{"id":227,"date":"2024-11-15T17:00:00","date_gmt":"2024-11-15T17:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:56:28","modified_gmt":"2026-08-07T17:56:28","slug":"how-to-zap-in-5-mins","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/how-to-zap-in-5-mins\/","title":{"rendered":"How to Zap in 5 mins\u26a1"},"content":{"rendered":"
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In partnership with <\/b><\/p>\n

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Hello marketers<\/b><\/span>. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. <\/span><\/p>\n<\/div>\n

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In this week’s issue:<\/span><\/p>\n<\/div>\n

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    AI Marketing Update<\/b><\/span>: Meta joins the AI search movement.<\/span><\/p>\n<\/li>\n

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    The Stack<\/b><\/span>: Building useful automations in minutes.<\/span><\/p>\n<\/li>\n

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    Consultant’s Corner:<\/b><\/span> The rise of modular AI.<\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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    Onwards! <\/span><\/p>\n<\/div>\n<\/div>\n

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    AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n
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    Meta Wades Into AI Search<\/span><\/h3>\n<\/div>\n
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    The “Google killer” conversation is heating up. <\/span><\/p>\n<\/div>\n

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    OpenAI’s ChatGPT Search has sparked plenty of debate, offering a glimpse into what AI-driven search could be — but also exposing its weaknesses. <\/span><\/p>\n<\/div>\n

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    Now people have had a chance to use it, ChatGPT Search seems to struggle with the short, navigational queries that dominate Google’s search traffic. <\/span><\/p>\n<\/div>\n

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    For example, if you want to find the score for a sports game, it basically doesn’t work, as per <\/span>TechCrunch’s tests<\/a><\/span>. <\/span><\/p>\n<\/div>\n

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    That does beg the question, why would you use it for that anyway? <\/span><\/p>\n<\/div>\n

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    In my tests, it’s very effective when there’s sufficient information for it to find — like news which has been written by a few different outlets. <\/span><\/p>\n<\/div>\n

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    One key limitation to point out is that ChatGPT Search tends to repeat itself. <\/span><\/p>\n<\/div>\n

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    It’ll return some stats, you’ll ask for more, and it’ll return the same list. You often have to open a new chat, modify the prompt, and try again to get more stats. <\/span><\/p>\n<\/div>\n

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    Anyway, things in AI search is hotting up again, as Meta has quietly entered the race, not just building a search engine but positioning itself to wield AI across generative models, social media platforms, and search indexing.<\/span><\/p>\n<\/div>\n

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    Could this trifecta — AI search, social integration, and generative AI — the three rings to rule them all — create an all-powerful knowledge system?<\/span><\/p>\n<\/div>\n

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    Meta’s Vision: An Ecosystem on Lock<\/span><\/h4>\n<\/div>\n
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    With Meta AI already embedded in WhatsApp, Instagram, and Facebook, the company wants to make the search experience native to its platforms. <\/span><\/p>\n<\/div>\n

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    Recent moves like its partnership with Reuters for real-time news answers signal Meta’s commitment to making its AI a self-sufficient. <\/span><\/p>\n<\/div>\n

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    Soon you might be able to search the web in real-time, explore social media in real-time, and use gen AI capabilities, from one interface — something no company is yet to accomplish. <\/span><\/p>\n<\/div>\n

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    Meta AI itself is a fairly recent release (it still isn’t out in the EU yet), and I’d wager many haven’t tried it. <\/span><\/p>\n<\/div>\n

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    It’s great for returning info directly from Instagram and Facebook, which you can use to track trends, locate viral content, find influencers, and much more. <\/span><\/p>\n<\/div>\n

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    Example of Meta AI returning info from Instagram – much more efficient than searching for it manually and a great use case in itself. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    Unlike OpenAI, which leans on Bing for web access, Meta is now <\/span>building its own search index<\/a><\/span>, which will grant it more flexibility. <\/span><\/p>\n<\/div>\n

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    This will further risk Google’s dominance and build a ‘walled garden’ around Meta’s products which could be a masterstroke in the long-term. <\/span><\/p>\n<\/div>\n

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    For example, imagine searching for “best restaurants nearby” in WhatsApp and getting immediate recommendations, complete with links to book or order within the app.<\/span><\/p>\n<\/div>\n

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    If this catches on, businesses and publishers will find it harder to drive traffic outside these platforms.<\/span><\/p>\n<\/div>\n

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    For marketers, it raises crucial questions:<\/span><\/p>\n<\/div>\n

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