{"id":151,"date":"2023-04-25T15:56:36","date_gmt":"2023-04-25T15:56:36","guid":{"rendered":""},"modified":"2026-08-07T17:53:55","modified_gmt":"2026-08-07T17:53:55","slug":"google-will-use-ai-increase-ad-roi","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/google-will-use-ai-increase-ad-roi\/","title":{"rendered":"How Google will use AI to increase your ad ROI \ud83d\udcc8"},"content":{"rendered":"<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"color:#222222;font-size:0.8rem;\"><b>A newsletter about AI and Marketing by Tom &amp; Charlie<\/b><\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:25%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"> Share the love. Forward this email over to your favourite marketing pals, or go ahead and <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/?_gl=1*1vf8hks*_ga*MjE3NTgyODQyLjE2Nzc2Njk5MjM.*_ga_E6Y4WLQ2EC*MTY3ODM2MzgyMy4xMS4xLjE2NzgzNjQ1NDcuNTkuMC4w\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">sign them up here<\/a>. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #16<\/b><\/span><\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b><a class=\"link\" href=\"https:\/\/archive.ph\/Hbeh3?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi#selection-1445.0-1445.67\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Google to unleash robot Don Draper generative AI for ads <\/a><\/b><\/h2>\n<\/div>\n<div>\n<p> Google will soon introduce generative AI into its advertising business, using it to &#x201C;<b>create novel advertisements based on materials produced by human marketers<\/b>.&#x201D; <\/p>\n<\/div>\n<div>\n<p> Advertisers will provide imagery, video, and text related to their campaign. Then, Google&#x2019;s AI will &#x201C;<b>remix<\/b>&#x201D; the materials to <b>generate ads based on the target audience&#x2019;s preferences<\/b>. <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>What this means for marketers<\/b><\/span><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Better results:<\/b><\/span> Google&#x2019;s AI will be able to pinpoint precisely what makes your target audience take action. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Less effort: <\/b><\/span>Without you needing to lift a finger. Well, you&#x2019;ll need to send in creative materials, but that&#x2019;s pretty much it. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Minimal wasted spend: <\/b><\/span>Which will eliminate &#x201C;meh&#x201D; campaign results. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>But a new rulebook: <\/b>However, we&#x2019;ll probably have to learn a whole new set of strategies so Google doesn&#x2019;t rinse our ad budgets. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b><a class=\"link\" href=\"https:\/\/www.seroundtable.com\/search-marketers-ai-search-vs-traditional-search-35251.html?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">How often search marketers use ChatGPT, Bing Chat &amp; Google Bard vs traditional search<\/a><\/b><\/h2>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/twitter.com\/rustybrick?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1648633008470065158%7Ctwgr%5Ef65602f50fd08a2760e7ae3a10c075384cd93d56%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fsearch-marketers-ai-search-vs-traditional-search-35251.html&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Barry Schwartz<\/a>, owner of web consultancy <a class=\"link\" href=\"https:\/\/www.rustybrick.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">RustyBrick<\/a>, wanted to see how often search marketers used <b>AI search (ChatGPT, Bing Chat &amp; Google Bard) versus more traditional alternatives<\/b>. <\/p>\n<\/div>\n<div>\n<p> Here&#x2019;s what he found. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-04-25_at_12.38.31.png\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>Why might this be?<\/b><\/span><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> AI chat <b>hallucinates<\/b>&#x2026; and it&#x2019;s hard to know when. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> But marketers can use other signals <b>(e.g. a site&#x2019;s reputation, search engine ranking, design, the author, etc.)<\/b> to more accurately identify if a search result is true or not. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Traditional search offers a more <b>interactive browsing experience<\/b>. You can select which results to look at and check out multiple different pages. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> AI chat, by contrast, gives you one answer&#x2014;and it usually <b>doesn&#x2019;t state where this information comes from<\/b>. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b><a class=\"link\" href=\"https:\/\/www.forbes.com\/sites\/rashishrivastava\/2023\/04\/20\/ive-never-hired-a-writer-better-than-chatgpt-how-ai-is-upending-the-freelance-world\/?utm_source=bensbites&amp;utm_medium=newsletter&amp;utm_campaign=bard-learns-to-code&amp;sh=3b97d27e62be\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">&#x2018;I&#x2019;ve never hired a writer better than ChatGPT&#x2019;, says founder who obviously doesn&#x2019;t know what good writing looks like <\/a><\/b><\/h2>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.linkedin.com\/in\/melissashea?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Melissa Shea<\/a> used to hire freelance writers via Upwork for $22 an hour to create marketing copy and transcribe audio for her company, <a class=\"link\" href=\"https:\/\/fashionmingle.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Fashion Mingle<\/a>. <\/p>\n<\/div>\n<div>\n<p> But she&#x2019;s <b>not posted a job since discovering ChatGPT<\/b> in January 2023. <\/p>\n<\/div>\n<div>\n<p> As she puts it, &#x201C;I&#x2019;ve never hired a writer better than ChatGPT.&#x201D; <\/p>\n<\/div>\n<div>\n<p> Some, however, are unconvinced. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.linkedin.com\/in\/randfishkin\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Rand Fishkin<\/a>&#x2014;<a class=\"link\" href=\"https:\/\/sparktoro.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">SparkToro CEO<\/a>&#x2014;describes Shea&#x2019;s strategy in less-than-favourable terms: &#x201C;You can Google FashionMingle yourself and poke around their AI-generated blog. I think you&#8217;ll find that the content is boring, generic, low-quality drek far worse than anything else you&#8217;ll see in a Google search for &#8220;must have fashion items for women&#8221; (or whatever keyword they wanted to rank for).&#x201D; <\/p>\n<\/div>\n<div>\n<p> Ouch. <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>What this means for marketers<\/b><\/span><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> AI tools can definitely <b>replace low-paid, repetitive, time-intensive freelance tasks<\/b> (like transcribing audio). <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> But you need some human input if you&#x2019;re looking to create content that <b>stands out<\/b>. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Whether it&#x2019;s conducting <b>in-depth research<\/b> (online and offline), <b>joining the dots<\/b> between tangentially related ideas, or creating something truly <b>original<\/b>, human freelancers can still add significant value to your marketing campaigns. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> There&#x2019;s <b>no point<\/b> using AI to replace writers but create <b>bland content <\/b>that adds little value. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>GPT4 Tip of the Day <\/b>&#x1F4A1;<\/h2>\n<\/div>\n<div>\n<p> Give GPT4 a <b>temperature<\/b> (out of 10) to <b>dictate the complexity<\/b> of its output. <b>The higher the temperature, the higher the reading age.<\/b>&#xA0; <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"\"><b>Temperature: <\/b><\/span>0.1<\/h3>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-04-25_at_13.35.30.png\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><b>Temperature: <\/b>10<\/h3>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:80%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-04-25_at_13.22.17.png\"><\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h1 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:28px;font-weight:normal;line-height:42px;margin:0;text-align:left;\"><b>Tools to Try<\/b><\/h1>\n<\/div>\n<div>\n<p><b><a class=\"link\" href=\"https:\/\/grail.cs.washington.edu\/projects\/dreampose\/?utm_source=tldrai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">DreamPose: Fashion Image-to-Video Synthesis via Stable Diffusion<\/a><\/b><\/p>\n<\/div>\n<div>\n<p> Turn a <b>still image of a model into a photorealistic video<\/b> showing them pulling various poses. A must-use for fashion brands. <\/p>\n<\/div>\n<div>\n<p><b><a class=\"link\" href=\"https:\/\/beta.elevenlabs.io\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Eleven Labs: Prime Voice AI<\/a><\/b><\/p>\n<\/div>\n<div>\n<p> Dubbed as &#x201C;<b>The most realistic and versatile AI speech software, ever<\/b>&#x201D;, ElevenLabs certainly lives up to the hype. Whack in some text, pick your voice, and let it do its thing. Could this spell the end of voice acting work (as mentioned in our last newsletter)? <\/p>\n<\/div>\n<div>\n<p><b><a class=\"link\" href=\"https:\/\/tldv.io\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">tl;dv<\/a><\/b><\/p>\n<\/div>\n<div>\n<p> This GPT-powered meeting recorder <b>instantly transcribes and summarises <\/b>your calls. You can even <b>create bitesized video clips by simply selecting the relevant portions<\/b>&#x2014;ideal for capturing hidden gems within client conversations, webinars, and so on. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Recommended Resources &#x1F4DA; <\/b>&#x1F3A5;<\/h2>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><b>1.<\/b>&#xA0;<a class=\"link\" href=\"https:\/\/www.ted.com\/talks\/greg_brockman_the_inside_story_of_chatgpt_s_astonishing_potential\/comments?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">The inside story of ChatGPT&#8217;s astonishing potential<\/a><\/h3>\n<\/div>\n<div>\n<p> Watch OpenAI cofounder Greg Brockman&#x2019;s TED talk examining ChatGPT&#x2019;s true potential. With <b>demos of as-yet unreleased plugins<\/b>, it&#x2019;s a valuable watch for even the most experienced ChatGPT users out there. <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><b>2.<\/b>&#xA0;<a class=\"link\" href=\"https:\/\/www.bbc.co.uk\/sport\/formula1\/65361193?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=how-google-will-use-ai-to-increase-your-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Michael Schumacher: Magazine editor sacked over AI-generated &#8216;interview&#8217; with seven-time F1 champion<\/a><\/h3>\n<\/div>\n<div>\n<p> A German magazine editor has been <b>fired after using AI to create a fake interview with Michael Schumacher<\/b>, who&#x2019;s not been seen since suffering serious head injuries back in 2013. Remember: No matter how hard you&#x2019;re trying to sell a story, <b>don&#x2019;t publish AI-generated imitations of someone without their permission<\/b>. <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>3.<\/b><\/span><span style=\"color:rgb(67, 67, 67);\">&#xA0;<\/span><a class=\"link\" href=\"https:\/\/www.pewresearch.org\/internet\/2023\/04\/20\/ai-in-hiring-and-evaluating-workers-what-americans-think\/?utm_source=www.theneurondaily.com&amp;utm_medium=newsletter&amp;utm_campaign=are-iphones-in-trouble\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI in Hiring and Evaluating Workers: What Americans Think<\/a><\/h3>\n<\/div>\n<div>\n<p> Roughly <b>6\/10 Americans<\/b> think AI will significantly affect workers in general, but <b>only 27%<\/b> believe it&#x2019;ll affect them personally. Unsurprisingly, people are wary of AI being used in the hiring\/firing decision-making processes. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We&#8217;d love to hear from you! <\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Until next time. Happy marketing.<\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Tom and Charlie<\/i><\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/New_Project.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A newsletter about AI and Marketing by Tom &amp; Charlie Share the love. Forward this email over to your favourite marketing pals, or go ahead and sign them up here. AI Marketing School Newsletter #16 Google to unleash robot Don Draper generative AI for ads Google will soon introduce generative AI into its advertising business, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":367,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Google will use AI to increase your ad ROI \ud83d\udcc8 | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/google-will-use-ai-increase-ad-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Google will use AI to increase your ad ROI \ud83d\udcc8 | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"A newsletter about AI and Marketing by Tom &amp; Charlie Share the love. 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