{"id":207,"date":"2023-11-28T14:49:08","date_gmt":"2023-11-28T14:49:08","guid":{"rendered":""},"modified":"2026-08-07T17:55:16","modified_gmt":"2026-08-07T17:55:16","slug":"ai-seo-heist-amoral-genius","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ai-seo-heist-amoral-genius\/","title":{"rendered":"Is this AI SEO heist amoral or genius?"},"content":{"rendered":"<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign Up<\/a> \/ <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/c\/sponsorship?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=generative-ai-is-leading-to-wasted-ad-spend-here-s-why-that-s-no-bad-thing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Advertise<\/a>&#xA0; <\/p>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\">\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #73<\/b><\/span><\/p>\n<\/div>\n<div>\n<p> Hi there marketers, <\/p>\n<\/div>\n<div>\n<p> Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/p>\n<\/div>\n<div>\n<p> Today, we&#x2019;re looking at: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> An &#x201C;amoral&#x201D; AI SEO heist&#x2014;and how to protect your content <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Don&#x2019;t use AI to give consumers purchase recommendations <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Today&#x2019;s recommended marketing GPT <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> Hope you enjoy the issue. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h1 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:28px;font-weight:normal;line-height:42px;margin:0;text-align:center;\"><b>Sponsored by<\/b><\/h1>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/www.profgcourse.com\/checkout-page?=&amp;newsletter=ai_marketing_school&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ff7a48f561bf755fdca20c9649918a7e8c9269f6.png\"><\/a><\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/www.profgcourse.com\/checkout-page?=&amp;newsletter=ai_marketing_school&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/promo.jpg\"><\/a><\/div>\n<\/div>\n<div>\n<h1 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:28px;font-weight:normal;line-height:42px;margin:0;text-align:left;\"><span style=\"text-decoration:underline;\"><b><a class=\"link\" href=\"https:\/\/www.profgcourse.com\/checkout-page?=&amp;newsletter=ai_marketing_school&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Give Your Brand An Unfair Advantage &#8211; Free<\/a><\/b><\/span><\/h1>\n<\/div>\n<div>\n<p> Building an iconic brand may not be as hard as you think. With Scott Galloway&#x2019;s Brand Strategy sprint, you&#x2019;ll get an unfair advantage over your competition.<\/p>\n<p>In this sprint, Scott breaks down practical insights from companies like Apple, Nike, &amp; Uber to help you apply the same frameworks to your own brand. <\/p>\n<\/div>\n<div>\n<p> For 30 days only, you can get The Brand Strategy sprint, normally $179, for FREE, when you use the discount code: <b>SCOTT100<\/b>. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.profgcourse.com\/checkout-page?=&amp;newsletter=ai_marketing_school&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Learn More<\/a><\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#038939;\"><span style=\"color:rgb(255, 255, 255);\"><b>AI IN ACTION<\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Is this SEO heist amoral? (And how to protect your content)<\/b><\/h2>\n<\/div>\n<div>\n<p> Jake Ward recently <a class=\"link\" href=\"https:\/\/twitter.com\/jakezward\/status\/1728032634037567509?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">explained<\/a> how he pulled off an &#x201C;SEO heist&#x201D; using AI.&#xA0; <\/p>\n<\/div>\n<div style=\"background-color:transparent;border-color:#2C81E5;border-radius:2px;border-style:solid;border-width:2px;margin:4.0px 4.0px 4.0px 4.0px;padding:2.0px 2.0px 2.0px 2.0px;\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-11-28_at_11.24.24.png\"><\/div>\n<\/div>\n<\/div>\n<div>\n<p> But not everybody was impressed with his playbook.&#xA0; <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.dailydot.com\/debug\/ai-tech-bro-jake-ward-brags-google-seo-heist\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Media outlets<\/a> jumped on the backlash, showing expletive-laden responses from X users angry that Jake used &#x201C;AI-generated slop&#x201D; to outrank good content. <\/p>\n<\/div>\n<div>\n<p> As one user <a class=\"link\" href=\"https:\/\/twitter.com\/risingpun\/status\/1729067967336345808?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1729067967336345808%7Ctwgr%5E52f4560c21b7ca9c7e019a2daf997421f3f53e58%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.dailydot.com%2Fdebug%2Fai-tech-bro-jake-ward-brags-google-seo-heist%2F&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">said<\/a>, &#x201C;If you think searching for useful info online is harder than it used to be&#8230; it&#8217;s about to get a lot worse.&#x201D; <\/p>\n<\/div>\n<div>\n<p> So, what do you think? Is this a genius AI marketing strategy? Or is it an example of how AI is changing SEO for the worse? <\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\"><b>How marketers can protect their content<\/b><\/span><\/h3>\n<\/div>\n<div>\n<p> Worried about competitors doing this to your content? Here&#x2019;s how you can retouch it to protect your search rankings. <\/p>\n<\/div>\n<div>\n<p><i>Credit to <\/i><i><a class=\"link\" href=\"https:\/\/www.linkedin.com\/in\/justinwdunham\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Justin Dunham<\/a><\/i><i> for these <\/i><i><a class=\"link\" href=\"https:\/\/www.linkedin.com\/posts\/justinwdunham_i-dont-love-this-post-from-jake-ward-though-activity-7135052278859739137-wAuq\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">insights<\/a><\/i><i>.<\/i><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Include original insights from internal thought leaders<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Add data from your own products<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Consider taking a slightly different, or even controversial, angle<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Reframe the problem\/subject in a novel manner<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Add resources that help your prospects become customers<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Enhance your user experience (e.g. by making the content easily scannable, including multimedia elements, and so on) <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#8b04be;\"><span style=\"color:rgb(255, 255, 255);\"><b>BITESIZED RECOMMENDATIONS<\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:#222222;\"><b>Don&#x2019;t use AI to help consumers make a purchase&#x2014;here&#x2019;s why<\/b><\/span><\/h2>\n<\/div>\n<div>\n<p> Recent Storyblok research shows that <a class=\"link\" href=\"https:\/\/www.marketingtechnews.net\/news\/2023\/nov\/21\/85-of-consumers-not-interested-in-using-ai\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">85%<\/a> of consumers aren&#x2019;t interested in using AI to help them decide on a purchase.&#xA0; <\/p>\n<\/div>\n<div>\n<p> 60% say AI recommendations wouldn&#x2019;t make them more likely to buy something. Meanwhile, 17% said it would actively make them less likely to make a purchase.&#xA0; <\/p>\n<\/div>\n<div>\n<p> The takeaway? AI is great for completing work internally&#x2014;but consumers don&#x2019;t yet trust its purchase suggestions. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#cc0a61;\"><span style=\"color:rgb(255, 255, 255);\"><b>TODAY&#x2019;S MARKETING GPT<\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:#222222;\"><b>Brand Advisor<\/b><\/span><\/h2>\n<\/div>\n<div>\n<p> Looking to brainstorm your brand&#x2019;s upcoming campaigns? Look no further. <a class=\"link\" href=\"https:\/\/chat.openai.com\/g\/g-bvwX7uzfw-brand-advisor?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Brand Advisor<\/a> is a custom-built GPT focus tester for brands, offering insights on campaign ideas.&#xA0;&#xA0; <\/p>\n<\/div>\n<div style=\"background-color:transparent;border-color:#2C81E5;border-radius:2px;border-style:solid;border-width:2px;margin:4.0px 4.0px 4.0px 4.0px;padding:2.0px 2.0px 2.0px 2.0px;\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/chat.openai.com\/g\/g-bvwX7uzfw-brand-advisor?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-11-28_at_11.22.13.png\"><\/a><\/div>\n<\/div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#1d0cfe;\"><span style=\"color:rgb(255, 255, 255);\"><b> BONUS RESOURCES <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<p> Here are a few great AI marketing resources and tools that we&#x2019;ve come across recently. Enjoy! <\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.bluedothq.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Bluedot<\/a>&#xA0; <\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> AI note-taker that records your meetings without a bot joining the calls. Install the free <a class=\"link\" href=\"https:\/\/www.bluedothq.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">extension<\/a>. <\/p>\n<\/div>\n<div>\n<ol start=\"2\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.marketingprofs.com\/articles\/2023\/50487\/thought-leadership-experience-google-helpful-content-update?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Jason Ball explains why you need to emphasize the &#x2018;Experience&#x2019; part of E-E-A-T in your thought leadership content more than ever if you want to rise above AI-generated content.&#xA0; <\/p>\n<\/div>\n<div>\n<ol start=\"3\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><a class=\"link\" href=\"https:\/\/www.artificialintelligence-news.com\/2023\/11\/23\/inflection-2-beats-google-palm-2-across-common-benchmarks\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Inflection-2 beats Google&#x2019;s PaLM 2 across common benchmarks<\/a><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p> Inflection, the AI startup aiming to create &#x201C;personal AI for everyone&#x201D;, has just released its new LLM, Inflection-2. Inflection-2 was trained on over 5,000 NVIDIA GPUs, beats Google&#x2019;s PaLM 2 in various tests, and will soon power the company&#x2019;s <a class=\"link\" href=\"https:\/\/pi.ai\/onboarding?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=is-this-ai-seo-heist-amoral-or-genius\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Pi<\/a> AI assistant.&#xA0;&#xA0; <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>What did you think of today&#x2019;s email?<\/b><\/h2>\n<\/div>\n<div>\n<p> Loved it? Hated it? Hit reply and tell us why. <\/p>\n<\/div>\n<div>\n<p> Happy marketing. We&#x2019;ll see you again on Friday. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_18.35.45874663.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #73 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: An &#x201C;amoral&#x201D; AI SEO heist&#x2014;and how to protect your content Don&#x2019;t use AI to give consumers purchase recommendations Today&#x2019;s recommended marketing GPT Hope [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is this AI SEO heist amoral or genius? | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/ai-seo-heist-amoral-genius\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is this AI SEO heist amoral or genius? | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #73 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. 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