{"id":157,"date":"2023-05-16T13:24:45","date_gmt":"2023-05-16T13:24:45","guid":{"rendered":""},"modified":"2026-08-07T17:53:55","modified_gmt":"2026-08-07T17:53:55","slug":"ai-know-customers-better","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ai-know-customers-better\/","title":{"rendered":"Does AI know your customers better than you do? \ud83e\udd28"},"content":{"rendered":"
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A newsletter about AI and Marketing by Tom & Charlie<\/b><\/span><\/p>\n<\/div>\n

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Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential. <\/b><\/p>\n<\/div>\n

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AI Marketing School Newsletter #22<\/b><\/span><\/p>\n<\/div>\n

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Does AI know your customers better than you do?<\/b><\/h2>\n<\/div>\n
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Dan Shipper<\/a>, Co-Founder and CEO of Every<\/a>, found<\/a> that ChatGPT knows him better than his own girlfriend. <\/p>\n<\/div>\n

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This got us thinking… Does AI know your customers better than you do?<\/b> And if so, should you use it to take the lead<\/b> when creating new marketing campaigns? <\/p>\n<\/div>\n

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Here’s how to put this hypothesis to the test<\/b>. <\/p>\n<\/div>\n

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An experiment for marketers<\/b><\/span><\/h3>\n<\/div>\n
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    Gather customer data:<\/b><\/span> Collect data from multiple sources<\/b> like social media, customer support logs, emails, and surveys, ensuring data anonymization for privacy<\/b>. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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      Segment customers:<\/b><\/span> Use the categorize customers into different groups<\/b> based on age, location, purchase history, etc. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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        Generate segment profiles:<\/b><\/span> Use GPT-4 to process the data and generate detailed profiles<\/b> for each customer segment.<\/p>\n<\/li>\n

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        Design A\/B testing campaigns:<\/b> Create two versions of a marketing campaign per segment—one based on GPT-4 insights and another based on your marketing team’s understanding. <\/b>Launch and monitor these campaigns.<\/p>\n<\/li>\n

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        Evaluate and iterate:<\/b> After running the campaigns for at least a month, evaluate their success. Use insights to refine customer profiles, update GPT-4’s training, and optimize future marketing strategies<\/b>. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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        OpenAI rolls out web browsing, plug-ins, and code interpreter to ChatGPT Plus users<\/b><\/h2>\n<\/div>\n
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        ChatGPT Plus users can now browse the internet, connect ChatGPT to over 70 plug-ins, and use the tool’s Code Interpreter capabilities<\/a>. <\/p>\n<\/div>\n

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        Here’s how to get started.<\/b><\/p>\n<\/div>\n

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        If you’re a ChatGPT Plus user, simply log in and click ‘Settings<\/b>’. Then, click ‘Beta features<\/b>’, and toggle on the web browsing, plugins, and Code Interpreter features. <\/p>\n<\/div>\n

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        That’s it! <\/p>\n<\/div>\n

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        However, note that not all Plus users can access the beta features yet<\/b>. They’re rolling out the capabilities as quickly as possible, so hang tight. <\/p>\n<\/div>\n

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        What this means for marketers<\/b><\/span><\/h3>\n<\/div>\n
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