{"id":172,"date":"2023-07-07T14:15:30","date_gmt":"2023-07-07T14:15:30","guid":{"rendered":""},"modified":"2026-08-07T17:54:33","modified_gmt":"2026-08-07T17:54:33","slug":"wasting-ad-spend-ai","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/wasting-ad-spend-ai\/","title":{"rendered":"Are you wasting your ad spend with AI? \ud83e\udd2f"},"content":{"rendered":"
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Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential. <\/b><\/p>\n<\/div>\n

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Forward this email over to your favorite marketing pals or<\/b><\/span><\/mark> <\/b><\/span><\/mark>sign them up here<\/a><\/b><\/i><\/span><\/span><\/mark>. <\/b><\/span><\/mark><\/p>\n<\/div>\n

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AI Marketing School Newsletter #37<\/b><\/span><\/p>\n<\/div>\n

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Are you wasting your ad spend with AI?<\/b><\/h2>\n<\/div>\n
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Wondering if generative AI is draining your ad budget<\/b> faster than ever? <\/p>\n<\/div>\n

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You’re not alone. <\/p>\n<\/div>\n

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We’re seeing a huge spike<\/a> in AI-generated websites diverting media spend <\/b>into ‘pointless impressions’<\/b>. <\/p>\n<\/div>\n

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And AI-generated content farms<\/b> pumping out crappy articles quicker than a squirrel on speed, only for their programmatic advertising campaigns<\/a> to return mediocre results<\/b>. <\/p>\n<\/div>\n

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“We also need to be cognizant of not just budget wastage but also production wastage<\/b> — why does nobody care about all those DCO (dynamic creative optimization<\/a>) versions not being used?” says Lindsay Hong, COO of content agency Locaria. <\/p>\n<\/div>\n

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But despite these concerns, there’s also optimism<\/b>. <\/p>\n<\/div>\n

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Industry experts, like Femi Taiwo<\/a> from media agency Assembly, propose that while the current experimentation with generative AI could lead to wasted ad spend, this phase may be necessary<\/b>. <\/p>\n<\/div>\n

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“If all the experiments lead us to a place where we can get better AI-generated ads, less intrusive (and obvious) personalization, and streamlined A\/B tests to drive increased purchases, then was the initial spend really wasted?” <\/p>\n<\/div>\n

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What marketers need to know<\/b><\/h3>\n<\/div>\n
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