{"id":189,"date":"2023-09-12T19:02:26","date_gmt":"2023-09-12T19:02:26","guid":{"rendered":""},"modified":"2026-08-07T17:54:58","modified_gmt":"2026-08-07T17:54:58","slug":"experiment-creating-ai-influencer","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/experiment-creating-ai-influencer\/","title":{"rendered":"Experiment: Creating our own AI influencer"},"content":{"rendered":"<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign Up<\/a> \/ <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/c\/sponsorship?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=generative-ai-is-leading-to-wasted-ad-spend-here-s-why-that-s-no-bad-thing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Advertise<\/a>&#xA0; <\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #55<\/b><\/span><\/p>\n<\/div>\n<div>\n<p> Hi there marketers, <\/p>\n<\/div>\n<div>\n<p> Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/p>\n<\/div>\n<div>\n<p> Today, we&#x2019;re looking at: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> We&#x2019;ve created an AI influencer, <a class=\"link\" href=\"https:\/\/www.instagram.com\/naomi_knight_aiaf\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=experiment-creating-our-own-ai-influencer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Naomi Knight<\/a>. Follow our journey as we use AI to scale her Instagram account. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Tool of the week: <a class=\"link\" href=\"https:\/\/www.brandguard.ai\/contact?utm_source=AI%20Marketing%20School&amp;utm_medium=newsletter&amp;utm_campaign=Ad1&amp;utm_content=Contact%20us%20for%20a%20demo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">BrandGuard<\/a><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> The latest news, tips, and tricks from the world of AI marketing. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> Hope you enjoy the issue. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#ee9208;\"><span style=\"color:rgb(255, 255, 255);\"><b> EXPERIMENTS <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>We&#x2019;ve created our own AI influencer<\/b><\/h2>\n<\/div>\n<div>\n<p> Last week, we asked you for some ideas about what AI marketing experiments we could run. <\/p>\n<\/div>\n<div>\n<p> There was one that caught our attention: creating an AI influencer. <\/p>\n<\/div>\n<div>\n<p> AI influencing is <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/using-ai-unlock-90m-q2-revenue-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">big business<\/a>&#x2014;and with tools like Midjourney, it&#x2019;s never been easier to create your own virtual influencer. <\/p>\n<\/div>\n<div>\n<p> So, that&#x2019;s exactly what we&#x2019;ve done. <\/p>\n<\/div>\n<div>\n<p> Introducing: <a class=\"link\" href=\"https:\/\/www.instagram.com\/naomi_knight_aiaf\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=experiment-creating-our-own-ai-influencer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Naomi Knight<\/a>. <\/p>\n<\/div>\n<div>\n<p> (Go follow her on Instagram!) <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/www.instagram.com\/naomi_knight_aiaf\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=experiment-creating-our-own-ai-influencer\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/0_0__1_.png\"><\/a><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Our Strategy <\/b><\/h2>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Women <a class=\"link\" href=\"https:\/\/www.fohr.co\/blog\/7-stats-that-show-women-dominate-influencer-marketing?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=experiment-creating-our-own-ai-influencer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">dominate influencer marketing<\/a>, so we decided to opt for a female AI character. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> However, we didn&#x2019;t want to create yet another scantily-clad bombshell like <a class=\"link\" href=\"https:\/\/www.instagram.com\/millasofiafin\/?hl=en-gb&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Milla Sofia<\/a> (61k followers on Instagram). Social media already has more than enough of these influencers. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> We also wanted to avoid following a stereotypical representation of a certain demographic, like the ultra-Gen Z <a class=\"link\" href=\"https:\/\/www.instagram.com\/lilmiquela\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=using-ai-to-unlock-90m-q2-revenue-for-soho-house\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Lil Miquela<\/a> (2.7m followers on Instagram). <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Our goal? To create a character that would stand out rather than fitting in. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> We thought it&#x2019;d be interesting for them to reflect the &#x2018;Outlaw&#x2019; Jungian archetype. This would appeal to brands that shared these same rebellious, brave, and bold characteristics. <\/p>\n<p>Think Doc Martens, Harley Davidson, Levi&#x2019;s, etc. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/iconic-fox-atchetypes-outlaw-1.jpeg\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Source: <a class=\"link\" href=\"https:\/\/iconicfox.com.au\/brand-archetypes\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=experiment-creating-our-own-ai-influencer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">https:\/\/iconicfox.com.au\/brand-archetypes\/<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Our Process<\/b><\/h2>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Create a character in Midjourney.<\/b>&#xA0;<\/p>\n<p>Here&#x2019;s the prompt we used: <\/p>\n<p style=\"text-align:left;\"><\/p>\n<p style=\"text-align:left;\"><span style=\"\"><i>An ultra &#8211; realistic photograph captured with a Sony &#x3B1;7 III camera, equipped with an 85mm lens at F 1. 2 aperture setting, portraying a woman in her 20s with a cool cyberpunk aesthetic, purple straight hair bob with blunt bangs, an angular face, tattoos, leather jacket, boots standing in front of a motorcycle in an abandoned car park. The background is gritty and it&#8217;s night time. Artificial lights drastically illuminate the subject&#x2019;s face and hair, casting a raw but powerful image. The image, shot in high resolution and a 16: 9 aspect ratio, captures the subject&#x2019;s personality and aura with stunning realism &#x2013;ar 16: 9 &#x2013;v 5. 2 &#x2013;style raw<\/i><\/span><\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Generate multiple images using that same character.<\/b>&#xA0; <\/p>\n<p style=\"text-align:left;\"><\/p>\n<p style=\"text-align:left;\"> We saved the image to our computer, uploaded it in a DM to the Midjourney Bot, clicked to make it larger, right-clicked, selected &#x2018;Copy Image Address&#x2019;, and used it at the beginning of every prompt. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<ol start=\"3\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Fine-tune the creations.<\/b><\/p>\n<p style=\"text-align:left;\"><\/p>\n<p style=\"text-align:left;\"> We used the V, U, and remix buttons until we had images we were happy with. <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<ol start=\"4\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Create a backstory in line with the Outlaw brand archetype<\/b>. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<p style=\"text-align:left;\"> Naomi has tattoos, purple hair, travels around Europe in a van with her two pet Rottweilers, and is a freelance digital marketing consultant. She likes motorcycles and invests in crypto. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<p style=\"text-align:left;\"> Fairly unconventional, right? <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Our Top 3 Priorities<\/b><\/h2>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Priority #1:<\/b><\/span> Create Naomi&#x2019;s tone of voice (TOV). We&#x2019;ll use ChatGPT to help us with this process, create TOV guidelines, and devise suitable captions for each post. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Priority #2<\/b><\/span>: Regularly publish. <a class=\"link\" href=\"https:\/\/blog.hootsuite.com\/how-often-to-post-on-social-media\/amp\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=experiment-creating-our-own-ai-influencer#How_often_to_post_on_Instagram\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Hootsuite<\/a> recommends 3-5 times per week. Constantly creating engaging content increases the chance we&#x2019;ll gain followers, keep them over time, and get picked up by Instagram&#x2019;s algorithm. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Priority #3:<\/b><\/span> Engage with relevant accounts. This means commenting on their posts, following them, chatting via DMs (using ChatGPT to help us), etc. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<p style=\"text-align:left;\"> Fortunately, Naomi&#x2019;s backstory gives us a few different levers to pull. We can engage with creators that speak about digital nomadism, tattoos, motorcycles, van life, crypto, Rottweiler (Rotty) ownership, and digital marketing.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Our Goals<\/b><\/h2>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Gain 100 followers by the end of the month<\/b><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Gain 1,000 followers by the end of the year<\/b><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Have our first sponsored post within the next 6 months<\/b><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Check in next week to see if we achieve goal number 1 or fail miserably! <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#fc7e82;\"><span style=\"color:#FFFFFF;\"><a class=\"link\" href=\"https:\/\/www.brandguard.ai\/contact?utm_source=AI%20Marketing%20School&amp;utm_medium=newsletter&amp;utm_campaign=Ad1&amp;utm_content=Contact%20us%20for%20a%20demo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>TOOL OF THE WEEK: BRANDGUARD<\/b><\/a><\/span><\/mark><i> (Sponsored)<\/i><\/h2>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/www.brandguard.ai\/contact?utm_source=AI%20Marketing%20School&amp;utm_medium=newsletter&amp;utm_campaign=Ad1&amp;utm_content=Contact%20us%20for%20a%20demo\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:85%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/BrandGuard_AI_MarketingTools_Newsletter_Image__1_.png\"><\/a><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Learn to Protect Your Brand With A Brand Governance Platform <\/b><\/h2>\n<\/div>\n<div>\n<p> In a world where brand is ever more important, fragmented channels and faster content cycles make brand consistency harder than ever. As you adopt generative AI tools, that pace will only pick up. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.brandguard.ai\/contact?utm_source=AI%20Marketing%20School&amp;utm_medium=newsletter&amp;utm_campaign=Ad1&amp;utm_content=Contact%20us%20for%20a%20demo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">BrandGuard<\/a>&#x2019;s Brand Governance Platform uses AI to automatically score all content and make sure everything you create is on brand. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.brandguard.ai\/contact?utm_source=AI%20Marketing%20School&amp;utm_medium=newsletter&amp;utm_campaign=Ad1&amp;utm_content=Contact%20us%20for%20a%20demo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Schedule a demo with BrandGuard, the world&#8217;s #1 Brand Governance Platform.<\/a><\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#1d0cfe;\"><span style=\"color:rgb(255, 255, 255);\"><b> BONUS RESOURCES <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<p> Here are a few great AI marketing resources and tools that we&#x2019;ve come across recently. Enjoy! <\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/streetfightmag.com\/2023\/09\/08\/mailchimp-launches-genai-powered-marketing-assistant-for-smbs\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=experiment-creating-our-own-ai-influencer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Mailchimp Launches GenAI-Powered Marketing Assistant for SMBs<\/a><\/p>\n<p style=\"text-align:left;\"> Mailchimp&#x2019;s Intuit Assist marketing assistant allows SMB to leverage gen AI within Mailchimp itself. For example, to generate text from scratch, edit emails, rewrite existing copy, or translate copy into multiple languages. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.campaignasia.com\/article\/the-promise-of-ai-marketing-is-googles-pmax-living-up-to-the-hype\/491455?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=experiment-creating-our-own-ai-influencer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">The promise of AI marketing: Is Google&#x2019;s PMax living up to the hype?<\/a><\/p>\n<p style=\"text-align:left;\"> Google&#x2019;s Performance Max (PMax) promised to transform programmatic advertising with AI. However, marketers are now beginning to question if this &#x2018;black box&#x2019; system is actually delivering any benefits whatsoever.<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/archive.ph\/7wxnL?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=experiment-creating-our-own-ai-influencer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Top 5 AI Marketing Activations to Know About Right Now<\/a><\/p>\n<p style=\"text-align:left;\"> AdAge has compiled its latest list of amazing AI marketing activations. Note: You&#x2019;ll have to separately Google each ad to watch them. Unfortunately, the <a class=\"link\" href=\"http:\/\/archive.ph?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=experiment-creating-our-own-ai-influencer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">archive.ph<\/a> link that we use to give you ungated content doesn&#x2019;t seem to support watching videos. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<\/ol>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>What did you think of today&#x2019;s email?<\/b><\/h2>\n<\/div>\n<div>\n<p> Loved it? Hated it? Hit reply and tell us why. <\/p>\n<\/div>\n<div>\n<p> Happy marketing. We&#x2019;ll see you again on Friday. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_18.35.45774493.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #55 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: We&#x2019;ve created an AI influencer, Naomi Knight. Follow our journey as we use AI to scale her Instagram account. Tool of the week: [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experiment: Creating our own AI influencer | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/experiment-creating-ai-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experiment: Creating our own AI influencer | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #55 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. 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