{"id":173,"date":"2023-07-11T15:28:23","date_gmt":"2023-07-11T15:28:23","guid":{"rendered":""},"modified":"2026-08-07T17:54:33","modified_gmt":"2026-08-07T17:54:33","slug":"4-ways-marketers-can-use-chatgpts-code-interpreter-plugin","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/4-ways-marketers-can-use-chatgpts-code-interpreter-plugin\/","title":{"rendered":"4 ways marketers can use ChatGPT\u2019s Code Interpreter Plugin"},"content":{"rendered":"<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><b>Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/b><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><mark style=\"background-color:#FFFFFF;\"><span style=\"color:rgb(34, 34, 34);\"><b>Forward this email over to your favorite marketing pals or<\/b><\/span><\/mark><mark style=\"background-color:#FFFFFF;\"><span style=\"color:rgb(44, 129, 229);\"><b>&#xA0;<\/b><\/span><\/mark><mark style=\"background-color:#FFFFFF;\"><span style=\"color:rgb(44, 129, 229);\"><span style=\"text-decoration:underline;\"><i><b><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/?_gl=1*1vf8hks*_ga*MjE3NTgyODQyLjE2Nzc2Njk5MjM.*_ga_E6Y4WLQ2EC*MTY3ODM2MzgyMy4xMS4xLjE2NzgzNjQ1NDcuNTkuMC4w&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=5-ways-ai-could-revolutionise-search-advertising\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">sign them up here<\/a><\/b><\/i><\/span><\/span><\/mark><mark style=\"background-color:#FFFFFF;\"><span style=\"color:rgb(34, 34, 34);\"><b>. <\/b><\/span><\/mark><\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #38<\/b><\/span><\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>How marketers can use ChatGPT&#x2019;s Code Interpreter Plugin<\/b><\/h2>\n<\/div>\n<div>\n<p> OpenAI has just made ChatGPT&#x2019;s <a class=\"link\" href=\"https:\/\/www.searchenginejournal.com\/code-interpreter-chatgpt-plus\/490980\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin#close\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Code Interpreter<\/a> feature available to ChatGPT Plus users. <\/p>\n<\/div>\n<div>\n<p> In other words, Plus users can now get ChatGPT to execute Python code within its interface to convert files, edit videos, analyze data, and more. <\/p>\n<\/div>\n<div>\n<p> Here&#x2019;s how to turn on Code Interpreter. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/F0l-N3JakAAH1O8.jpeg\"><\/div>\n<\/div>\n<div>\n<p> You might&#x2019;ve seen posts on social media suggesting Code Interpreter has &#x2018;killed data science&#x2019;. While this is definitely hyperbolic, Code Interpreter certainly makes it easier for non-technical users to analyze, sort, and use data. <\/p>\n<\/div>\n<div>\n<p> Here&#x2019;s how marketers can use ChatGPT&#x2019;s Code Interpreter. <\/p>\n<\/div>\n<div>\n<p><span style=\"color:rgb(232, 234, 237);font-family:Google Sans, arial, sans-serif;font-size:20px;\">&#x26A0;&#xFE0F; <\/span><b>Warning:<\/b> As cool as Code Interpreter is, apply the Reddit Rule. If you wouldn&#x2019;t post the data anonymously on Reddit then don&#x2019;t upload it on to ChatGPT. Sharing sensitive data always carries risks. <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><b>How marketers can use Code Interpreter<\/b><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Data analysis and visualization:<\/b><\/span> Analyze raw datasets and turn this data into bar charts, graphs, gifs, and so on. <\/p>\n<p style=\"text-align:left;\">\n<p style=\"text-align:left;\">For example, upload customer lifetime value data before asking Code Interpreter to <a class=\"link\" href=\"https:\/\/twitter.com\/KanikaBK\/status\/1678349664280559618?s=20&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">explain the results<\/a> and suggest ways to improve retention\/maximize profitability. <\/p>\n<p>You could even turn the data into <a class=\"link\" href=\"https:\/\/twitter.com\/emollick\/status\/1653451648826757121?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1653451648826757121%7Ctwgr%5E179747b032cabcba72885a9c4d08907f0d8ea6d8%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Findianexpress.com%2Farticle%2Ftechnology%2Fartificial-intelligence%2Fopenai-code-interpreter-chatgpt-data-scientist-jobs-8818501%2F&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">a gif-based map<\/a> showing each customer&#x2019;s location and ask Code Interpreter to make the most valuable 10% twinkle. Instantly visualize where your most profitable customers are located. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Basic image and video editing: <\/b><\/span><a class=\"link\" href=\"https:\/\/www.chatgptguide.ai\/2023\/07\/10\/chatgpts-code-interpreter-top-6-uses\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Edit images<\/a>, resizing, adding text, or rotating. Or, <a class=\"link\" href=\"https:\/\/twitter.com\/chaseleantj\/status\/1677651054551523329?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">turn images into gifs and videos<\/a>.<\/p>\n<p>For example, turn images of a recent event you held into gifs before uploading them to social media. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>SEO analysis: <\/b><\/span>Understand why you experience increases\/decreases in search performance.<\/p>\n<p><a class=\"link\" href=\"https:\/\/twitter.com\/dejanseo\/status\/1678153618644701185?s=20&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Upload SEO data<\/a>, such as Queries.csv, Pages.csv, Countries.csv, and Dates.csv before asking Code Interpreter to explain spikes in traffic. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Creating a QR code:<\/b><\/span><b>&#xA0;<\/b>Instantly generate a QR code for your business.<\/p>\n<p>Create QR codes in seconds for the branded swag you hand out at events. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\">&#x1F3A5;&#xA0;<b>Video: Exploring ChatGPT&#x2019;s new Code Interpreter feature<\/b><\/h2>\n<\/div>\n<div>\n<p> In this <a class=\"link\" href=\"https:\/\/www.loom.com\/share\/1118f44653754fe5b218fe46771e5d6a?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">video<\/a>, Tom explores ChatGPT&#x2019;s new Code Interpreter feature. He demonstrates how to: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Upload files to ChatGPT <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Analyze datasets <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Generate interactive graphs <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Edit images, turning a panoramic shot into a panning video <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/www.loom.com\/share\/1118f44653754fe5b218fe46771e5d6a?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ezgif-5-6dcf41c856.gif\"><\/a><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Click the image to watch the video<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Pre-order and save $200 on our AI Marketing Mastery Course<\/b><\/h2>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/aimarketingschool.co\/training\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-07-04_at_11.44.38311366.png\"><\/a><\/div>\n<\/div>\n<div>\n<p> We&#x2019;re excited to announce that we&#x2019;re creating an <b><a class=\"link\" href=\"https:\/\/link.mail.beehiiv.com\/ss\/c\/rfvoFjhFkLqWIzumwoIv3Iy9YiqvleZyJYazA6cYjIBBw48vvzO9GeY6qkXrk1Iks63MWHQWodlxPvHdkR014d5sHQuNiRl-vDmvGccpawjrvGYPsFI2M3z4F3D-esQcUmfZ96djpRtBGfW9PCzPHfo6OPXU5oRuKj0SzKojSyCHD0HRD1rAzmhiwitjsyL2g6YJ97Tt1J2wNtco1ZZItB_rga9BK89hgAnVjWDRIW6qTERqt8invWY4c_YSy5ZzCZlpcblNm3Ut3sgs_spUGQ\/3xo\/2CcmRcSLTwu3QMK3S4w9Gg\/h41\/b4G7tdSuNUSODO4GUQ54DRFJscCS2lehpdYtorwWTXc?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI Marketing Masterclass training series<\/a><\/b>. <\/p>\n<\/div>\n<div>\n<p> It will consist of three one-hour-long videos,<b>&#xA0;<\/b>where we&#x2019;ll share everything we&#8217;ve learned about AI marketing so far. <\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"> How pro marketers can free up hours per day with ChatGPT <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Building a custom chatbot to be your professional copilot <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Automate your marketing workflows and eliminate tedious tasks <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Best of all, we&#x2019;re running a silly introductory offer, charging just $100 for marketers who <a class=\"link\" href=\"https:\/\/link.mail.beehiiv.com\/ss\/c\/rfvoFjhFkLqWIzumwoIv3Iy9YiqvleZyJYazA6cYjIBBw48vvzO9GeY6qkXrk1Iks63MWHQWodlxPvHdkR014d5sHQuNiRl-vDmvGccpawjrvGYPsFI2M3z4F3D-esQcUmfZ96djpRtBGfW9PCzPHfo6OPXU5oRuKj0SzKojSyCHD0HRD1rAzmhiwitjsyL2g6YJ97Tt1J2wNtco1ZZItB_rga9BK89hgAnVjWDRIW6qTERqt8invWY4c_YSy5ZzCZlpcblNm3Ut3sgs_spUGQ\/3xo\/2CcmRcSLTwu3QMK3S4w9Gg\/h42\/csnNO5enfDKhdru_egfb3kGr6Jieza-2WkBtUhfCVdg?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">sign up<\/a> ahead of its release on 8th August (full price $300). <\/p>\n<\/div>\n<div>\n<p> And if you&#x2019;re not satisfied with the content, you&#x2019;ll get a full refund. <\/p>\n<\/div>\n<div>\n<p> It&#x2019;s a no-brainer. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/link.mail.beehiiv.com\/ss\/c\/rfvoFjhFkLqWIzumwoIv3Iy9YiqvleZyJYazA6cYjIBBw48vvzO9GeY6qkXrk1Iks63MWHQWodlxPvHdkR014d5sHQuNiRl-vDmvGccpawjrvGYPsFI2M3z4F3D-esQcUmfZ96djpRtBGfW9PCzPHfo6OPXU5oRuKj0SzKojSyCHD0HRD1rAzmhiwitjsyL2g6YJ97Tt1J2wNtco1ZZItB_rga9BK89hgAnVjWDRIW6qTERqt8invWY4c_YSy5ZzCZlpcblNm3Ut3sgs_spUGQ\/3xo\/2CcmRcSLTwu3QMK3S4w9Gg\/h43\/5z0awrMfjlXhhZxr033gAdsVNMmT4ILO3rpTRH3CozY?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign up here<\/a> to reserve your spot before the introductory offer ends. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>How Google&#x2019;s AI-powered Helpful Content ranking system affects your site&#x2019;s visibility<\/b><\/h2>\n<\/div>\n<div>\n<p> SEO expert <a class=\"link\" href=\"https:\/\/www.mariehaynes.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Marie Haynes<\/a> has just published a fantastically detailed <a class=\"link\" href=\"https:\/\/www.mariehaynes.com\/google-ai-systems\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">piece<\/a> on how Google&#x2019;s AI-powered Helpful Content system affects sites&#x2019; visibility. <\/p>\n<\/div>\n<div>\n<p> It&#x2019;s a hefty read&#x2014;so here are the key takeaways. <\/p>\n<\/div>\n<div style=\"background-color:transparent;border-color:#2C81E5;border-radius:3px;border-style:solid;border-width:3px;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-07-11_at_12.10.51.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"\">The Helpful Content system in a nutshell<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p> Google&#x2019;s 16,000 human Quality Raters manually assess content quality, relevance, and usefulness. Then, Google uses raters&#x2019; insights to build its AI-powered Helpful Content algorithm. <\/p>\n<\/div>\n<div>\n<p> &#x2018;&#x201C;They tell us they do this by asking questions like, &#x201C;Does this article contain insightful analysis or interesting information that is beyond obvious?&#x201D; or, &#x201C;Does the page provide substantial value when compared to other pages in search results?&#x201D;&#x2019; <\/p>\n<\/div>\n<div>\n<p> If the system deems that your content is &#8220;unhelpful&#8221;, it will receive a negative classification\/black mark that hinders your site&#8217;s search visibility. <\/p>\n<\/div>\n<div>\n<p> Marketers must obviously avoid this at all costs. Here&#x2019;s how. <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>How marketers can ensure their content is helpful<\/b><\/span><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Study Google&#8217;s guidelines in detail:<\/b><\/span> Conduct a comprehensive review of Google&#8217;s <a class=\"link\" href=\"https:\/\/services.google.com\/fh\/files\/misc\/hsw-sqrg.pdf?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Search Quality Raters&#x2019; Guidelines<\/a>. Understand that Google&#x2019;s goal is to reward high-quality, user-oriented content. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Constantly refresh and improve content:<\/b><\/span> Regularly audit your content to improve factual accuracy, freshness, and relevance. Consider adding different types of media like videos, infographics, and images to boost user engagement. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Remove low-value content: <\/b><\/span>Create a content auditing strategy to identify pages that offer little or no value to users. Consider whether the content can be improved and updated before deciding to delete it. <\/p>\n<p style=\"text-align:left;\">\n<p style=\"text-align:left;\">Remember to implement proper redirects for any removed content to maintain SEO value. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Incorporate user feedback and data:<\/b><\/span> Use tools like Google Analytics, surveys, and user feedback to understand what your audience truly finds helpful. <\/p>\n<p style=\"text-align:left;\">\n<p style=\"text-align:left;\"> Analyze the user interaction data for insights on dwell time, bounce rate, and return visits, which can give indications about content usefulness. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Leverage authoritative voices:<\/b><\/span> Boost your <a class=\"link\" href=\"https:\/\/www.searchenginejournal.com\/google-e-e-a-t-how-to-demonstrate-first-hand-experience\/474446\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">E-E-A-T<\/a> (experience, expertise, authoritativeness, trustworthiness) scores by collaborating with industry experts and influencers when creating content. <\/p>\n<p style=\"text-align:left;\">\n<p style=\"text-align:left;\">Always showcase content creators&#x2019; credentials and consider featuring customer reviews and testimonials to build trust. Make sure your site is secure (HTTPS), which is a component of trustworthiness. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Essential reading<\/b><\/h2>\n<\/div>\n<div>\n<p> With newsletters roaring back into fashion like Y2K, it&#x2019;s hard for marketers to separate the must-reads from the must-try-harders. <\/p>\n<\/div>\n<div>\n<p> Which is why when we see a <b>great resource<\/b>, we want to share it. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/sparklp.co\/p\/da07294f8c?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Stacked Marketer<\/a> is one such gem, covering all things <b>digital marketing<\/b> in about 7 minutes each morning. <\/p>\n<\/div>\n<div>\n<p> It&#8217;s been running for over 5 years, is read by over <b>50k marketers<\/b>, and is one of the rare few newsletters we make time for every day. <a class=\"link\" href=\"https:\/\/sparklp.co\/p\/da07294f8c?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Check it out<\/a> (or <a class=\"link\" href=\"https:\/\/sparklp.co\/p\/da07294f8c?email=sparkloop-vf-%7B%7Bemail%7D%7D\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">sign up in one click here<\/a>!) <\/p>\n<\/div>\n<div>\n<h6 style=\"color:#ffffff;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;font-weight:Bold;line-height:24px;margin:0;text-align:left;\"><i>*Full disclosure&#x2014;we get a couple of dollars for every signup.<\/i><\/h6>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Recommended resources and tools&#x1F4DA; &#x1F6E0;&#xFE0F;<\/b><\/h2>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><b>1.<\/b>&#xA0;<a class=\"link\" href=\"https:\/\/www.brandinginasia.com\/dentsu-next-debuts-pair-of-ai-marketing-solutions-mixer-lucie-in-apac\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Dentsu Next Debuts Pair of AI Marketing Solutions &#x2018;Mixer &amp; Lucie&#x2019; in APAC<\/a><\/h4>\n<\/div>\n<div>\n<p> Dentsu Next rolls out AI-powered solutions in APAC to analyze consumer big data, assess social sentiment, and help brands adapt to evolving trends. <\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><b>2.<\/b>&#xA0;<a class=\"link\" href=\"https:\/\/techcrunch.com\/2023\/07\/07\/speedybrand-generative-ai-marketing\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">SpeedyBrand uses generative AI to create SEO-optimized content<\/a><\/h4>\n<\/div>\n<div>\n<p> Y Combinator startup SpeedyBrand launches, using generative AI to provide SMBs with &#x201C;high-quality,&#x201D; affordable SEO content. <\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><b>3.<\/b>&#xA0;<a class=\"link\" href=\"http:\/\/Krisp.ai?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=4-ways-marketers-can-use-chatgpt-s-code-interpreter-plugin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Krisp.ai<\/a><\/h4>\n<\/div>\n<div>\n<p> AI-powered meeting assistant that eliminates background noise, transcribes calls, integrates directly with meeting apps, and allows you to share comprehensive summaries in just a few clicks. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We&#8217;d love to hear from you! <\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Until next time. Happy marketing.<\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Tom and Charlie<\/i><\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/New_Project.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. &#xA0; Forward this email over to your favorite marketing pals or&#xA0;sign them up here. AI Marketing School Newsletter #38 How marketers can use ChatGPT&#x2019;s Code Interpreter Plugin OpenAI has just made ChatGPT&#x2019;s Code Interpreter feature available to ChatGPT Plus users. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":617,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 ways marketers can use ChatGPT\u2019s Code Interpreter Plugin | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/4-ways-marketers-can-use-chatgpts-code-interpreter-plugin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 ways marketers can use ChatGPT\u2019s Code Interpreter Plugin | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. &#xA0; Forward this email over to your favorite marketing pals or&#xA0;sign them up here. AI Marketing School Newsletter #38 How marketers can use ChatGPT&#x2019;s Code Interpreter Plugin OpenAI has just made ChatGPT&#x2019;s Code Interpreter feature available to ChatGPT Plus users. 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My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. 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AI Marketing School Newsletter #38 How marketers can use ChatGPT&#x2019;s Code Interpreter Plugin OpenAI has just made ChatGPT&#x2019;s Code Interpreter feature available to ChatGPT Plus users. 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