{"id":167,"date":"2023-06-20T13:06:09","date_gmt":"2023-06-20T13:06:09","guid":{"rendered":""},"modified":"2026-08-07T17:54:34","modified_gmt":"2026-08-07T17:54:34","slug":"ai-causing-google-rethink-ranks-content","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ai-causing-google-rethink-ranks-content\/","title":{"rendered":"AI is causing Google to rethink how it ranks content \ud83e\udd14"},"content":{"rendered":"
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AI Marketing School Newsletter #32<\/b><\/span><\/p>\n<\/div>\n

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Google’s considering changing its E-E-A-T search rater guidelines<\/b><\/h2>\n<\/div>\n
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Google recently shed light<\/a> on its approach to AI-generated content, specifically through the company’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)<\/b> lens. <\/p>\n<\/div>\n

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E-E-A-T is a vital component of Google’s Search Quality Rater Guidelines<\/b>, the handbook that Google’s Quality Raters use to evaluate the quality of search results<\/b>. <\/p>\n<\/div>\n

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While it’s not a direct ranking factor, <\/span>Google seeks to promote content with high<\/b> E-E-A-T. <\/b>This means: <\/p>\n<\/div>\n

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