{"id":215,"date":"2024-04-11T18:00:00","date_gmt":"2024-04-11T18:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:55:15","modified_gmt":"2026-08-07T17:55:15","slug":"prompt-engineering-dead","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/prompt-engineering-dead\/","title":{"rendered":"Prompt engineering is dead \ud83d\ude35"},"content":{"rendered":"<div style=\"align-items:center;display:flex;flex-direction:column;gap:20px;justify-content:center;margin:0 auto 0 auto;padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;\">\n<p style=\"color:var(--wt-text-on-background-color) !important;display:block;margin:0 auto 0 auto;text-align:center;width:300px;\"><b> In partnership with <\/b><\/p>\n<p><a href=\"https:\/\/www.ama.org\/ama-member-benefits\/?utm_source=beehiiv&amp;utm_medium=email&amp;utm_campaign=ai_marketing_school&amp;utm_term=varyer&amp;utm_content=become+a+member&amp;_bhiiv=opp_7fb7f690-cff0-4896-8f01-fd77cf603ea7_db0281b1&amp;bhcl_id=67e4c9d2-1104-490f-aa39-50ad2159c479_SUBSCRIBER_ID\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none; margin:0 auto 0 auto;width:300px;\" target=\"_blank\"><img decoding=\"async\" style=\"width:300px;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AMA_Lockup1_Blue384692.png\"><\/a><\/div>\n<div>\n<p> Hello, AI marketers! <\/p>\n<\/div>\n<div>\n<p> Six months ago, &#x201C;Prompt Engineer&#x201D; was billed as a guaranteed six-figure job for the future. <\/p>\n<\/div>\n<div>\n<p> Today, it&#x2019;s looking a lot more likely that AI models will become so good at reasoning that complex prompting will become redundant.&#xA0; <\/p>\n<\/div>\n<div>\n<p> But that&#x2019;s no reason to dismiss the importance of prompt engineering entirely.&#xA0; <\/p>\n<\/div>\n<div>\n<p> If you don&#x2019;t put some effort into prompting, you won&#x2019;t get the most out of your outputs and will probably waste your time in the process.&#xA0; <\/p>\n<\/div>\n<div>\n<p> I&#x2019;ve carefully watched developments in prompt engineering over the last two years. <\/p>\n<\/div>\n<div>\n<p> Read on, and I&#x2019;ll share my thoughts on prompt engineering&#8217;s current situation and future, helping you get more juice out of your AI-powered workflows. <\/p>\n<\/div>\n<div id=\"prompt-paradoxes\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\">Prompt Paradoxes &#x1F3B2;<\/h2>\n<\/div>\n<div>\n<p> VMware researchers recently conducted a <a class=\"link\" href=\"https:\/\/arxiv.org\/pdf\/2402.10949.pdf?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=prompt-engineering-is-dead\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">systematic study<\/a> on the impact of different prompt engineering strategies on an LLM&#8217;s performance in solving grade-school math problems. <\/p>\n<\/div>\n<div>\n<p> The results were surprising: <b>no consistent trends emerged<\/b>.&#xA0; <\/p>\n<\/div>\n<div>\n<p> Even popular techniques like chain-of-thought prompting were hit-or-miss. The researchers concluded that prompt performance is highly unpredictable and specific to each model and task. <\/p>\n<\/div>\n<div>\n<p> This study challenges the notion that human-crafted prompts are the gold standard.&#xA0; <\/p>\n<\/div>\n<div>\n<p> But this doesn&#8217;t mean prompt engineering is dead &#x2013; rather, it&#8217;s evolving. <\/p>\n<\/div>\n<div id=\"the-rise-of-autoprompts\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\">The Rise of Autoprompts &#x1F916;<\/h2>\n<\/div>\n<div>\n<p> If human-crafted prompts are unreliable, what&#8217;s the alternative?&#xA0; <\/p>\n<\/div>\n<div>\n<p> Using AI models to optimize AI models could be the answer.&#xA0; <\/p>\n<\/div>\n<div>\n<p> The key idea here is to use AI models to self-define their own prompts and refine them over time.&#xA0; <\/p>\n<\/div>\n<div>\n<p> Intel Labs&#8217; <a class=\"link\" href=\"https:\/\/arxiv.org\/abs\/2311.12229?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=prompt-engineering-is-dead\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">NeuroPrompts tool<\/a> is an intriguing example. It uses a language model to transform simple prompts into expert-level prompts, then applies reinforcement learning to optimize the quality of results.&#xA0; <\/p>\n<\/div>\n<div>\n<p> These auto-generated prompts consistently outperform expert human prompts, but some are completely bizarre.&#xA0; <\/p>\n<\/div>\n<div>\n<p> &#x201C;I literally could not believe some of the stuff that it generated,&#x201D; Rick Battle from VMware <a class=\"link\" href=\"https:\/\/spectrum.ieee.org\/prompt-engineering-is-dead?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=prompt-engineering-is-dead\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">told IEEE Spectrum<\/a>.&#xA0; <\/p>\n<\/div>\n<div>\n<p> &#x201C;In one instance, the prompt was just an extended Star Trek reference: &#x201C;Command, we need you to plot a course through this turbulence and locate the source of the anomaly. Use all available data and your expertise to guide us through this challenging situation.&#x201D;&#xA0; <\/p>\n<\/div>\n<div>\n<p> Ultimately, you don&#8217;t need to be a researcher or Captain Kirk to leverage auto prompts. <\/p>\n<\/div>\n<div>\n<p> For example, many prompt generator tools are now available as GPTs. <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/lh7-us.googleusercontent.com\/iJZ7O5lf-9dBlh7gyvZFJUbcrKucoAu6ogYFf8ZIGZOoOhx2auXCOP4nrXqZWaIbx-7k-YCgbfoC59Z4jQn09vS7cZvNUbDzqZqnKkYIqAtDWM66Ldjdn1tUUS3eNvwc6TqEFvIhWDeCBy2SAb63isk\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>Prompt-making GPTs<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p> Or, you can simply give an AI model natural language instructions, ask it to convert them into a prompt, critique it, and optimize it.&#xA0; <\/p>\n<\/div>\n<div>\n<p> Below is my example of asking Claude 3 Opus to create and optimize a blog post prompt for professional but engaging content. I found it interesting how it added information about the reading level and Flesch score.&#xA0; <\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/lh7-us.googleusercontent.com\/Uh97mcRJ0lTQbWCC6rnEjtEDmOZidG2COhHOma_Q92d1SKxLQfb9ADRi3PpWNPzOD2KMnWKShOge-nJOebZul3EWz4aA0YOtES2aWCM2HVJo8na08wsmPDmqE6nosS4zdNg0TAjCao1H8fLp1CaVkts\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p>A self-generated prompt from Claude 3 Opus, which produced good results in my tests<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p> Sure, I&#x2019;ve got no fancy metrics to demonstrate how effective it is, but it certainly beats prompting the model using your own natural language &#x2013; and it takes just seconds, too.&#xA0; <\/p>\n<\/div>\n<div id=\"creative-prompting-techniques-that-\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\">Creative Prompting Techniques That Still Work &#x1F3A8;<\/h2>\n<\/div>\n<div>\n<p> While automated prompt optimization is the future, I believe creative human prompting will remain crucial for a while. &#xA0; <\/p>\n<\/div>\n<div>\n<p> In the long term, yes, we&#x2019;ll find more ways to optimize AI models using math rather than words. After all, these are math-based systems. <\/p>\n<\/div>\n<div>\n<p> I&#x2019;m sure sophisticated auto-prompting &#x2018;co-pilots&#x2019; will become accessible soon, too, so keep your eyes out. <\/p>\n<\/div>\n<div>\n<p> In the meantime, here are some of my favorite prompting techniques that I still use regularly: <\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Chain-of-Thought Prompting<\/b><\/span>: Asking models to explain their reasoning step-by-step can boost performance on complex tasks. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Persona Roleplaying<\/b><\/span>: Prompts that put the AI into a specific persona or scenario can elicit better responses, e.g., &#x201C;a world-renowned PhD researcher in [subject].&#x201D; <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Positive Self-Talk<\/b><\/span>: Giving models encouraging prompts like &#8220;You&#8217;re doing great!&#8221; has been shown to improve results. Indeed, while it can be tempting to trash-talk an LLM when you&#x2019;re frustrated, this could materially produce worse results! <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Bribes<\/b><\/span>: This might be considered a bit old-school now, but I still think it works in some situations. You quite literally offer a gift or cash incentive for the AI model to complete the task to the best of its ability. <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Regrouping<\/b><\/span>: If you encounter a situation where the model doesn&#x2019;t follow instructions well, ask it to summarize its understanding of the conversation and what you&#x2019;re trying to achieve.&#xA0; <\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><b>Wording Prompts Correctly<\/b>: <a class=\"link\" href=\"https:\/\/www.theregister.com\/2024\/03\/11\/ai_models_exhibit_racism_based\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=prompt-engineering-is-dead\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Research has shown<\/a> that LLMs provide biased or inferior results when prompted with poor spelling, grammar, dialect, or slang. Use AI to polish up your prompts before using them. <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p> So don&#8217;t be afraid to be ambitious with your prompts. Give the model room to interpret, create, and innovate. You might be surprised by the results <\/p>\n<\/div>\n<div>\n<p> Stay tuned for more dispatches from the frontiers of AI marketing. <\/p>\n<\/div>\n<div id=\"join-the-essential-community-for-ma\">\n<h3 style=\"margin:0;\">Join the Essential Community For Marketers<\/h3>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/www.ama.org\/ama-member-benefits\/?utm_source=beehiiv&amp;utm_medium=email&amp;utm_campaign=ai_marketing_school&amp;utm_term=varyer&amp;utm_content=become+a+member&amp;_bhiiv=opp_7fb7f690-cff0-4896-8f01-fd77cf603ea7_db0281b1&amp;bhcl_id=67e4c9d2-1104-490f-aa39-50ad2159c479_SUBSCRIBER_ID\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/General_Membership_Header__1_.png\"><\/a><\/div>\n<\/div>\n<div>\n<p> Stay ahead of the curve and join the thousands of marketers shaping the future of marketing with the <a class=\"link\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/?utm_source=beehiiv&amp;utm_medium=email&amp;utm_campaign=ai_marketing_school&amp;utm_term=varyer&amp;utm_content=become+a+member&amp;_bhiiv=opp_7fb7f690-cff0-4896-8f01-fd77cf603ea7_db0281b1&amp;bhcl_id=67e4c9d2-1104-490f-aa39-50ad2159c479_SUBSCRIBER_ID\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">American Marketing Association<\/a>. As the largest community-based marketing organization, you&#x2019;ll find award-winning content, professional certifications (PCM&#xAE;), industry-leading training events, and vibrant local chapters. Members get access to an abundance of resources, on-demand courses, and the most essential community in marketing. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/?utm_source=beehiiv&amp;utm_medium=email&amp;utm_campaign=ai_marketing_school&amp;utm_term=varyer&amp;utm_content=become+a+member&amp;_bhiiv=opp_7fb7f690-cff0-4896-8f01-fd77cf603ea7_db0281b1&amp;bhcl_id=67e4c9d2-1104-490f-aa39-50ad2159c479_SUBSCRIBER_ID\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Get exclusive benefits when you become a member today!<\/a><\/p>\n<\/div>\n<div id=\"the-3-best-links\">\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\">The 3 Best Links<\/h2>\n<\/div>\n<div>\n<p> Here are a few great AI marketing resources and tools I&#x2019;ve encountered recently. Enjoy! <\/p>\n<\/div>\n<div id=\"1-contrarian-content-is-king\">\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">1. <\/span><a class=\"link\" href=\"https:\/\/twitter.com\/neilpatel\/status\/1778078848460161142?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=prompt-engineering-is-dead\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Contrarian Content is King<\/a><\/h3>\n<\/div>\n<div>\n<p> Here&#8217;s another Neil Patel analysis. This one looked at the impacts of taking a contrarian view of the norm, like &#x201C;Content is Not King,&#x201D; which happened to drive 44% more traffic than baselines. This has been observed before with negatively worded blog headings, which also seem to attract more traffic.&#xA0; <\/p>\n<\/div>\n<div id=\"2-ai-audio-generators-gain-traction\">\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">2. <\/span><a class=\"link\" href=\"https:\/\/www.udio.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=prompt-engineering-is-dead\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI Audio Generators Gain Traction With Udio<\/a><\/h3>\n<\/div>\n<div>\n<p> Text-to-audio models by Udio have taken social media by storm, turning your text prompts into realistic, natural music with lyrics. However, it&#x2019;s also raising massive ethical and copyright concerns as users proceed to generate AI music that sounds like famous hits. What happens when one of these spits a Taylor Swift or Ed Sheeran melody or lyric?! <\/p>\n<\/div>\n<div id=\"3-15-business-leaders-discuss-ai-ma\">\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">3. <\/span><a class=\"link\" href=\"https:\/\/gritdaily.com\/ai-enhancing-marketing-strategy\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=prompt-engineering-is-dead\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">15 Business Leaders Discuss AI Marketing<\/a><\/h3>\n<\/div>\n<div>\n<p> An awesome post that charts how companies are using AI in marketing right now, from optimizing content to audiences to brainstorming and analyzing competitors. I found a few new ideas here, so it&#x2019;s definitely worth checking out.&#xA0; <\/p>\n<\/div>\n<div>\n<p> What did you think of today&#x2019;s email? Loved it? Hated it? Hit reply and tell me why. <\/p>\n<\/div>\n<div>\n<p> Until next Thursday! Happy marketing. <\/p>\n<\/div>\n<div>\n<p> The AI Marketer <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In partnership with Hello, AI marketers! Six months ago, &#x201C;Prompt Engineer&#x201D; was billed as a guaranteed six-figure job for the future. Today, it&#x2019;s looking a lot more likely that AI models will become so good at reasoning that complex prompting will become redundant.&#xA0; But that&#x2019;s no reason to dismiss the importance of prompt engineering entirely.&#xA0; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prompt engineering is dead \ud83d\ude35 | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/prompt-engineering-dead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prompt engineering is dead \ud83d\ude35 | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"In partnership with Hello, AI marketers! Six months ago, &#x201C;Prompt Engineer&#x201D; was billed as a guaranteed six-figure job for the future. Today, it&#x2019;s looking a lot more likely that AI models will become so good at reasoning that complex prompting will become redundant.&#xA0; But that&#x2019;s no reason to dismiss the importance of prompt engineering entirely.&#xA0; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/prompt-engineering-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-11T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T17:55:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/taxibm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"699\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta 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