{"id":175,"date":"2023-07-18T14:26:37","date_gmt":"2023-07-18T14:26:37","guid":{"rendered":""},"modified":"2026-08-07T17:54:33","modified_gmt":"2026-08-07T17:54:33","slug":"minis-dystopian-aipowered-marketing-campaign","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/minis-dystopian-aipowered-marketing-campaign\/","title":{"rendered":"MINI’s dystopian AI-powered marketing campaign \ud83d\ude97"},"content":{"rendered":"
\n

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential. <\/b><\/p>\n<\/div>\n

\n
\"\"<\/p>\n
<\/small><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n

Forward this email over to your favorite marketing pals or<\/b><\/span><\/mark> <\/b><\/span><\/mark>sign them up here<\/a><\/b><\/i><\/span><\/span><\/mark>. <\/b><\/span><\/mark><\/p>\n<\/div>\n

\n
<\/div>\n<\/div>\n
\n

AI Marketing School Newsletter #40<\/b><\/span><\/p>\n<\/div>\n

\n

MINI launches dystopian AI-powered marketing campaign<\/b><\/h2>\n<\/div>\n
\n

MINI has just launched<\/a> a new AI-powered marketing campaign dubbed “Trust Your Inner MINI-Logue” to promote its new MINI Electric. <\/p>\n<\/div>\n

\n

Here’s how it works. <\/p>\n<\/div>\n

\n
    \n
  1. \n

    Head to MINI US’s site<\/a><\/p>\n<\/li>\n

  2. \n

    Scan your face <\/p>\n<\/li>\n

  3. \n

    Record yourself saying the following sentence: “Okay me, why should I be getting the Mini Electric? Sure it looks good, but what else does it have going for it?” <\/p>\n<\/li>\n<\/ol>\n<\/div>\n

    \n

    Then, watch an AI version of you delve into the car’s benefits. <\/p>\n<\/div>\n

    \n

    So what was the thinking behind this campaign? <\/p>\n<\/div>\n

    \n

    “Better than any car salesman or dealership, the most persuasive voice in a car buying journey is inside the customer’s own head,” states MINI’s press release. <\/p>\n<\/div>\n

    \n

    “To juxtapose the often serious and practical mindset that comes with purchasing a new vehicle, the ‘Trust Your Inner Mini-Logue’ campaign aims to cater to that fun-loving, thrill-seeking and self-indulgent voice that lives in all of us.” <\/p>\n<\/div>\n

    \n

    Check out a version I made earlier by clicking the image below. (Full disclaimer: It’s pretty creepy.) <\/p>\n<\/div>\n

    \n
    \"\"<\/a><\/p>\n
    <\/small><\/p>\n

    Click the image to watch the video<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \n

    Why should marketers care?<\/b><\/span><\/h3>\n<\/div>\n
    \n