{"id":191,"date":"2023-09-19T14:25:38","date_gmt":"2023-09-19T14:25:38","guid":{"rendered":""},"modified":"2026-08-07T17:54:58","modified_gmt":"2026-08-07T17:54:58","slug":"cocacola-launches-new-aigenerated-drink-fan-experience","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/cocacola-launches-new-aigenerated-drink-fan-experience\/","title":{"rendered":"Coca-Cola launches new AI-generated drink and fan experience"},"content":{"rendered":"<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign Up<\/a> \/ <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/c\/sponsorship?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=generative-ai-is-leading-to-wasted-ad-spend-here-s-why-that-s-no-bad-thing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Advertise<\/a>&#xA0; <\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #57<\/b><\/span><\/p>\n<\/div>\n<div>\n<p> Hi there marketers, <\/p>\n<\/div>\n<div>\n<p> Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/p>\n<\/div>\n<div>\n<p> Today, we&#x2019;re looking at: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> The results from our latest AI marketing experiments <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Coca-Cola launches AI-generated product, Coca-Cola Y3000 <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Amazon rolls out Gen AI tools to help sellers rapidly craft product content <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> ChatGPT-4 boosts BCG consultants&#x2019; performance by up to 40% <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> Hope you enjoy the issue. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#de3a3a;\"><span style=\"color:rgb(255, 255, 255);\"><b> RESULTS ROUNDUP <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<p> Here are the results from our latest experiments: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>AI influencer 100 followers in month 1 &#8211; on track: <\/b>Our AI influencer, <a class=\"link\" href=\"https:\/\/www.instagram.com\/naomi_knight_aiaf\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=coca-cola-launches-new-ai-generated-drink-and-fan-experience\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Naomi Knight<\/a>, has gained 53 followers in her\/our first week. With 11 days left in September, we&#x2019;re confident we can reach the 100 follower mark by the end of the month. <\/p>\n<p style=\"text-align:left;\"> Thanks to everyone who&#x2019;s followed her&#x2014;and if you haven&#x2019;t already, <a class=\"link\" href=\"https:\/\/www.instagram.com\/naomi_knight_aiaf\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=coca-cola-launches-new-ai-generated-drink-and-fan-experience\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">do it now<\/a>! <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Ad copy &#8211; Hormozi won: <\/b><\/span>In <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/used-ai-steal-david-ogilvy-kris-jenner-alex-hormozis-advertising-principles\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Friday&#x2019;s edition<\/a>, we used AI to test out David Ogilvy, Kris Jenner, and Alex Hormozi-inspired ad copy. The Alex Hormozi x AI crossover was the clear winner. <\/p>\n<p style=\"text-align:left;\"><\/p>\n<p style=\"text-align:left;\"> However, this might be due to the highly ambitious &#x201C;10X Your Engagement or Your Money Back&#x201D; offer that ChatGPT\/Hormozi crafted. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#038939;\"><span style=\"color:rgb(255, 255, 255);\"><b> AI IN ACTION <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Coca-Cola launches AI-generated product, Coca-Cola Y3000<\/b><\/h2>\n<\/div>\n<div>\n<p> Coca-Cola has released <a class=\"link\" href=\"https:\/\/www.coca-colacompany.com\/media-center\/coca-cola-creations-imagines-year-3000-futuristic-flavor-ai-powered-experience?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=coca-cola-launches-new-ai-generated-drink-and-fan-experience\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Coca-Cola Y3000<\/a>, a futuristic drink co-created with human and artificial intelligence. <\/p>\n<\/div>\n<div>\n<p> The company asked consumers to envision what a Coke from the year 3,000 might taste and look like. Then, it combined these perspectives with insights gathered from its proprietary AI systems to create the new limited-edition drink. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-09-19_at_13.01.08.png\"><\/div>\n<\/div>\n<div>\n<p> Coca-Cola has also launched a new AI-powered fan experience to promote Coca-Cola Y3000. Consumers scan an on-pack QR code to access the <a class=\"link\" href=\"https:\/\/www.coca-cola.com\/us\/en\/creations\/thehub?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=coca-cola-launches-new-ai-generated-drink-and-fan-experience\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Coca-Cola Creations Hub<\/a>. They can then use the custom Y3000 AI Cam to envision what the world around them might look like in the year 3,000. <\/p>\n<\/div>\n<div>\n<p> &#x201C;After leaning into Augmented Reality last year, we&#x2019;re embracing the power of AI and continuing to build our company&#x2019;s capabilities in this exciting space. Coca&#x2011;Cola Creations has created new pathways to deepen our engagement with existing fans and those who may not have considered the brand before,&#x201D; says <a class=\"link\" href=\"https:\/\/www.linkedin.com\/in\/oanavlad\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=coca-cola-launches-new-ai-generated-drink-and-fan-experience\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Oana Vlad<\/a>, Senior Director, Global Strategy, The Coca&#x2011;Cola Company.<\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#ee9208;\"><span style=\"color:rgb(255, 255, 255);\"><b>NEW TOOLS<\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Amazon launches generative AI tool to help sellers write product descriptions<\/b><\/h2>\n<\/div>\n<div>\n<p><span style=\"\">Amazon has <\/span><a class=\"link\" href=\"https:\/\/www.aboutamazon.com\/news\/small-business\/amazon-sellers-generative-ai-tool?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=coca-cola-launches-new-ai-generated-drink-and-fan-experience\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">released a new set of generative AI capabilities<\/a><span style=\"\"> to help sellers easily craft engaging, effective product listings.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">All you have to do is provide a brief description of your product in a few words or sentences. Then, Amazon will generate compelling product titles, bullet points, and descriptions for review. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">It&#x2019;s that simple. <\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/download__1___1_.jpeg\"><\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#800dff;\"><span style=\"color:rgb(255, 255, 255);\"><b>PROMPTING MAGIC<\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Summarize complex articles with ChatGPT<\/b><\/h2>\n<\/div>\n<div>\n<p> ChatGPT can sometimes miss key details when summarizing complex articles. Thankfully, Wharton professor <a class=\"link\" href=\"https:\/\/twitter.com\/emollick?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=coca-cola-launches-new-ai-generated-drink-and-fan-experience\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Ethan Mollick<\/a> has come up with a perfect solution: <a class=\"link\" href=\"https:\/\/twitter.com\/emollick\/status\/1702727409110491525?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=coca-cola-launches-new-ai-generated-drink-and-fan-experience\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">the chain of density<\/a> approach. <\/p>\n<\/div>\n<div>\n<p> Steal <a class=\"link\" href=\"https:\/\/chat.openai.com\/share\/121a70fb-b6b3-4535-ac78-57590c6de0a2?utm_source=www.theneurondaily.com&amp;utm_medium=newsletter&amp;utm_campaign=consultants-get-chatgpt-4\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">his prompt<\/a> to use this method for yourself. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#e10d3d;\"><span style=\"color:rgb(255, 255, 255);\"><b>AI RESEARCH <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>ChatGPT-4 boosts consultants&#x2019; performance by 40%<\/b><\/h2>\n<\/div>\n<div>\n<p> Wharton professor Ethan Mollick (him again!) and a team of social scientists <a class=\"link\" href=\"https:\/\/www.oneusefulthing.org\/p\/centaurs-and-cyborgs-on-the-jagged?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=coca-cola-launches-new-ai-generated-drink-and-fan-experience\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">spent the last several months<\/a> testing whether using ChatGPT-4 improved Boston Consulting Group (BCG) consultants&#x2019; performance. <\/p>\n<\/div>\n<div>\n<p> The verdict? It did&#x2014;and by a lot. <\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\"><b>The results<\/b><\/span><br \/><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Consultants using AI finished 12.2% more tasks on average, completing tasks 25.1% more quickly. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> And they produced 40% higher quality results. <\/p>\n<p style=\"text-align:left;\">\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Interestingly, it was most useful for consultants who scored the worst on the initial baseline test at the start of the experiment. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-09-19_at_11.06.45.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Read the full paper <a class=\"link\" href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=4573321&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=coca-cola-launches-new-ai-generated-drink-and-fan-experience\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">here<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#1d0cfe;\"><span style=\"color:rgb(255, 255, 255);\"><b> BONUS RESOURCES <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<p> Here are a few great AI marketing resources and tools that we&#x2019;ve come across recently. Enjoy! <\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.brandguard.ai\/?utm_source=AI%20Marketing%20School&amp;utm_medium=Newsletter&amp;utm_campaign=Promotion\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">BrandGuard<\/a> (sponsored) <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.brandguard.ai\/?utm_source=AI%20Marketing%20School&amp;utm_medium=Newsletter&amp;utm_campaign=Promotion\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">BrandGuard<\/a> is the world&#8217;s #1 Brand Governance Platform. Our AI models ensure brand consistency in all customer facing assets generated by humans and machines. Accelerate approvals, monitor AI generated brand assets, and ensure consistency at every customer touchpoint. <\/p>\n<\/div>\n<div>\n<p> Your brand is valuable. <a class=\"link\" href=\"https:\/\/www.brandguard.ai\/?utm_source=AI%20Marketing%20School&amp;utm_medium=Newsletter&amp;utm_campaign=Promotion\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">BrandGuard<\/a> makes sure it stays that way.<\/p>\n<\/div>\n<div>\n<ol start=\"2\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/zapier.com\/zapconnect\/agenda?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=coca-cola-launches-new-ai-generated-drink-and-fan-experience\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">ZapConnect<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> On Thursday 28th September, Zapier will be hosting its annual ZapConnect conference. This year features several AI-focused talks, including how to reshape digital ad performance tracking with AI, using AI within your Zapier interface, writing effective prompts for chatbots, and a keynote from Sam Altman, Co-founder and CEO of OpenAI. <\/p>\n<\/div>\n<div>\n<ol start=\"3\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.balderton.com\/news\/writer-announces-100-million-series-b-to-help-deliver-generative-ai-to-the-enterprise\/?utm_content=264675738&amp;utm_medium=social&amp;utm_source=linkedin&amp;hss_channel=lcp-584486\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Writer announces $100 million Series B to help deliver generative AI to the enterprise<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Writer, the full-stack generative AI platform for enterprises, announced its Series B funding round of $100 million today. The Series B funding will be used to further invest in the company&#x2019;s own industry-specific large language models (LLMs), and to add agent and multimodal capabilities to its LLMs. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>What did you think of today&#x2019;s email?<\/b><\/h2>\n<\/div>\n<div>\n<p> Loved it? Hated it? Hit reply and tell us why. <\/p>\n<\/div>\n<div>\n<p> Happy marketing. We&#x2019;ll see you again on Friday. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_18.35.45108364.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #57 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: The results from our latest AI marketing experiments Coca-Cola launches AI-generated product, Coca-Cola Y3000 Amazon rolls out Gen AI tools to help sellers [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola launches new AI-generated drink and fan experience | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/cocacola-launches-new-aigenerated-drink-fan-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola launches new AI-generated drink and fan experience | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #57 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. 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