{"id":218,"date":"2024-05-02T17:00:00","date_gmt":"2024-05-02T17:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:55:15","modified_gmt":"2026-08-07T17:55:15","slug":"new-post","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/new-post\/","title":{"rendered":"Now THIS is a genius ad"},"content":{"rendered":"
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Hello marketers<\/b><\/span>. Welcome to AI Marketing School, the newsletter for risk-takers, innovators, and marketing trailblazers. In this week’s issue:<\/span><\/p>\n<\/div>\n

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    AI Marketer of the Week<\/b><\/span>: How to turn $5k into a viral ad<\/span><\/p>\n<\/li>\n

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    The Stack<\/b><\/span>: One search bar for your entire life<\/span><\/p>\n<\/li>\n

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    Consultant’s Corner:<\/b><\/span> Words of wisdom from a 7-figure marketer<\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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    Onwards!<\/span><\/p>\n<\/div>\n<\/div>\n

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    TODAY’S LLM LEADERBOARD*<\/span><\/h4>\n<\/div>\n
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    *The best-performing large language models, according to the <\/span>LMSYS Organization<\/a><\/span><\/p>\n<\/div>\n<\/div>\n

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    MARKETER OF THE WEEK<\/span><\/h4>\n<\/div>\n
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    This is an A+ ad<\/span><\/h2>\n<\/div>\n
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    Marketer of the Week<\/b><\/span> goes to the genius behind <\/span>Bland.ai<\/a><\/span>‘s billboard.<\/span><\/p>\n<\/div>\n

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    You might be wondering, who or what is Bland.ai? It’s a startup that allows you to create AI phone agents, which can be used for sales calls, customer support, and, one can only assume, some more nefarious uses.<\/span><\/p>\n<\/div>\n

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    So, why is this ad so good? It seamlessly fuses the oldest marketing medium with the most up-to-date technology in a way that sparks curiosity and gets people talking (no pun intended).<\/span><\/p>\n<\/div>\n

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    Passers-by who are intrigued enough to call the number on the billboard are put through to “Bland” – the company’s own AI agent. Bland engages in conversation, gathers their story, and pitches the benefits of the company’s services.<\/span><\/p>\n<\/div>\n

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    But the real value of this ad doesn’t come from the billboard itself, but from people sharing it online. The ad has got millions of views on Twitter, which is a testament to the power of a fresh and innovative idea.<\/span><\/p>\n<\/div>\n

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    Considering that the average billboard costs less than $5000 to hire, this campaign has yielded a sweet ROI.<\/span><\/p>\n<\/div>\n

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    Bravo, Bland, for a job well done!<\/span><\/p>\n<\/div>\n

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    See the ad here.<\/a><\/span><\/p>\n<\/div>\n<\/div>\n

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    THE STACK<\/span><\/h4>\n<\/div>\n
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    Rewind: Search your entire digital life <\/span><\/h2>\n<\/div>\n
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    Rewind<\/a><\/span> is a <\/span>$350 million startup<\/b><\/span> backed by the likes of Andreessen Horowitz. During their fundraising round, the hype around the company was so insane that the founder started charging VCs $100 just to meet with them. <\/span><\/p>\n<\/div>\n

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    But does it live up to the hype? We’ve been playing around with it.<\/span><\/p>\n<\/div>\n

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    Once you install it on your Mac and iPhone (no Windows support yet), Rewind starts recording and transcribing every aspect of your digital life – meetings, emails, tweets, podcasts, you name it. <\/span><\/p>\n<\/div>\n

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    The data is stored locally on your computer, which means only you have access to it. You can then “rewind” your digital life, search through it, and use GPT-4 to summarize meetings and send follow-up emails.<\/span><\/p>\n<\/div>\n

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    The pros? Rewind gives you a single search bar for your life, which can lead to massive productivity gains, and you’ll never lose a piece of work or forget a quote again. Plus, with Rewind saving everything in the background, you can truly focus on the task at hand.<\/span><\/p>\n<\/div>\n

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    But there are some (significant) downsides. Rewind takes up a ton of disk space – like 30GB per month, according to one reviewer. It also drains your laptop’s battery life. <\/span><\/p>\n<\/div>\n

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    And then there’s the privacy concern, which is a dealbreaker for me. And, plus, do I really need another piece of software cluttering up our digital lives?<\/span><\/p>\n<\/div>\n

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    Verdict?<\/b><\/span> Rewind is an insanely good AI tool that truly lives up to its hype. It’s one of the rare gems that actually delivers. <\/span>However<\/i><\/span>, for someone like me, the mere thought of accumulating hundreds of gigabytes of additional data is enough to send shivers down my spine. <\/span><\/p>\n<\/div>\n

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    Click here to give Rewind a try (we’re not affiliated)<\/a><\/span><\/p>\n<\/div>\n<\/div>\n

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    BONUS TOOL (Sponsored)<\/b><\/span>: Use Google Meet? If so, you should <\/span>definitely<\/i><\/span> use the Chrome extension – Bluedot. It’s the AI note-taker that records your meetings without bots joining the call (funded by Google). Just Press <\/span>🔵 to record, transcribe, and summarise. <\/span><\/p>\n<\/div>\n

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    Click here to get Bluedot for FREE<\/a><\/span><\/p>\n<\/div>\n<\/div>\n

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    CONSULTANT’S CORNER<\/span><\/h4>\n<\/div>\n
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    Should you use ChatGPT to write blogs?<\/span><\/h2>\n<\/div>\n
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    The debate about using ChatGPT for blog writing has been raging since day one. Marketers are divided into three camps. What I call:<\/span><\/p>\n<\/div>\n

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      The AI-Impaired<\/b><\/span>: These marketers feed ChatGPT a stream of prompts and publish whatever comes out.<\/span><\/p>\n<\/li>\n

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      The Automators<\/b><\/span>: They use AI to streamline the tedious parts of writing, like editing and drafting, so they can focus on what matters.<\/span><\/p>\n<\/li>\n

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      The Purists<\/b><\/span>: They believe in writing everything from scratch and think AI will only hinder their profound creativity. <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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      Which camp do I fall into?<\/span><\/p>\n<\/div>\n

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      I’m a proud Automator. Let me tell you why:<\/span><\/p>\n<\/div>\n

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