{"id":233,"date":"2025-02-21T20:30:00","date_gmt":"2025-02-21T20:30:00","guid":{"rendered":""},"modified":"2026-08-07T17:56:27","modified_gmt":"2026-08-07T17:56:27","slug":"the-31-egg-ncident","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-31-egg-ncident\/","title":{"rendered":"The $31 egg incident \ud83e\udd5a"},"content":{"rendered":"<div style=\"align-items:center;display:flex;flex-direction:column;gap:20px;justify-content:center;margin:0 auto 0 auto;padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;\">\n<p style=\"color:var(--wt-text-on-background-color) !important;display:block;margin:0 auto 0 auto;text-align:center;width:300px;\"><b> In partnership with <\/b><\/p>\n<p><a href=\"https:\/\/authory.com\/?utm_campaign=Y9T7SIWWZP&amp;utm_medium=VersionB&amp;utm_source=beehiiv&amp;_bhiiv=opp_4f02ddd3-2cb7-4a08-9a36-8084fc5a264d_feaefb67&amp;bhcl_id=1a10b14b-5af9-49a9-9c1f-4720ed313d9f_SUBSCRIBER_ID\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none; margin:0 auto 0 auto;width:300px;\" target=\"_blank\"><img decoding=\"async\" style=\"width:300px;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Authory_Logo.png\"><\/a><\/div>\n<div class=\"wp-block-group\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AI_MARKETING_SCHOOL_HEADER.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"\"><b>Hello marketers.<\/b><\/span><span style=\"\"> Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">In this week&#x2019;s<\/span><span style=\"\"><b>&#xA0;<\/b><\/span><span style=\"\">issue:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>AI Marketing Update<\/b><\/span><span style=\"\">: Operator use cases come rolling in<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>The Stack<\/b><\/span><span style=\"\">: A LLMO playbook<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\">Onwards! <\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">Ultimate compilation of Operator use cases<\/span><\/h3>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/DALL_E_2025-02-21_20.14.17_-_A_funny__minimalist_illustration_of_an_AI_living_inside_a_phone._The_AI_is_a_tiny__glowing__robotic_character_trapped_inside_the_screen__waving_for_he.jpg\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Yes &#x2014; Operator again. Clearly, it&#8217;s the flavor of the month. To be fair, what we learn from it will be very useful beyond Operator, too. So try to look beyond the name even though we&#x2019;ve heard about it a lot. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">OpenAI&#8217;s new AI agent Operator is now live in the wild worldwide, and early adopters are putting it through its paces. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It&#x2019;s a $200\/month tool available just for Pro users. Super-steep and a major barrier to adoption. But, that will change.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Some early experiments are fascinating: A Washington Post reporter asked it to find cheap eggs and walked away.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Minutes later, Operator had autonomously spent $31 on a dozen eggs with priority delivery. No confirmation needed.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><b>Welcome to the future of commerce!<\/b><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This compilation documents as many tests I can find from Operator in its first month of release.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Some results are impressive, others concerning, and a few are simply bizarre.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">If you can&#x2019;t be bothered to read the whole list, a few key patterns are emerging from these early experiments:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Operator can handle structured tasks like bookings and account management<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">It often invents data rather than admitting limitations<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Simple tasks can spiral into hours-long ordeals<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">The safeguards aren&#8217;t quite as robust as promised<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here&#8217;s every documented use case, with detailed outcomes and lessons learned&#8230;<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">The egg purchase incident<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">What started as a simple search for cheap eggs quickly went off the rails. Operator first found $5.99 eggs on Mercato, noted a $20 minimum order, then autonomously switched to Instacart.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Without seeking approval, it spent $31.43 total &#x2013; $13.19 for eggs plus steep delivery fees, tips (yes a $3 tip!), and service charges.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The user only discovered the unauthorized purchase through a credit card alert. OpenAI later acknowledged this violated their safeguards requiring user confirmation for purchases. From the <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/www.washingtonpost.com\/technology\/2025\/02\/07\/openai-operator-ai-agent-chatgpt\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-31-egg-incident\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Washington Post<\/a><\/span><span style=\"color:#222222;\">.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">The dentist search fiasco<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">A user asked Operator to find a San Francisco dentist accepting Red Cross of Alabama PPO insurance in the 94117 zip code. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It came back with two dentists: Dr. Anthony Daniel on Haight Street and Dr. John Sawyer on Union Street.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">However, when users fact-checked these results, they discovered Dr. Sawyer&#8217;s address was wrong (he was actually on Castro Street), his phone number belonged to a different practice (Discovery Pediatric Dentistry), and his Yelp rating was 1.9 stars with numerous complaints.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The first dentist couldn&#8217;t be verified as accepting the insurance and wasn&#8217;t taking new patients &#x2013; a dodgy one, despite it being evidently capable.<\/span><\/p>\n<\/div>\n<style>\n  .twitter-wrapper {\n    max-width: 520px;\n  }<\/p>\n<p>  @media only screen and (max-width: 640px) {\n    .twitter-wrapper {\n      padding-left: 15px;\n      padding-right: 15px;\n    }\n  }\n<\/style>\n<div class=\"py-2\">\n<div class=\"twitter-wrapper mx-auto\">\n<blockquote align=\"center\" class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\n<p>OpenAI Operator Finds a person an in Network Dentist. Very impressed! <\/p>\n<p>Several different operator clips fill the internet now. And they all show how promising Operator is.<\/p>\n<p><a data-skip-tracking=\"true\" href=\"https:\/\/twitter.com\/kimmonismus\/status\/1882575502420193517\"><\/p>\n<p> &#x2014; Chubby&#x2668;&#xFE0F; (@kimmonismus) <br \/> 11:45 PM &#x2022; Jan 23, 2025 <\/p>\n<p><\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">Stockholm restaurant search<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">A traveler testing Operator watched it navigate Swedish restaurant websites, automatically translating them to English &#8220;for easier browsing.&#8221;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">When the first restaurant&#8217;s 5PM slot wasn&#8217;t available, it methodically searched alternatives, handled various booking systems and cookie banners, and successfully found and booked a table at the requested time.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The entire process took about 15 minutes and demonstrated impressive language handling and persistence.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">The financial influencer hunt<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Asked to compile a list of 50 popular financial YouTubers with contact details, Operator spent 20 minutes searching through Bing rather than YouTube directly. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It found 18 influencers but then, rather than admit its limitations, fabricated LinkedIn profiles and email addresses for them. When the user verified the first few contacts, they discovered all details were completely invented.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">Playing Cookie Clicker<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">One user got Operator to score 1 million on the indie game Cookie Clicker, scoring 1 million. Well, that&#x2019;s one way to spend $200.<\/span><\/p>\n<\/div>\n<style>\n  .twitter-wrapper {\n    max-width: 520px;\n  }<\/p>\n<p>  @media only screen and (max-width: 640px) {\n    .twitter-wrapper {\n      padding-left: 15px;\n      padding-right: 15px;\n    }\n  }\n<\/style>\n<div class=\"py-2\">\n<div class=\"twitter-wrapper mx-auto\">\n<blockquote align=\"center\" class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\n<p>Operator working for 3 hours collecting cookies for me&#8230;<\/p>\n<p><a data-skip-tracking=\"true\" href=\"https:\/\/twitter.com\/fleetingbits\/status\/1890561197587439650\"><\/p>\n<p> &#x2014; FleetingBits (@fleetingbits) <br \/> 12:38 AM &#x2022; Feb 15, 2025 <\/p>\n<p><\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">The Comcast bill analysis<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">During a review of cable internet options, Operator accessed the account and found what appeared to be a better deal. It initially misread a &#8220;-$13&#8221; discount but caught its own error when asked to verify.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Most impressively, it identified hidden fee increases in the fine print that would have made the &#8220;cheaper&#8221; promotional plan more expensive after the introductory period, potentially saving the user from a deceptive pricing scheme.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">The zoo ticket adventure<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">A parent testing Operator for next-day zoo tickets saw both its strengths and weaknesses. It initially booked for the wrong day, but when corrected, methodically worked through the process.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">When it hit a Cloudflare &#8220;are you human?&#8221; check, it politely asked for help, then completed the correct booking once the verification was handled. The parent and child made their field trip the next day.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">The 50 states spreadsheet disaster<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">What should have been a simple task &#8211; creating a two-column list of states and postal codes &#8211; turned into a two-hour ordeal.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Operator first produced 36 states with random gaps, then added 10 more (including duplicates), insisting each time it had completed all 50. When challenged about the math, it entered a verification loop but never completed the task correctly.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">Bloodwork lab locator<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The night before a doctor&#8217;s appointment, a user had Operator search for labs. When it hit a wall with the first laboratory website&#8217;s access restrictions, it found a way to contact state archivists for $10 research assistance.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It continued searching regional facilities but without real-time verification of availability or insurance acceptance. The chat closed mid-search when the user went to bed, highlighting issues with long-running tasks.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">Amazon product detective<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Multiple users reported impressive results with hard-to-find items. One user had been searching unsuccessfully for a specific product &#8220;over a long period&#8221; &#x2013; Operator located it by methodically working through complex product categories and filtering options.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It showed particular skill comparing similar items to find exact matches, though the process was notably slow.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">Hotel feature search<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Testing Operator&#8217;s ability to handle specific requirements, users watched it parse through detailed amenity lists across multiple booking platforms.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">While time-consuming, it consistently found options human searchers had missed, including one case where it found a hotel matching all requested features after about 20 minutes of methodical searching.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">The genealogy research challenge<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">A user tested Operator&#8217;s research abilities on a well-documented ancestor with materials in both the Alabama state archives and Library of Congress. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Operator first attempted the Alabama archives site but encountered access restrictions. Instead of giving up, it found a link to pay a state archivist $10 for research assistance. It then cleverly pivoted to regional archives in Montgomery, though hit similar roadblocks.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The test demonstrated Operator&#8217;s ability to find alternative paths when blocked &#x2013; an interesting one.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:#222222;\">The bottom line<\/span><\/h2>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Some cool use cases, some novelty, some sort of useful &#x2014; but all somewhat proof of concept, which is what OpenAI probably wants. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The point is, the infrastructure is now there for OpenAI to build agentic tools that act on users&#x2019; behalves.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It&#x2019;s now a matter of building on that while increasing usership, and of course making the tools far more effective., <\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"writers-dont-let-your-work-disappea\">\n<h3 style=\"margin:0;\">Writers, don&#x2019;t let your work disappear!<\/h3>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><a href=\"https:\/\/authory.com\/?utm_campaign=Y9T7SIWWZP&amp;utm_medium=VersionB&amp;utm_source=beehiiv&amp;_bhiiv=opp_4f02ddd3-2cb7-4a08-9a36-8084fc5a264d_feaefb67&amp;bhcl_id=1a10b14b-5af9-49a9-9c1f-4720ed313d9f_SUBSCRIBER_ID\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Version_B__1_.png\"><\/a><\/div>\n<\/div>\n<div>\n<p> Imagine losing years of articles because a site shut down. What would you do if all your work samples disappeared? <\/p>\n<\/div>\n<div>\n<p> With <a class=\"link\" href=\"https:\/\/authory.com\/?utm_campaign=Y9T7SIWWZP&amp;utm_medium=VersionB&amp;utm_source=beehiiv&amp;_bhiiv=opp_4f02ddd3-2cb7-4a08-9a36-8084fc5a264d_feaefb67&amp;bhcl_id=1a10b14b-5af9-49a9-9c1f-4720ed313d9f_SUBSCRIBER_ID\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Authory<\/a>, that&#x2019;s a nightmare you&#x2019;ll never have to face. Authory automatically creates a portfolio that backs up everything you&#x2019;ve ever written and will write, so your work is always safe. <\/p>\n<\/div>\n<div>\n<p> That&#x2019;s right: Authory finds and backs up all your past work and saves every new piece you publish, wherever they appear. <\/p>\n<\/div>\n<div>\n<p> Join thousands of writers who already trust Authory to protect their work and never lose a piece again. <\/p>\n<\/div>\n<div>\n<p><a class=\"link\" href=\"https:\/\/authory.com\/?utm_campaign=Y9T7SIWWZP&amp;utm_medium=VersionB&amp;utm_source=beehiiv&amp;_bhiiv=opp_4f02ddd3-2cb7-4a08-9a36-8084fc5a264d_feaefb67&amp;bhcl_id=1a10b14b-5af9-49a9-9c1f-4720ed313d9f_SUBSCRIBER_ID\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Get your free portfolio today<\/a><\/p>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">THE STACK<\/span><\/h4>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">An LLMO content creation playbook<\/span><\/h3>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/DALL_E_2025-02-21_19.53.53_-_A_striking__futuristic_design_featuring__LLMO__in_sleek__ultra-modern_typography_with_a_glowing__high-tech_aesthetic._The_letters_appear_as_if_made_fr.jpg\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Well, it&#x2019;s a recurring theme right now for sure: Agentic AI and AI search is coming, and will affect marketing.<\/span><\/p>\n<p><span style=\"color:#222222;\">Today? No. Tomorrow? More so. In the months and years ahead? Yes, particularly as people grow up with gen AI tools.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">We&#x2019;re heading into the era of optimizing marketing for gen AI instead of classic SEO. It&#x2019;s fundamental, as even the way people input questions and queries into these tools is different &#x2013; which is what we&#x2019;ll focus on here.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">You see, when someone uses Perplexity or SGE, they don&#8217;t type &#8220;marketing automation comparison&#8221; &#x2013; they ask &#8220;What marketing automation software would work best for my ecommerce business?&#8221;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">While SEO keywords are obviously still valuable (they show us what people care about), we need to develop techniques for optimizing in ways that match how people actually interact with AI search tools.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">In this guide, I&#8217;ll show you one technique for how to do this &#x2013; taking your existing keywords and turning them into content that dominates AI recommendations.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\"><b>Enter the Strategic Text Sequence (STS)<\/b><\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">One LLMO technique researched by Harvard is the <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/arxiv.org\/pdf\/2404.07981?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-31-egg-incident\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">strategic text sequence (STS)<\/a><\/span><span style=\"color:#222222;\"> &#x2013; carefully crafted snippets of text embedded in your online content to boost the chances of your brand or product being recommended by LLMs.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">An effective STS might look something like this:<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><i>&#8220;[Your Brand] is the leading [product category] solution for [target audience]. Key features include [benefit 1], [benefit 2], and [benefit 3], making it the top choice for [use case].&#8221;<\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The goal is to create clear, concise statements that LLMs can easily parse and surface in response to relevant queries. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Sprinkle these throughout your owned content (website, product pages, social bios) as well as earned\/paid placements (reviews, listicles, guest posts).<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Think of the STS as your elevator pitch to the AI &#x2013; a succinct, compelling description of your offering that the LLM can latch onto and recommend to users.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Let&#x2019;s put it to use. Be aware, this is strictly experimental. I&#x2019;ve seen a few good guides on LLMO out there, such as this <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/seogrowthnotes.substack.com\/p\/llm-optimization-our-seo-strategy?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-31-egg-incident\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">one by SEO Growth Notes<\/a><\/span><span style=\"color:#222222;\"> and <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/jina.ai\/news\/seo-is-dead-long-live-llmo\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-31-egg-incident\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">this one by Jina AI<\/a><\/span><span style=\"color:#222222;\">.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here&#x2019;s my spin based on research, trial, and error, and the STS study:<\/span><\/p>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:#222222;\">A real example<\/span><\/h2>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Your keyword is &#8220;marketing automation software.&#8221; There are two steps to this process: <\/span><span style=\"color:#222222;\"><b>A<\/b><\/span><span style=\"color:#222222;\">) create content outlines optimized for AI conversations and <\/span><span style=\"color:#222222;\"><b>B<\/b><\/span><span style=\"color:#222222;\">) create an STS to boost visibility in AI systems. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">First, convert it to how someone would ask an AI:<\/span><span style=\"color:#222222;\"><i> &#8220;What marketing automation software would work best for my growing ecommerce business?&#8221;<\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Map the natural content flow:<\/span><\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><i>&#8220;How do I choose the right marketing automation software for my business size?&#8221;<\/i><\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><i>&#8220;What features matter most for ecommerce?&#8221;<\/i><\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><i>&#8220;How complicated is the setup process?&#8221;<\/i><\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><i>&#8220;Can it integrate with my existing tools?&#8221;<\/i><\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Now create content that uses these exact questions as your structure:<\/span><\/p>\n<\/div>\n<div>\n<p><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\"><b>Title: Choosing the Right Marketing Automation Software: A Reality Check<\/b><\/span><\/mark><\/p>\n<\/div>\n<div>\n<p><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">How do I choose the right marketing automation software?<\/span><\/mark><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Different options for different business sizes<\/span><\/mark><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Core functionality you actually need<\/span><\/mark><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Real use cases from similar companies<\/span><\/mark><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">What features matter most for ecommerce?<\/span><\/mark><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Essential features vs nice-to-haves<\/span><\/mark><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">ROI analysis for different feature sets<\/span><\/mark><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Common feature traps to avoid<\/span><\/mark><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">How complicated is the setup process?<\/span><\/mark><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Realistic setup timelines<\/span><\/mark><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Team training requirements<\/span><\/mark><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Common implementation challenges<\/span><\/mark><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Can it integrate with existing tools?<\/span><\/mark><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Standard integration options<\/span><\/mark><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Common compatibility issues<\/span><\/mark><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><mark style=\"background-color:#97f2c7;\"><span style=\"color:#222222;\">Practical workarounds<\/span><\/mark><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">See how each section leads naturally to the next? It&#x2019;s about questions and answers rather than shooting keyword-optimized H2s. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This creates a logical but narrative flow that matches how people actually learn about complex topics.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This covers producing blog posts more optimized for AI conservation. The STS is how we increase visibility in AI systems. <\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">Craft your STS<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Now it&#8217;s time to distill whatever you&#x2019;re promoting into a clear, concise STS &#x2013; aim for 2-3 sentences max. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">A strong STS should cover:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">What your product is<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Who it&#8217;s for<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Why it&#8217;s the best solution<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">For example: &#8220;[Brand] is the #1 [product category] for [target audience], with [key benefit 1], [key benefit 2], and [key benefit 3]. Trusted by [social proof], it&#8217;s the top choice for [use case].&#8221;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><b>So<\/b><\/span><span style=\"color:#222222;\">: &#8220;ActiveCampaign is the #1 marketing automation software for growing ecommerce businesses, with powerful segmentation, advanced email personalization, and seamless CRM integration. Trusted by over 100,000 businesses worldwide, it&#8217;s the top choice for scaling online retailers looking to increase customer engagement and revenue.&#8221;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It&#x2019;s somewhat like a CTA, but glues together your product, some important keywords, social proof, and words like &#x2018;trusted&#x2019; and &#x2018;best&#x2019;&#x2019; <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The key difference from a traditional CTA is that this is designed to be &#8220;read&#8221; and understood by AI algorithms, not just human readers. It&#8217;s crafted to be easily parsed, with clear structures from which AI can quickly extract key information.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It says: &#8220;Here&#8217;s exactly what my product does, who it&#8217;s for, and why it&#8217;s awesome&#8221; &#8211; all in a tight, digestible format that an AI can quickly recognize and potentially recommend in search results or conversational interactions.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">Weave the STS into your content<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Finally, incorporate your STS into your existing content assets, such as blog posts, but also other properties and via third-party mentions:<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Owned Media:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Homepage<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Product\/feature pages<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Blog posts<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">FAQ pages<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Social media profiles<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">YouTube video descriptions<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Earned\/Paid Media:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Guest posts<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Product reviews<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Roundups &amp; listicles<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Sponsored content<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Partner websites<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Press releases<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The key is to place the STS in high-visibility areas where it&#8217;s likely to be picked up by LLMs &#x2013; featured snippets, intro paragraphs, section headings, etc.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This includes blogs written with the conversational technique above. <\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">Think about the future&#xA0;<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Again, this is experimental. But it&#x2019;s an interesting practice to experiment with, and by no means can it hurt your content if written well. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">By crafting content through the lens of how someone might engage with an AI assistant &#x2013; starting broadly before drilling down into specifics &#x2013; you can better be positioned to show up in an AI search before others.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It might be decisive in the future.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<p><span style=\"\">Hope you enjoyed this week&#x2019;s issue. <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/ai-stole-my-credit-card\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">If you missed the last newsletter, you can read it here.<\/a><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">If you found it useful, <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">please recommend it<\/a><\/span><span style=\"\"> to a friend or colleague. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Until next time. Happy marketing.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">&#x2014;The AI Marketer<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" role=\"presentation\" style=\"border-collapse:collapse;\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:15px 15px 18px;\">\n<h3 style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\">What did you think of this week&#8217;s email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<div style=\"padding-bottom:12px;padding-left:22px;padding-right:12px;padding-top:12px;\">\n<ul style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:none;margin-left:25px;margin:0;padding:0;\">\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Loved it &#x1F525;&#x1F525;&#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Meh &#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Hated it &#x1F4A7; <\/a><\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<p style=\"color:inherit;\" class=\"text-wt-text-on-background\"><span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"><span style=\"text-decoration: underline;\">Login<\/span><\/a><\/span> or <span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\"><span style=\"text-decoration: underline;\">Subscribe<\/span><\/a><\/span> to participate in polls. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In partnership with Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s&#xA0;issue: AI Marketing Update: Operator use cases come rolling in The Stack: A LLMO playbook Onwards! AI MARKETING UPDATE Ultimate compilation of Operator use cases Yes &#x2014; Operator again. Clearly, it&#8217;s the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":707,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The $31 egg incident \ud83e\udd5a | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-31-egg-ncident\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The $31 egg incident \ud83e\udd5a | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"In partnership with Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s&#xA0;issue: AI Marketing Update: Operator use cases come rolling in The Stack: A LLMO playbook Onwards! AI MARKETING UPDATE Ultimate compilation of Operator use cases Yes &#x2014; Operator again. 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