{"id":187,"date":"2023-09-05T14:41:42","date_gmt":"2023-09-05T14:41:42","guid":{"rendered":""},"modified":"2026-08-07T17:54:58","modified_gmt":"2026-08-07T17:54:58","slug":"combining-ai-neuroscience-increase-ad-roi","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/combining-ai-neuroscience-increase-ad-roi\/","title":{"rendered":"Combining AI and neuroscience to increase ad ROI"},"content":{"rendered":"<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign Up<\/a> \/ <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/c\/sponsorship?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=generative-ai-is-leading-to-wasted-ad-spend-here-s-why-that-s-no-bad-thing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Advertise<\/a>&#xA0; <\/p>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><b>BROUGHT TO YOU BY<\/b><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:60%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Untitled__1_.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #53<\/b><\/span><\/p>\n<\/div>\n<div>\n<p> Hi there marketers, <\/p>\n<\/div>\n<div>\n<p> Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/p>\n<\/div>\n<div>\n<p> Today, we&#x2019;re looking at: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Should marketers combine AI and neuroscience to boost ad ROI? <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> We put &#x2018;Midjourney killer&#x2019; Ideogram to the test&#x2014;here&#x2019;s our verdict <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> The latest news, views, tips, and tricks from the world of AI marketing <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> Hope you enjoy the issue. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#5eb972;\"><span style=\"color:rgb(255, 255, 255);\"><b>THOUGHT OF THE DAY<\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Combining AI and neuroscience to boost ROI. No-brainer?<\/b><\/h2>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:60%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Dreem-2-Head-Review-min.jpg\"><\/div>\n<\/div>\n<div>\n<p> Marketing firm GlassView has taken an <a class=\"link\" href=\"https:\/\/archive.ph\/AIDv7?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=combining-ai-and-neuroscience-to-increase-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">innovative approach<\/a> to increasing ad ROI. <\/p>\n<\/div>\n<div>\n<p> The company uses high-tech electroencephalograms (EEG) headbands to detect how consumers respond emotionally to potential ads. <\/p>\n<\/div>\n<div>\n<p> They feed this data into AI models to identify relevant patterns and discover key insights. <\/p>\n<\/div>\n<div>\n<p> Finally, they use what they learn to create neuroscience-backed marketing strategies for their clients. <\/p>\n<\/div>\n<div>\n<p> Freaky? Kinda. Cool? Lil bit. <\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><span style=\"text-decoration:underline;\"><b>Why is this even a thing?<\/b><\/span><\/span><\/h2>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Ads that evoke strong emotions are <a class=\"link\" href=\"https:\/\/www.kantar.com\/inspiration\/advertising-media\/harness-the-power-of-emotion-in-digital-advertising?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=combining-ai-and-neuroscience-to-increase-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">four times<\/a> more likely to drive long-term brand equity than those that don&#x2019;t. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Therefore, combining neuroscientific consumer data and AI enables marketers to rapidly identify which ad creatives will drive the highest ROI. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><span style=\"text-decoration:underline;\"><b>Potential results<\/b><\/span><\/span><\/h2>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> GlassView used this approach to launch a campaign for Travel Texas, leading to a massive 97% increase in tourists to the state. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> And to reduce the cost-per-page-landing by 70% for a credit card company. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><span style=\"text-decoration:underline;\"><b>Red flags <\/b><\/span><\/span>&#x1F6A9;<\/h2>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> To do this, marketers need to invest in the relevant tech and gather groups of consenting consumer groups for testing. This is expensive and time-consuming. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Feeding brain pattern data into AI models might have unexpected consequences, even if consumers consent. Generative AI is still a largely unregulated field, and it&#x2019;s unclear how these models might use the information at their disposal. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> What&#x2019;s more, consumers might not appreciate companies reverse-engineering their emotions to sell them products or services. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Learn how to make ads that convert!<\/b><\/h2>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/motionapp.com\/event-series\/dara-denney?utm_campaign=dara-denney-events&amp;utm_source=beehivv-newsletter-placements&amp;utm_medium=august-2023\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Untitled.jpg\"><\/a><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Click the image to learn more<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p> Performance marketing expert, Dara Denney, has spent 10,000 hours &amp; $100 million in paid social ads in the last eight years. In this <a class=\"link\" href=\"https:\/\/motionapp.com\/event-series\/dara-denney?utm_campaign=dara-denney-events&amp;utm_source=beehivv-newsletter-placements&amp;utm_medium=august-2023\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">exclusive Motion series<\/a>, she&#8217;ll walk you through how to implement creative strategy to produce high-performing ads. See tactical insights to start building high-converting campaigns today! <\/p>\n<\/div>\n<div style=\"padding-bottom:14px;padding-left:15px;padding-right:15px;padding-top:14px;text-align:center;width:100%;word-break:break-word;\"><a target=\"_blank\" rel=\"noopener nofollow noreferrer\" href=\"https:\/\/motionapp.com\/event-series\/dara-denney?utm_campaign=dara-denney-events&amp;utm_source=beehivv-newsletter-placements&amp;utm_medium=august-2023\"><button style=\"background-color:#2c81e5;border-radius:8px 8px;color:#FFFFFF;cursor:pointer;font-family:'Helvetica',Arial,sans-serif;font-size:16px;font-weight:normal;line-height:18px;padding:14px 20px;width:fit-content;\" type=\"button\"> CHECK IT OUT <\/button><\/a><\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#fc7e82;\"><span style=\"color:#FFFFFF;\"><b> AI IN ACTION <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h1 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:28px;font-weight:normal;line-height:42px;margin:0;text-align:left;\"><b>Testing Ideogram, the &#x2018;Midjourney killer&#x2019;<\/b><\/h1>\n<\/div>\n<div>\n<p> In our last newsletter, we spoke about <a class=\"link\" href=\"https:\/\/ideogram.ai\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=combining-ai-and-neuroscience-to-increase-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Ideogram<\/a>, the free &#x2018;Midjourney killer&#x2019; that supports text rendering. <\/p>\n<\/div>\n<div>\n<p> We decided to take our testing to the next level this week and see whether it actually lives up to the hype. <\/p>\n<\/div>\n<div>\n<p> Here&#x2019;s our verdict. <\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><b><span style=\"text-decoration:underline;\">What we love<\/span><\/b><\/span><\/h2>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> It&#x2019;s totally free (for now) <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> You can render text <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> The platform is easier to navigate and use than Midjourney&#x2019;s discord <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> You can create a ton of amazing images <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> It suggests prompts to help you get started <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:rgb(67, 67, 67);\"><b><span style=\"text-decoration:underline;\">What we don&#x2019;t love<\/span><\/b><\/span><\/h2>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Sometimes it stops you from generating new images when the system&#x2019;s too busy <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> It often takes a few tries to get the text right <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> Here are a few images we created&#x2014;let us know what you think! <\/p>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ideogram__2_.jpeg\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:65%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Prompt: A cartoon style depiction of a young woman who has become an expert in AI Marketing<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\">\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ideogram__1___1_.jpeg\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:65%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Prompt: A realistic photo of Arnold Schwarzenegger wearing a T-shirt with the text &#x201C;AI MARKETING SCHOOL&#x201D;, typography<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#1d0cfe;\"><span style=\"color:rgb(255, 255, 255);\"><b> BONUS RESOURCES <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<p> Here are a few great AI marketing resources and tools that we&#x2019;ve come across recently. Enjoy! <\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/hbr.org\/2023\/08\/using-chatgpt-to-make-better-decisions?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=combining-ai-and-neuroscience-to-increase-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Using ChatGPT to Make Better Decisions<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Harvard Business Review explains the best way to use ChatGPT to make business decisions and highlights potential pitfalls to be aware of. <\/p>\n<\/div>\n<div>\n<ol start=\"2\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/about.fb.com\/news\/2023\/08\/seamlessm4t-ai-translation-model\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=combining-ai-and-neuroscience-to-increase-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Introducing SeamlessM4T, a Multimodal AI Model for Speech and Text Translations<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Meta has launched SeamlessM4T, an all-in-one multilingual multimodal AI translation and transcription model that&#x2019;s perfect for localizing marketing content. It can perform speech-to-text, speech-to-speech, text-to-speech, and text-to-text translations for up to 100 languages depending on the task. <\/p>\n<\/div>\n<div>\n<ol start=\"3\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.marketingaiinstitute.com\/hubfs\/2023%20State%20of%20Marketing%20AI%20Report_V2.pdf?hsCtaTracking=288cefff-720c-40e9-816c-fa920b112e51%7C93d3a764-0f9c-4d80-a77f-b7b556e01856&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=combining-ai-and-neuroscience-to-increase-ad-roi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">The 2023 State of Marketing AI Report<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Dig into never-before-seen data from more than 900 marketers on how AI is being used in their work. Find out what tasks they&#x2019;re using it for, the effect it&#x2019;s having on their jobs, what their strategy looks like moving forward, and more. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>What did you think of today&#x2019;s email?<\/b><\/h2>\n<\/div>\n<div>\n<p> Loved it? Hated it? Hit reply and tell us why. <\/p>\n<\/div>\n<div>\n<p> Happy marketing. We&#x2019;ll see you again on Friday. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_18.35.45121632.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#xA0; Sign Up \/ Advertise&#xA0; BROUGHT TO YOU BY AI Marketing School Newsletter #53 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: Should marketers combine AI and neuroscience to boost ad ROI? We put &#x2018;Midjourney killer&#x2019; Ideogram to the test&#x2014;here&#x2019;s our [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":306,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Combining AI and neuroscience to increase ad ROI | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/combining-ai-neuroscience-increase-ad-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Combining AI and neuroscience to increase ad ROI | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"&#xA0; Sign Up \/ Advertise&#xA0; BROUGHT TO YOU BY AI Marketing School Newsletter #53 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. 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