{"id":143,"date":"2023-03-24T15:17:02","date_gmt":"2023-03-24T15:17:02","guid":{"rendered":""},"modified":"2026-08-07T17:53:36","modified_gmt":"2026-08-07T17:53:36","slug":"builtin-wizardry","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/builtin-wizardry\/","title":{"rendered":"Unmissable AI updates from tech&#8217;s biggest players"},"content":{"rendered":"<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: center;\"><span style=\"color: #222222; font-size: 0.8rem;\">A newsletter about AI and Marketing by Tom &amp; Charlie<\/span><\/p>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 25%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: center;\">Did someone forward this to you? <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/s0tq60ke.modx.dev\/?_gl=1*1vf8hks*_ga*MjE3NTgyODQyLjE2Nzc2Njk5MjM.*_ga_E6Y4WLQ2EC*MTY3ODM2MzgyMy4xMS4xLjE2NzgzNjQ1NDcuNTkuMC4w\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Click here to read some past issues and sign up<\/a> if you find it useful.<\/p>\n<\/div>\n<div style=\"padding: 25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width: 100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size: 0.8rem;\">AI Marketing School is sponsored by <\/span><span style=\"font-size: 0.8rem;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/jasper.ai?utm_source=partner&amp;fpr=aimarketingschool\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Jasper<\/a><\/span><span style=\"font-size: 0.8rem;\">, the generative AI platform for marketers. Jasper helps you and your team create content tailored for your brand 10X faster. <\/span><span style=\"font-size: 0.8rem;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"http:\/\/10,000%20bonus%20credits\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Sign up here and get 10,000 bonus credits<\/a><\/span><span style=\"font-size: 0.8rem;\">. Always use AI responsibly.<\/span><\/p>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Jasper-970-banner.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<div style=\"padding: 25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width: 100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size: 0.8rem;\"><b>AI Marketing School Newsletter #8<\/b><\/span><\/p>\n<\/div>\n<div>\n<p>Remember when being cloud-based was a serious competitive advantage for software companies?<\/p>\n<\/div>\n<div>\n<p>Now, it\u2019s simply an expectation.<\/p>\n<\/div>\n<div>\n<p>And the same thing is currently happening with AI.<\/p>\n<\/div>\n<div>\n<p>When ChatGPT first hit the headlines, everyone flocked to Open AI to get their generative AI fix. But it appears that everyone from Google to Canva is now integrating AI into their offerings.<\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0;\"><b>Why should marketers care?<\/b><\/h3>\n<\/div>\n<div>\n<ul>\n<li>\n<p style=\"text-align: left;\">Now the cat\u2019s out the bag, tech providers can\u2019t afford not to include AI.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\">This means you no longer have to go on the hunt for AI tools, or consider replacing your existing tech stack. Instead, AI will automatically be built in.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\">Every single tool you use is going to get better. Period.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p>In this newsletter, we explore how AI is revolutionising marketers\u2019 favourite tools.<\/p>\n<\/div>\n<div style=\"padding: 25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width: 100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 24px; font-weight: Bold; line-height: 36px; margin: 0; text-align: left;\"><b>Microsoft<\/b><\/h2>\n<\/div>\n<div>\n<p>Microsoft is leading the charge, having acquired a large stake in OpenAI giving it priority access to GPT-4.<\/p>\n<\/div>\n<div>\n<p>The company has also <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/blogs.microsoft.com\/blog\/2023\/03\/16\/introducing-microsoft-365-copilot-your-copilot-for-work\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=built-in-wizardry\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">announced<\/a> the release of AI Copilot across all Microsoft 365 tools: Word, Excel, PowerPoint, Outlook, Teams, etc.<\/p>\n<\/div>\n<div>\n<p>Copilot sits in the sidebar as a personal assistant, like Clippy. It can generate articles in Word, create PowerPoint presentations based on Word documents, create PivotTables in Excel, draft emails (with toggles to adapt length), and more.<\/p>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-03-24_at_14.47.24.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p>But that\u2019s not all.<\/p>\n<\/div>\n<div>\n<p>Microsoft has also <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/blogs.bing.com\/search\/march_2023\/Create-Images-with-Your-Words-%E2%80%93-Bing-Image-Creator-Comes-to-the-new-Bing?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=built-in-wizardry\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">released<\/a> Bing Image Creator, using OpenAI\u2019s latest DALL\u2219E models to provide users with advanced text-to-image capabilities.<\/p>\n<\/div>\n<div>\n<p>And, they recently unleashed <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/loop.microsoft.com\/learn?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=built-in-wizardry\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Loop<\/a>, a Notion competitor that has Copilot built in.<\/p>\n<\/div>\n<div>\n<p>So if you\u2019re using Microsoft\u2019s suite of tools, expect to soon find AI in everything<\/p>\n<\/div>\n<div style=\"padding: 25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width: 100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 24px; font-weight: Bold; line-height: 36px; margin: 0; text-align: left;\"><b>Google<\/b><\/h2>\n<\/div>\n<div>\n<p>Surprisingly, Google has slightly been left in the dust compared to Microsoft\u2014but that doesn\u2019t mean it\u2019s been ignoring AI. Far from it.<\/p>\n<\/div>\n<div>\n<p>Google Workspace will soon integrate AI capabilities, much like Microsoft 365, including AI-assisted text generation in Gmail, Docs, and more.<\/p>\n<\/div>\n<div>\n<p>And then there\u2019s <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/blog.google\/technology\/ai\/try-bard\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=built-in-wizardry\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Bard<\/a>, Google\u2019s answer to OpenAI\u2019s ChatGPT and Microsoft\u2019s Bing Chat.<\/p>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-03-24_at_14.51.47.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p>However, Bard is slightly disappointing.<\/p>\n<\/div>\n<div>\n<p>For example, we decided to put it to the test by providing the same prompt to Bard and ChatGPT:<\/p>\n<p><b>The prompt:<\/b> \u201cWrite a funny, catchy, creative slogan for my business. It&#8217;s called AI Marketing School. It&#8217;s a newsletter aimed at marketing pros who want to keep up with AI. I want to get more subscribers.\u201d<\/p>\n<\/div>\n<div>\n<p>GPT\u2019s answer was spot on. \u201c&#8221;Get a byte of the future, one AI-larious newsletter at a time \u2013 join AI Marketing School today!&#8221;<\/p>\n<\/div>\n<div>\n<p>But Bard\u2019s left a lot to be desired. \u201c&#8221;AI Marketing School: Where the future of marketing is learned.&#8221;<\/p>\n<\/div>\n<div>\n<p>So while Google is still most marketers\u2019 top choice for Search, Bard\u2019s really not worth writing home about.<\/p>\n<\/div>\n<div style=\"padding: 25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width: 100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 24px; font-weight: Bold; line-height: 36px; margin: 0; text-align: left;\"><b>The latest in Visual AI<\/b><\/h2>\n<\/div>\n<div>\n<ul>\n<li>\n<p style=\"text-align: left;\">Canva has implemented AI with its <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.canva.com\/magic-design\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=built-in-wizardry\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Magic Design<\/a> feature<\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.adobe.com\/sensei\/generative-ai\/firefly.html?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=built-in-wizardry\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Adobe Firefly<\/a> is set to transform Adobe\u2019s suite of tools. Watch this space\u2014Firefly looks immense.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\">Photoshop has released its AI tool, <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.windowscentral.com\/software-apps\/this-photoshop-plugin-lets-you-add-ai-generated-elements-or-edits-within-seconds?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=built-in-wizardry\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Stable Diffusion<\/a>.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\">Midjourney V5 is as impressive as you\u2019d expect. For example, here\u2019s an image for AI Marketing School that we created.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 70%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-03-24_at_14.52.53.png\" alt=\"\" \/><\/div>\n<\/div>\n<div style=\"padding: 25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width: 100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 24px; font-weight: Bold; line-height: 36px; margin: 0; text-align: left;\">Recommended Reading<\/h2>\n<\/div>\n<div>\n<p>1. <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/searchengineland.com\/what-googles-new-guidelines-for-ai-produced-content-mean-for-seo-394534?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=built-in-wizardry\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">What Google\u2019s new guidelines for AI-produced content mean for SEO<\/a><\/p>\n<\/div>\n<div>\n<p><b>TLDR; <\/b>Google won\u2019t punish companies using AI to produce genuinely valuable content. However, if you try to use it to game the system, then you\u2019ll suffer the consequences.<\/p>\n<\/div>\n<div>\n<p style=\"text-align: left;\">2. <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.forbes.com\/sites\/johnbbrandon\/2023\/03\/14\/artificial-intelligence-is-going-to-destroy-social-media\/?sh=2008e5514422&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=built-in-wizardry\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Artificial Intelligence is Going to Destroy Social Media<\/a><\/p>\n<\/div>\n<div>\n<p><b>TLDR; <\/b>LinkedIn will use AI to generate collaborative articles\u2014but the author believes this will lead to a degradation of the social media experience and an increase in spam. This may lead people to &#8220;pull the cord out&#8221;, spelling the end of social media.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A newsletter about AI and Marketing by Tom &amp; Charlie Did someone forward this to you? Click here to read some past issues and sign up if you find it useful. AI Marketing School is sponsored by Jasper, the generative AI platform for marketers. Jasper helps you and your team create content tailored for your [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unmissable AI updates from tech&#039;s biggest players | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/builtin-wizardry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unmissable AI updates from tech&#039;s biggest players | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"A newsletter about AI and Marketing by Tom &amp; Charlie Did someone forward this to you? 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