{"id":228,"date":"2024-11-29T22:00:00","date_gmt":"2024-11-29T22:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:56:28","modified_gmt":"2026-08-07T17:56:28","slug":"ho-ho-oh-no","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/ho-ho-oh-no\/","title":{"rendered":"Ho ho oh no? \ud83c\udf85"},"content":{"rendered":"
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In partnership with <\/b><\/p>\n

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Hello marketers<\/b><\/span>. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. <\/span><\/p>\n<\/div>\n

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In this week’s issue:<\/span><\/p>\n<\/div>\n

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  1. \n

    AI Marketing Update<\/b><\/span>: Coca-Cola rolls out AI for Christmas. <\/span><\/p>\n<\/li>\n

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    Consultant’s Corner:<\/b><\/span> Beware AI missteps. <\/span><\/p>\n<\/li>\n

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    The Stack<\/b><\/span>: Large Language Model Optimization (LLMO).<\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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    Onwards! <\/span><\/p>\n<\/div>\n<\/div>\n

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    AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n
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    AI is coming to town<\/span><\/h3>\n<\/div>\n
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    Another week, another massive-profile AI-generated ad — this time Christmas is the victim.<\/span><\/p>\n<\/div>\n

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    Coca-Cola’s ad, created entirely with generative AI, attempts to recapture the magic of the company’s 1995 “Holidays Are Coming” campaign, featuring red trucks on snowy roads, twinkling lights, and cozy moments of families sharing Coca-Cola. We’ve all seen it. <\/span><\/p>\n<\/div>\n

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    However, this homage has left many feeling that the festive warmth has been replaced by a chillingly robotic atmosphere.<\/span><\/p>\n<\/div>\n

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    In just 15 seconds, the ad managed to pack in plenty of holiday clichés, yet some of the finer details — like truck wheels gliding eerily across roads without spinning — caught viewers’ attention for the wrong reasons. <\/span><\/p>\n<\/div>\n

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    If you look at the ad, it’s just not quite right, nor does it have the aesthetic of truly high-quality animation — quite telling. Though, it has probably flown under people’s radars.<\/span><\/p>\n<\/div>\n

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