{"id":190,"date":"2023-09-15T16:20:08","date_gmt":"2023-09-15T16:20:08","guid":{"rendered":""},"modified":"2026-08-07T17:54:58","modified_gmt":"2026-08-07T17:54:58","slug":"used-ai-steal-david-ogilvy-kris-jenner-alex-hormozis-advertising-principles","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/used-ai-steal-david-ogilvy-kris-jenner-alex-hormozis-advertising-principles\/","title":{"rendered":"I used AI to steal David Ogilvy, Kris Jenner, and Alex Hormozi&#8217;s advertising principles&#8230;"},"content":{"rendered":"<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign Up<\/a> \/ <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/c\/sponsorship?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=generative-ai-is-leading-to-wasted-ad-spend-here-s-why-that-s-no-bad-thing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Advertise<\/a>&#xA0; <\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #56<\/b><\/span><\/p>\n<\/div>\n<div>\n<p> Hi there marketers, <\/p>\n<\/div>\n<div>\n<p> Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/p>\n<\/div>\n<div>\n<p> Today, we&#x2019;re looking at: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Rank my three AI-generated adverts <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> How our <a class=\"link\" href=\"https:\/\/www.instagram.com\/naomi_knight_aiaf\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI influencer<\/a> experiment is going <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> The latest news, tips, and tricks from the world of AI marketing. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> Hope you enjoy the issue. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#038939;\"><span style=\"color:rgb(255, 255, 255);\"><b> AI IN ACTION <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Rank my three AI-generated ad copies<\/b><\/h2>\n<\/div>\n<div>\n<p> Writing this newsletter&#x2019;s great fun&#x2014;but it doesn&#x2019;t bring home the bacon. Not yet, at least. <\/p>\n<\/div>\n<div>\n<p> By day, I&#x2019;m a <a class=\"link\" href=\"https:\/\/www.braithwaiteventuresltd.uk\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">freelance B2B copywriter\/content strategist.<\/a> I&#x2019;ve worked with the likes of HSBC, Microsoft, Dropbox, and more. <\/p>\n<\/div>\n<div>\n<p><span style=\"\"><i>Shameless client name-dropping, I know.<\/i><\/span><\/p>\n<\/div>\n<div>\n<p> And for the first time in longer than I can remember, I have some space free for new projects. <\/p>\n<\/div>\n<div>\n<p> So I thought I&#x2019;d see if I could <a class=\"link\" href=\"https:\/\/docs.google.com\/forms\/d\/1PWf0WonevRTaBvAG1wACOLkhsATuOm7QYPsbPJ4Uam8\/edit?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">find my next client<\/a> with AI. <\/p>\n<\/div>\n<div>\n<p> How? By using ChatGPT to create ad copy following three marketing legends&#x2019; principles: <\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"> David Ogilvy <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Kris Jenner <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Alex Hormozi <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Click to vote for which ad you think&#x2019;s best! <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>Ad 1 &#8211; The David Ogilvy (aka &#x2018;The Father of Advertising&#x2019;) approach<\/b><\/span><br \/><\/h3>\n<\/div>\n<div>\n<p><\/p>\n<\/div>\n<div style=\"background-color:transparent;border-color:#2C81E5;border-style:solid;border-width:4px;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"color:rgb(67, 67, 67);\"><i><b>Ready for Content That Actually Sells?<\/b><\/i><\/span><\/p>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"color:rgb(67, 67, 67);\"><i><b>Let&#x2019;s Talk Strategy. <\/b><\/i><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"padding-bottom:14px;padding-left:15px;padding-right:15px;padding-top:14px;text-align:center;width:100%;word-break:break-word;\"><a target=\"_blank\" rel=\"noopener nofollow noreferrer\" href=\"https:\/\/link.mail.beehiiv.com\/ss\/c\/5o3fdZh61i7UViLqcDrGCCc9WSgWq2yB9gUefZmqUBOH5op__LOBY_yMSynQo_FyID-jkIxYDy41k8iFfTo9qGkDO4tytxhrzFZh9g5kxXc6qjDc9P9gP2jFMZosf1KV234yzn-eGg5udZOpTGAXDBNb1iO0MKDEfek-rpw3t5pjFtMXYJc7kGhcKtkubLpFEJSVZGEVOT-bMnR_uDstpWyCWJH1a3aUdf6tIUZ5Ct-cdKr-RGRArgtXbvFRacryUmYZJwZdZDYTl0WWT75cJAU6rE23ryNNd5MbeuF8EGYqXEhNuoQ5bdmNzC86LJpl8hbLS7ZzHGqnlQFH48VscQ\/3zm\/4tixDG_wQIiC2q6v4axJIQ\/h36\/Fpxx0yicT6JgBRWOFASAqE1ZIHJc--B1RFVhdBP6Lns?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\"><button style=\"background-color:#2c81e5;border-radius:8px 8px;color:#FFFFFF;cursor:pointer;font-family:'Helvetica',Arial,sans-serif;font-size:16px;font-weight:normal;line-height:18px;padding:14px 20px;width:fit-content;\" type=\"button\"> Vote for this ad <\/button><\/a><\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>Ad 2 &#8211; The Kris Jenner (aka &#x2018;The Queen of Personal Branding) approach<\/b><\/span><\/p>\n<\/h3>\n<\/div>\n<div style=\"background-color:transparent;border-color:#2C81E5;border-style:solid;border-width:4px;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"color:rgb(67, 67, 67);\"><b>Words not doing justice to your business?<\/b><\/span><\/p>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"color:rgb(67, 67, 67);\"><b>Trust the writer who&#x2019;s penned for <\/b><\/span><span style=\"color:rgb(67, 67, 67);\"><i><b>Microsoft<\/b><\/i><\/span><span style=\"color:rgb(67, 67, 67);\"><b> and <\/b><\/span><span style=\"color:rgb(67, 67, 67);\"><i><b>Dropbox<\/b><\/i><\/span><span style=\"color:rgb(67, 67, 67);\"><b>.<\/b><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"padding-bottom:14px;padding-left:15px;padding-right:15px;padding-top:14px;text-align:center;width:100%;word-break:break-word;\"><a target=\"_blank\" rel=\"noopener nofollow noreferrer\" href=\"https:\/\/docs.google.com\/forms\/d\/1PWf0WonevRTaBvAG1wACOLkhsATuOm7QYPsbPJ4Uam8\/edit?utm_source=Ad%202&amp;utm_medium=Jenner&amp;utm_campaign=newsletter\"><button style=\"background-color:#2c81e5;border-radius:8px 8px;color:#FFFFFF;cursor:pointer;font-family:'Helvetica',Arial,sans-serif;font-size:16px;font-weight:normal;line-height:18px;padding:14px 20px;width:fit-content;\" type=\"button\"> Vote for this ad <\/button><\/a><\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>Ad 3 &#8211; The Alex Hormozi (aka &#x2018;The Marketing Monster&#x2019;) approach<\/b><\/span><\/p>\n<\/h3>\n<\/div>\n<div style=\"background-color:transparent;border-color:#2C81E5;border-style:solid;border-width:4px;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"color:rgb(67, 67, 67);\"><b>10X Your Engagement or Your Money Back.<\/b><\/span><\/p>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"color:rgb(67, 67, 67);\"><b>Let&#x2019;s Craft Content that Sells.<\/b><\/span><\/p>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"color:rgb(67, 67, 67);\"><b>Act Now!<\/b><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"padding-bottom:14px;padding-left:15px;padding-right:15px;padding-top:14px;text-align:center;width:100%;word-break:break-word;\"><a target=\"_blank\" rel=\"noopener nofollow noreferrer\" href=\"https:\/\/docs.google.com\/forms\/d\/1PWf0WonevRTaBvAG1wACOLkhsATuOm7QYPsbPJ4Uam8\/edit?utm_source=Ad%203&amp;utm_medium=Hormozi&amp;utm_campaign=newsletter\"><button style=\"background-color:#2c81e5;border-radius:8px 8px;color:#FFFFFF;cursor:pointer;font-family:'Helvetica',Arial,sans-serif;font-size:16px;font-weight:normal;line-height:18px;padding:14px 20px;width:fit-content;\" type=\"button\"> Vote for this ad <\/button><\/a><\/div>\n<div>\n<p><\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#ee9208;\"><span style=\"color:rgb(255, 255, 255);\"><b> EXPERIMENTS <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>AI influencer update<\/b><\/h2>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/www.instagram.com\/naomi_knight_aiaf\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/38__1_.jpg\"><\/a><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:65%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Click the image to follow our AI influencer<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p> Earlier this week, we began our AI influencer experiment by launching <a class=\"link\" href=\"https:\/\/www.instagram.com\/naomi_knight_aiaf\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Naomi Knight<\/a>&#x2019;s instagram account. <\/p>\n<\/div>\n<div>\n<p> Thanks to everyone who&#x2019;s followed the account&#x2014;and <a class=\"link\" href=\"https:\/\/www.instagram.com\/naomi_knight_aiaf\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">if you haven&#x2019;t already then please give her a follow!<\/a><\/p>\n<\/div>\n<div>\n<p> Here&#x2019;s our latest update. <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>Progress dashboard<\/b><\/span><\/h3>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/4_hours__2___1_.png\"><\/div>\n<\/div>\n<div>\n<p><sub>* Subscriber<\/sub><a class=\"link\" href=\"https:\/\/www.linkedin.com\/in\/matthewlutz\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><sub> Matthew Lutz<\/sub><\/a><sub>, fCMO of crypto event<\/sub><a class=\"link\" href=\"https:\/\/quantummiami.com?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><sub> Quantum Miami<\/sub><\/a><sub>, reached out to schedule a preliminary chat about a potential partnership.<\/sub><\/p>\n<\/div>\n<div>\n<p><sub>We&#x2019;ll let you know how it goes!<\/sub><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>Lessons learnt<\/b><\/span><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Create your own server in Midjourney&#x2019;s Discord rather than using the &#x2018;Newbies&#x2019; ones. This way, you&#x2019;ll only see your images and they won&#x2019;t get lost in a sea of other users&#x2019; new creations.<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> The <a class=\"link\" href=\"https:\/\/discord.com\/oauth2\/authorize?client_id=1090660574196674713&amp;permissions=274877945856&amp;scope=bot&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">InsightFaceSwap<\/a> bot is an easy way to swap a pre-saved face into your creations. It&#x2019;s super handy if you want to create consistent characters. Learn how to use it <a class=\"link\" href=\"https:\/\/medium.com\/@Hamaad8k\/add-your-face-to-any-image-no-skills-are-necessary-90a7e17e2675?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">here<\/a>. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Liking users&#x2019; comments on similar accounts didn&#x2019;t attract followers. However, engaging with thoughtful comments was more successful (but also more time-consuming). <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>Next week&#x2019;s strategy<\/b><\/span><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Step 1:<\/b> Ask ChatGPT and Claude to create a range of comments that we can use when high-profile accounts post about Naomi&#x2019;s &#x2018;interests&#x2019;. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Step 2:<\/b> Identify 5 influencers in each of these areas. If we engage with these accounts then their followers will see (and might end up following Naomi). <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Step 3: <\/b>Make a spreadsheet for each interest, adding the 5 influencers&#x2019; profile URLs and potential comments that we can use (courtesy of ChatGPT\/Claude).<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Step 4:<\/b> Use <a class=\"link\" href=\"https:\/\/phantombuster.com\/automations\/instagram\/14303\/instagram-auto-commenter?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Phantombuster&#x2019;s Instagram Auto Commenter<\/a> tool to leave meaningful comments. We&#x2019;ll regularly cycle through each interest area by changing the spreadsheet the tool uses (e.g. changing the one with motorcycle influencers and comments to the one with crypto-relevant information). <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#1d0cfe;\"><span style=\"color:rgb(255, 255, 255);\"><b> BONUS RESOURCES <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<p> Here are a few great AI marketing resources and tools that we&#x2019;ve come across recently. Enjoy! <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:35%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/image207191.png\"><\/div>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><i><a class=\"link\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s180-newsletter-inclusion&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI for Marketers Summit<\/a><\/i><\/span><span style=\"\"> (sponsored)<\/span><\/p>\n<p style=\"text-align:left;\">Don&#8217;t miss the <i><a class=\"link\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s180-newsletter-inclusion&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI for Marketers Summit<\/a><\/i> this November 15-16! CMOs &amp; VPs of top brands will share how to leverage AI to optimize your marketing strategy, including generative AI, marketing operations, personalization, customer experience, brand-building, and more. Use code AIMS10 for 10% off. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.marca.com\/en\/nfl\/los-angeles-chargers\/2023\/09\/14\/650343b6ca4741fe388b45b2.html?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI robots infiltrated an NFL game with a secret mission<\/a><\/p>\n<p style=\"text-align:left;\">A horde of AI robots was recently spotted at an NFL game to promote an upcoming movie, &#8220;The Creator.&#8221; Arguably the creepiest example of AI marketing that we&#x2019;ve seen. Question is: Were they actually robots? The jury&#x2019;s out. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.reuters.com\/technology\/chatgpt-traffic-slips-again-third-month-row-2023-09-07\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=i-used-ai-to-steal-david-ogilvy-kris-jenner-and-alex-hormozi-s-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">ChatGPT traffic slips again for third month in a row<\/a><\/p>\n<p style=\"text-align:left;\">ChatGPT usage has fallen for the third consecutive month after some have questioned whether its performance is waning. Is this bad news for OpenAI or merely because schools have been on vacation over the summer? <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>What did you think of today&#x2019;s email?<\/b><\/h2>\n<\/div>\n<div>\n<p> Loved it? Hated it? Hit reply and tell us why. <\/p>\n<\/div>\n<div>\n<p> Happy marketing. We&#x2019;ll see you again on Friday. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_18.35.45.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #56 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: Rank my three AI-generated adverts How our AI influencer experiment is going The latest news, tips, and tricks from the world of AI [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":712,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I used AI to steal David Ogilvy, Kris Jenner, and Alex Hormozi&#039;s advertising principles... | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/used-ai-steal-david-ogilvy-kris-jenner-alex-hormozis-advertising-principles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I used AI to steal David Ogilvy, Kris Jenner, and Alex Hormozi&#039;s advertising principles... | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #56 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: Rank my three AI-generated adverts How our AI influencer experiment is going The latest news, tips, and tricks from the world of AI [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/used-ai-steal-david-ogilvy-kris-jenner-alex-hormozis-advertising-principles\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-15T16:20:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T17:54:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/Words_not_doing_justice_to_your_business_Trust_the_writer_who_s_penned_for_Microsoft___Dropbox.__1_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"631\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" 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