{"id":139,"date":"2023-03-08T15:09:56","date_gmt":"2023-03-08T15:09:56","guid":{"rendered":""},"modified":"2026-08-07T17:53:36","modified_gmt":"2026-08-07T17:53:36","slug":"hitormiss-aipowered-storytelling-one-academic-goes-full-steam-aihead","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/hitormiss-aipowered-storytelling-one-academic-goes-full-steam-aihead\/","title":{"rendered":"\ud83c\udfaf Hit-or-miss AI-powered storytelling, \ud83c\udf93 One academic goes full steam AI-head"},"content":{"rendered":"
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Greetings, fellow marketers. Welcome to AI Marketing School, where we explore the AI trends, tricks, and tools that’ll turn you into marketing’s Michelle Obama. <\/p>\n<\/div>\n

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Ready to get stuck in? Good—let’s get going. <\/p>\n<\/div>\n

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Oh, and if you like this newsletter, then please spread the word. Ask your mates, colleagues, family, or neighbours to enrol by subscribing here<\/a><\/span>. <\/p>\n<\/div>\n

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In this edition<\/b><\/span><\/mark><\/h2>\n<\/div>\n
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Could AI create a marketing narrative <\/span>so compelling<\/i><\/span> that it makes the AI Marketing School brand bigger than Coca-Cola? We decided to put one tool to the test.<\/span><\/p>\n<\/div>\n

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How to tell a story that sticks in your prospects’ head like peanut butter on the roof of your mouth<\/b><\/span><\/mark> <\/span><\/mark><\/h2>\n<\/div>\n
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Storytelling is central to the human experience. Stories educate, inspire, and move people to action. <\/p>\n<\/div>\n

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Meaning they’re pivotal in marketing. <\/p>\n<\/div>\n

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In fact, according to marketing OG Seth Godin, “Marketing is no longer about the stuff that you make, but about the stories you tell”. <\/p>\n<\/div>\n

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So how do you write a good marketing story? <\/p>\n<\/div>\n

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The theory<\/b><\/span><\/mark><\/h3>\n<\/div>\n
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Great marketing stories contain 5 core components: <\/p>\n<\/div>\n

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    The Hero<\/b><\/span>: your customer <\/p>\n<\/li>\n

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    The Goal:<\/b><\/span> the transformation your customer wants <\/p>\n<\/li>\n

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    The Obstacle\/Villain:<\/b><\/span> what’s holding your hero back <\/p>\n<\/li>\n

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    The Mentor:<\/b><\/span> the Obi Wan Kenobi of your story–your product <\/p>\n<\/li>\n

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    The Moral:<\/b><\/span> the call to action. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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    We wanted to test whether a new storytelling tool, Verb AI<\/a><\/span>, could come up with an engaging narrative about AI Marketing School using these 5 core components. And whether the story would trump reality. <\/p>\n<\/div>\n

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    What’s Verb?<\/b><\/span><\/mark><\/h3>\n<\/div>\n
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