{"id":154,"date":"2023-05-05T16:27:43","date_gmt":"2023-05-05T16:27:43","guid":{"rendered":""},"modified":"2026-08-07T17:53:55","modified_gmt":"2026-08-07T17:53:55","slug":"ai-marketing-videos-bad-theyre-good","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ai-marketing-videos-bad-theyre-good\/","title":{"rendered":"AI marketing videos: so bad they\u2019re good? \ud83e\udd28"},"content":{"rendered":"<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"color:#222222;font-size:0.8rem;\"><b>A newsletter about AI and Marketing by Tom &amp; Charlie<\/b><\/span><\/p>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><b>Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Share the love. Forward this email over to your favourite marketing pals, or go ahead and <\/b><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/?_gl=1*1vf8hks*_ga*MjE3NTgyODQyLjE2Nzc2Njk5MjM.*_ga_E6Y4WLQ2EC*MTY3ODM2MzgyMy4xMS4xLjE2NzgzNjQ1NDcuNTkuMC4w\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>sign them up here<\/b><\/a><b>. <\/b><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #19<\/b><\/span><\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>AI-generated marketing videos: so bad they&#x2019;re good?<\/b><\/h2>\n<\/div>\n<div>\n<p> A couple of <b>AI-generated ads<\/b> have recently hit the headlines&#x2026; for all the <b>wrong reasons<\/b>. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.instagram.com\/p\/CrbU3OApKkV\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Synthetic Summer<\/a>, posted by London-based production company <a class=\"link\" href=\"https:\/\/privateisland.tv\/studio?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Private Island<\/a> on Instagram, features all of the usual trappings of a <b>stereotypical beer commercial<\/b>. <\/p>\n<\/div>\n<div>\n<p> Sunny weather? Check. <\/p>\n<\/div>\n<div>\n<p> Barbecue? Check. <\/p>\n<\/div>\n<div>\n<p> Smiling beer drinkers? Check. <\/p>\n<\/div>\n<div>\n<p><b>Flaming balls of fire and giant beer cans for hands?<\/b> Wait&#x2014;what? <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:70%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ai_beer_hero-800x450.jpeg\"><\/div>\n<\/div>\n<div>\n<p><b>It&#x2019;s so bad it&#x2019;s good<\/b>, and it gets even weirder the more you rewatch it. <\/p>\n<\/div>\n<div>\n<p> Similarly, Twitter user <a class=\"link\" href=\"https:\/\/twitter.com\/Pizza_Later?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Pizza Later<\/a> posted an <a class=\"link\" href=\"https:\/\/twitter.com\/Pizza_Later\/status\/1650605646620794916?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI-generated ad<\/a> for a fictional pizza restaurant called Pepperoni Hug Spot. <\/p>\n<\/div>\n<div>\n<p> The tagline, <b>&#x2018;Peperoni Hug Spot: like family, but with more cheese&#x2019;<\/b> is quite brilliant. As are the ingredients, &#x201C;cheese, pepperoni, vegetable, secret things&#x201D;. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:70%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/pizza-commercial-AI-900x506.jpeg\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>Why should marketers care?<\/b><\/span><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Relying solely on AI-generated ad content<\/b> (<a class=\"link\" href=\"https:\/\/openai.com\/blog\/chatgpt?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">ChatGPT<\/a> for the script, <a class=\"link\" href=\"https:\/\/www.midjourney.com\/home\/?callbackUrl=%2Fapp%2F&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Midjourney<\/a> for the images, <a class=\"link\" href=\"https:\/\/runwayml.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Runway<\/a> for the video clips) is <b>clearly the future<\/b>, but currently, <b>the tech hasn&#8217;t quite caught up with the hype.<\/b><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> This is especially true if your ad involves <b>eating or drinking<\/b>&#x2014;AI clearly still <b>struggles<\/b> to reproduce these actions. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> However, adopting a <b>&#x2018;so bad it&#x2019;s good&#x2019;<\/b> strategy might be a <span style=\"\"><b>great way to drive attention<\/b><\/span><b>.<\/b><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Remember those <a class=\"link\" href=\"https:\/\/www.youtube.com\/watch?v=P9jbaApwFWc&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">wacky ads for Steve Madden shoes<\/a> back in the 90s? They might&#x2019;ve divided attention, but they also <b>got people talking<\/b>. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> So if you&#x2019;re bold enough to throw your company&#x2019;s creative credibility down the drain, <b>you could well go viral<\/b>. It&#x2019;s like shooting the moon when playing hearts. <b>Be so bad that you&#x2019;re good.<\/b>&#xA0; <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>How I saved 4+ hours using AI to create a 20-minute event speech<\/b><\/h2>\n<\/div>\n<div>\n<p> A client asked me to write a 20-minute speech for an upcoming event. After deciding to use the same topic as a recent webinar they held, I set to work. <\/p>\n<\/div>\n<div>\n<p> I used AI to help me write it in a fraction of the time these projects used to take. <\/p>\n<\/div>\n<div>\n<p> Here was my exact process: <\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Create a webinar transcript:<\/b><\/span><span style=\"\">&#xA0;<\/span>I downloaded the webinar recording onto my computer before <b>uploading it into <\/b><b><a class=\"link\" href=\"http:\/\/Otter.ai?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Otter.ai<\/a><\/b><b>.<\/b> Then, it set to work automatically creating a transcript. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<ol start=\"2\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Find the useful nuggets: <\/b><\/span>I copied the transcript (400 or so words at a time) into <a class=\"link\" href=\"https:\/\/openai.com\/blog\/chatgpt?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">ChatGPT<\/a>, before asking: <\/p>\n<p><span style=\"\"><i><b>&#x2018;I want you to analyse the text below and present the most useful insights back to me in bullet point format. Follow the Pareto Principle, giving me the 20% that provides 80% of the value&#x2019;.<\/b><\/i><\/span><\/p>\n<p style=\"text-align:left;\">I then copy and pasted these bullets into a Google Doc until I had a list of the hour-long webinar&#x2019;s most useful insights.<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Divide up the insights into sections: <\/b><\/span>I then wanted <a class=\"link\" href=\"https:\/\/openai.com\/blog\/chatgpt?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">ChatGPT<\/a> to help me work out how to present these insights in powerpoint format. I didn&#x2019;t want to follow the original webinar slides as many were redundant or featured branded slides from the company&#x2019;s partners. <\/p>\n<p>So, I told <a class=\"link\" href=\"https:\/\/openai.com\/blog\/chatgpt?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">ChatGPT<\/a>:<\/p>\n<p><span style=\"\"><i><b>&#x2018;I&#x2019;m creating a 20-minute speech entitled &#x2018;TITLE&#x2019;, aimed at helping marketers understand &#x2018;TOPIC&#x2019;. I&#x2019;m going to provide you with the key points. I want you to divide these up thematically into slides so that I can create a powerpoint presentation to accompany the speech&#x2019;.<\/b><\/i><\/span><\/p>\n<p>It divided the insights up into section titles, and for each section, explained which point should go in which slide.<br \/>&#xA0; <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Flesh out the insights: <\/b><\/span>The next step was to turn these bullet points into a genuine speech. I knew a 20-minute speech should be roughly 2,500 words long, so I <b>divided this process into about 10 steps.<\/b>&#xA0;<\/p>\n<p>This is because I&#x2019;ve found that <a class=\"link\" href=\"https:\/\/openai.com\/blog\/chatgpt?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">ChatGPT<\/a><b> can get a little lost when asked to provide more than 250 words of output at a time.<\/b> It can handle it, but there&#x2019;s often unnecessary repetition and it seems to run out of steam.<\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Sense check: <\/b><\/span>I pasted the script back into the main doc and <b>reviewed it manually<\/b>, clarifying anything that seemed uncertain or warranted further explanation. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<ol start=\"6\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Double check spelling, grammar, etc.: <\/b><\/span>Lastly, I pasted the entire transcript into <a class=\"link\" href=\"https:\/\/www.grammarly.com\/premium?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Grammarly Premium<\/a> to check for spelling and grammar mistakes. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Creative inspiration<\/b><\/h2>\n<\/div>\n<div>\n<p> Ethan Mollick used <a class=\"link\" href=\"https:\/\/www.midjourney.com\/home\/?callbackUrl=%2Fapp%2F&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Midjourney<\/a> to create commercial level images from text alone. Below is his &#8220;modern outfit inspired by Van Gogh&#x201D;. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:70%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/FvORgqyaUAAx7ri.jpeg\"><\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Food for thought: AI will soon renegotiate contracts for you<\/b><\/h2>\n<\/div>\n<div>\n<p> Hate negotiations? If so, we have good news: <b>AI will soon be able to drive a hard bargain on your behalf. <\/b><\/p>\n<\/div>\n<div>\n<p> Walmart recently <a class=\"link\" href=\"https:\/\/archive.is\/WBDFE?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good#selection-3453.0-3453.65\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">announced<\/a> that it&#x2019;s been using <a class=\"link\" href=\"https:\/\/pactum.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Pactum AI<\/a> to <b>renegotiate with human sellers<\/b> since 2021. <\/p>\n<\/div>\n<div>\n<p> Not only has the AI come to an agreement with <b>68% of sellers<\/b>, but it&#x2019;s also driven <b>cost-savings of around 3%<\/b>. <\/p>\n<\/div>\n<div>\n<p> This is a <b>huge sum of money<\/b> for a massive retailer like Walmart&#x2014;and incredibly impressive given recent <b>rises in inflation.<\/b>&#xA0; <\/p>\n<\/div>\n<div>\n<p> The takeaway is clear: <b>it&#x2019;s only a matter of time until marketers are also using AI for contract renegotiations. <\/b><\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Tool to try (and tool to watch)<\/b><\/h2>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.theverge.com\/2023\/5\/4\/23710071\/microsoft-bing-chat-ai-public-preview-plug-in-support?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Microsoft&#x2019;s Bing Chat AI<\/a><\/p>\n<\/div>\n<div>\n<p> Bing Chat is now open to everyone who has a Microsoft account, with plug-ins coming soon. For example, it&#x2019;s working with OpenTable to allow users to complete restaurant bookings just by asking the Bing chatbot. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/blog.box.com\/introducing-box-ai-unlock-value-your-content?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Box AI<\/a><\/p>\n<\/div>\n<div>\n<p> Cloud-based content management solution Box has now integrated AI into its <a class=\"link\" href=\"https:\/\/www.box.com\/overview?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Box Content Cloud<\/a>, teaming up with OpenAI. Companies will soon be able to feed vast quantities of their own data into the platform before automatically generating on-brand content. Watch this space. <\/p>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Recommended resources&#x1F4DA; <\/b>&#x1F3A5;<\/h2>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><b>1. <\/b><a class=\"link\" href=\"https:\/\/www.technologyreview.com\/2023\/04\/27\/1072102\/the-future-of-generative-ai-is-niche-not-generalized\/?utm_source=tldrai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>The future of generative AI is niche, not generalized<\/b><\/a><\/h4>\n<\/div>\n<div>\n<p> ChatGPT has sparked speculation about artificial general intelligence. But the <b>next real phase<\/b> of AI will be in <b>specific domains and contexts<\/b>. While it&#x2019;s easy to fall into the trap of seeing OpenAI as the sole gatekeeper of this technology, this fortunately is far from the case. <\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><b>2. <\/b><a class=\"link\" href=\"https:\/\/archive.ph\/oDwLG?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-marketing-videos-so-bad-they-re-good#selection-519.0-524.0\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>The Andy Warhol Copyright Case That Could Transform Generative AI<\/b><\/a><\/h4>\n<\/div>\n<div>\n<p> The US Supreme Court&#x2019;s upcoming decision on Andy Warhol Foundation for the Visual Arts, Inc. v. Goldsmith <b>could shift the interpretation of fair use law<\/b>&#x2014;and all the people, and tools, that turn to it for protection. <\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><b>3. <\/b><b><a class=\"link\" href=\"https:\/\/www.engadget.com\/samsung-tells-employees-not-to-use-ai-tools-like-chatgpt-and-google-bard-114004180.html?utm_source=tldrai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Samsung tells employees not to use AI tools like ChatGPT and Google Bard<\/a><\/b><\/h4>\n<\/div>\n<div>\n<p> The move comes after a <b>sensitive data leak last month<\/b>, when Samsung engineers uploaded internal source code and meeting notes to ChatGPT and <b>accidentally leaked it<\/b>. Oops. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We&#8217;d love to hear from you! <\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Until next time. Happy marketing.<\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Tom and Charlie<\/i><\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/New_Project.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A newsletter about AI and Marketing by Tom &amp; Charlie Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Share the love. Forward this email over to your favourite marketing pals, or go ahead and sign them up here. &#xA0; AI Marketing School Newsletter #19 AI-generated marketing videos: so [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI marketing videos: so bad they\u2019re good? \ud83e\udd28 | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/ai-marketing-videos-bad-theyre-good\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI marketing videos: so bad they\u2019re good? \ud83e\udd28 | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"A newsletter about AI and Marketing by Tom &amp; Charlie Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. 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I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester.\r\n\r\nMy broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers."}],"_links":{"self":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":1,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/154\/revisions"}],"predecessor-version":[{"id":1323,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/154\/revisions\/1323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media\/720"}],"wp:attachment":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/categories?post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/tags?post=154"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}