{"id":221,"date":"2024-05-23T19:00:00","date_gmt":"2024-05-23T19:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:55:15","modified_gmt":"2026-08-07T17:55:15","slug":"openais-marketing-masterclass-maybe","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/openais-marketing-masterclass-maybe\/","title":{"rendered":"OpenAI’s marketing masterclass (maybe)?! \ud83e\udd14"},"content":{"rendered":"
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Hello marketers<\/b><\/span>. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week’s issue:<\/span><\/p>\n<\/div>\n

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    AI Marketing Update<\/b><\/span>: Inside OpenAI’s mad marketing maneuvers<\/span><\/p>\n<\/li>\n

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    The Stack<\/b><\/span>: ElevenLabs drops Audio Native<\/span><\/p>\n<\/li>\n

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    Consultant’s Corner:<\/b><\/span> Small batch programmatic SEO<\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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    Onwards!<\/span><\/p>\n<\/div>\n<\/div>\n

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    AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n
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    OpenAI masters the hype cycle<\/span><\/h2>\n<\/div>\n
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    OpenAI’s launch of GPT-4o has once again showcased the company’s mastery of the hype cycle. <\/b><\/span><\/p>\n<\/div>\n

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    Here are four key marketing observations from another week of crazy events in AI land:<\/span><\/p>\n<\/div>\n

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    1. <\/b><\/span>Time major launch with your competitor’s conference, and then pretend it was a coincidence<\/span><\/h3>\n<\/div>\n
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    OpenAI almost certainly timed GPT-4o’s release to coincide with Google’s flagship I\/O event.<\/span><\/p>\n<\/div>\n

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    Some even suggested that the “o” for “omni” in GPT-4o felt like a cheeky nod to Google. <\/span><\/p>\n<\/div>\n

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    Altman drew attention to the timing when he posted oh so innocently, “I try not to think about competitors too much, but I cannot stop thinking about the aesthetic difference between OpenAI and Google.” <\/span><\/p>\n<\/div>\n

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    He was comparing OpenAI’s minimalist demo in a lounge-like setting to Google’s dizzying high-tech stage.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    2. Hype up your products as ‘magical’ even though they’re minor upgrades<\/span><\/h3>\n<\/div>\n
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    When the big reveal finally came, GPT-4o’s most hyped feature – its ability to process audio input and output in real-time – was absent, still stuck in pre-alpha development. <\/span><\/p>\n<\/div>\n

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    Then, early evaluations of GPT-4o’s performance show that despite being fast and cheap, it struggles in some tasks. <\/span><\/p>\n<\/div>\n

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    AI researcher Bindu Reddy’ showed that GPT-4o succeeded in only 79\/96 ‘hard tasks’ compared to GPT-4’s 90\/96, which raised eyebrows.<\/span><\/p>\n<\/div>\n

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    One frustrated developer said on the OpenAI forum, “GPT-4o is very bad compared to GPT-4 and even GPT-4-turbo for our uses, but we switched to GPT-4o anyway because of the price and have our scripts filter out the terrible outputs we receive sometimes…” <\/span><\/p>\n<\/div>\n

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    This is OpenAI’s new ‘flagship’ model, remember? <\/span><\/p>\n<\/div>\n

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    Benchmarks mean everything and nothing; GPT-4o only shades GPT-4 by the narrowest of margins, and real-world performance anecdotes paint an ambiguous picture <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    3. Get in the papers by flying close to the wind with a Hollywood actress <\/b><\/span><\/h3>\n<\/div>\n
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    Scarlett Johansson personally attacked OpenAI and Altman for impersonating her voice from the film “Her,” in which Joaquin Phoenix falls in love with a flirty AI that sounded near-identical to the voice OpenAI demoed for GPT-4o. <\/span><\/p>\n<\/div>\n

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    Altman is oddly fascinated by “Her,” having mentioned it multiple times in interviews. <\/span><\/p>\n<\/div>\n

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    He then dropped the word “her” in the hours leading up to GPT-4o’s launch, incurring the wrath of Johannson herself for red-letter media coverage.<\/span><\/p>\n<\/div>\n

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    OpenAI soon removed the Johannson-like voice in ‘good faith.’<\/span><\/p>\n<\/div>\n

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    One word, 20m impressions<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    4. Convert users with a freemium masterstroke<\/b><\/span><\/h3>\n<\/div>\n
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    GPT-4o is almost definitely a ‘freemium’ stepping stone to bigger things coming. <\/span><\/p>\n<\/div>\n

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    It will collect tons of free users (and their data) and then aim to convert them to paid subs once GPT-5 and\/or Sora drops. <\/span><\/p>\n<\/div>\n

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    Also, OpenAI was shrewd enough to lock GPT-4o on mobile while making it free for desktop users. <\/span><\/p>\n<\/div>\n

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    Desktop users got a taste of the new product, while mobile users were incentivized to go pro – even though the much-hyped voice mode hasn’t rolled out yet. <\/span><\/p>\n<\/div>\n

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    It’s a clever game that leverages GPT-4o’s hype to drive adoption and revenue in the short term while setting the stage for a more transformative offering down the line. <\/span><\/p>\n<\/div>\n

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    Whether GPT-5 will live up to these lofty expectations remains to be seen, but one thing is clear: OpenAI knows how to keep us all on the edge of our seats.<\/b><\/span><\/p>\n<\/div>\n<\/div>\n

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    THE STACK<\/span><\/h4>\n<\/div>\n
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    ElevenLabs drops audio native: AI voices that don’t suck<\/span><\/h2>\n<\/div>\n
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    If you’ve ever dabbled with text-to-speech, you know most AI voices sound like they came straight out of a ’90s sci-fi flick.<\/span><\/p>\n<\/div>\n

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    ElevenLabs, the leader in text-to-speech tech, is changing that with <\/span>Audio Native<\/a><\/span>.<\/span><\/p>\n<\/div>\n

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    Audio Native is an embeddable player that automatically generates human-like voiceovers for your blog posts, articles, or newsletters. Crucially, these voices are fluent and engaging, with plenty of emotion and nuance. <\/span><\/p>\n<\/div>\n

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    I’m not sure if you can use clones of your own voice for Audio Native yet, but that would be a great addition. <\/span><\/p>\n<\/div>\n

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    Setting up Audio Native is very easy.<\/span><\/p>\n<\/div>\n

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    Log in to your ElevenLabs account, whitelist your domain, pick a voice, customize the player, and embed the code. Boom, done. <\/span><\/p>\n<\/div>\n

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    But why should you care about giving your content a voice? <\/b><\/span><\/p>\n<\/div>\n

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    Two words: accessibility and engagement. <\/span><\/p>\n<\/div>\n

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    By offering narration, you’re opening up your content to a wider audience. <\/span><\/p>\n<\/div>\n

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    People who prefer listening, folks with visual impairments, and multitaskers who want to consume your brilliant ideas while doing the dishes. <\/span><\/p>\n<\/div>\n

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    You could also increase engagement and dwell time, so there are plenty of SEO benefits to be had. <\/span><\/p>\n<\/div>\n<\/div>\n

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    CONSULTANT’S CORNER<\/span><\/h4>\n<\/div>\n
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    As Google’s March Core Update takes aim at “scaled content abuse,” many in the SEO community are wondering if programmatic SEO (pSEO) is in the crosshairs. <\/span><\/p>\n<\/div>\n

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    After all, pSEO is all about generating content at scale using templates and databases. <\/span><\/p>\n<\/div>\n

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    So, is this the end of the road for this technique?<\/b><\/span><\/p>\n<\/div>\n

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    Not necessarily. While Google is indeed cracking down on low-quality, automated content, there’s still a place for programmatic SEO – if it’s done right. <\/span><\/p>\n<\/div>\n

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    The key is to focus on “small batch” pSEO: generating content at a smaller scale, but strongly emphasizing quality and humanization.<\/span><\/p>\n<\/div>\n

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    The process starts with keyword research. But instead of targeting broad, high-volume keywords, the focus is on identifying niche, long-tail keyword pools that can be served by a single high-quality template. <\/span><\/p>\n<\/div>\n

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    These pools might have a lower combined search volume, but they offer less competition and more opportunity to provide genuine value.<\/span><\/p>\n<\/div>\n

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    For example, let’s say you’re in the fitness niche. A broad keyword like “weight loss” is highly competitive and would require a wide range of content to serve effectively. <\/span><\/p>\n<\/div>\n

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    But a more niche pool like “weight loss tips for new moms” could be served by a single in-depth, high-quality template.<\/span><\/p>\n<\/div>\n

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    To find these keyword pools, you can use tools like Ahrefs or SEMrush. Look for clusters of keywords that share a common theme or intent. <\/span><\/p>\n<\/div>\n

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    Pay attention to the search volume and difficulty scores to find pools that offer a good balance of opportunity and competition.<\/span><\/p>\n<\/div>\n

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    Creating your pSEO template 🗎<\/span><\/h3>\n<\/div>\n
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    Once you’ve identified your keyword pools, it’s time to craft your content template. This is where you define the structure and elements of your pages. <\/span><\/p>\n<\/div>\n

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    A strong template should include:<\/span><\/p>\n<\/div>\n

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