{"id":182,"date":"2023-08-15T18:09:55","date_gmt":"2023-08-15T18:09:55","guid":{"rendered":""},"modified":"2026-08-07T17:54:33","modified_gmt":"2026-08-07T17:54:33","slug":"using-ai-unlock-90m-q2-revenue-soho-house","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/using-ai-unlock-90m-q2-revenue-soho-house\/","title":{"rendered":"Using AI to unlock $90M Q2 revenue for Soho House"},"content":{"rendered":"<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<a class=\"link\" href=\"https:\/\/flight.beehiiv.net\/v2\/clicks\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2FpbWFya2V0aW5nc2Nob29sLmJlZWhpaXYuY29tL3N1YnNjcmliZSIsInBvc3RfaWQiOiI0YWEyMDA3NS0zNzgyLTRiNzItOTc2OC1lYTNlYWE1OTZmNzAiLCJwdWJsaWNhdGlvbl9pZCI6Ijc3NmI4YmIxLTE2Y2EtNDMwZC05NTM3LWMwMjYzYjhlY2U0YyIsInZpc2l0X3Rva2VuIjoiNDk0NTZhNDctODBiMy00ZmE2LWIyZmMtOTM2YWUyMzcwMmEwIiwiaWF0IjoxNjkyMTIxMTUzLjAwNywiaXNzIjoib3JjaGlkIn0.81PBWEizHPvlKfJcg1NS2ZnPlmUBbczaEvrD6tmmh_4?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign Up<\/a> \/ <a class=\"link\" href=\"https:\/\/flight.beehiiv.net\/v2\/clicks\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmwiOiJodHRwczovL2FpbWFya2V0aW5nc2Nob29sLmJlZWhpaXYuY29tL2Mvc3BvbnNvcnNoaXA_dXRtX3NvdXJjZT1haW1hcmtldGluZ3NjaG9vbC5iZWVoaWl2LmNvbSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX2NhbXBhaWduPWdlbmVyYXRpdmUtYWktaXMtbGVhZGluZy10by13YXN0ZWQtYWQtc3BlbmQtaGVyZS1zLXdoeS10aGF0LXMtbm8tYmFkLXRoaW5nIiwicG9zdF9pZCI6IjRhYTIwMDc1LTM3ODItNGI3Mi05NzY4LWVhM2VhYTU5NmY3MCIsInB1YmxpY2F0aW9uX2lkIjoiNzc2YjhiYjEtMTZjYS00MzBkLTk1MzctYzAyNjNiOGVjZTRjIiwidmlzaXRfdG9rZW4iOiI0OTQ1NmE0Ny04MGIzLTRmYTYtYjJmYy05MzZhZTIzNzAyYTAiLCJpYXQiOjE2OTIxMjExNTMuMDA3LCJpc3MiOiJvcmNoaWQifQ.fgsR6d1SrWTrwFsp2Ec-X84zuhwoWcdUHEkiKJ7y26E?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Advertise<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #47<\/b><\/span><\/p>\n<\/div>\n<div>\n<p> Hi there marketers, <\/p>\n<\/div>\n<div>\n<p> Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/p>\n<\/div>\n<div>\n<p> Today, we&#x2019;re looking at: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> How Jack Raines used AI to grow WeWork&#x2019;s revenues by an estimated $90M <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Why AI influencers are on the rise <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Spending $300 to earn thousands with the 5*-rated <a class=\"link\" href=\"https:\/\/thomas-site-b01c.thinkific.com\/courses\/ai-marketing-masterclass?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI Marketing Masterclass<\/a> course <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> Hope you enjoy the issue. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#fc7e82;\"><span style=\"color:#FFFFFF;\"><b> STORY <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>How Jack Raines generated $90M in revenue for Soho House using AI<\/b><\/h2>\n<\/div>\n<div>\n<p><span style=\"color:rgb(51, 51, 51);font-family:none;font-size:18px;\">&#x26A0;&#xFE0F; <\/span><i>While this story is a unique insight into how to use AI for marketing, we don&#x2019;t recommend you follow Jack&#x2019;s example for obvious ethical reasons. That said, it&#x2019;s still impressive. <\/i><\/p>\n<\/div>\n<div>\n<p> Jack Raines&#x2014;founder of <a class=\"link\" href=\"https:\/\/www.youngmoney.co\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Young Money<\/a>&#x2014;had an <a class=\"link\" href=\"https:\/\/twitter.com\/Jack_Raines\/status\/1689714455716691970?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">idea<\/a>. <\/p>\n<\/div>\n<div>\n<p> What if he could use AI to: <\/p>\n<\/div>\n<div>\n<p> A) Generate Soho House an estimated $90M <\/p>\n<\/div>\n<div>\n<p> B) Earn himself a tidy $343,000 in the process <\/p>\n<\/div>\n<div>\n<p> This is how he did it. <\/p>\n<\/div>\n<div>\n<p><span style=\"text-decoration:underline;\"><b>Hacking the system with AI-powered marketing<\/b><\/span><\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"> Jack created a fake Hinge profile using AI-generated images of an entirely fictional (but good looking) woman. &#x2018;Her&#x2019; fake bio said she went to Penn State, lived in New York&#x2019;s West Village, and that her ideal first date would be espresso martinis at Soho House. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Why? He reckoned men looking to impress her would buy a membership at Soho House, so they could act like they were regulars at her favorite spot. And he was right. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Jack agreed to every incoming date proposal, which was always at Soho House (surprise, surprise). He used ChatGPT to handle the conversations with prospective suitors.<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Now here&#x2019;s the math. Jack estimates his Hinge matches paid an average membership cost of $3,060. He agreed to 30,000 dates (!), meaning he contributed around $90M to Soho Houses&#x2019;s top line in Q2. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Jack also bought $50k worth of call options, which would expire after Soho House released its earnings. These earnings were a healthy 16%&#x2014;so Jack sold his call options at a tidy profit of $343,000. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-15_at_15.25.49.png\"><\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#008e00;\"><span style=\"color:rgb(255, 255, 255);\"><b> CAREER GROWTH <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"\"><b>Spend hundreds, earn thousands: Become an AI Marketing Expert<\/b><\/span><\/h2>\n<\/div>\n<div>\n<p><span style=\"\">AI marketing tips and tricks are great.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">But if only there was a <\/span><span style=\"\"><b>precise blueprint<\/b><\/span><span style=\"\"> telling you how to use AI as a marketer.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Now, there is.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\"><span style=\"text-decoration:underline;\"><i><b><a class=\"link\" href=\"https:\/\/thomas-site-b01c.thinkific.com\/courses\/ai-marketing-masterclass?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI Marketing Mastery<\/a><\/b><\/i><\/span><\/span><span style=\"\"> (100% 5* reviews!) will teach you everything you need to know about using AI for marketing.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\"><b>It&#x2019;s actionable, fluff-free, and full of real-life examples.<\/b><\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/thomas-site-b01c.thinkific.com\/courses\/ai-marketing-masterclass?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ezgif-3-943c903854.gif\"><\/a><\/div>\n<\/div>\n<div>\n<p> This three-hour course tells you exactly how to use AI for: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Marketing automations <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Market research <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Data analysis <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Content strategy <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Content production <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Generative design <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Branding <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Multimedia content <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> And more&#x2026; <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\">Best of all? It&#x2019;s just $300.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\"><b>Take your performance and career to the next level. <\/b><\/span><span style=\"\"><span style=\"text-decoration:underline;\"><i><a class=\"link\" href=\"https:\/\/thomas-site-b01c.thinkific.com\/courses\/ai-marketing-masterclass?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign up here.<\/a><\/i><\/span><\/span><\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#fb6200;\"><span style=\"color:rgb(255, 255, 255);\"><b> THOUGHT OF THE DAY <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Are human influencers in danger of being replaced by AI?<\/b><\/h2>\n<\/div>\n<div>\n<p> AI influencers are <a class=\"link\" href=\"https:\/\/www.the-sun.com\/tech\/8725778\/ai-influencers-fashion-deals\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">raking in the cash<\/a>. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.instagram.com\/lilmiquela\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Lil Miquela<\/a>, <a class=\"link\" href=\"https:\/\/www.instagram.com\/millasofiafin\/?hl=en-gb&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Milla Sofia<\/a>, and <a class=\"link\" href=\"https:\/\/www.instagram.com\/shudu.gram\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Shudu<\/a> are just a few high-profile AI influencers that charge up to $8,000 for a single sponsored post. <\/p>\n<\/div>\n<div>\n<p> And with the virtual influencer market already worth an estimated <a class=\"link\" href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/03\/29\/consumer-trust-and-virtual-influencers\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">$4.6BN<\/a>, what does this mean for the future of influencer marketing? <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:70%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/TM-comp-AI-influencers-1.jpg\"><\/div>\n<\/div>\n<div>\n<p><span style=\"text-decoration:underline;\"><b>Why are AI influencers on the rise?<\/b><\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> They&#x2019;re not confined by human limitations: they can post 24\/7, speak multiple languages, and be instantly redesigned at will. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> They don&#x2019;t have personal biases or controversial opinions that could negatively impact a brand&#x2019;s image. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Creating a campaign with an AI-generated influencer can be cheaper than working with an actual influencer. Brands don&#x2019;t need to hire expensive photographers or models. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Some believe they&#x2019;re more engaging to Gen Z consumers who seek seeking novel experiences from brands. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#ffcb03;\"><span style=\"color:rgb(255, 255, 255);\"><b> RECOMMENDATION <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#FFFFFF;\"><b>A newsletter we read every day<\/b><\/mark><\/h2>\n<\/div>\n<div>\n<p><mark style=\"background-color:#FFFFFF;\">Looking to stay on top of the latest in digital marketing? <\/mark><\/p>\n<\/div>\n<div>\n<p><mark style=\"background-color:#FFFFFF;\">Then check out the <\/mark><mark style=\"background-color:#FFFFFF;\"><a class=\"link\" href=\"https:\/\/sparklp.co\/p\/da07294f8c?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Stacked Marketer<\/a><\/mark><mark style=\"background-color:#FFFFFF;\"> newsletter, read by over 50k marketers. <\/mark><mark style=\"background-color:#FFFFFF;\"><b>It&#8217;s the only marketing newsletter we read every day.<\/b><\/mark><\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/sparklp.co\/p\/da07294f8c?email=sparkloop-vf-%7B%7Bemail%7D%7D\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign up in one click<\/a> here! <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#1d0cfe;\"><span style=\"color:rgb(255, 255, 255);\"><b> BONUS RESOURCES <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<p> Here are a few great AI marketing resources and tools that we&#x2019;ve come across recently. Enjoy! <\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/www.youtube.com\/watch?v=L-Zr2K5x5kg&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">How NOT to Grow a Newsletter Using ChatGPT<\/a><\/span><\/p>\n<p style=\"text-align:left;\"> Can you really create and grow a newsletter using just ChatGPT? As it happens, no you can&#x2019;t. Caya from The Hustle digs into how his latest hustle is going and explains why you can&#x2019;t rely too heavily on AI to grow a newsletter. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/www.prweb.com\/releases\/oc-welch-ford-breaks-new-ground-announces-annie-the-ai-produced-marketing-avatar-and-ai-crafted-campaign-301899804.html?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">O.C. Welch Ford Breaks New Ground: Announces Annie, the AI-Produced Marketing Avatar and AI-Crafted Campaign<\/a><\/span><\/p>\n<p style=\"text-align:left;\"> O.C. Welch Ford, a Ford dealership in South Carolina, has created an entirely AI-based marketing campaign, headed up by Annie, its AI-generated avatar. What do you reckon? <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/www.opus.pro\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">OpusClip<\/a><\/span><\/p>\n<p style=\"text-align:left;\"> Repurpose long videos into snappy, shareable shorts in just one click. Let AI identify the most compelling hooks, extracts the best highlights from different parts of your video, and seamlessly rearrange them into short clips.<\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<\/ol>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>What did you think of today&#x2019;s email?<\/b><\/h2>\n<\/div>\n<div>\n<p> Loved it? Hated it? Hit reply and tell us why. <\/p>\n<\/div>\n<div>\n<p> Happy marketing. We&#x2019;ll see you again on Friday. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/New_Project.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#xA0;Sign Up \/ Advertise AI Marketing School Newsletter #47 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: How Jack Raines used AI to grow WeWork&#x2019;s revenues by an estimated $90M Why AI influencers are on the rise Spending $300 to earn [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using AI to unlock $90M Q2 revenue for Soho House | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/using-ai-unlock-90m-q2-revenue-soho-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using AI to unlock $90M Q2 revenue for Soho House | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"&#xA0;Sign Up \/ Advertise AI Marketing School Newsletter #47 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: How Jack Raines used AI to grow WeWork&#x2019;s revenues by an estimated $90M Why AI influencers are on the rise Spending $300 to earn [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/using-ai-unlock-90m-q2-revenue-soho-house\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-15T18:09:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T17:54:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/TM-comp-AI-influencers-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"413\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" 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