{"id":146,"date":"2023-04-07T12:42:22","date_gmt":"2023-04-07T12:42:22","guid":{"rendered":""},"modified":"2026-08-07T17:53:55","modified_gmt":"2026-08-07T17:53:55","slug":"metas-making-moves-run-lives-evil-furbies","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/metas-making-moves-run-lives-evil-furbies\/","title":{"rendered":"Meta’s making moves, run for your lives: evil Furbies are here"},"content":{"rendered":"
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A newsletter about AI and Marketing by Tom & Charlie<\/span><\/p>\n<\/div>\n

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Share the love. Forward this email over to your favourite marketing pals, or go ahead and sign them up here<\/a>. <\/p>\n<\/div>\n

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AI Marketing School is sponsored by <\/span>Jasper<\/a><\/span>, the generative AI platform for marketers. Jasper helps you and your team create content tailored for your brand 10X faster. <\/span>Sign up here and get 10,000 bonus credits<\/a><\/span>. Always use AI responsibly.<\/span><\/p>\n<\/div>\n

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AI Marketing School Newsletter #11<\/b><\/span><\/p>\n<\/div>\n

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Meta enters the chat (finally)<\/b><\/h2>\n<\/div>\n
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Meta’s been surprisingly quiet during AI’s recent explosion in interest. Did Zuck drop the ball, betting big on the metaverse without realising AI was the next big thing? <\/p>\n<\/div>\n

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Or has the company just been biding its time? <\/p>\n<\/div>\n

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Both. <\/p>\n<\/div>\n

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That said, Meta has recently made two announcements signalling that it will indeed participate in the AI revolution. <\/p>\n<\/div>\n

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What marketers need to know<\/b><\/span><\/h3>\n<\/div>\n
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Meta has released two tools to help marketers speed up their creative processes. <\/p>\n<\/div>\n

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    Segment Anything Model (SAM)<\/a>: <\/b><\/span>Meta released a new AI model that can cut out any object within an image, in a single click. <\/p>\n

    Marketers who aren’t natural graphic designers know the pain of trying to manually crop an image, whether on Canva, Photoshop, or even Paint. <\/p>\n

    But with Meta’s new SAM, you can wave goodbye to pesky, time-consuming cropping. And some people (like Jim Fan<\/a>, AI scientist at NVIDIA<\/a>) are hyped.<\/b><\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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      Ad-creating generative AI<\/a>: Facebook\/Meta is built on ad money. But after Apple released its App Transparency feature in 2021, the company was affected to the tune of $10BN<\/a>. <\/p>\n

      Ouch.<\/p>\n

      So, it’s hardly surprising that Meta’s trying to use AI to boost ad revenues. The company is currently testing proprietary generative AI models that can instantly create sentences and graphics.<\/p>\n

      The goal? To make it easier for businesses to create ads… Which they can then run on Facebook. <\/p>\n

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      Google’s Mueller gives his verdict on AI content<\/b><\/h2>\n<\/div>\n
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      Google’s official position on AI content is pretty clear. It’s fine so long as you provide genuine value—but don’t use it to game the system. <\/p>\n<\/div>\n

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      That said, some are clearly bigger fans of AI than others. And John Mueller<\/a> (Google Senior Search Analyst \/ Search Relations team lead) seems to be erring on the side of caution. <\/p>\n<\/div>\n

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      What marketers need to know<\/b><\/span><\/h3>\n<\/div>\n
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