\"\" class=\"wp-image-1029\" srcset=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-170528-1024x621.png 1024w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-170528-300x182.png 300w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-170528-768x465.png 768w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-170528-1536x931.png 1536w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-170528-1200x727.png 1200w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-170528-1980x1200.png 1980w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-170528.png 2043w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Maybelline\u2019s May was among the first of the AI influencers, which have now become a permanent fixture in marketing.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.retailtouchpoints.com\/resources\/58-of-americans-follow-at-least-one-virtual-influencer\">58% of people<\/a> now follow at least one virtual influencer<\/li>\n\n\n\n<li>35% have purchased something promoted by a virtual influencer<\/li>\n\n\n\n<li>L&#8217;Or\u00e9al cut campaign timelines from weeks to hours using CREAITECH lab<\/li>\n\n\n\n<li>Content creation speed increased<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">More recently, L&#8217;Or\u00e9al has also pushed boundaries with its CREAITECH lab, using Google&#8217;s Imagen 3 and Veo 2 to generate marketing content at scale. The company can now instantly customize imagery for different markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it worked:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual influencers offer consistency, control, and scalability. May can appear in unlimited content without scheduling conflicts, creative disputes, or reputational risk. For a brand moving at L&#8217;Or\u00e9al&#8217;s scale \u2013 across 150 countries and 34+ brands \u2013 that matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you can learn:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual influencers have become standard today. If your influencer strategy is limited by budget, geography, or availability, they offer an alternative. Audiences accept virtual influencers when they&#8217;re clearly synthetic, less so when they&#8217;re trying to pass as human. Use them for brand storytelling, not product testimonials that require trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>4. Nike: Serena vs Serena\u2014When AI Tells Stories Humans Can&#8217;t<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nike partnered with <a href=\"https:\/\/www.akqa.com\/work\/nike\/nike-50th-anniversary\/never-done-evolving\/\">AKQA<\/a> to create a tennis match between Serena Williams from 1999 and Serena Williams from 2017.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Never Done Evolving&#8221; campaign used AI and machine learning to model each era&#8217;s playing style \u2013 decision-making, shot selection, reactivity, recovery, and agility \u2013 based on archival tournament footage. Building on Stanford University&#8217;s vid2player technique, Nike generated 130,000 games and 5,000 matches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike\u2019s campaign is a few years old now and one of the earliest examples of AI in marketing. The final gameplay was broadcast on YouTube to 1.69 million subscribers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nike - Never Done Evolving, ft Serena (case study)\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/2ehJczf2FEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1.69 million YouTube livestream viewers<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpp.com\/en\/featured\/work\/2022\/08\/akqa-nikes-never-stop-evolving\">1,082% increase in organic views compared to other Nike content<\/a><\/li>\n\n\n\n<li>Broke all Nike organic views records on YouTube<\/li>\n\n\n\n<li>Won Grand Prix for Digital Craft at Cannes Lions 2023<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it worked:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign honored Serena&#8217;s retirement with a tribute that felt earned, not gimmicky. AI was used to unlock a creative concept that traditional production couldn&#8217;t deliver. The storytelling remained human, while the execution was made possible with AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you can learn:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use AI for concepts that are genuinely impossible otherwise. Historical comparisons, data visualizations at scale, or simulations that would cost millions to produce traditionally are where AI shines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>5. Heinz: Proving Brand Dominance Through AI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Heinz asked, if we ask AI to draw ketchup, what happens? Working with Rethink Canada, Heinz used DALL-E 2 \u2013 which wasn&#8217;t publicly available at the time \u2013 to generate images from prompts like &#8220;ketchup scuba diving,&#8221; &#8220;Renaissance ketchup bottle,&#8221; and &#8220;ketchup in outer space.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Heinz A.I. Ketchup\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/LFmpVy6eGXs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Every image looked unmistakably like Heinz, who turned this into social content, limited-edition bottles, print ads, and even art galleries in the metaverse. They invited fans to submit their own prompts, creating social media engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thedrum.com\/awards-case-study\/heinz-re-connecting-with-young-consumers\">1.15 billion earned media impressions<\/a> globally<\/li>\n\n\n\n<li>38% higher engagement rate than previous campaigns<\/li>\n\n\n\n<li>2,500% ROI compared to media investment<\/li>\n\n\n\n<li>Coverage from Fast Company, Bloomberg, TechCrunch, Forbes<\/li>\n\n\n\n<li>Won multiple awards, including Cannes Lions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it worked:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heinz is synonymous with ketchup, and they retained their iconic imagery despite going wild with their AI creations. It was humorous and showcased Heinz as a time-tested brand that feels both modern and timeless.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you can learn:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than using AI to invent something new, Heinz used it to reinforce their brand. They already own the strongest visual and cultural association with ketchup. The experiment simply demonstrated that dominance in a new way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>6. Coca-Cola: The Risks and Rewards of AI at Scale<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coca-Cola has been one of the most aggressive brands experimenting with AI in social content. The results have been mixed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2023, Coca-Cola launched &#8220;Create Real Magic,&#8221; a platform built with OpenAI that lets digital artists generate artwork using DALL-E and GPT-4. The platform attracted creators globally and positioned Coca-Cola as an AI innovator.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#RealMagic\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/XbbBdi5f2yc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But in 2024, Coca-Cola&#8217;s AI-generated remake of its iconic 1995 &#8220;Holidays Are Coming&#8221; campaign drew fierce backlash. Created by three AI studios using multiple generative models, the ad featured stilted human faces and trucks with wheels that spun in the wrong directions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Animator Alex Hirsch&#8217;s viral tweet \u2013 &#8220;Coca-Cola is red because it&#8217;s made from the blood of out-of-work artists&#8221; \u2013 captured the sentiment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"330\" src=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-171513.png\" alt=\"\" class=\"wp-image-1030\" srcset=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-171513.png 891w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-171513-300x111.png 300w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-171513-768x284.png 768w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><figcaption class=\"wp-element-caption\">Coca-Cola\u2019s holiday ad has certainly been talked about more in the last few years.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025 and 2026, Coca-Cola tried again, and as technology improves, it looks better but continues to polarize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/uk.news.yahoo.com\/coca-cola-made-ai-christmas-022612269.html\">5 AI specialists replaced<\/a> 50-person production crews<\/li>\n\n\n\n<li>Generated 70,000 clips in 1 month (vs 12 months traditionally)<\/li>\n\n\n\n<li>Production costs reduced by an estimated 90%<\/li>\n\n\n\n<li>2024 campaign: consumer opposition 49% \u2192 2025: 46%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why the results were mixed:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coca-Cola gained faster turnaround, lower costs, and infinite versioning for different markets. However, it didn\u2019t fit the Christmas theme. Holiday campaigns traditionally succeed when they feel warm, nostalgic, and human. But as the adage dictates, \u2018any publicity is good publicity,\u2019 and Coca-Cola&#8217;s revenues continue to climb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you can learn:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re going to use AI for emotionally charged content, test extensively before launching. Coca-Cola has the brand equity to weather backlash; smaller brands don&#8217;t. Use AI where it adds clear value, but keep emotional storytelling in human hands whenever possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>7. Burger King: The Million Dollar Whopper<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In February 2024, Burger King launched one of the most interactive AI campaigns in fast food history: the Million Dollar Whopper Contest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers could design their dream Whopper using up to eight ingredients through the BK App or a microsite. Once submitted, an AI companion named &#8220;Grilliam&#8221; generated a photorealistic image of the custom burger and a personalized jingle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users could share both assets on social media. They engaged food influencers to create buzz around the campaign. Three finalists would have their burgers sold in stores for a limited time. The winner received $1 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign was built on fine-tuned Stable Diffusion, LLMs, and dynamic audio generation, all hosted in a private cloud environment to ensure data security and content control.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"$1 Million Burger King Competition is Crazy\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/1KdmB7fvSlw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.superside.com\/blog\/ai-image-generation-examples\">14 million BK app visits<\/a><\/li>\n\n\n\n<li>3 million custom Whoppers created<\/li>\n\n\n\n<li>1.3 million AI-generated video ads shared on social<\/li>\n\n\n\n<li>Record-setting November 2024 in-store sales<\/li>\n\n\n\n<li>Winner announced January 2025<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it worked:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign reinforced Burger King&#8217;s 50-year-old &#8220;Have it your way&#8221; promise using modern technology. It was interactive, shareable, and fun. The AI-generated images and jingles weren&#8217;t perfect, but they didn&#8217;t need to be for people to share their creations, like rainbow buns, gummy worm toppings, and ice cream burgers. Since the subject matter wasn\u2019t serious, people didn\u2019t criticize AI\u2019s usage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you can learn:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can turn product customization into a contest with AI-generated assets, you create shareable moments that feel personal. The key is making participation easy and the output immediately social-ready. BK didn\u2019t suffer from criticism for this, as the fun-factor was dialled up to the max.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>8. Nutella: Making Mass Production Feel Personal<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to the Heinz campaign, Nutella launched an AI-driven campaign in Italy to create 7 million unique jar labels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working with Ogilvy &amp; Mather Italia, the company behind Nutella, Ferrero used a custom design algorithm to combine dozens of patterns and colours into completely distinct label designs, each with its own identifiable code. The limited-edition jars were treated like collectible pieces of art, and all <a href=\"https:\/\/www.inc.com\/betsy-mikel\/can-robots-do-the-job-of-designers-nutella-gives-it-a-whirl.html\">seven million sold out in about a month<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-172452-1024x502.png\" alt=\"\" class=\"wp-image-1031\" srcset=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-172452-1024x502.png 1024w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-172452-300x147.png 300w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-172452-768x376.png 768w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-172452-1536x752.png 1536w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-172452-1200x588.png 1200w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-172452-1980x970.png 1980w, https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-172452.png 2025w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Nutella\u2019s stunning jar artwork drew international collectors.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7 million unique jar designs generated<\/li>\n\n\n\n<li>100% sellout rate (every jar sold)<\/li>\n\n\n\n<li>Over 10,000 organic social media posts from customers<\/li>\n\n\n\n<li>Customers became micro-influencers without prompting<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it worked:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scarcity drives demand. When customers know their jar is one-of-a-kind, they&#8217;re more likely to buy, share, and keep it as a collectible. The AI-generated designs required no manual design work, making the campaign economically viable at a massive scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The social proof was organic. Customers became micro-influencers, posting unboxing videos and photos without any prompting beyond the unique packaging itself. It helped that the designs were genuinely beautiful too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you can learn:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your product is mass-produced, AI-generated variations can make it feel special. Limited editions, seasonal releases, or regional variants can all be personalized at scale using generative design. The packaging becomes the campaign \u2013 customers do the marketing for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>What You Can Learn<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">All of these examples showcase AI\u2019s usefulness in unlocking creative concepts that were previously unviable in terms of practicality, cost, or creativity. They show a willingness to take risks and think out of the box.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They also demonstrate boundaries. When the audience strongly expects human involvement and can readily identify AI as a campaign issue, they tend to react.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are five key takeaways:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Use AI to unlock the impossible, not just speed up the mundane: <\/strong>The best campaigns are often ideas that couldn&#8217;t exist without AI.<\/li>\n\n\n\n<li><strong>Know when human touch is non-negotiable:<\/strong> Audiences have a sixth sense for when AI crosses the line, especially with personal stories or cultural moments.<\/li>\n\n\n\n<li><strong>Be transparent when it matters, invisible when it doesn&#8217;t: <\/strong>Sometimes AI is part of the creative concept; other times, it should stay behind the scenes.<\/li>\n\n\n\n<li><strong>Test, measure, and iterate rapidly: <\/strong>AI makes it cheap to create multiple variations \u2013 use that advantage to learn what resonates.<\/li>\n\n\n\n<li><strong>Stay ahead of the backlash: <\/strong>AI fatigue is real, and what feels fresh today might feel lazy tomorrow.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Want to learn more about creating effective, ethical AI-powered campaigns? Register for our upcoming <a href=\"https:\/\/artificialintelligencesummit.com\/\"><strong>Virtual AI for Marketers Summit<\/strong><\/a><strong>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI-generated content is powering some of the most impactful marketing campaigns in recent years. Beyond time and cost savings, leading brands are using AI to create experiences that weren\u2019t previously possible, from personalization at massive scale to culturally relevant executions designed to be shared, discussed, and amplified. Here are eight brands using AI successfully, what [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_members_access_role":[],"_members_access_error":"","_ppma_block_editor_authors":""},"categories":[12],"tags":[],"ppma_author":[26],"class_list":["post-1027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-leaders","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Examples of Brands Using AI to Create Shareable Marketing Moments | AI for Marketers Blog<\/title>\n<meta name=\"description\" content=\"From AI-powered tennis matches to data-driven years-in-review, discover 8 brands using AI to create viral social media campaigns that drive 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I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.","url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/author\/samjeans\/"}]}},"authors":[{"term_id":26,"user_id":6,"is_guest":0,"slug":"samjeans","display_name":"Sam Jeans","avatar_url":{"url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg","url2x":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg"},"author_category":"1","first_name":"Sam","last_name":"Jeans","user_url":"","job_title":"","description":"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester.\r\n\r\nMy broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers."}],"_links":{"self":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/1027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/comments?post=1027"}],"version-history":[{"count":4,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/1027\/revisions"}],"predecessor-version":[{"id":1231,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/1027\/revisions\/1231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media\/1032"}],"wp:attachment":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media?parent=1027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/categories?post=1027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/tags?post=1027"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}