{"id":186,"date":"2023-09-01T17:30:28","date_gmt":"2023-09-01T17:30:28","guid":{"rendered":""},"modified":"2026-08-07T17:54:58","modified_gmt":"2026-08-07T17:54:58","slug":"spend-less-ai","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/spend-less-ai\/","title":{"rendered":"Spend less with AI!"},"content":{"rendered":"<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign Up<\/a> \/ <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/c\/sponsorship?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=generative-ai-is-leading-to-wasted-ad-spend-here-s-why-that-s-no-bad-thing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Advertise<\/a>&#xA0; <\/p>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #52<\/b><\/span><\/p>\n<\/div>\n<div>\n<p> Hi there marketers, <\/p>\n<\/div>\n<div>\n<p> Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/p>\n<\/div>\n<div>\n<p> Today, we&#x2019;re looking at: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Must-know generative AI CX dos and don&#x2019;ts <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Using AI to reduce wasted ad spend <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> The latest news, views, tips, and tricks from the world of AI marketing <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> Hope you enjoy the issue. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#5eb972;\"><span style=\"color:rgb(255, 255, 255);\"><b>TIPS AND TRICKS<\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Bite-sized generative AI CX dos and don&#x2019;ts<\/b><\/h2>\n<\/div>\n<div>\n<p> Want loyal customers who stick with you for the long term? Improve your customer experience (CX), and they&#8217;ll shout out your praises from the rooftops. <\/p>\n<\/div>\n<div>\n<p> Research from <a class=\"link\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-05-03-gartner-poll-finds-45-percent-of-executives-say-chatgpt-has-prompted-an-increase-in-ai-investment?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=spend-less-with-ai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Gartner<\/a> shows businesses are turning to generative AI to elevate their CX above all else. <\/p>\n<\/div>\n<div>\n<p> If you&#8217;re considering using AI for your CX, remember: There&#8217;s a right way and a wrong way. Let&#8217;s dive into the <a class=\"link\" href=\"https:\/\/www.cmswire.com\/customer-experience\/dont-leave-generative-ai-for-customer-experience-and-marketing-on-autopilot\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=spend-less-with-ai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">do&#8217;s and don&#8217;ts<\/a>. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-09-01_at_14.46.39.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Execs want generative AI investments to boost their CX. Below, we&#x2019;ll tell you how to make sure it does.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><span style=\"text-decoration:underline;\"><b>Do<\/b><\/span><\/span><\/h2>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Feed AI tools relevant customer insights\/VoC data (survey results, reviews, etc.) and use these to tailor the CX you provide. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\"><b>Example:<\/b><\/span> Use customer reviews and your brand&#x2019;s responses to train chatbots. This way, they&#x2019;ll know more about what customers think of your products and how to appropriately answer questions\/combat concerns. <\/p>\n<\/div>\n<div>\n<p> But don&#x2019;t pay hundreds of dollars a month for a &#8220;specialist&#8221; to build a chatbot for you. Do it yourself with a tool like <a class=\"link\" href=\"https:\/\/www.chatbase.co\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=spend-less-with-ai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Chatbase<\/a> (for a step-by-step guide, check out our <a class=\"link\" href=\"https:\/\/thomas-site-b01c.thinkific.com\/courses\/ai-marketing-masterclass?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=spend-less-with-ai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI Marketing Mastery<\/a> course). <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Regularly update the data sets that your AI uses, ensuring they stay relevant to your evolving customer needs. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\"><b>Example: <\/b><\/span>Use post-purchase surveys to refine AI-driven product recommendation engines. <\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><span style=\"text-decoration:underline;\"><b>Don&#x2019;t<\/b><\/span><\/span><\/h2>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Fall into the trap of creating more content for the sake of it. Only 5% of consumers recall experiencing valuable digital interactions with a brand when considering a purchase. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\"><b>Example: <\/b><\/span>Rather than writing 10 low-quality blogs, instead create one high-impact piece that genuinely adds value. Quality beats quantity. <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Think that you can use AI on autopilot for all CX-related tasks. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\"><b>Example: <\/b><\/span>Avoid letting AI auto-respond to all customer service queries&#x2014;some issues require human empathy and nuance. <\/p>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#fc7e82;\"><span style=\"color:#FFFFFF;\"><b> AI IN ACTION <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h1 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:28px;font-weight:normal;line-height:42px;margin:0;text-align:left;\"><b>Using AI to reduce wasted ad spend and protect brand safety<\/b><\/h1>\n<\/div>\n<div>\n<p> AI tools like ChatGPT have exponentially increased low-quality &#x201C;clickbait&#x201D; content that&#x2019;s prevalent on &#x201C;made-for-advertising&#x201D; websites. <\/p>\n<\/div>\n<div>\n<p> And this is a <a class=\"link\" href=\"https:\/\/www.wsj.com\/articles\/ai-fuels-new-brand-safety-worries-and-would-be-solutions-for-marketers-50342971?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=spend-less-with-ai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">big issue<\/a> for marketers. <\/p>\n<\/div>\n<div>\n<p> These sites are designed to lure automated buying systems into placing ads on these low-quality pages&#x2014;even if brand managers would never agree to such a thing. <\/p>\n<\/div>\n<div>\n<p> So, what&#x2019;s the answer? More AI. Let&#x2019;s explain why. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:70%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/im-837670__1_.jpeg\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><span style=\"text-decoration:underline;\"><b>What marketers need to know<\/b><\/span><\/span><\/h2>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> 15% of all automated\/programmatic ad buys go to made-for-advertising sites. This means at least $13 billion of the $88 billion spent globally on programmatic ads is wasted. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> AI-based tools like <a class=\"link\" href=\"https:\/\/www.pixability.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=spend-less-with-ai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Pixability<\/a> fix this issue. Its ML\/AI models review and classify millions of videos posted to YouTube and streaming TV platforms to determine which pieces of content are appropriate for ads. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Utilizing these types of AI-powered platforms will reduce wasted ad spend, ensuring your automated buying system only purchases ads on high-quality sites. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#1d0cfe;\"><span style=\"color:rgb(255, 255, 255);\"><b> BONUS RESOURCES <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<p> Here are a few great AI marketing resources and tools that we&#x2019;ve come across recently. Enjoy! <\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/openai.com\/blog\/introducing-chatgpt-enterprise?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=spend-less-with-ai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Introducing ChatGPT Enterprise<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> OpenAI has just launched ChatGPT Enterprise, offering enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows for processing longer inputs, advanced data analysis capabilities, customization options, and much more. Perfect for marketers in enterprise-size businesses. <\/p>\n<\/div>\n<div>\n<ol start=\"2\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/ideogram.ai\/login?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=spend-less-with-ai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Ideogram<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Created by an ex-Google researcher, Ideogram solves one of the major flaws of existing generative AI tools: it can finally render coherent text inside images. It supports many fonts and text styles, enabling marketers to easily create logos, posters, graphic designs, and images with their own unique messages. <\/p>\n<\/div>\n<div>\n<ol start=\"3\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.datagran.io\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=spend-less-with-ai\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Datagran<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Datagran is like Code Interpreter on steroids, enabling marketers to analyze data, build data models, and automate workflows with the power of AI. Used and loved by Starbucks, Domino&#x2019;s, Subway, and more. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>What did you think of today&#x2019;s email?<\/b><\/h2>\n<\/div>\n<div>\n<p> Loved it? Hated it? Hit reply and tell us why. <\/p>\n<\/div>\n<div>\n<p> Happy marketing. We&#x2019;ll see you again on Friday. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_18.35.45323246.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #52 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: Must-know generative AI CX dos and don&#x2019;ts Using AI to reduce wasted ad spend The latest news, views, tips, and tricks from the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spend less with AI! | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/spend-less-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spend less with AI! | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #52 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. 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