{"id":219,"date":"2024-05-09T19:00:00","date_gmt":"2024-05-09T19:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:55:15","modified_gmt":"2026-08-07T17:55:15","slug":"marketers-hack-met","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/marketers-hack-met\/","title":{"rendered":"Marketers hack the Met \ud83d\udd13"},"content":{"rendered":"
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Hello marketers<\/b><\/span>. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week’s issue:<\/span><\/p>\n<\/div>\n

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  1. \n

    AI Marketer of the Week<\/b><\/span>: AI deep-fakes hack the Meta Gala 2024<\/span><\/p>\n<\/li>\n

  2. \n

    The Stack<\/b><\/span>: Using ChatGPT “Memory” for marketing hot-keys<\/span><\/p>\n<\/li>\n

  3. \n

    Consultant’s Corner:<\/b><\/span> The 10 AI marketing commandments<\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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    Onwards!<\/span><\/p>\n<\/div>\n<\/div>\n

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    MARKETER OF THE WEEK<\/span><\/h4>\n<\/div>\n
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    Deep fakes drum up more engagement than the real thing<\/span><\/h2>\n<\/div>\n
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    <\/p>\n

     <\/span><\/p>\n

    <\/a><\/div>\n<\/div>\n<\/div>\n

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    Marketer of the Week<\/b><\/span> – OK, this week’s example is more of a news hack, if anything.<\/span><\/p>\n<\/div>\n

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    But still, we just can’t ignore how the Meta Gala was taken over by a swathe of deep fakes that created bigger headlines than the celebs themselves. <\/span><\/p>\n<\/div>\n

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    The AI-generated image of Katy Perry above, posted on <\/span>X<\/a><\/span> and <\/span>Instagram<\/a><\/span>, picked up millions of likes in hours. It even <\/span>tricked Katy Perry’s own mom<\/a><\/span>. <\/span><\/p>\n<\/div>\n

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    Lady Gaga and Rihanna were also targeted, showing how habitual social media scrolling behavior bypasses critical thinking. <\/span><\/p>\n<\/div>\n

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    In the fleeting split second we dedicate to each post – a cursory glance, a quick like perhaps an impulsive share – we unwittingly become complicit in the spread of misinformation.<\/span><\/p>\n<\/div>\n

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    The point is, this extremely effective yet controversial form of media has become part of today’s marketing and advertising landscape — both commercially and in politics. It’s both fascinating and scary. <\/span><\/p>\n<\/div>\n

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    Some celebrities are embracing deepfakes, such as Singaporean celebrity Jamie Yeo, who recently agreed on a deal with financial technology firm Hugosave for them to use digitally manipulated images of her to sell their content.<\/span><\/p>\n<\/div>\n

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    As Dr Kirk Plangger, a marketing expert at King’s College London, <\/span>told the BBC<\/a><\/span> recently, “I think deep fakes will just become part of normal practice in the advertising industry over the next few years.”<\/span><\/p>\n<\/div>\n

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    “It opens the door to all kinds of creative options. They’re able to micro-target consumers and are often extremely persuasive.”<\/span><\/p>\n<\/div>\n

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    It’s true — deep fakes seem to play on their own controversy, leveraging the very discomfort and fascination they evoke to drive engagement. <\/span><\/p>\n<\/div>\n

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    I’m not advocating their use. Consider it the dark side of AI marketing!<\/span><\/p>\n<\/div>\n

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    \"\"<\/div>\n<\/div>\n<\/div>\n
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    THE STACK<\/span><\/h4>\n<\/div>\n
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    ChatGPT hotkeys for instant marketing workflows<\/span><\/h2>\n<\/div>\n
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    ChatGPT hotkeys satisfy our need for speed<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    ChatGPT’s <\/span>new memory feature<\/a><\/span> enables you to store prompts and other information for swift recall. <\/span><\/p>\n<\/div>\n

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    It also unlocks nifty ‘hotkeys’ corresponding to different actions you ‘install’ in ChatGPT’s ‘brain.’ <\/span><\/p>\n<\/div>\n

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    Now, I’ve only just started experimenting with this, but I think the key is to store detailed, updatable prompts that you can perfect over time.<\/span><\/p>\n<\/div>\n

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    They can also be combined with Bing, enabling you to cross-check conversations with the internet or turn them into content infused with recent stats and information. <\/span><\/p>\n<\/div>\n

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    Think of it as a built-in automation tool for creating marketing ‘programs’ you store in ChatGPT’s memory. <\/span><\/p>\n<\/div>\n

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    Three preliminary ideas I’ve been toying around with:<\/span><\/p>\n<\/div>\n

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    1. \n

      Generate five LinkedIn posts tailored to the current marketing discussion, with relevant hashtags and emojis for a specified brand. —<\/span>Add to memory<\/b><\/span>: “Remember, when I say ‘A,’ generate five LinkedIn posts related to this conversation, including hashtags and emojis for brand [X].” You can set up different brands or strategies, e.g. A1, A2, etc., and add guidance on style, tone of voice, etc.<\/span><\/p>\n<\/li>\n

    2. \n

      Create blog post titles and outlines based on current trends in the industry [X]. — <\/span>Add to memory<\/b><\/span>: “Remember, when I say ‘B,’’ create blog post titles and outlines related to the industry [X] trends discovered using Bing.”<\/span><\/p>\n<\/li>\n

    3. \n

      Generate weekly content ideas for social media based on trending topics. — <\/span>Add to memory<\/b><\/span>: “Remember, when I say ‘C,’ provide me with five content ideas for our social media channels based on the latest trends in the industry [X] using Bing.”<\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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      You can basically do a load of marketing research and then use your hotkeys to create content from that entire conversation window. <\/span><\/p>\n<\/div>\n

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      You can also add a hotkey to retrieve all hotkeys from memory in case you forget them. (E.g., <\/span>Add to memory<\/b><\/span>: “Remember, when I say D, present all hotkey commands” [then list out all of your commands with their hotkeys]).<\/span><\/p>\n<\/div>\n

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      Pretty awesome, and there are bound to be many more uses for it. <\/span><\/p>\n<\/div>\n

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      Any ideas of your own?<\/b><\/span> I want to know, so hit me up!<\/span><\/p>\n<\/div>\n

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      Credit to Nick Dobos for the inspiration on this one.<\/a><\/span><\/p>\n<\/div>\n<\/div>\n

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      BONUS TOOL (Sponsored)<\/b><\/span>: Use Google Meet? If so, you should <\/span>definitely<\/i><\/span> use the Chrome extension – Bluedot. It’s the AI note-taker that records your meetings without bots joining the call (funded by Google). Just Press <\/span>🔵 to record, transcribe, and summarise. <\/span><\/p>\n<\/div>\n

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      Click here to get Bluedot for FREE<\/a><\/span><\/p>\n<\/div>\n<\/div>\n

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      CONSULTANT’S CORNER<\/span><\/h4>\n<\/div>\n
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      AI marketing creates and destroys<\/span><\/h2>\n<\/div>\n
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      AI is a double-edged sword for marketing. Sharp and effective when wielded smartly, but it can hurt when you’re reckless or gung-ho. <\/span><\/p>\n<\/div>\n

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      I’ll never forget when Wacom used an AI-generated image to <\/span>promote an <\/a><\/span>art tablet<\/a><\/i><\/span> — <\/i><\/span>what a clanger! <\/span><\/p>\n<\/div>\n

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      In fact, misuse of AI has landed a few businesses in hot water, from Levi’s to Magic: The Gathering — it’s something we need to avoid at all costs. <\/span><\/p>\n<\/div>\n

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      To laser-focus AI’s benefits while swerving the pitfalls, I abide by these ten commandments for transparent yet effective AI-enhanced marketing. They’re all very reasonable. <\/span><\/p>\n<\/div>\n

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      1. \n

        Choose your AI tools wisely<\/b><\/span>: Build a tool stack that works for you, your skillset, and your goals. <\/span><\/p>\n<\/li>\n

      2. \n

        Know your audience, put them first<\/b><\/span>: AI should enhance your understanding and service of your customers, not replace it.<\/span><\/p>\n<\/li>\n

      3. \n

        Use AI to augment your creativity<\/b><\/span>: Let AI handle the grunt work so you can focus on what you do best: being creative and strategic.<\/span><\/p>\n<\/li>\n

      4. \n

        Stay true to your brand voice<\/b><\/span>: Use AI to scale your messaging, but never at the expense of your unique tone and personality.<\/span><\/p>\n<\/li>\n

      5. \n

        Measure and optimize for success<\/b><\/span>: Harness the power of AI to track, analyze, and continuously improve your marketing performance.<\/span><\/p>\n<\/li>\n

      6. \n

        Remain adaptive<\/b><\/span>: There’s no one-size-fits-all approach to AI marketing. Tailor your tactics to your specific goals and always strive for better. <\/span><\/p>\n<\/li>\n

      7. \n

        Automate strategically<\/b><\/span>: Automate tasks that save time and resources, but retain a human touch where it matters most.<\/span><\/p>\n<\/li>\n

      8. \n

        Check and verify your content<\/b><\/span>: AI can help you create content at scale, but always fact-check and edit intensively.<\/span><\/p>\n<\/li>\n

      9. \n

        Invest in your education<\/b><\/span>: AI is young and evolving. Make keeping pace a priority. <\/span><\/p>\n<\/li>\n

      10. \n

        Be human-centric<\/b><\/span>: Just because you’re using AI doesn’t mean you’re not marketing to humans! Never forget that. <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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        Sure, AI will evolve, and future models, like GPT-5, will further blur the lines between what humans and AI excel at. <\/span><\/p>\n<\/div>\n

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        For now, the aim of the game for me is to augment, extend, and strengthen — not replace. <\/span><\/p>\n<\/div>\n<\/div>\n

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        \n

        Hope you enjoyed this week’s issue. <\/span>If you missed it last week, you can read it here.<\/a><\/span><\/p>\n<\/div>\n

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        Until next time. Happy marketing.<\/span><\/p>\n<\/div>\n

        \n

        —The AI Marketer<\/span><\/p>\n<\/div>\n<\/div>\n

        \n\n\n\n\n
        \n

        What did you think of this week’s email<\/h3>\n<\/td>\n<\/tr>\n

        \n
        \n

        Login<\/span><\/a><\/span> or Subscribe<\/span><\/a><\/span> to participate in polls. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week’s issue: AI Marketer of the Week: AI deep-fakes hack the Meta Gala 2024 The Stack: Using ChatGPT “Memory” for marketing hot-keys Consultant’s Corner: The 10 AI marketing commandments Onwards! MARKETER OF THE WEEK Deep […]<\/p>\n","protected":false},"author":6,"featured_media":263,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"\nMarketers hack the Met \ud83d\udd13 | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/marketers-hack-met\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers hack the Met \ud83d\udd13 | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Hello marketers. 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