{"id":229,"date":"2024-12-13T22:00:00","date_gmt":"2024-12-13T22:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:56:28","modified_gmt":"2026-08-07T17:56:28","slug":"power-packed-ai-personas","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/power-packed-ai-personas\/","title":{"rendered":"Power-packed AI personas \ud83e\udd38"},"content":{"rendered":"
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Hello marketers<\/b><\/span>. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. <\/span><\/p>\n<\/div>\n

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In this week’s issue:<\/span><\/p>\n<\/div>\n

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  1. \n

    AI Marketing Update<\/b><\/span>: AI marketing: a year in review. <\/span><\/p>\n<\/li>\n

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    The Stack<\/b><\/span>: Functional, ethical AI personas. <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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    Onwards! <\/span><\/p>\n<\/div>\n<\/div>\n

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    AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n
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    Another blockbuster year for AI<\/span><\/h3>\n<\/div>\n
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    It’s been a massive year for AI, though perhaps the technology is now following a more traditional path of slower technological iteration rather than being as explosive as some predicted. <\/span><\/p>\n<\/div>\n

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    Nevertheless, we’ve seen plenty of milestones smashed and we’re set for another exciting year in 2025. <\/span><\/p>\n<\/div>\n

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    From a marketing perspective, there’s been some definitive changes with AI-driven search moving from concept to reality and AI-generated imagery creating big controversies in the advertising world. <\/span><\/p>\n<\/div>\n

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    Here’s 2024 in review:<\/span><\/p>\n<\/div>\n

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    1. Search gets a complete makeover<\/span><\/h3>\n<\/div>\n
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    2024 brought about massive changes to search. <\/span><\/p>\n<\/div>\n

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    First came Google’s massive reindexing effort in March, wiping countless AI-generated pages from search results overnight. Many have since recovered, but spammy AI writing remains a risky proposition for both existing and new sites. <\/span><\/p>\n<\/div>\n

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    Then the floodgates opened for generative AI search. <\/span><\/p>\n<\/div>\n

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    ChatGPT Search arrived in October<\/a><\/span>, accompanied by Google’s expanded SGE rollout. Billions of internet users worldwide are receiving complete answers to their search queries, synthesized from multiple sources, with direct quotes and embedded media.<\/span><\/p>\n<\/div>\n

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    This triggered a complete rethink of content strategy. <\/span>Research from earlier in the year<\/a><\/span> showed shorter articles around 800 words were actually performing better. <\/span><\/p>\n<\/div>\n

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    Google started surfacing what they called “hidden gems” – content with first-hand experience and authentic insights.<\/span><\/p>\n<\/div>\n

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    Smart marketers are creating clusters of shorter, more specific content that provide real value at each stage of the user journey. Consider offering genuine expertise and original perspectives that AI can’t replicate.<\/span><\/p>\n<\/div>\n

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    As <\/span>Gartner predicts<\/a><\/span>, brands could see a 50% drop in organic search traffic by 2028 as users shift to AI search tools. <\/span><\/p>\n<\/div>\n

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    Our collective response? Focus on “knowledge gain” – creating content that adds something new to the conversation rather than just rehashing what’s already out there. <\/span><\/p>\n<\/div>\n

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    Original research, expert insights, and authentic experiences are all the more important going forward. <\/span><\/p>\n<\/div>\n

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    2. A wild year for AI ads<\/b><\/span><\/h3>\n<\/div>\n
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    We saw fascinating experiments with AI advertising this year. Coca-Cola closed out 2024 with their <\/span>AI Christmas ad<\/a><\/span> that became infamous for truck wheels that didn’t actually spin. <\/span><\/p>\n<\/div>\n

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    Google had to pull their Olympics campaign after backlash over AI-written fan letters.<\/span><\/p>\n<\/div>\n

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    But it wasn’t all misses. Tech company Atera saved a million dollars with AI-generated ads that embraced creative absurdity. <\/span><\/p>\n<\/div>\n

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    And the <\/span>Met Gala showed AI’s viral potential<\/a><\/span> when generated images of Katy Perry, Lady Gaga and Rihanna fooled millions – including Perry’s own mom.<\/span><\/p>\n<\/div>\n

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    AI-generated viral content out-performs the real thing<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    Some celebrities even started embracing the technology – like Singaporean star Jamie Yeo signing deals to let companies use her AI-generated likeness in marketing campaigns.<\/span><\/p>\n<\/div>\n

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    Expect more AI-human collaborations as we descend deeper into the uncanny value through 2025. <\/span><\/p>\n<\/div>\n

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    3. Politics gets complicated<\/b><\/span><\/h3>\n<\/div>\n
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    Politics and AI made for an interesting mix this year. <\/span><\/p>\n<\/div>\n

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    Trump’s team sparked controversy with deep fake images of Taylor Swift supporters, while an AI-generated Biden robocall in New Hampshire was foreboding for how AI will interact with politics going forward.<\/span><\/p>\n<\/div>\n

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    There are positives, too. The <\/span>AAPI Victory Alliance<\/a><\/span> used AI to translate campaign messages into six Asian languages in record time, making political content accessible to millions more voters.<\/span><\/p>\n<\/div>\n

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    4. Tools break new ground<\/b><\/span><\/h3>\n<\/div>\n
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    2024 was the year AI tools reached new heights.<\/span><\/p>\n<\/div>\n

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