{"id":155,"date":"2023-05-09T14:43:04","date_gmt":"2023-05-09T14:43:04","guid":{"rendered":""},"modified":"2026-08-07T17:53:55","modified_gmt":"2026-08-07T17:53:55","slug":"5-ways-ai-revolutionise-search-advertising","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/5-ways-ai-revolutionise-search-advertising\/","title":{"rendered":"5 ways AI could revolutionise search advertising \ud83d\udd0e"},"content":{"rendered":"
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A newsletter about AI and Marketing by Tom & Charlie<\/b><\/span><\/p>\n<\/div>\n

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Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential. Share the love. Forward this email over to your favourite marketing pals, or go ahead and <\/b>sign them up here<\/a><\/b>. <\/b><\/p>\n<\/div>\n

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AI Marketing School Newsletter #20<\/b><\/span><\/p>\n<\/div>\n

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5 ways AI could revolutionise search advertising<\/b><\/h2>\n<\/div>\n
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The Marketing Against The Grain<\/a> podcast recently explored<\/a> how AI might change search marketing. <\/p>\n<\/div>\n

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Here are the 5 key takeaways<\/b>. <\/p>\n<\/div>\n

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What marketers need to know<\/b><\/span><\/h3>\n<\/div>\n
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    AI might not have<\/b> a huge impact<\/b><\/span>. That’s because most search advertising revenue <\/b><\/span>comes from transactional queries<\/b><\/span> (e.g. “cheap laptop to buy”).<\/p>\n

    People will still want to do their own research when making buying decisions<\/b><\/span>. They won’t just ask a chatbot for a cheap laptop to buy. Instead, they’ll do their own digging on search, which will lead them to interact with transactional keyword-based ads<\/b><\/span>. <\/p>\n

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    It’s only a matter of time until AI tools (like ChatGPT and Bard) integrate ads<\/b><\/span> into their interface. For example, if you create a legal contract, it might have a call-to-action<\/b><\/span> saying “Want a lawyer to review this contract for you? Click here”.<\/p>\n

    Remember: it costs OpenAI and Microsoft billions to run ChatGPT and Bard. Therefore, they will obviously soon find a way to make advertising revenue<\/b><\/span> from AI chat tools. <\/p>\n

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    But what about AI plugins?<\/b><\/span> Imagine a consumer asks a chatbot “Book me a plane ticket to Paris between these dates and organise my schedule, reserving me a table for lunch and dinner every day at restaurants with a 4.5*+ rating on Google”. <\/p>\n

    The chatbot could then do this automatically <\/b><\/span>without<\/b><\/i><\/span> the user interacting with blue links (i.e., paid ads). <\/b><\/span><\/p>\n

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    In this case, businesses will bid on the sale, not on the keyword<\/b><\/span>. Marketers will continue spending money for chatbots to recommend their company to consumers—so not much will change.<\/p>\n

    However, life will <\/span>get easier<\/b><\/span> <\/span>as<\/b><\/span> <\/span>conversions will happen automatically<\/b> (e.g. the chatbot will reserve a table at their restaurant on the consumer’s behalf).<\/p>\n

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    Marketers will likely also save money<\/b><\/span>. Imagine someone asks a chatbot, “I want to travel from LA to Japan on the 13th May. I want a window seat, for the flight time to be under 13 hours, and to be served three full meals”. <\/p>\n

    Only some airlines<\/b><\/span> will have these options available, meaning those that don’t won’t pay for the chatbot to recommend them<\/b><\/span>. Currently, however, marketers pay for clicks even when searchers don’t convert<\/b><\/span>. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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    Thought of the day: Is the era of marketing specialists coming to an end?<\/b><\/h2>\n<\/div>\n
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    AI is democratising<\/b> specialist marketing knowledge. With AI tools, all marketers<\/b> can: <\/p>\n<\/div>\n

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