{"id":230,"date":"2025-01-10T22:00:00","date_gmt":"2025-01-10T22:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:56:28","modified_gmt":"2026-08-07T17:56:28","slug":"they-almost-walk-among-us","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/they-almost-walk-among-us\/","title":{"rendered":"They (almost) walk among us \ud83e\udd16"},"content":{"rendered":"
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In partnership with <\/b><\/p>\n

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Hello marketers and a <\/b><\/span>happy new year to all!<\/b><\/span><\/span> Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. <\/span><\/p>\n<\/div>\n

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In this week’s issue:<\/span><\/p>\n<\/div>\n

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  1. \n

    AI Marketing Update<\/b><\/span>: Bots invade social media<\/span><\/p>\n<\/li>\n

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    The Stack<\/b><\/span>: 2025’s AI marketing trends to watch<\/span><\/p>\n<\/li>\n

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    Consultant’s Corner<\/b><\/span>: Generative AI x ads<\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n

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    Onwards! <\/span><\/p>\n<\/div>\n<\/div>\n

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    AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n
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    Social media companies bet big on bots<\/b><\/span><\/h3>\n<\/div>\n
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    Meta recently announced plans to roll out AI-generated profiles across Facebook and Instagram. <\/span><\/p>\n<\/div>\n

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    They’ll eventually have bios, profile pictures, and the ability to post, comment, and interact like regular users. <\/span><\/p>\n<\/div>\n

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    Connor Hayes, Meta’s VP of generative AI, <\/span>explained, <\/a><\/span>“We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do.”<\/span><\/p>\n<\/div>\n

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    People are already creating AI personas with Meta’s tools, though most remain private. <\/span><\/p>\n<\/div>\n

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    Meta had to <\/span>kill some public profiles already<\/a><\/span>, but plenty remain, and Meta wants to AI profiles deep into their social media ecosystem. <\/span><\/p>\n<\/div>\n

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    Expectedly, this has culminated in some harsh criticism. <\/span><\/p>\n<\/div>\n

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    Becky Owen, global chief marketing officer at Billion Dollar Boy and former head of Meta’s creator innovations team, <\/span>stated that<\/a><\/span> “without robust safeguards, platforms risk amplifying false narratives through these AI-driven accounts.”<\/span><\/p>\n<\/div>\n

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    “Unlike human creators, these AI personas don’t have lived experiences, emotions, or the same capacity for relatability.” <\/span><\/p>\n<\/div>\n

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    Let’s just hope we don’t see a repeat of <\/span>Microsoft’s Tay incident<\/a><\/span>. <\/span><\/p>\n<\/div>\n

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    So, will AI walk among us in the digital realm? Yep — it’s inevitable. A precursor to AI entering the physical world, probably. <\/span><\/p>\n<\/div>\n

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    Social media bots could eventually recommend products, engage in conversations, and even follow and interact with accounts. <\/span><\/p>\n<\/div>\n

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    TikTok Symphony and Snapchat’s play<\/span><\/h3>\n<\/div>\n
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    Meanwhile, TikTok is already using AI to simplify content creation. Its <\/span>Symphony suite<\/a><\/span> allows marketers to generate videos, captions, and even multilingual ads in minutes. <\/span><\/p>\n<\/div>\n

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    Need a brand ambassador speaking in Spanish, French, and Mandarin? Symphony’s AI avatars can make it happen. <\/span><\/p>\n<\/div>\n

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    The tool has been live for months, giving some brands and creators an edge in producing localized, high-quality content at scale.<\/span><\/p>\n<\/div>\n

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