{"id":160,"date":"2023-05-26T14:40:13","date_gmt":"2023-05-26T14:40:13","guid":{"rendered":""},"modified":"2026-08-07T17:53:55","modified_gmt":"2026-08-07T17:53:55","slug":"bings-default-chatgpt-browserheres-optimize-bing-search","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/bings-default-chatgpt-browserheres-optimize-bing-search\/","title":{"rendered":"Bing&#8217;s the default ChatGPT browser\u2014here&#8217;s how to optimize for Bing Search \ud83d\ude4c"},"content":{"rendered":"<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"color:#222222;font-size:0.8rem;\"><b>A newsletter about AI and Marketing by Tom &amp; Charlie<\/b><\/span><\/p>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><b>Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/b><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #25<\/b><\/span><\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Bing becomes the default ChatGPT browser<\/b><\/h2>\n<\/div>\n<div>\n<p><span style=\"\"><b>Microsoft Bing<\/b><\/span> has recently <a class=\"link\" href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/chatgpt-will-now-use-microsofts-bing-ai-search-engine-data\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=bing-s-the-default-chatgpt-browser-here-s-how-to-optimize-for-bing-search\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">become the default search engine<\/a> for ChatGPT. This means it&#x2019;s fully integrated into ChatGPT, enabling the AI chatbot to provide <b>real-time, up-to-date answers from Bing search<\/b>. <\/p>\n<\/div>\n<div>\n<p> But wait&#x2014;didn&#x2019;t this already happen with the launch of the web browsing plugin? <\/p>\n<\/div>\n<div>\n<p> Yes and no. With the plugin, users could access the web <b>via ChatGPT&#x2019;s Bing plugin<\/b>. Now, however, Bing&#8217;s search functionality is<span style=\"\"><b> fully integrated<\/b><\/span> within the chat, making web browsing <span style=\"\"><b>native to the platform<\/b><\/span>. <\/p>\n<\/div>\n<div>\n<p> Bing content will now be seen by <span style=\"\"><b>millions more people daily<\/b><\/span>. Therefore, instead of (just) optimizing content for Google search, you <span style=\"\"><b>now need to optimize for Bing too<\/b><\/span>. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/screenshot-chat.openai.com-2023.05.25-10_08_54.jpg\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>Top tips for marketers<\/b><\/span><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Quality backlinks:<\/b><\/span> Bing SEO focuses on the <span style=\"\"><b>quality of backlinks over their quantity<\/b><\/span>. It favors organic links from relevant and trusted websites, <span style=\"\"><b>especially .edu, .org, and .gov<\/b><\/span> links. It also favors links from older domains. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>On-page SEO: <\/b><\/span>Bing still relies on some older ranking factors: exact match domains and exact keyword usage in headings, alt tags, and meta descriptions. Unlike Google, Bing <span style=\"\"><b>hasn&#8217;t dismissed meta keywords and descriptions<\/b><\/span> as a ranking factor&#x200B;. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>High-quality content: <\/b><\/span>Content should be unique, engaging, and user-focused. Incorporate clear <span style=\"\"><b>authorship<\/b><\/span>, sourced information, and <span style=\"\"><b>multimedia elements<\/b><\/span>. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Schema markup:<\/b><\/span> Using schema markup enhances search result richness and comprehension. Use Bing&#8217;s <span style=\"\"><b>Markup Validator tool&#x200B; for validation<\/b><\/span>. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.bing.com\/webmaster\/login\/redirecttohomepage?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=bing-s-the-default-chatgpt-browser-here-s-how-to-optimize-for-bing-search\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Bing Webmaster Tools<\/a><span style=\"\"><b>:<\/b><\/span> They provide valuable insights, such as <span style=\"\"><b>keywords<\/b><\/span> you rank for, your <span style=\"\"><b>indexed backlinks<\/b><\/span>, and spammy links to avoid. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>AI Marketing in the wild: the irrefutable case for AI-generated content<\/b><\/h2>\n<\/div>\n<div>\n<p> Twitter user <a class=\"link\" href=\"https:\/\/twitter.com\/JulianGoldieSEO?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=bing-s-the-default-chatgpt-browser-here-s-how-to-optimize-for-bing-search\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Julian Goldie<\/a> shows how <span style=\"\"><b>easy<\/b><\/span> it is to <span style=\"\"><b>rank for 100% AI-generated content<\/b><\/span> in this <a class=\"link\" href=\"https:\/\/twitter.com\/JulianGoldieSEO\/status\/1661191920620797959?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=bing-s-the-default-chatgpt-browser-here-s-how-to-optimize-for-bing-search\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">thread<\/a>. <\/p>\n<\/div>\n<div>\n<p> His results beg the question: <span style=\"\"><b>why aren&#x2019;t <\/b><\/span><span style=\"\"><i><b>all <\/b><\/i><\/span><span style=\"\"><b>companies following suit?<\/b><\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-05-25_at_17.07.32.png\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>Top tips for marketers<\/b><\/span><\/h3>\n<\/div>\n<div>\n<p> (<b>Credit to<\/b>&#xA0;<a class=\"link\" href=\"https:\/\/twitter.com\/boringmarketer?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=bing-s-the-default-chatgpt-browser-here-s-how-to-optimize-for-bing-search\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">The Boring Marketer<\/a> for these tools and tips&#x2014;go check out their page). <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Use a combination of AI tools for optimal results:<\/b><\/span> For example, <b>ChatGPT, Bard, Zapier, and Airtable<\/b> can help produce a fully optimized 4,000-word article in just <b>8 minutes<\/b>&#x200B;&#x200B;. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Leverage AI-powered SEO tools:<\/b><\/span> Tools like <b>Scalenut, RankIQ, Diib, Frase.io, AlliAI, PaveAI, and SurferSEO<\/b> can assist with keyword planning, topic research, content creation, editing, optimization, content recommendations, and even competitive analysis&#x200B;&#x200B;.<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Use AI for data analysis:<\/b><\/span> AI can turn Google Analytics data into actionable insights, assisting with demographics, acquisition, and trend spotting&#x200B;&#x200B;. <b>Then, feed these insights back into your content creation process<\/b>. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Recommended tools and resources <\/b>&#x1F527;<b>&#x1F4DA; <\/b>&#x1F3A5;<\/h2>\n<\/div>\n<div>\n<p><b>1. <\/b><a class=\"link\" href=\"https:\/\/quantplus.io?utm_source=AIM_marketing_school&amp;utm_medium=EDM&amp;utm_campaign=AIM_marketing_school\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Check out QuantPlus.io<\/a> (<span style=\"\"><i>sponsor<\/i><\/span>) <\/p>\n<\/div>\n<div>\n<p><span style=\"color:rgb(34, 34, 34);\"><b>QuantPlus is a <\/b><\/span><a class=\"link\" href=\"https:\/\/www.bandt.com.au\/quantplus-launches-world-first-ai-ad-reporting-system\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=bing-s-the-default-chatgpt-browser-here-s-how-to-optimize-for-bing-search\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>world-first<\/b><\/a><span style=\"color:rgb(34, 34, 34);\"><b> in AI-driven data insights to inform advertising creative. <\/b><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:rgb(34, 34, 34);\"><b>While other platforms tell you which ad worked the best, this technology tells you <\/b><\/span><span style=\"color:rgb(34, 34, 34);\"><b><span style=\"text-decoration:underline;\">why<\/span><\/b><\/span><span style=\"color:rgb(34, 34, 34);\"><b> that ad works the best. <\/b><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:rgb(34, 34, 34);\"><b>Their reporting system breaks down advertising creative at an &#x201C;elemental&#x201D; level and links each element to performance&#8230; meaning ads can now be &#x201C;pre-optimized&#x201D; using text, imagery, colors and CTA that are linked to known performance before a single impression has been served. This <\/b><\/span><a class=\"link\" href=\"https:\/\/www.youtube.com\/watch?v=rhgwycR3sQw&amp;feature=youtu.be&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=bing-s-the-default-chatgpt-browser-here-s-how-to-optimize-for-bing-search\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>1.5 minute video<\/b><\/a><span style=\"color:rgb(34, 34, 34);\"><b> explains it well. <\/b><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:rgb(34, 34, 34);\"><b>This has boosted campaign ROI by up to 300 per cent as per client video testimonials on the site. <\/b><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:rgb(34, 34, 34);\"><b>If you&#x2019;re spending money on online advertising then you could get some significant gains by optimizing your ad creative using this smart tech.<\/b><\/span><\/p>\n<\/div>\n<div>\n<ol start=\"2\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.hr-brew.com\/stories\/2023\/05\/11\/these-companies-have-banned-chatgpt-in-the-office?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=bing-s-the-default-chatgpt-browser-here-s-how-to-optimize-for-bing-search\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">These companies have banned or limited ChatGPT at work<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Some of the world&#x2019;s leading companies, including <b>Apple, JP Morgan Chase, Deutsche Bank, Verizon, Samsun, and Amazon,<\/b> have restricted employees&#x2019; rights to use use ChatGPT for work purposes. <\/p>\n<\/div>\n<div>\n<ol start=\"3\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/futurism.com\/the-byte\/bill-gates-ai-poised-destroy-search-engines-amazon?utm_source=ai.theintelligenceage.xyz&amp;utm_medium=newsletter&amp;utm_campaign=bold-predictions-from-the-billion-dollar-man\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Bill Gates Says AI Is Poised to Destroy Search Engines and Amazon<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Bill Gates has suggested that advanced AI, in the form of personal assistants, has <b>the potential to make search engines obsolete<\/b>. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We&#8217;d love to hear from you! <\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Until next time. Happy marketing.<\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Tom and Charlie<\/i><\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/New_Project.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A newsletter about AI and Marketing by Tom &amp; Charlie Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. &#xA0; AI Marketing School Newsletter #25 Bing becomes the default ChatGPT browser Microsoft Bing has recently become the default search engine for ChatGPT. This means it&#x2019;s fully integrated into ChatGPT, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bing&#039;s the default ChatGPT browser\u2014here&#039;s how to optimize for Bing Search \ud83d\ude4c | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/bings-default-chatgpt-browserheres-optimize-bing-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing&#039;s the default ChatGPT browser\u2014here&#039;s how to optimize for Bing Search \ud83d\ude4c | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"A newsletter about AI and Marketing by Tom &amp; Charlie Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. &#xA0; AI Marketing School Newsletter #25 Bing becomes the default ChatGPT browser Microsoft Bing has recently become the default search engine for ChatGPT. This means it&#x2019;s fully integrated into ChatGPT, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/bings-default-chatgpt-browserheres-optimize-bing-search\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-26T14:40:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T17:53:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot_2023-05-25_at_17.07.32.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1182\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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