{"id":184,"date":"2023-08-22T14:39:56","date_gmt":"2023-08-22T14:39:56","guid":{"rendered":""},"modified":"2026-08-07T17:54:58","modified_gmt":"2026-08-07T17:54:58","slug":"advertising-giants-spill-ai-secrets","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/advertising-giants-spill-ai-secrets\/","title":{"rendered":"Advertising giants spill their AI secrets&#8230;"},"content":{"rendered":"<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign Up<\/a> \/ <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/c\/sponsorship?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=generative-ai-is-leading-to-wasted-ad-spend-here-s-why-that-s-no-bad-thing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Advertise<\/a>&#xA0; <\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #49<\/b><\/span><\/p>\n<\/div>\n<div>\n<p> Hi there marketers, <\/p>\n<\/div>\n<div>\n<p> Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/p>\n<\/div>\n<div>\n<p> Today, we&#x2019;re looking at: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Ad giants spill their AI secrets <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> How to become your company&#x2019;s AI marketing expert in 3 hours <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Creating human-like AI avatars in minutes (video tutorial). <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> Hope you enjoy the issue. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#fc7e82;\"><span style=\"color:#FFFFFF;\"><b> AI IN ACTION <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h1 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:28px;font-weight:normal;line-height:42px;margin:0;text-align:left;\"><b>Ad giants spill their AI secrets<\/b><\/h1>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/OA22_EX001G_1__1_.jpeg\"><\/div>\n<\/div>\n<div>\n<p> The world&#x2019;s <a class=\"link\" href=\"https:\/\/www.reuters.com\/technology\/mad-men-machines-big-advertisers-shift-ai-2023-08-18\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=advertising-giants-spill-their-ai-secrets\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">biggest advertisers<\/a>, including Nestl&#xE9;, Unilever, and WPP have flocked to generative AI as they look to cut costs and boost productivity. <\/p>\n<\/div>\n<div>\n<p> Here&#x2019;s what you need to know. <\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><span style=\"text-decoration:underline;\"><b>Examples and results<\/b><\/span><\/span><\/h2>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>WPP and Mondelez (the company that owns Cadbury):<\/b><\/span> Used AI to get Bollywood superstar Shah Rukh Khan to &#x2018;ask&#x2019; passers-by to shop at 2,000 local stores during Diwali. Small businesses then used a microsite to generate versions of the ad using their own store. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<p style=\"text-align:left;\"><span style=\"\"><b>Results: <\/b><\/span>130,000 ads were created, gaining 94 million views across YouTube and Facebook. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Nestl&#xE9;: <\/b><\/span>With the help of Dall-E 2, it &#x201C;revealed&#x201D; imaginary scenes beyond the border of the famous Vermeer painting, &#x2018;The Milkmaid&#x2019;. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<p style=\"text-align:left;\"><span style=\"\"><b>Results: <\/b><\/span>Generated 1,000 iterations and unlocked $766,010 worth of media value (i.e. public exposure). <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Unilever (which owns 400+ brands, including Dove soap and Ben &amp; Jerry&#x2019;s):<\/b><\/span> Used AI to write product descriptions and create visual content. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<p style=\"text-align:left;\"><span style=\"\"><b>Results: <\/b><\/span>Not shared publicly. Boo. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#5eb972;\"><span style=\"color:rgb(255, 255, 255);\"><b>CAREER GROWTH<\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h1 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:28px;font-weight:normal;line-height:42px;margin:0;text-align:left;\"><b>How to become your company&#x2019;s leading AI marketing expert in just 3 hours<\/b><\/h1>\n<\/div>\n<div>\n<p> Want to impress your boss, get promoted, and earn more money? <\/p>\n<\/div>\n<div>\n<p> You need to become an <a class=\"link\" href=\"https:\/\/thomas-site-b01c.thinkific.com\/courses\/ai-marketing-masterclass?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=advertising-giants-spill-their-ai-secrets\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI marketing expert<\/a>. <\/p>\n<\/div>\n<div>\n<p> Here&#x2019;s the 3-step, 3-hour process you should follow. <\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"text-decoration:underline;\"><b>The 3-step process<\/b><\/span><\/h2>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"> Tell your boss you want to make their life easier and earn the company more money. How? By learning to use AI. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Sign up for the 100% 5*-rated <a class=\"link\" href=\"https:\/\/thomas-site-b01c.thinkific.com\/courses\/ai-marketing-masterclass?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=advertising-giants-spill-their-ai-secrets\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI Marketing Masterclass<\/a>. In 3 hours, you&#x2019;ll learn how to apply AI throughout your marketing operations. It even comes with a money-back guarantee if you&#x2019;re not satisfied. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Put the insights into action. Do more in less time. Get noticed by senior leadership. Become the go-to AI marketing expert. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#fb6200;\"><span style=\"color:rgb(255, 255, 255);\"><b> TIPS AND TRICKS <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h1 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:28px;font-weight:normal;line-height:42px;margin:0;text-align:left;\"><b>Video tutorial: Creating lifelike AI marketing avatars<\/b><\/h1>\n<\/div>\n<div>\n<p> In this <a class=\"link\" href=\"https:\/\/www.loom.com\/share\/84630de2e8644d41ab7d932db6a4dda5?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=advertising-giants-spill-their-ai-secrets\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">video<\/a>, Tom explains how you can use AI tools to create virtual marketing avatars. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ezgif-4-327d196d1a.gif\"><\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#1d0cfe;\"><span style=\"color:rgb(255, 255, 255);\"><b> BONUS RESOURCES <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<p> Here are a few great AI marketing resources and tools that we&#x2019;ve come across recently. Enjoy! <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AI_Summit_logo_and_title_-_website_hero_1200px923980.png\"><\/div>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s180-newsletter-inclusion&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI for Marketers Summit<\/a><\/span><span style=\"text-decoration:underline;\"> (sponsored)<\/span><\/p>\n<p style=\"text-align:left;\">\n<p style=\"text-align:left;\"> Don&#8217;t miss the <a class=\"link\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s180-newsletter-inclusion&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI for Marketers Summit<\/a> this November 15-16! CMOs &amp; VPs of top brands will share how to leverage AI to optimize your marketing strategy, including generative AI, marketing operations, personalization, customer experience, brand-building, and more. Use code AIMS10 for 10% off. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/www.forbes.com\/sites\/michellegreenwald\/2023\/08\/17\/how-ai-marketing-makes-some-firms-dumber--others-far-smarter-6-critical-factors-for-competitive-advantage\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=advertising-giants-spill-their-ai-secrets\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">How AI Marketing Makes Some Firms Dumber &amp; Others Far Smarter: 6 Critical Factors For Competitive Advantage<\/a><\/span><\/p>\n<p style=\"text-align:left;\"> AI can either level up or dumb down your marketing, depending on how you use it. Check out this article if you want to learn how to maximize its utility and avoid common pitfalls. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"text-decoration:underline;\"><a class=\"link\" href=\"https:\/\/marketscale.com\/industries\/business-services\/young-marketers-are-becoming-leading-experts-in-ai-and-leveraging-generative-ai\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=advertising-giants-spill-their-ai-secrets\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Young Marketers are Becoming Leading Experts in AI. Their Efficient Content is Setting New Competitive Standards.<\/a><\/span><\/p>\n<p style=\"text-align:left;\"> Research from Dr. Denise Dahlhoff, Senior Researcher of Consumer Research at The Conference Board and Senior Fellow at The Wharton School, shows young marketers are leading the way when it comes to using generative AI in marketing. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>What did you think of today&#x2019;s email?<\/b><\/h2>\n<\/div>\n<div>\n<p> Loved it? Hated it? Hit reply and tell us why. <\/p>\n<\/div>\n<div>\n<p> Happy marketing. We&#x2019;ll see you again on Friday. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_18.35.45206749.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #49 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: Ad giants spill their AI secrets How to become your company&#x2019;s AI marketing expert in 3 hours Creating human-like AI avatars in minutes [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising giants spill their AI secrets... | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/advertising-giants-spill-ai-secrets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising giants spill their AI secrets... | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #49 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: Ad giants spill their AI secrets How to become your company&#x2019;s AI marketing expert in 3 hours Creating human-like AI avatars in minutes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/advertising-giants-spill-ai-secrets\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-22T14:39:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T17:54:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/OA22_EX001G_1__1_.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" 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