{"id":140,"date":"2023-03-21T15:43:39","date_gmt":"2023-03-21T15:43:39","guid":{"rendered":""},"modified":"2026-08-07T17:53:36","modified_gmt":"2026-08-07T17:53:36","slug":"make-killer-ai-video-ads","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/make-killer-ai-video-ads\/","title":{"rendered":"How to Make Killer AI Video Ads"},"content":{"rendered":"
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A newsletter about AI and Marketing by Tom & Charlie<\/span><\/p>\n<\/div>\n

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Did someone forward this to you? Click here to read some past issues and sign up<\/a> if you find it useful. <\/p>\n<\/div>\n

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AI Marketing School is sponsored by <\/span>Jasper<\/a><\/span>, the generative AI platform for marketers. Jasper helps you and your team create content tailored for your brand 10X faster. <\/span>Sign up here and get 10,000 bonus credits<\/a><\/span>. Always use AI responsibly.<\/span><\/p>\n<\/div>\n

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AI Marketing School Newsletter #7<\/b><\/span><\/p>\n<\/div>\n

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Killer Video Ads<\/h1>\n<\/div>\n
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Finally, an AI tool that lives up to its promise. <\/p>\n<\/div>\n

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Waymark<\/a> brings generative AI to TV and digital video ads. We tried it out, and the results are impressive. <\/b><\/p>\n<\/div>\n

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How Does Waymark Work?<\/b><\/span><\/h3>\n<\/div>\n
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For users, <\/span>it’s straightforward<\/b><\/span>. You search for a brand, choose a vibe (fun, professional, etc.), select an aspect ratio, input any messaging you want to include, and generate a video. <\/span><\/p>\n<\/div>\n

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Waymark <\/span>searches your company online and collects relevant brand assets<\/b><\/span> to generate the script and determine the ad’s look and feel.<\/span><\/p>\n<\/div>\n

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If you’re not happy with the output, <\/span>no worries<\/b><\/span>! <\/span>The editing experience is pretty smooth.<\/b><\/span> Just play around with colors, fonts, music, and text until it feels right. And if you’re still not feeling it, just generate a new video and give it another go.<\/span><\/p>\n<\/div>\n

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Sure, these videos aren’t always flawless.<\/b> Sometimes they can be downright awful. We also encountered some technical hiccups, like videos missing voiceovers. Despite these setbacks, this solution is perfect for small businesses looking to dip their toes into video marketing for the first time. <\/p>\n<\/div>\n

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We had some fun experimenting with Waymark. Check out these two results—one for a national brand and another for a local business.<\/span><\/p>\n<\/div>\n

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    Crumbl Cookie (My prompt: “Introduce our new Cadbury Creme Egg flavor cookie”)<\/a><\/p>\n<\/li>\n

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    Pimlico Plumbers (My prompt: “Tried to flush my terrapin down the toilet and ended up with a blockage”)<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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    What Does AI-Generated Video Mean for Marketers?<\/b><\/span><\/h3>\n<\/div>\n
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    If you’re a national brand with a <\/span>hefty marketing budget,<\/b><\/span> you won’t use Waymark for anything other than throw-away content. For now. <\/span><\/p>\n<\/div>\n

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    But here’s the thing. For smaller local brands, Waymark ($250\/mo) <\/span>flips the economics of the creative process<\/b><\/span>, making high-quality video content accessible and affordable like never before.<\/span><\/p>\n<\/div>\n

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    Here are some of the upsides:<\/span><\/p>\n<\/div>\n

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