{"id":210,"date":"2023-12-20T18:44:28","date_gmt":"2023-12-20T18:44:28","guid":{"rendered":""},"modified":"2026-08-07T17:55:16","modified_gmt":"2026-08-07T17:55:16","slug":"travel-giants-using-ai-slash-google-ads-costsheres","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/travel-giants-using-ai-slash-google-ads-costsheres\/","title":{"rendered":"Travel giants are using AI to slash Google ads costs\u2014here&#8217;s how"},"content":{"rendered":"<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:30%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/robot-desk.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:30%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>&#xA0;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Sign Up<\/a> \/ <a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/c\/sponsorship?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=generative-ai-is-leading-to-wasted-ad-spend-here-s-why-that-s-no-bad-thing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Advertise<\/a>&#xA0; <\/p>\n<\/div>\n<div>\n<p style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:center;\">\n<\/div>\n<div>\n<p><span style=\"font-size:0.8rem;\"><b>AI Marketing School Newsletter #76<\/b><\/span><\/p>\n<\/div>\n<div>\n<p> Hi there marketers, <\/p>\n<\/div>\n<div>\n<p> Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. <\/p>\n<\/div>\n<div>\n<p> Today, we&#x2019;re looking at: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Bye bye, wasted ad spend: Travel giants fight back against Google with AI <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Putting the top AI image generation tools to the test <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Two unmissable AI marketing tools <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> Hope you enjoy the issue. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div id=\"ai-in-action\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#038939;\"><span style=\"color:rgb(255, 255, 255);\"><b>AI IN ACTION<\/b><\/span><\/mark><\/h2>\n<\/div>\n<div id=\"travel-giants-fight-back-against-go\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Travel giants fight back against Google with AI<\/b><\/h2>\n<\/div>\n<div>\n<p> What&#x2019;s the first thing you do when planning a trip? <\/p>\n<\/div>\n<div>\n<p> Head to Google, obviously. <\/p>\n<\/div>\n<div>\n<p> This is bad news for travel giants like Expedia, who have to spend eye-watering sums advertising on Google. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.theverge.com\/2023\/12\/18\/24003416\/expedia-travel-generative-ai-personalized-model?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=travel-giants-are-using-ai-to-slash-google-ads-costs-here-s-how\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Worse still<\/a>, &#x201D;even though the travel site increased its payments to Google for ad space, traffic never increased after the search engine began showing flights and hotels.&#x201D; <\/p>\n<\/div>\n<div>\n<p> But now, travel giants plan to use AI to cut Google out of the equation entirely. <\/p>\n<\/div>\n<div>\n<p> Here&#x2019;s how. <\/p>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-12-20_at_18.25.13.png\"><\/div>\n<\/div>\n<div id=\"plan-your-trip-with-ai\">\n<h3 style=\"margin:0;\"><b>Plan your trip with AI<\/b><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> Expedia is <a class=\"link\" href=\"https:\/\/www.theverge.com\/2023\/12\/18\/24003416\/expedia-travel-generative-ai-personalized-model?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=travel-giants-are-using-ai-to-slash-google-ads-costs-here-s-how\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">planning to create<\/a> a personalized AI assistant trained with its library of flight and hotel information, and informed by users&#x2019; travel preferences.<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> It hopes that people will eventually use this AI as a one-stop-shop for creating travel plans and even booking flights\/hotels. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Rather than go to Google, users can simply head straight to Expedia&#x2019;s AI&#x2026; and will book directly through them. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Meanwhile, Airbnb has just <a class=\"link\" href=\"https:\/\/www.cnbc.com\/2023\/11\/14\/airbnb-acquires-ai-startup-for-just-under-200-million.html?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=travel-giants-are-using-ai-to-slash-google-ads-costs-here-s-how\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">acquired an AI startup<\/a> that will act as a personalized travel concierge, learning users&#x2019; tastes and recommending rooms\/hotels that they might like. Think Spotify, but for travel. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div id=\"ai-marketing-research\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#8b04be;\"><span style=\"color:rgb(255, 255, 255);\"><b>AI MARKETING RESEARCH<\/b><\/span><\/mark><\/h2>\n<\/div>\n<div id=\"putting-ai-image-generation-to-the-\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>Putting AI image generation to the test<\/b><\/h2>\n<\/div>\n<div>\n<p> Ever wanted to compare AI image generation tools? <\/p>\n<\/div>\n<div>\n<p> If so, you&#x2019;ll love this. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/twitter.com\/anukaakash?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=travel-giants-are-using-ai-to-slash-google-ads-costs-here-s-how\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Anu Aakash<\/a> tested the most popular AI image tools by comparing their responses to the following prompt: <i>&#x201C;a woman paralysed by rose vine intertwined all over her body, she is in agony .&#x201D;<\/i><\/p>\n<\/div>\n<div>\n<p> Here&#x2019;s what they each generated. <\/p>\n<\/div>\n<div>\n<\/div>\n<div style=\"background-color:transparent;border-color:#2C81E5;border-radius:2px;border-style:solid;border-width:4px;margin:2.0px 2.0px 2.0px 2.0px;padding:2.0px 2.0px 2.0px 2.0px;\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/GBlyZKcXcAAV4X__2.jpg\"><\/div>\n<\/div>\n<\/div>\n<div>\n<\/div>\n<div id=\"a-couple-of-notes\">\n<h3 style=\"margin:0;\"><b>A couple of notes<\/b><\/h3>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"> While Dalle3&#x2019;s looks great, Anu said it sometimes declined to generate the image as it &#x201C;did not align with our content policy.&#x201D; Other times, it created it just fine. Odd?<\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Midjourney also said the prompt was against its policy but created it after Anu appealed. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"> Adobe Firefly 2 and Clipdrop declined outright to create the images. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div id=\"this-weeks-ai-marketing-tools\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#cc0a61;\"><span style=\"color:rgb(255, 255, 255);\"><b>THIS WEEK&#x2019;S AI MARKETING TOOLS<\/b><\/span><\/mark><\/h2>\n<\/div>\n<div id=\"1-outfit-anyone\">\n<h3 style=\"margin:0;\"><b>1. <\/b><a class=\"link\" href=\"https:\/\/humanaigc.github.io\/outfit-anyone\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=travel-giants-are-using-ai-to-slash-google-ads-costs-here-s-how\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>Outfit Anyone<\/b><\/a><\/h3>\n<\/div>\n<div>\n<p> Virtual try-on for anyone, wearing anything. Perfect for small e-commerce brands that can&#x2019;t afford expensive photoshoots. <\/p>\n<\/div>\n<div>\n<\/div>\n<div style=\"background-color:transparent;border-color:#2C81E5;border-radius:2px;border-style:solid;border-width:4px;margin:2.0px 2.0px 2.0px 2.0px;padding:2.0px 2.0px 2.0px 2.0px;\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-12-20_at_17.52.32.png\"><\/div>\n<\/div>\n<\/div>\n<div id=\"2-grow-easy\">\n<h3 style=\"margin:0;\"><b>2. <\/b><a class=\"link\" href=\"https:\/\/groweasy.ai\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=travel-giants-are-using-ai-to-slash-google-ads-costs-here-s-how\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>GrowEasy<\/b><\/a><\/h3>\n<\/div>\n<div>\n<p> Create lead ad campaigns on Facebook and Instagram in less than 5 minutes. <\/p>\n<\/div>\n<div>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div id=\"bonus-resources\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><mark style=\"background-color:#1d0cfe;\"><span style=\"color:rgb(255, 255, 255);\"><b> BONUS RESOURCES <\/b><\/span><\/mark><\/h2>\n<\/div>\n<div>\n<p> Here are a few great AI marketing resources that we&#x2019;ve come across recently. Enjoy! <\/p>\n<\/div>\n<div id=\"1-turning-data-into-gold-10-excepti\">\n<h4 style=\"margin: 0\">&#xA0;1. <span style=\"color:rgb(44, 129, 229);\"><a class=\"link\" href=\"https:\/\/www.artificialintelligence-news.com\/2023\/12\/18\/turning-data-gold-10-ai-marketing-campaign-examples\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=travel-giants-are-using-ai-to-slash-google-ads-costs-here-s-how\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Turning data into gold: 10 exceptional AI marketing campaign examples<\/a><\/span><\/h4>\n<\/div>\n<div>\n<p> Get inspired with this list of the 10 best AI-powered marketing campaigns. Features global big-hitters like Nike, Mastercard, and even Ben &amp; Jerry&#x2019;s. <\/p>\n<\/div>\n<div id=\"2-could-marketers-be-eavesdropping-\">\n<h4 style=\"margin: 0\">2. <b><a class=\"link\" href=\"https:\/\/www.forbes.com\/sites\/elijahclark\/2023\/12\/16\/could-marketers-be-eavesdropping-through-your-personal-devices\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=travel-giants-are-using-ai-to-slash-google-ads-costs-here-s-how\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Could Marketers Be Eavesdropping Through Your Personal Devices?<\/a><\/b><\/h4>\n<\/div>\n<div>\n<p> Cox Media Group recently sparked controversy by announcing it could use AI to eavesdrop on customers through their devices and deliver more targeted ads. <\/p>\n<\/div>\n<div id=\"3-2023-saw-a-number-of-ai-scandals-\">\n<h4 style=\"margin: 0\">3. <a class=\"link\" href=\"https:\/\/www.insiderintelligence.com\/content\/2023-saw-number-of-ai-scandals-demonstrating-need-clearer-guidelines-brands-publishers?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=travel-giants-are-using-ai-to-slash-google-ads-costs-here-s-how\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">2023 saw a number of AI scandals, demonstrating the need for clearer guidelines for brands and publishers<\/a><\/h4>\n<\/div>\n<div>\n<p> Trying to figure out what <i>not <\/i>to do? Check out eMarketer&#x2019;s list of 2023&#x2019;s top AI marketing scandals. <\/p>\n<\/div>\n<div style=\"padding:25px;\">\n<div style=\"margin: 0 auto; border-top: 1px solid #c0c0c0; width:100%;\"><\/div>\n<\/div>\n<div id=\"what-did-you-think-of-todays-email\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><b>What did you think of today&#x2019;s email?<\/b><\/h2>\n<\/div>\n<div>\n<p> Loved it? Hated it? Hit reply and tell us why. <\/p>\n<\/div>\n<div>\n<p> Happy marketing. We&#x2019;ll see you again on Friday. <\/p>\n<\/div>\n<div>\n<p> Charlie &amp; Tom <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 0;width:65%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2023-08-18_at_18.35.45732693.png\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #76 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: Bye bye, wasted ad spend: Travel giants fight back against Google with AI Putting the top AI image generation tools to the test [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Travel giants are using AI to slash Google ads costs\u2014here&#039;s how | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/travel-giants-using-ai-slash-google-ads-costsheres\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travel giants are using AI to slash Google ads costs\u2014here&#039;s how | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"&#xA0; Sign Up \/ Advertise&#xA0; AI Marketing School Newsletter #76 Hi there marketers, Welcome to AI Marketing School, where we&#x2019;re helping marketers harness AI to its full potential. Today, we&#x2019;re looking at: Bye bye, wasted ad spend: Travel giants fight back against Google with AI Putting the top AI image generation tools to the test [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/travel-giants-using-ai-slash-google-ads-costsheres\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-20T18:44:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T17:55:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/GBlyZKcXcAAV4X__2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"1292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/travel-giants-using-ai-slash-google-ads-costsheres\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/travel-giants-using-ai-slash-google-ads-costsheres\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\"},\"headline\":\"Travel giants are using AI to slash Google ads costs\u2014here&#8217;s 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