{"id":177,"date":"2023-07-25T14:48:55","date_gmt":"2023-07-25T14:48:55","guid":{"rendered":""},"modified":"2026-08-07T17:54:33","modified_gmt":"2026-08-07T17:54:33","slug":"5-ways-marketers-can-use-chatgpts-custom-instructions-feature","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/5-ways-marketers-can-use-chatgpts-custom-instructions-feature\/","title":{"rendered":"5 ways marketers can use ChatGPT\u2019s Custom Instructions feature"},"content":{"rendered":"<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><b>Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/b><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><mark style=\"background-color:#FFFFFF;\"><span style=\"color:rgb(34, 34, 34);\"><b>Forward this email over to your favorite marketing pals or<\/b><\/span><\/mark><mark style=\"background-color:#FFFFFF;\"><span style=\"color:rgb(44, 129, 229);\"><b>&#xA0;<\/b><\/span><\/mark><mark style=\"background-color:#FFFFFF;\"><span style=\"color:rgb(44, 129, 229);\"><span style=\"text-decoration:underline;\"><i><b><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/?_gl=1*1vf8hks*_ga*MjE3NTgyODQyLjE2Nzc2Njk5MjM.*_ga_E6Y4WLQ2EC*MTY3ODM2MzgyMy4xMS4xLjE2NzgzNjQ1NDcuNTkuMC4w&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=5-ways-ai-could-revolutionise-search-advertising\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">sign them up here<\/a><\/b><\/i><\/span><\/span><\/mark><mark style=\"background-color:#FFFFFF;\"><span style=\"color:rgb(34, 34, 34);\"><b>. <\/b><\/span><\/mark><\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #42<\/b><\/span><\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>How marketers can use ChatGPT&#x2019;s Custom Instructions feature<\/b><\/h2>\n<\/div>\n<div>\n<p> ChatGPT has just released a new <a class=\"link\" href=\"https:\/\/openai.com\/blog\/custom-instructions-for-chatgpt?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Customs Instructions<\/a> feature in beta, which it&#x2019;s currently rolling out to all Plus users. <\/p>\n<\/div>\n<div>\n<p> This allows marketers to set their own instructions for every conversation going forward. In other words, you won&#x2019;t have to re-enter your specific preferences in each prompt&#x2014;it&#x2019;ll automatically remember what you want. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-07-25_at_12.37.32.png\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>How marketers can use Custom Instructions<\/b><\/span><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Copywriters: <\/b><\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\"><i>What would you like ChatGPT to know about you to provide better responses?<\/i><\/span><\/p>\n<\/div>\n<div>\n<p> I create mid- to long-form content (blogs, whitepapers, guides, eBooks, etc.) for B2B SaaS clients. <\/p>\n<\/div>\n<div>\n<p><span style=\"\"><i>How would you like ChatGPT to respond?<\/i><\/span><\/p>\n<\/div>\n<div>\n<p> Write at an 8th grade level. Use direct, professional language. Communicate concisely and clearly. Avoid passive tense, exclamation marks, and keep sentences under 20 words long. Vary sentence length to enhance the writing&#x2019;s rhythm. <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Digital advertising analysts:<\/b><\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\"><i>What would you like ChatGPT to know about you to provide better responses?<\/i><\/span><\/p>\n<\/div>\n<div>\n<p> I analyze digital advertising campaign performance across multiple platforms like Google Ads, Facebook Ads, and programmatic platforms. My tasks involve diving into campaign metrics, optimizing for conversions, and reporting on results. <\/p>\n<\/div>\n<div>\n<p><span style=\"\"><i>How would you like ChatGPT to respond?<\/i><\/span><\/p>\n<\/div>\n<div>\n<p> Help me interpret data by identifying trends, anomalies, and opportunities in ad campaign performance. When providing reports, use clear and concise language, and be specific in detailing findings. Prioritize actionable insights that can directly contribute to campaign optimization. <\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Social media strategists:<\/b><\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\"><i>What would you like ChatGPT to know about you to provide better responses?<\/i><\/span><\/p>\n<\/div>\n<div>\n<p> I manage social media platforms for multiple clients, primarily in the fashion and retail industries. I need content that can fit within character limits of various platforms and resonate with fashion-forward, trend-conscious audiences. <\/p>\n<\/div>\n<div>\n<p><span style=\"\"><i>How would you like ChatGPT to respond?<\/i><\/span><\/p>\n<\/div>\n<div>\n<p> Write in a lively, energetic tone with a sprinkle of fashion terminology. Keep responses concise, under 280 characters, and feel free to include relevant hashtags. Use emojis strategically to add personality. Please consider the social media context while generating the text&#x2014;in other words, whether it&#8217;s for Instagram captions, Twitter posts, or Facebook updates. <\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Marketing data scientists:<\/b><\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\"><i>What would you like ChatGPT to know about you to provide better responses?<\/i><\/span><\/p>\n<\/div>\n<div>\n<p> I apply statistical models and machine learning techniques to understand and predict customer behavior. I work with large data sets, derive insights from them, and use what I&#x2019;ve learned to optimize my company&#x2019;s marketing strategies. <\/p>\n<\/div>\n<div>\n<p><span style=\"\"><i>How would you like ChatGPT to respond?<\/i><\/span><\/p>\n<\/div>\n<div>\n<p> Assist me by articulating complex data concepts in a simple, accessible manner. When discussing statistical findings or modeling results, be as precise as possible. Highlight actionable insights and their potential impacts on marketing strategy. <\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>SEO specialists:<\/b><\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\"><i>What would you like ChatGPT to know about you to provide better responses?<\/i><\/span><\/p>\n<\/div>\n<div>\n<p> I work on improving the visibility of websites in search engine results. I focus on keyword research, SEO-friendly content creation, and technical SEO for various industries. <\/p>\n<\/div>\n<div>\n<p><span style=\"\"><i>How would you like ChatGPT to respond?<\/i><\/span><\/p>\n<\/div>\n<div>\n<p> Generate content that&#8217;s informative and keyword-optimized. Always consider the importance of long-tail keywords, meta descriptions, and headers for SEO. Text should be written in an accessible and engaging style to foster better user engagement. Please consider natural language processing and try to avoid keyword stuffing. <\/p>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Pre-order and save $100 on our AI Marketing Mastery Course!<\/b><\/h2>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/aimarketingschool.co\/training\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-07-04_at_11.44.38733333.png\"><\/a><\/div>\n<\/div>\n<div>\n<p> We&#x2019;re excited to announce that we&#x2019;re creating an <b><a class=\"link\" href=\"https:\/\/link.mail.beehiiv.com\/ss\/c\/rfvoFjhFkLqWIzumwoIv3Iy9YiqvleZyJYazA6cYjIBBw48vvzO9GeY6qkXrk1Iks63MWHQWodlxPvHdkR014d5sHQuNiRl-vDmvGccpawjrvGYPsFI2M3z4F3D-esQcUmfZ96djpRtBGfW9PCzPHfo6OPXU5oRuKj0SzKojSyCHD0HRD1rAzmhiwitjsyL2g6YJ97Tt1J2wNtco1ZZItB_rga9BK89hgAnVjWDRIW6qTERqt8invWY4c_YSy5ZzCZlpcblNm3Ut3sgs_spUGQ\/3xo\/2CcmRcSLTwu3QMK3S4w9Gg\/h41\/b4G7tdSuNUSODO4GUQ54DRFJscCS2lehpdYtorwWTXc?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI Marketing Masterclass training series<\/a><\/b>, where we&#x2019;ll share everything we&#8217;ve learned about AI marketing so far. <\/p>\n<\/div>\n<div>\n<p> We&#x2019;ll cover prompt libraries, chatbots, copilots, and game-changing automation&#x2014;everything marketers need to become more productive and profitable. <\/p>\n<\/div>\n<div>\n<p><b>Save $100 by <\/b><b><a class=\"link\" href=\"https:\/\/link.mail.beehiiv.com\/ss\/c\/rfvoFjhFkLqWIzumwoIv3Iy9YiqvleZyJYazA6cYjIBBw48vvzO9GeY6qkXrk1Iks63MWHQWodlxPvHdkR014d5sHQuNiRl-vDmvGccpawjrvGYPsFI2M3z4F3D-esQcUmfZ96djpRtBGfW9PCzPHfo6OPXU5oRuKj0SzKojSyCHD0HRD1rAzmhiwitjsyL2g6YJ97Tt1J2wNtco1ZZItB_rga9BK89hgAnVjWDRIW6qTERqt8invWY4c_YSy5ZzCZlpcblNm3Ut3sgs_spUGQ\/3xo\/2CcmRcSLTwu3QMK3S4w9Gg\/h42\/csnNO5enfDKhdru_egfb3kGr6Jieza-2WkBtUhfCVdg?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">signing up<\/a><\/b><b> for $200 ahead of its release on 8th August (full price $300).<\/b><\/p>\n<\/div>\n<div>\n<p> And if you&#x2019;re not satisfied with the content, you&#x2019;ll get a full refund. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/link.mail.beehiiv.com\/ss\/c\/rfvoFjhFkLqWIzumwoIv3Iy9YiqvleZyJYazA6cYjIBBw48vvzO9GeY6qkXrk1Iks63MWHQWodlxPvHdkR014d5sHQuNiRl-vDmvGccpawjrvGYPsFI2M3z4F3D-esQcUmfZ96djpRtBGfW9PCzPHfo6OPXU5oRuKj0SzKojSyCHD0HRD1rAzmhiwitjsyL2g6YJ97Tt1J2wNtco1ZZItB_rga9BK89hgAnVjWDRIW6qTERqt8invWY4c_YSy5ZzCZlpcblNm3Ut3sgs_spUGQ\/3xo\/2CcmRcSLTwu3QMK3S4w9Gg\/h43\/5z0awrMfjlXhhZxr033gAdsVNMmT4ILO3rpTRH3CozY?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign up here<\/a> to reserve your spot before our discount ends! <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"font-family:Apple Color Emoji, Segoe UI Emoji, Noto Color Emoji, Android Emoji, EmojiSymbols, EmojiOne Mozilla, Twemoji Mozilla, Segoe UI Symbol, Noto Color Emoji Compat, emoji, noto-emojipedia-fallback;font-size:22px;\"><a class=\"link\" href=\"https:\/\/emojipedia.org\/video-camera\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">&#x1F4F9;<\/a><\/span><b>Video tutorial: Turning humans into CGI characters with Wonder Dynamics<\/b><\/h2>\n<\/div>\n<div>\n<p> In this <a class=\"link\" href=\"https:\/\/www.loom.com\/share\/dbc44bea521d45d0a5095952108e3459?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">video<\/a>, Tom demonstrates how you can use <a class=\"link\" href=\"https:\/\/wonderdynamics.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Wonder Dynamics<\/a> to turn people into CGI characters. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/www.loom.com\/share\/dbc44bea521d45d0a5095952108e3459?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ezgif-1-a64ac1bf53.gif\"><\/a><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Click the image to watch the video<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>AI is powering SMS marketing&#x2019;s sudden resurgence <\/b><\/h2>\n<\/div>\n<div>\n<p> SMS marketing is back with a bang. <\/p>\n<\/div>\n<div>\n<p> In 2023, <a class=\"link\" href=\"https:\/\/archive.li\/Vo3wj?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">86%<\/a> of businesses are using text messages for customer outreach, a jump from 55% in 2022. <\/p>\n<\/div>\n<div>\n<p> Why the sudden resurgence? The cookie&#8217;s demise and tightened privacy regulations have made online marketing challenging. Also, email marketing is losing its shine due to spam-weary customers and improved spam filters (damn you, Promotions folder!) <\/p>\n<\/div>\n<div>\n<p> However, the real game-changer is AI. <\/p>\n<\/div>\n<div>\n<p> It enables marketers to deliver timely, effective messages, pinpointing &#8220;mid-funnel intent signals&#8221; that show a customer nearing a purchase. Using these signals and customer data, marketers can craft personalized messages, delivering them at the most conversion-friendly moments. <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>How marketers can use AI for SMS marketing<\/b><\/span><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Boosting personalization:<\/b><\/span> By analyzing customer data, AI can craft messages tailored to the individual&#8217;s tastes, habits, and preferences. This personal touch will increase engagement and conversion rates. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Sending messages at the optimal time:<\/b><\/span> AI algorithms can predict the best times to send messages to each customer, based on their past behavior and other contextual data. This ensures messages reach consumers when they&#8217;re most likely to respond positively. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Recognizing buyer intent:<\/b><\/span> AI can identify signals that a potential customer is moving towards a purchase. With this insight, marketers can craft messages that meet customers at their point of need and drive them towards conversion. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><\/h3>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Essential reading<\/b><\/h2>\n<\/div>\n<div>\n<p> Looking to stay on top of the latest in digital marketing? <\/p>\n<\/div>\n<div>\n<p> Then check out the <a class=\"link\" href=\"https:\/\/sparklp.co\/p\/da07294f8c?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Stacked Marketer<\/a> newsletter, read by over 50k marketers. <b>It&#8217;s the only marketing newsletter we read every day.<\/b><\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/sparklp.co\/p\/da07294f8c?email=sparkloop-vf-%7B%7Bemail%7D%7D\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign up in one click<\/a> here! <\/p>\n<\/div>\n<div>\n<h6 style=\"color:#ffffff;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;font-weight:Bold;line-height:24px;margin:0;text-align:left;\"><i>*Full disclosure&#x2014;we get a couple of dollars for every signup.<\/i><\/h6>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Recommended resources and tools&#x1F4DA; &#x1F6E0;&#xFE0F;<\/b><\/h2>\n<\/div>\n<div>\n<h3 style=\"margin:0;\">1. <span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/martech.org\/marketing-leads-other-sectors-in-generative-ai-acceptance\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Marketing leads other sectors in generative AI acceptance<\/a><\/span><\/h3>\n<\/div>\n<div>\n<p> 48% of marketers are currently using AI, with the top use cases (ranked in order): content marketing, product marketing, customer experience, lead generation, and advertising. <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\">2. <span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/news.sky.com\/story\/ai-facebook-owner-meta-announces-its-rival-to-chatgpt-will-be-free-to-use-12923432?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI: Facebook owner Meta announces its rival to ChatGPT will be free to use<\/a><\/span><\/h3>\n<\/div>\n<div>\n<p> Meta releases LLaMa 2, the latest version of its ChatGPT competitor. It has been trained on 40% more data than LLaMa 1 and is entirely open source (unlike ChatGPT). <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\">3. <span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/www.hoppycopy.co\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=5-ways-marketers-can-use-chatgpt-s-custom-instructions-feature\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Hoppy Copy<\/a><\/span><\/h3>\n<\/div>\n<div>\n<p> AI-powered email marketing tool that&#x2019;ll help you write email campaigns in seconds. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We&#8217;d love to hear from you! <\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Until next time. Happy marketing.<\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><i>Tom and Charlie<\/i><\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/New_Project.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. &#xA0; Forward this email over to your favorite marketing pals or&#xA0;sign them up here. AI Marketing School Newsletter #42 How marketers can use ChatGPT&#x2019;s Custom Instructions feature ChatGPT has just released a new Customs Instructions feature in beta, which it&#x2019;s [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 ways marketers can use ChatGPT\u2019s Custom Instructions feature | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/5-ways-marketers-can-use-chatgpts-custom-instructions-feature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ways marketers can use ChatGPT\u2019s Custom Instructions feature | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. &#xA0; Forward this email over to your favorite marketing pals or&#xA0;sign them up here. 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