{"id":156,"date":"2023-05-12T15:09:57","date_gmt":"2023-05-12T15:09:57","guid":{"rendered":""},"modified":"2026-08-07T17:53:55","modified_gmt":"2026-08-07T17:53:55","slug":"aipowered-google-search-will-transform-seo","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/aipowered-google-search-will-transform-seo\/","title":{"rendered":"Incoming: AI-powered Google search and Microsoft chatbot ads \ud83d\ude2e"},"content":{"rendered":"<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"color:#222222;font-size:0.8rem;\"><b>A newsletter about AI and Marketing by Tom &amp; Charlie<\/b><\/span><\/p>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><b>Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/b><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #21<\/b><\/span><\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Google integrates AI into search, revolutionizing SEO<\/b><\/h2>\n<\/div>\n<div>\n<p> At its latest IO Conference, Google <a class=\"link\" href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-powered-google-search-will-transform-seo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">announced<\/a> that it&#x2019;ll be rolling out AI capabilities into its search platform. This will make the platform <b>more interactive<\/b>, making it easier to find specific answers to your queries. <\/p>\n<\/div>\n<div>\n<p> And it&#x2019;ll <b>revolutionize SEO. <\/b><\/p>\n<\/div>\n<div>\n<p> We&#x2019;re going to be keeping a close eye over how this will transform the SEO game moving forward, so <b>don&#x2019;t worry&#x2014;you&#x2019;re in good hands!<\/b>&#xA0; <\/p>\n<\/div>\n<div>\n<p><b>But how exactly will the new Google search experience work?<\/b><\/p>\n<\/div>\n<div>\n<p> As renowned SEO consultant <a class=\"link\" href=\"https:\/\/twitter.com\/brodieseo\/status\/1656543573951778816?s=20&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-powered-google-search-will-transform-seo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Brodie Clark explains<\/a>, it will <b>primarily affect queries categorized as NORA (No One Right Answer)<\/b>. <\/p>\n<\/div>\n<div>\n<p> Imagine you&#x2019;re going traveling with your family and want to work out whether to go to Bryce Canyon or Arches National Park. <\/p>\n<\/div>\n<div>\n<p><b>Rather than splitting this up into multiple searches<\/b> to piece the information together, or hoping someone&#x2019;s <b>created content addressing this specific query<\/b>, you can just ask Google directly. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-05-12_at_12.49.18.png\"><\/div>\n<\/div>\n<div>\n<p> You can also select from a range of <b>follow-up questions<\/b>, like &#x201C;How long to spend at Bryce Canyon with kids?&#x201D;. You&#x2019;ll then <b>enter conversational mode<\/b> where you can discuss the issue with Google&#x2019;s AI chatbot bard, with the chatbot remembering the context from your previous queries. <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><b>What marketers need to do<\/b><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Map out your customers&#8217; search journeys <\/b>from the initial search intent to their follow-up queries. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Create articles <\/b>for each follow-up. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Brainstorm follow-up questions using Bard. <\/b>Get the answers straight from the horse&#8217;s mouth! <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-05-12_at_15.17.54.png\"><\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Microsoft: AI chatbot ads are coming&#x2026; at some point<\/b><\/h2>\n<\/div>\n<div>\n<p> Last week, we pondered what the future of search advertising might look like in an AI chatbot-powered future. <\/p>\n<\/div>\n<div>\n<p> And now, we&#x2019;re <b>one step closer to seeing AI chatbot ads in action.<\/b>&#xA0; <\/p>\n<\/div>\n<div>\n<p> Microsoft Advertising has <a class=\"link\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/may-2023\/a-new-solution-to-monetize-ai-powered-chat-experiences?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-powered-google-search-will-transform-seo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">announced<\/a> that it&#x2019;ll be rolling out ads for chat API&#x2014;both on chat platforms from Microsoft or other platforms. <\/p>\n<\/div>\n<div>\n<p> However, <b>the details are still slightly woolly.<\/b><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><b>What marketers need to know<\/b><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Marketers who build AI chatbots into their sites or apps can <b>use the new API to serve relevant ads<\/b> to their audience across a range of preferred ad formats. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>But this is still very much work in progress.<\/b> Microsoft hasn&#x2019;t shared any screenshots or concrete details of what this might look like. It&#x2019;s basically a pre-announcement of something that will happen, in some form, at some moment in time. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> As Microsoft says, &#x201C;<b>We&#x2019;re ready to engage to discuss<\/b> chat experiences, whether they need both algorithmic organic results and ads monetisation or ads monetisation only&#x2026; <b>We&#x2019;re listening to feedback from our partners<\/b> as we continue to learn and evolve our offerings.&#x201D; <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Have a laugh<\/b><\/h2>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/marketoonist.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-powered-google-search-will-transform-seo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Marketoonist<\/a> hits the nail on the head with this one. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/image978824.png\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Creative inspiration<\/b><\/h2>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.linkedin.com\/posts\/ruben-hassid_lord-of-the-rings-by-wes-anderson-100-activity-7062344591181520896-dno2?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>Ruben Hassid <\/b><\/a>created<b>&#xA0;<\/b>a brilliant AI-powered, Wes Anderson-inspired trailer for Lord of the Rings. <\/p>\n<\/div>\n<div>\n<p><i>Coming to cinemas&#x2026; from the quaintest corner of Middle Earth<\/i><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-05-12_at_12.27.17.png\"><\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Recommended tools and resources <\/b>&#x1F527;<b>&#x1F4DA; <\/b>&#x1F3A5;<\/h2>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><b>1. <\/b><a class=\"link\" href=\"https:\/\/myaskai.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-powered-google-search-will-transform-seo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>My AskAI<\/b><\/a><\/h4>\n<\/div>\n<div>\n<p><b>Create your own ChatGPT-powered chatbot from your company&#x2019;s content and internal knowledge base. <\/b>&#x201C;Save customers or employees from asking the same questions and drowning in documents, with faster, smarter answers.&#x201D; <\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><b>2. <\/b><a class=\"link\" href=\"https:\/\/venturebeat.com\/ai\/breaking-ai-bias-predictive-analytics-platform-eliminate-racism-marketing\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-powered-google-search-will-transform-seo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>Breaking AI bias: Predictive analytics platform aims to eliminate racism in marketing<\/b><\/a><\/h4>\n<\/div>\n<div>\n<p> AI-powered platform <a class=\"link\" href=\"https:\/\/xstereotype.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-powered-google-search-will-transform-seo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">X_Stereotype<\/a> aims to <b>eliminate stereotypes and bias in marketing<\/b> by analyzing content from a diversity and inclusion perspective. This enables marketers to <b>identify racial bias and risk factors present in content<\/b> at the earliest stage of development. <\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><b>3. <\/b><a class=\"link\" href=\"https:\/\/techaeris.com\/2023\/05\/11\/infographic-how-generative-ai-is-being-used-to-change-the-world-of-marketing\/?utm_content=cmp-true&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=ai-powered-google-search-will-transform-seo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>Infographic: How generative AI is being used to change the world of marketing<\/b><\/a><\/h4>\n<\/div>\n<div>\n<p><b>87%<\/b> of marketers are using generative AI for email marketing, <b>83%<\/b> for lead scoring, <b>83%<\/b> for customer service routing, <b>64%<\/b> for fraud detection, <b>63%<\/b> for cross-selling and upselling, and <b>47%<\/b> for customer service chatbots. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We&#8217;d love to hear from you! <\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Until next time. Happy marketing.<\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Tom and Charlie<\/i><\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/New_Project.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A newsletter about AI and Marketing by Tom &amp; Charlie Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. &#xA0; AI Marketing School Newsletter #21 Google integrates AI into search, revolutionizing SEO At its latest IO Conference, Google announced that it&#x2019;ll be rolling out AI capabilities into its search [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Incoming: AI-powered Google search and Microsoft chatbot ads \ud83d\ude2e | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/aipowered-google-search-will-transform-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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