{"id":183,"date":"2023-08-18T18:15:00","date_gmt":"2023-08-18T18:15:00","guid":{"rendered":""},"modified":"2026-08-07T17:54:33","modified_gmt":"2026-08-07T17:54:33","slug":"ultimate-showdown-ai-vs-content-farm-vs-human-writer","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/","title":{"rendered":"The Ultimate Showdown: AI vs. a content farm vs. a human writer"},"content":{"rendered":"<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign Up<\/a> \/ <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/c\/sponsorship?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=generative-ai-is-leading-to-wasted-ad-spend-here-s-why-that-s-no-bad-thing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Advertise<\/a> \/ <a class=\"link\" href=\"https:\/\/thomas-site-b01c.thinkific.com\/courses\/ai-marketing-masterclass?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-ultimate-showdown-ai-vs-a-content-farm-vs-a-human-writer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Become an AI Marketing Expert<\/a><\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #48<\/b><\/span><\/p>\n<\/div>\n<div>\n<p> Hi there marketers, <\/p>\n<\/div>\n<div>\n<p> Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/p>\n<\/div>\n<div>\n<p> Today, we&#x2019;re looking at: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> What&#x2019;s better at writing: an AI tool, a content farm, or a human writer? <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> 5 reasons to try Google&#x2019;s Duet AI. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> The latest AI marketing summits, tools, and new features. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> Hope you enjoy the issue. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#fc7e82;\"><span style=\"color:#FFFFFF;\"><b> EXPERIMENT <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h1 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:28px;font-weight:normal;line-height:42px;margin:0;text-align:left;\"><b>The Ultimate Showdown: AI vs. a content farm vs. a human writer<\/b><\/h1>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.linkedin.com\/in\/brooklin-nash\/?originalSubdomain=gt&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-ultimate-showdown-ai-vs-a-content-farm-vs-a-human-writer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Brooklin Nash<\/a>, Co-Founder of <a class=\"link\" href=\"https:\/\/www.beamcontent.co\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-ultimate-showdown-ai-vs-a-content-farm-vs-a-human-writer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Beam Content<\/a>, recently <a class=\"link\" href=\"https:\/\/www.beamcontent.co\/resources\/content-experiment?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-ultimate-showdown-ai-vs-a-content-farm-vs-a-human-writer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">pitted<\/a> an AI tool (not ChatGPT), a content farm, and a human writer against each other in a writing contest. <\/p>\n<\/div>\n<div>\n<p> He wanted to produce an article titled &#x2018;<i>Your Guide to Using Internal Experts for Content Marketing&#x2019;.<\/i><\/p>\n<\/div>\n<div>\n<p> Here&#x2019;s what you need to know. <\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><span style=\"text-decoration:underline;\"><b>Cost<\/b><\/span><\/span><span style=\"color:rgb(67, 67, 67);\">&#xA0;<\/span><\/h2>\n<\/div>\n<div>\n<p><span style=\"\">Generative AI:<\/span><span style=\"\"><b>&#xA0;<\/b><\/span>Free as part of a trial <\/p>\n<\/div>\n<div>\n<p><span style=\"\">Content farm:<\/span><span style=\"\"><b>&#xA0;<\/b><\/span>$150 <\/p>\n<\/div>\n<div>\n<p><span style=\"\">Human writer:<\/span><span style=\"\"><b>&#xA0;<\/b><\/span>$400<span style=\"\"><b>&#xA0;<\/b><\/span><\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><span style=\"text-decoration:underline;\"><b>Judging criteria<\/b><\/span><\/span><\/h2>\n<\/div>\n<div>\n<p> Brooklin wanted the pieces to be: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Specific <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Organized <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Conversational <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><span style=\"text-decoration:underline;\"><b>Results<\/b><\/span><\/span><\/h2>\n<\/div>\n<div>\n<p> Here&#x2019;s how each draft ranked. <\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"> The human writer (<span style=\"\"><i>phew&#x2014;otherwise that would&#x2019;ve been $400 down the drain)<\/i><\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Generative AI <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Content farm <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><span style=\"text-decoration:underline;\"><b>Key takeaways<\/b><\/span><\/span><\/h2>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"> AI will replace some writers, but not the best ones <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Keep your time and effort in mind <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> You&#x2019;re not just paying for words <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_18.09.29.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Can you tell which one&#x2019;s which?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#fb6200;\"><span style=\"color:rgb(255, 255, 255);\"><b> TIPS AND TRICKS <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h1 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:28px;font-weight:normal;line-height:42px;margin:0;text-align:left;\"><b>5 reasons to try Google&#x2019;s Duet AI<\/b><\/h1>\n<\/div>\n<div>\n<p> If you haven&#x2019;t already, <a class=\"link\" href=\"https:\/\/workspace.google.com\/labs-sign-up\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-ultimate-showdown-ai-vs-a-content-farm-vs-a-human-writer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">sign up for Google Duet here<\/a>&#x2014;it takes literally two seconds. Then, test it out to within your favorite Google tools. <\/p>\n<\/div>\n<div>\n<p> Here are 5 reasons why. <\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"> It&#x2019;s incredibly easy to sign up. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> It&#x2019;s 100% free. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> It&#x2019;s embedded directly within Google Docs, Sheets, Slides, etc. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> It lets you refine, shorten, elaborate, or rewrite in just one click. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Most importantly, it&#x2019;s pretty decent&#x2014;check out the example below. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_13.57.39.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Not bad, eh?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#ffcb03;\"><span style=\"color:rgb(255, 255, 255);\"><b> THOUGHT OF THE DAY <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_14.12.31.png\"><\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#1d0cfe;\"><span style=\"color:rgb(255, 255, 255);\"><b> BONUS RESOURCES <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<p> Here are a few great AI marketing resources and tools that we&#x2019;ve come across recently. Enjoy! <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AI_Summit_logo_and_title_-_website_hero_1200px.png\"><\/div>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s180-newsletter-inclusion&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI for Marketers Summit<\/a><\/span><span style=\"text-decoration:underline;\"> (sponsored)<\/span><\/p>\n<p style=\"text-align:left;\">\n<p style=\"text-align:left;\"> Don&#8217;t miss the <a class=\"link\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s180-newsletter-inclusion&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI for Marketers Summit<\/a> this November 15-16! CMOs &amp; VPs of top brands will share how to leverage AI to optimize your marketing strategy, including generative AI, marketing operations, personalization, customer experience, brand-building, and more. Use code AIMS10 for 10% off. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> &#xA0;<span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/www.rask.ai\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-ultimate-showdown-ai-vs-a-content-farm-vs-a-human-writer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Rask AI<\/a><\/span><\/p>\n<p style=\"text-align:left;\"> Rapidly translate video and audio with AI. Perfect for localizing marketing content. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/www.searchenginejournal.com\/google-rolls-out-ai-search-upgrades-focused-on-education\/493950\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-ultimate-showdown-ai-vs-a-content-farm-vs-a-human-writer#close\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Google Adds New Features To SGE Focused On Education<\/a><\/span><\/p>\n<p style=\"text-align:left;\"> Google has enhanced its AI-powered Search Generative Experience (SGE). Users can hover over certain words and a definition will pop up, while the &#x201C;SGE while browsing&#x201D; feature instantly shows key insights from a long article. Could this harm site traffic? Only time will tell. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<\/ol>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>What did you think of today&#x2019;s email?<\/b><\/h2>\n<\/div>\n<div>\n<p> Loved it? Hated it? Hit reply and tell us why. <\/p>\n<\/div>\n<div>\n<p> Happy marketing. We&#x2019;ll see you again on Friday. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_18.35.45724846.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#xA0; Sign Up \/ Advertise \/ Become an AI Marketing Expert AI Marketing School Newsletter #48 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: What&#x2019;s better at writing: an AI tool, a content farm, or a human writer? 5 reasons to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Showdown: AI vs. a content farm vs. a human writer | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Showdown: AI vs. a content farm vs. a human writer | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"&#xA0; Sign Up \/ Advertise \/ Become an AI Marketing Expert AI Marketing School Newsletter #48 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: What&#x2019;s better at writing: an AI tool, a content farm, or a human writer? 5 reasons to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-18T18:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T17:54:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_14.12.31.png\" \/>\n\t<meta property=\"og:image:width\" content=\"581\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\"},\"headline\":\"The Ultimate Showdown: AI vs. a content farm vs. a human writer\",\"datePublished\":\"2023-08-18T18:15:00+00:00\",\"dateModified\":\"2026-08-07T17:54:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/\"},\"wordCount\":519,\"publisher\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Screenshot_2023-08-18_at_14.12.31.png\",\"articleSection\":[\"Newsletter Archive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/\",\"name\":\"The Ultimate Showdown: AI vs. a content farm vs. a human writer | AI for Marketers Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Screenshot_2023-08-18_at_14.12.31.png\",\"datePublished\":\"2023-08-18T18:15:00+00:00\",\"dateModified\":\"2026-08-07T17:54:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Screenshot_2023-08-18_at_14.12.31.png\",\"contentUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Screenshot_2023-08-18_at_14.12.31.png\",\"width\":581,\"height\":180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Ultimate Showdown: AI vs. a content farm vs. a human writer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\",\"name\":\"AI for Marketers Blog\",\"description\":\"Insights for Senior Marketing Leaders\",\"publisher\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\",\"name\":\"AI for Marketers Summit\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"contentUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"width\":468,\"height\":88,\"caption\":\"AI for Marketers Summit\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/ai-for-marketers-summit\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\",\"name\":\"Sam Jeans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"Sam Jeans\"},\"description\":\"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/author\\\/samjeans\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Ultimate Showdown: AI vs. a content farm vs. a human writer | AI for Marketers Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/","og_locale":"en_US","og_type":"article","og_title":"The Ultimate Showdown: AI vs. a content farm vs. a human writer | AI for Marketers Blog","og_description":"&#xA0; Sign Up \/ Advertise \/ Become an AI Marketing Expert AI Marketing School Newsletter #48 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: What&#x2019;s better at writing: an AI tool, a content farm, or a human writer? 5 reasons to [&hellip;]","og_url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/","og_site_name":"AI for Marketers Blog","article_published_time":"2023-08-18T18:15:00+00:00","article_modified_time":"2026-08-07T17:54:33+00:00","og_image":[{"width":581,"height":180,"url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_14.12.31.png","type":"image\/png"}],"author":"Sam Jeans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sam Jeans","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/#article","isPartOf":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/"},"author":{"name":"Sam Jeans","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/person\/b24ed988e28aa8143b188798b98d4378"},"headline":"The Ultimate Showdown: AI vs. a content farm vs. a human writer","datePublished":"2023-08-18T18:15:00+00:00","dateModified":"2026-08-07T17:54:33+00:00","mainEntityOfPage":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/"},"wordCount":519,"publisher":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/#primaryimage"},"thumbnailUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_14.12.31.png","articleSection":["Newsletter Archive"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/","url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/","name":"The Ultimate Showdown: AI vs. a content farm vs. a human writer | AI for Marketers Blog","isPartOf":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/#primaryimage"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/#primaryimage"},"thumbnailUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_14.12.31.png","datePublished":"2023-08-18T18:15:00+00:00","dateModified":"2026-08-07T17:54:33+00:00","breadcrumb":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/#primaryimage","url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_14.12.31.png","contentUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_14.12.31.png","width":581,"height":180},{"@type":"BreadcrumbList","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ultimate-showdown-ai-vs-content-farm-vs-human-writer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/artificialintelligencesummit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Ultimate Showdown: AI vs. a content farm vs. a human writer"}]},{"@type":"WebSite","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#website","url":"https:\/\/artificialintelligencesummit.com\/blog\/","name":"AI for Marketers Blog","description":"Insights for Senior Marketing Leaders","publisher":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/artificialintelligencesummit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization","name":"AI for Marketers Summit","url":"https:\/\/artificialintelligencesummit.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/12\/AI-marketers-blog-logo.png","contentUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/12\/AI-marketers-blog-logo.png","width":468,"height":88,"caption":"AI for Marketers Summit"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/ai-for-marketers-summit\/"]},{"@type":"Person","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/person\/b24ed988e28aa8143b188798b98d4378","name":"Sam Jeans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Sam Jeans"},"description":"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.","url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/author\/samjeans\/"}]}},"authors":[{"term_id":26,"user_id":6,"is_guest":0,"slug":"samjeans","display_name":"Sam Jeans","avatar_url":{"url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg","url2x":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg"},"author_category":"1","first_name":"Sam","last_name":"Jeans","user_url":"","job_title":"","description":"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester.\r\n\r\nMy broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers."}],"_links":{"self":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":1,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"predecessor-version":[{"id":1334,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions\/1334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media\/412"}],"wp:attachment":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/tags?post=183"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}