{"id":166,"date":"2023-06-16T11:08:28","date_gmt":"2023-06-16T11:08:28","guid":{"rendered":""},"modified":"2026-08-07T17:54:34","modified_gmt":"2026-08-07T17:54:34","slug":"5-unmissable-lessons-ai-marketing-leader","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/5-unmissable-lessons-ai-marketing-leader\/","title":{"rendered":"5 unmissable lessons from an AI marketing leader \ud83d\udcd3"},"content":{"rendered":"
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Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential. <\/b><\/p>\n<\/div>\n

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Psst… Want to work with us? <\/i>Apply here<\/a><\/i>!<\/i><\/h5>\n<\/div>\n
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Share the love. Forward this email over to your favorite marketing pals or<\/b><\/span><\/mark> <\/b><\/span><\/mark>sign them up here<\/a><\/b><\/i><\/span><\/span><\/mark>.<\/b><\/span><\/mark><\/h5>\n<\/div>\n
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AI Marketing School Newsletter #31<\/b><\/span><\/p>\n<\/div>\n

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Brennan Woodruff is building the marketing assistant of the future. Here’s how.<\/b><\/h2>\n<\/div>\n
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We recently spoke with Brennan Woodruff, one of the founders<\/b> of GoCharlie.ai<\/a>, an AI solution<\/b> hoping to be your marketing assistant<\/b> of the future. <\/p>\n<\/div>\n

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One of the coolest things about GoCharlie<\/b>—and what separates them<\/b> from a lot of similar solutions on the market—is they’re building their own LLM<\/b>. One designed specifically for marketers<\/b>. <\/p>\n<\/div>\n

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It’s an amazing solution and definitely worth a trial<\/a>. <\/p>\n<\/div>\n

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Below are 5 key lessons<\/b> that Brendan shared throughout our conversation. If you’d like to learn more, read the full interview<\/a> here. <\/p>\n<\/div>\n

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5 key lessons for marketers <\/b><\/h3>\n<\/div>\n
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    AI doesn’t improve—users do:<\/b><\/span> <\/b>“There’s a misconception that many hold. People often think that AI models progressively improve with use<\/b>. But, this isn’t the case<\/b>. <\/p>\n

    The progressive learning we notice is not on the part of the AI models; it’s actually on the side of the people who use them<\/b>. Users get better at formulating prompts<\/b> and asking the right questions. The AI models are not self-improving<\/b> and do not evolve with time.”<\/p>\n

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    Hallucinations aren’t disappearing any time soon:<\/b><\/span> <\/b>“As you know, AI models are prone to producing output that can be termed as hallucinations<\/b>, and this is something that is hardwired into how they are built<\/b>. <\/p>\n

    This means that we can’t just eradicate hallucinations<\/b> from AI outputs given the current state of the architecture<\/b>.<\/p>\n

    Why does this matter? Because it means we’ll never achieve full autonomy<\/b> with current AI systems. The persistent nature of hallucinations necessitates human involvement<\/b>.”<\/p>\n

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    Bye bye, bloated marketing teams:<\/b><\/span> <\/b>“The marketer’s role will evolve into a more strategic<\/b> one. I think it’s going to be a big win for fractional CMOs<\/b>. <\/p>\n

    AI can take over execution<\/b>, allowing the marketer to focus on strategy<\/b> as AI develops new abilities… As marketers take on the role of strategists, we are likely to see smaller marketing teams<\/b> in the long run.”<\/p>\n

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    Become an AI evangelist:<\/b><\/span> <\/b>“Nowadays, companies and enterprises are seeking<\/b> someone who knows anything about AI to guide them<\/b>. <\/p>\n

    Marketing has seen the biggest impact<\/b> from AI and, for whatever reason, has adopted digital technologies faster than any other part of the company. <\/p>\n

    To advance your career, become that AI expert<\/b>. You might find yourself transitioning into the role of an AI evangelist for your entire organization<\/b>.”<\/p>\n

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    Start small and grow:<\/b><\/span> <\/b>“The best approach is to identify<\/b> what consumes the most time in your current workflows<\/b> and search for tools that address these areas…<\/p>\n

    It’s essential to focus on solving specific issues<\/b> instead of trying to address the entire marketing challenge<\/b> at once. Solutions for larger problems will evolve<\/b>, but currently, tapping into specialized tools for distinct tasks<\/b> is the most efficient way forward.” <\/p>\n

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    Google introduces AI tools to optimize ad placements<\/b><\/h2>\n<\/div>\n
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    Google has unveiled<\/a> two new AI-powered tools, Demand Gen<\/b> and Video View<\/b>, to optimize ad placements<\/b> for brands across its platforms. <\/p>\n<\/div>\n

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    Demand Gen<\/b> uses AI to strategically position<\/b> photo and video ads on Google’s services, such as Google Search, Gmail, and YouTube,<\/b> eliminating the need for advertisers to manually determine<\/b> ad placements. <\/p>\n<\/div>\n

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    Meanwhile, Video View<\/b> identifies optimal placements for video ads<\/b>, aiming to maximize viewership. Initial tests of Video View showed a 40% increase<\/b> in video views on average. <\/p>\n<\/div>\n

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    What marketers need to know<\/b><\/h3>\n<\/div>\n
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