{"id":234,"date":"2025-03-10T21:00:00","date_gmt":"2025-03-10T21:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:56:27","modified_gmt":"2026-08-07T17:56:27","slug":"just-fake-it","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/just-fake-it\/","title":{"rendered":"Just fake it? \ud83c\udfad"},"content":{"rendered":"<div class=\"wp-block-group\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AI_MARKETING_SCHOOL_HEADER.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"\"><b>Hello marketers.<\/b><\/span><span style=\"\"> Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">This newsletter is in partnership with the <\/span><span style=\"\"><b>AI Agents Summit (Sept 18-19, 2025)<\/b><\/span><span style=\"\"> &#x2014; a brilliant event bringing together <\/span><span style=\"\"><b>Microsoft, Meta, Salesforce, GitHub, and more<\/b><\/span><span style=\"\"> to talk about what&#x2019;s <\/span><span style=\"\"><i>actually<\/i><\/span><span style=\"\"> happening with AI agents in enterprise. <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/aiasummit.ai\/?utm_source=ai-marketing-school&amp;utm_medium=s182-email-inclusions&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Check it out here<\/a><\/span><span style=\"\">.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">In this week&#x2019;s<\/span><span style=\"\"><b>&#xA0;<\/b><\/span><span style=\"\">issue:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>AI Marketing Update<\/b><\/span><span style=\"\">: Grok for AI marketing<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>The Stack<\/b><\/span><span style=\"\">: A ChatGPT Tasks experiment<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Industry Insight<\/b><\/span><span style=\"\">: AI fashion takes to the catwalk <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\">Onwards! <\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">Just Grok it <\/span>&#x1F9E0;&#x1F680;<\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">People are saying that <\/span><span style=\"color:#222222;\"><i>&#8220;Just Google it&#8221;<\/i><\/span><span style=\"color:#222222;\"> will soon be replaced by <\/span><span style=\"color:#222222;\"><i>&#8220;Just Grok it.&#8221;<\/i><\/span><span style=\"color:#222222;\">&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">With the launch of Grok 3, Musk&#x2019;s AI company xAI is positioning its chatbot as a real-time search engine &#x2013; and, in his words, a <\/span><span style=\"color:#222222;\"><i>&#x201C;Google killer&#x201D; (yes, we&#x2019;ve heard that before).&#xA0;<\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Alongside Grok 3&#x2019;s improved reasoning and speed, Musk&#x2019;s team unveiled Deep Search, a feature that ditches traditional indexing in favor of real-time data fetching.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Musk is betting that Grok&#x2019;s dynamic search strategy can challenge Google&#8217;s long-standing dominance.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">And if the hype on X is any indication, the branding is working. One user wrote:<\/span><br \/><span style=\"color:#222222;\"><i>&#8220;My Grok history is now longer than my Google Search history.&#x201D;<\/i><\/span><\/p>\n<\/div>\n<style>\n  .twitter-wrapper {\n    max-width: 520px;\n  }<\/p>\n<p>  @media only screen and (max-width: 640px) {\n    .twitter-wrapper {\n      padding-left: 15px;\n      padding-right: 15px;\n    }\n  }\n<\/style>\n<div class=\"py-2\">\n<div class=\"twitter-wrapper mx-auto\">\n<blockquote align=\"center\" class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\n<p><span>@grok<\/span> My Grok history is now longer than my Google Search history.<\/p>\n<p><a data-skip-tracking=\"true\" href=\"https:\/\/twitter.com\/BehizyTweets\/status\/1897511844778246625\"><\/p>\n<p> &#x2014; George (@BehizyTweets) <br \/> 4:57 AM &#x2022; Mar 6, 2025 <\/p>\n<p><\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">So, how does this actually work?<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">How Grok 3&#x2019;s Deep Search works (And why it&#x2019;s different)<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Traditional search engines like Google rely on a crawling, indexing, and retrieval system.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Their web crawlers systematically scan the internet, storing vast amounts of structured data in massive, distributed databases.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">When you type in a query, Google&#x2019;s algorithms match it against pre-existing indexed content, ranking results based on page authority, metadata, and user engagement signals.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Grok 3 does none of that.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Instead of maintaining a static index, Deep Search works dynamically, fetching information at the moment of a query. Musk himself describes it as <\/span><span style=\"color:#222222;\"><i>&#8220;dynamic query-time retrieval.&#x201D;<\/i><\/span><span style=\"color:#222222;\">&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here&#x2019;s what that likely means under the hood:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Live API Calls<\/b><\/span><span style=\"color:#222222;\">: Instead of sifting through an old database, Grok reaches out to real-time sources &#x2013; potentially through HTTP requests, X&#x2019;s own API, or lightweight scraping mechanisms.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Intent-Driven Queries<\/b><\/span><span style=\"color:#222222;\">: Grok parses the query for meaning (likely with an xAI-fine-tuned transformer model) and builds a focused request targeting only the most relevant, recent data.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Real-Time Synthesis<\/b><\/span><span style=\"color:#222222;\">: Unlike Google, which retrieves and ranks links, Grok generates a synthesized response on the fly, discarding the data after serving it to you.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>No Cached Indexing<\/b><\/span><span style=\"color:#222222;\">: Google stores years of data for deep recall. Grok does not. If a page or post disappears before you ask about it, Grok likely won&#x2019;t know it ever existed.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The trade-offs? Unlike Google, Grok doesn&#x2019;t have years of backlogged search history to mine &#x2014; only what&#x2019;s available right now.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">So, it&#x2019;s very much oriented around current affairs.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">Can Grok actually replace Google?<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Does Grok 3 really have what it takes to dethrone Google?<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Having tested Grok extensively, there are some clear advantages:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Speed &amp; relevance<\/b><\/span><span style=\"color:#222222;\">: Real-time retrieval means answers may be fresher than Google&#x2019;s cached search results.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Direct synthesis<\/b><\/span><span style=\"color:#222222;\">: Instead of ranking a list of links, Grok provides a summarized, conversational answer.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>X Integration<\/b><\/span><span style=\"color:#222222;\">: If you&#x2019;re searching for breaking news, trending topics, or live social discussions, Grok may already have an edge, since it directly taps into X&#x2019;s firehose of posts.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">But there are big challenges:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Reliability &amp; accuracy<\/b><\/span><span style=\"color:#222222;\">: Unlike Google, Grok lacks a deep search index. If live data sources are inaccurate, so is the response. It&#x2019;s susceptible to manipulation, probably.&#xA0;<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Transparency<\/b><\/span><span style=\"color:#222222;\">: Google&#x2019;s search results cite sources clearly; Grok&#x2019;s Deep Search does not always reveal where it pulled its information from.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Ad model &amp; scalability<\/b><\/span><span style=\"color:#222222;\">: Right now, Grok is only available to Premium subs on X. Google Search is free, ad-supported, and backed by an advertising empire. If Grok goes mainstream, how will it make money?<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">We can see Grok&#x2019;s limitations with a simple prompt:<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeCA-ZVBp0zGJjuCybSYKyvU4T8eqzCOeaiH_8Ht7-pYrgNHAh_YEMg7g55aXaunvzmurj8OSc1lSDHLwY2CMiLWeqBz1lusy5uQHabjfEhg18ZaEipYZbuBKBYOAhm3v8FP-_29A?key=whkfXQdWfL7IQTc0Hp_JxVvm\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">From this, we can see that, essentially, it&#x2019;s an LLM with a real-time data feed, unlike Google or ChatGPT with search.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Grok&#x2019;s real-time model has clear strengths, but it lacks Google&#x2019;s decades of archived data, robust ranking algorithms, and deep search ecosystem. For now, the two seem to complement rather than replace each other.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">From an AI marketing perspective, Grok is outstanding for finding X posts that you can add to blogs and articles, finding inspiration, tracking trends, etc.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcJsqzFhhOTukrTTWRfLc2GG7rYK57JnLs73SGsoSaV2gjrBq3DdJGjo8-P9zWLrRcVeLYWSsPj5X5ISyEwoeMCVtYpPYVsKFc8E2F7E8ncZjDXk_4_Jb5VJWMKkisu2dOKyudmNA?key=whkfXQdWfL7IQTc0Hp_JxVvm\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">I&#x2019;ve got to say, the writing is superb, albeit unpredictable enough to be a true content writing tool vs the more controllable competition.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">But that&#x2019;s Grok for you!<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/S182_Email_banner.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"\">AI agents are already changing enterprise workflows, but the big question isn&#x2019;t just <\/span><span style=\"\"><i>what<\/i><\/span><span style=\"\"> they can do &#x2014; it&#x2019;s <\/span><span style=\"\"><i>how<\/i><\/span><span style=\"\"> businesses should be using them.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">The AI Agents Summit (Sept 18-19, 2025) is a brilliant event bringing together leaders from Microsoft, Meta, Google, IBM, Adobe, and more to break down real-world use cases, integration strategies, and what actually works. If you&#x2019;re thinking about AI adoption (or scaling what you&#x2019;ve got), this is worth tuning into.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\"><a class=\"link\" href=\"https:\/\/aiasummit.ai\/?utm_source=ai-marketing-school&amp;utm_medium=s182-email-inclusions&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Get the details<\/a><\/span><span style=\"\"> here or register <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/reg.unityeventsolutions.com\/se\/AIAS2025S182\/ATT\/?utm_source=ai-marketing-school&amp;utm_medium=s182-email-inclusions&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">here<\/a><\/span><span style=\"\">!<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">THE STACK<\/span><\/h4>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">A ChatGPT Tasks experiment <\/span>&#x1F97C;<\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">ChatGPT Tasks is great. It allows you to schedule tasks for ChatGPT to carry out independently of you.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It&#x2019;s ideal for short tasks, e.g., locating the latest news or trends. But can it handle more complex tasks, such as writing a full blog?<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The answer: sort of. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here&#x2019;s the prompt I attempted with Tasks. It draws on some themes we&#x2019;ve discussed in this newsletter many times, e.g,. removing overused AI terms and phrases. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Get the prompt <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/docs.google.com\/document\/d\/e\/2PACX-1vQZ19Lr6xElO_GGl-6Q9bcMQOgARY-Y_TIfOjXsv3vfpMc7-DrXUDN-ildS9Wr3ydd6ZF-pO40becy2\/pub?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=just-fake-it\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">here<\/a><\/span><span style=\"color:#222222;\">.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-03-08_135834.png\"><\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-03-08_135845.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">ChatGPT schedules in the task &#x2014; but you&#x2019;ve got to click on it and re-copy the entire prompt into the box. That&#x2019;s because, by default, ChatGPT paraphrases any prompt you give it.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">So, click on the task box in the chat and re-copy the prompt in, check the time\/date (these can be wrong) and save. <\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-03-08_140142.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">Copy the full prompt into the box<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here&#x2019;s the result. So, it works pretty well, though it evidently ignored some of the instructions. You can ask it to rewrite it. <\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-03-08_144632.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Tasks is definitely a useful tool for accelerating content and research workflows. While you could do all of this yourself manually, it&#x2019;s useful for creating a snapshot from a given time period. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Some other tested ideas:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Use research to make social media posts based on current info, delivered to your inbox <\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Find trending topics from Reddit\/social media (hit or miss, though I have had good results finding very up-to-date information)<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Tracing markets, investments &#x2014; this all works really well as there&#x2019;s so much news available on these topics <\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">You can give it specific URLs or brand names &#x2014; great for competitor intelligence <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-03-08_172310.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">All of the provided links from &#x2018;the last week&#x2019; as requested<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-03-08_172225.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">This can help you home in new ideas in your niche<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">From the above results, packaging into content or strategies with a follow-up prompt is pretty easy. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">I reckon any marketer can get some value out of Tasks. It&#x2019;s no extra cost for ChatGPT premium subs and is easy to use. <\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">INDUSTRY INSIGHT<\/span><\/h4>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">AI fashion in the highest echelons <\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">What happens when an AI-generated fashion campaign goes viral &#x2013; and then lands its creator a deal with a luxury house?<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">That&#x2019;s exactly what happened to Sybille de Saint Louvent, a creative director who&#x2019;s been using AI to craft stunningly realistic fashion campaigns. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Initially, she was producing speculative, self-initiated AI campaigns for brands like Prada, Jil Sander, and Miu Miu &#x2013; not as a stunt but as an exploration of AI&#x2019;s potential in luxury marketing.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Then Gucci noticed. On Feb. 25, she announced that Gucci had officially commissioned her to create a campaign exploring the theme of duality &#x2013; the same concept underpinning the brand&#x2019;s Fall\/Winter 2025 collection.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The result is a dreamlike video featuring a woman staring into a mirror, only to see a man&#x2019;s back reflected.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">You&#x2019;ve got to say it looks cool &#x2013; I&#8217;m not sure what it has to do with fashion, but maybe that&#x2019;s just me.&#xA0;<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe-Hlc75Eb6g7hvsJg0u_dMdj2KKwbYvUkucMaxDNcRMGSTLT417s4x8vOBtcncpe_Hy0e8LAydyF8-dnI18Dh5KNmsj4NSGJdhMiajONN-H3tZK5QfykeM1qQShTDyaE_rtVGrog?key=whkfXQdWfL7IQTc0Hp_JxVvm\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">If you can&#x2019;t beat &#x2018;em&#x2026;<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This strikes as ironic. Luxury fashion has always been defined by giga-budgets &#x2013; million-dollar productions, A-list models, and meticulously crafted campaigns.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">However, as AI-generated visuals become more refined, even high-end brands are starting to invest in the same technology that could one day democratize and disrupt their industry.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXecDClaJryrAIW2-o-wErNSlcMQo0_nF-aRt3Akl-9nwwyyoxZm0OYxt7RoWrZkFBRvw1VSe85eG3u9nd-YJklKTFYOV27pOuEz-G1_SRjWb3K4yU-D5owMqskdFm3O8dnD20HV?key=whkfXQdWfL7IQTc0Hp_JxVvm\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">In this case, just slapping a logo over an AI-generated photo suffices. Other AI fashion campaigns are more identifiable as fashion.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdMZMQa_sWElQ1WT7eHHhMfhIXqfJVVk-fp2qFsjYcbd0I-l5pV4ekllmgTKq0e1Fq4HhGSHcCf_WnhvyeKpc3Z4AFv5OmRyjgXXbFlvxkdRYf1rECLYZHYcWRzr-2BgudN3u-0DA?key=whkfXQdWfL7IQTc0Hp_JxVvm\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">AI-powered modeling<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Beyond campaigns, AI-generated models are now replacing real ones.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Fashion company Mango has already phased out some human models from its campaigns, opting instead for AI-generated avatars. Their recent teen-focused campaigns featured entirely AI-generated figures, with disclaimers noting that the visuals weren&#x2019;t real.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfGKj0Kf_DRe7X3LkhrNwJ0Rf4KciF4ocQbBsGABHRaRheVLCNdSlvidet3wIT-HABJI5Aw-ar2FYS0XHngWGh6WRRjlCEhZQ93etW9dmjg02U-_ts-tiU8OUAnRW1fB53LVUHRkA?key=whkfXQdWfL7IQTc0Hp_JxVvm\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">It doesn&#x2019;t look too AI, but doesn&#x2019;t look too real either. Moderate uncanny valley.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Meanwhile, Levi&#x2019;s has partnered with LaLaLand.ai to create custom digital models showcasing different skin tones, body types, and ages.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The company claims this will offer greater inclusivity, though critics argue that hiring real diverse models would be more meaningful.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">I&#x2019;m not sure &#x2018;inclusivity&#x2019; means much when the entity you&#x2019;re giving an opportunity to is an AI model&#x2026;<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeELrA6h1u43Y8mAPafvxcWZYfgaPRTq4JpGgB-yVpHPi3MGgdx0b9hWDAIdlXpbZafsQYy0t1qXvNOOgTsjPG5rGjli-KrQgC7r2GGnBa36kAGjih7t2xCerekp2E_xkfkrki2?key=whkfXQdWfL7IQTc0Hp_JxVvm\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">Lalaland&#x2019;s AI models<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">Where does this leave AI marketing?<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It&#x2019;s clear that luxury brands are investing, fast-fashion retailers are streamlining, and marketing teams are adapting &#x2013; all with AI.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">What&#x2019;s striking is that none of the above marketing campaigns are <\/span><span style=\"color:#222222;\"><i>not <\/i><\/span><span style=\"color:#222222;\">particularly complex to execute.&#xA0;Style over substance. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Not long ago, I revealed a <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/operator-i-need-an-exit\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">simple tool for making AI avatars<\/a><\/span><span style=\"color:#222222;\">, which gets you 90% of the way there.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">If it&#x2019;s good enough for Gucci then&#x2026;<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<p><span style=\"\">Hope you enjoyed this week&#x2019;s issue. <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/the-31-egg-ncident\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">If you missed the last newsletter, you can read it here.<\/a><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">If you found it useful, <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">please recommend it<\/a><\/span><span style=\"\"> to a friend or colleague. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">And don&#x2019;t forget to check out the <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/reg.unityeventsolutions.com\/se\/AIAS2025S182\/ATT\/en-CA\/start\/Process.aspx?ut_SGU=3E674817-3CEA-403C-A3C2-903DD0F8F8DA&amp;ut_CPG=B8E49450-56A7-45EA-B6D3-558D552230F0&amp;ut_CST=6F894439-4204-4D7C-830A-70410F28E1D5&amp;utm_source=ai-marketing-school&amp;utm_campaign=ai-partners&amp;utm_medium=s182-email-inclusions\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI Agents Summit<\/a><\/span><span style=\"\">!<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Until next time. Happy marketing.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">&#x2014;The AI Marketer<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" role=\"presentation\" style=\"border-collapse:collapse;\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:15px 15px 18px;\">\n<h3 style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\">What did you think of this week&#8217;s email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<div style=\"padding-bottom:12px;padding-left:22px;padding-right:12px;padding-top:12px;\">\n<ul style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:none;margin-left:25px;margin:0;padding:0;\">\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Loved it &#x1F525;&#x1F525;&#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Meh &#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Hated it &#x1F4A7; <\/a><\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<p style=\"color:inherit;\" class=\"text-wt-text-on-background\"><span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"><span style=\"text-decoration: underline;\">Login<\/span><\/a><\/span> or <span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\"><span style=\"text-decoration: underline;\">Subscribe<\/span><\/a><\/span> to participate in polls. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. This newsletter is in partnership with the AI Agents Summit (Sept 18-19, 2025) &#x2014; a brilliant event bringing together Microsoft, Meta, Salesforce, GitHub, and more to talk about what&#x2019;s actually happening with AI agents in enterprise. Check [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Just fake it? \ud83c\udfad | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/just-fake-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Just fake it? \ud83c\udfad | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. This newsletter is in partnership with the AI Agents Summit (Sept 18-19, 2025) &#x2014; a brilliant event bringing together Microsoft, Meta, Salesforce, GitHub, and more to talk about what&#x2019;s actually happening with AI agents in enterprise. 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