{"id":235,"date":"2025-03-24T18:00:00","date_gmt":"2025-03-24T18:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:56:27","modified_gmt":"2026-08-07T17:56:27","slug":"the-perception-trap","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/","title":{"rendered":"The perception trap \ud83d\udea8"},"content":{"rendered":"<div class=\"wp-block-group\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AI_MARKETING_SCHOOL_HEADER.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"\"><b>Hello marketers.<\/b><\/span><span style=\"\"> Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">In this week&#x2019;s<\/span><span style=\"\"><b>&#xA0;<\/b><\/span><span style=\"\">issue:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>The Stack<\/b><\/span><span style=\"\">: Turn blogs into videos\/ads<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>AI Marketing Update<\/b><\/span><span style=\"\">: AI marketing perception and how to crack it<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Consultant&#x2019;s Corner<\/b><\/span><span style=\"\">: Top AI marketing events this year<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\">Onwards! <\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">THE STACK<\/span><\/h4>\n<\/div>\n<div>\n<h2 style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"><span style=\"color:#222222;\">&#x1F4F9; Quickads.ai &#x2014; Scalable video ads from your blog<\/span><\/h2>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">If you&#x2019;re running paid, building a content engine, or just trying to keep up with the short-form grind &#x2014; <\/span><span style=\"color:#222222;\"><i><a class=\"link\" href=\"https:\/\/Quickads.ai?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-perception-trap\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Quickads.ai<\/a><\/i><\/span><span style=\"color:#222222;\"> is one of the coolest tools I&#x2019;ve seen lately. I have no affiliation with them, and this is not a paid ad.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">At its core, Quickads is an AI-powered ad creation platform. It helps you generate short, polished, performance-style videos <\/span><span style=\"color:#222222;\">without<\/span><span style=\"color:#222222;\"> the usual production bottlenecks. Just drop in your content, and the tool will turn it into high-performing ad creative.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It&#x2019;s especially useful for e-commerce, coaches, B2B content marketers, and UGC creators looking to scale faceless videos. Think: Instagram reels, TikTok-style ads, YouTube Shorts, explainer videos.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The standout for me is the blog-to-video generator.&#xA0;<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-03-20_205415.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">Blog-to-video in Quickads<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Paste in a blog post from a URL, and Quickads uses AI to summarize the core message, pull out the main points, and translate them into a video script. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">From there, it builds out a full video using its massive stock library (16M+ assets), automatic scene generation, dynamic text overlays, transitions, and pacing &#x2014; all optimized for short-form.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-03-20_204409.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">The storyboard &#x2014; all AI-generated from your blog<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">I tried it with a blog on accounting &#x2013; specifically, changes to electric vehicle taxation. It did a really good job of pulling out key facts from the blog and narrating them over decent stock video.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">A really easy way to turn blogs into vids you can post on TikTok, Insta, etc, and push traffic to a link in bio. For the time it takes (literally about 15 minutes), I thought it was excellent.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">You can choose from voiceover styles (29+ languages, accents, tones), adjust the layout and visuals, and even fine-tune the script if needed. It&#x2019;s incredibly intuitive. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The result feels more like a native social video than a stiff, repurposed blog &#x2014; which is kind of the dream when you&#x2019;re repackaging content for reach.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The biggest upside: you can now turn SEO-driven content into short-form social video at scale. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It does take some practice. You&#x2019;ll also need to edit the auto-generated video somewhat to brand it as your own:<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-03-20_205343.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">Add a scene with your logo\/branding\/contacts\/CTA &#x2014; you can edit the speech for that frame<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">You can see here how I added a final frame with a placeholder logo. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">You could add contact details, social handles, etc., to this frame, along with a narrated CTA.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Overall, this is a first-class tool for repurposing content for short form. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">You may not achieve picture-perfect results. But you don&#x2019;t need them to get content out and improve reach. <\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:#222222;font-weight:700;\"><b>Putting the human in AI marketing<\/b><\/span><\/h3>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_15.56.42_-_A_visually_creative_and_funny_digital_landscape_that_captures_the_essence_of__Putting_the_Human_in_AI_Marketing_._A_robot_is_holding_up_a_mirror_and_s.jpg\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Companies are rushing to employ people with &#x2018;AI skills&#x2019; &#x2013; which often means proficiency with generative AI tools.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">They&#x2019;re then rushing to use those skills to push out AI content, maximizing efficiency and productivity. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Three recent key studies show the force behind this:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">LinkedIn just dropped their Marketing Skills on the Rise data for 2025, and AI literacy <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/www.marketingweek.com\/ai-growth-skills-marketing-demand\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-perception-trap\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">tops the list<\/a><\/span><span style=\"color:#222222;\"> as the #1 marketing skill in demand. Nearly 60% of marketers are already using AI in their jobs, and 54% believe it will &#8220;significantly impact&#8221; how they work within the next year.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">An eMarketer report from days ago confirms this trend is particularly strong in B2B marketing. A November 2024 Madison Logic survey found 60% of marketers plan to invest more in AI tools this year across all areas of marketing.&#xA0;<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">The latest Content Marketing Institute survey revealed that more than half of B2B content marketers plan to prioritize AI-powered automation in 2025.&#xA0;<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The message from the industry is clear: learn AI or get left behind.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">But the question then becomes, what is the <\/span><span style=\"color:#222222;\"><i>impact <\/i><\/span><span style=\"color:#222222;\">of mass AI-ification of marketing, advertising, etc, on <\/span><span style=\"color:#222222;\"><i>customers and buyers<\/i><\/span><span style=\"color:#222222;\"> &#x2014; those who truly matter? <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Can companies bank on using AI to automate work and shape their output while maintaining the same quality? <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">What about public perception of their brand, their products?<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">We need to look deeper to answer those questions to strike the right balance and channel AI&#x2019;s benefits to where they have the best impacts. &#xA0;<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">The AI perception paradox <\/span>&#x1F914;<\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Marketers must understand how people perceive AI-created content if we&#8217;re going to make smart decisions about where and how to deploy the technology.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">I&#x2019;ve been looking at some interesting recent research and what it can tell us:<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">The MIT marketing content study (March 2023)<\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=4453958&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-perception-trap\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">study<\/a><\/span><span style=\"color:#222222;\"> is a really interesting one. MIT researchers tested how 1,200 participants evaluated marketing content created through four different methods: human-only, AI-only, human editing AI, and AI editing human.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">When people didn&#8217;t know the creator, they rated AI-generated content higher than human-created content. But when told the source, ratings for AI content dropped significantly.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><b>Key takeaways:<\/b><\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">AI content isn&#8217;t inherently worse &#x2013; it&#8217;s about perception<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Human favoritism is strong<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">AI content flies under the radar despite that<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here, the impact of AI&#x2019;s use clearly depends on the consumer. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Ask: are your readers likely to know if you&#x2019;re using AI to write content? <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">If <\/span><span style=\"color:#222222;\"><b>yes<\/b><\/span><span style=\"color:#222222;\">, will they be sympathetic or understanding? Or might they think, &#x2018;That&#x2019;s pretty lazy&#x2019; or &#x2018;This isn&#x2019;t good quality.&#x2019;&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">The cognitive research art study (July 2023)<\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/cognitiveresearchjournal.springeropen.com\/articles\/10.1186\/s41235-023-00499-6?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-perception-trap\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">study<\/a><\/span><span style=\"color:#222222;\"> showed 149 participants the same AI-generated paintings but randomly labeled some as &#8220;Human-created&#8221; and others as &#8220;AI-created.&#8221;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">They found people judge supposedly AI-created art much more harshly when rating profundity and worth, while the gap was much smaller for basic aesthetic judgments like beauty and liking.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><b>Key takeaways:<\/b><\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">AI works fine for creating visually pleasing content<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Human touch matters more for deeper emotional connections<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">AI images essentially lack depth; that&#x2019;s fine when they serve a mostly practical purpose<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This shows that, for really high-value marketing efforts, AI imagery could be worth swerving <\/span><span style=\"color:#222222;\"><i>unless <\/i><\/span><span style=\"color:#222222;\">you have a specific plan for using it appropriately. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">We&#x2019;ve seen this in action, with Coca-Cola and Google getting blasted for using AI in their ads. Others, such as <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/it-knows-where-you-live\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Atera<\/a><\/span><span style=\"color:#222222;\">, succeeded by being upfront and\/or marketing to an AI-aware audience.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">The Bynder consumer detection study (April 2024)<\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This Bynder <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/www.bynder.com\/en\/press-media\/ai-vs-human-made-content-study\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-perception-trap\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">study<\/a><\/span><span style=\"color:#222222;\"> showed 2,000 consumers two articles &#x2013; one written by ChatGPT and one by a human copywriter &#x2013; both with the same brief: &#8220;Write 300 words on how to clean your car.&#8221;&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Half of the consumers correctly identified the AI-written piece. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Interestingly, 56% preferred the AI version when not told which was which, yet 52% said they become less engaged when they suspect content is AI-generated.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><b>Key takeaways:<\/b><\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Consumers are getting better at spotting AI content; some become disengaged when they clock on <\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">The study also found 26% think brands using AI content are &#8220;impersonal&#8221;<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">And 20% think brands using AI content are &#8220;lazy&#8221;<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This ties in with the above. AI content works; it looks &#x2018;good&#x2019; &#x2013; probably gratifying and readable &#x2013; but essentially lacks that final piece of quality, thus risking negative perception when used poorly.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;font-weight:700;\"><b>The Bowdoin College Story Investment Study (March 2025)<\/b><\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/www.yahoo.com\/news\/people-prefer-stories-written-humans-125211323.html?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-perception-trap\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">This month<\/a><\/span><span style=\"color:#222222;\">, economists and language researchers at Bowdoin College offered 650 participants $3.50 to read and assess a short story. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Half were told it was AI-generated (which it was), while half were told it was written by a human author (it wasn&#8217;t).&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">When asked to rate the story&#8217;s quality, the &#8220;AI-aware&#8221; group judged it significantly more harshly across metrics like predictability, authenticity, and emotional engagement. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">However, when given the opportunity to spend part of their compensation or invest extra time to finish reading the story, both groups invested identical amounts.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Even more revealing, when asked afterwards, 40% of participants claimed they would have <\/span><span style=\"color:#222222;\"><i>paid less<\/i><\/span><span style=\"color:#222222;\"> for the story had they known it was AI-generated &#x2013; contradicting their actual behaviour.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><b>Key takeaways:<\/b><\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">People say they value human-created content more highly than AI content<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">When it comes to actual consumption behavior, they seem to treat both similarly<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Here, content quality ultimately matters more than the perceived origin<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Again this shows &#x2014; if people know your stuff is AI-generated for sure, there might be a risk of disengagement, <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">BUT, it also shows that, well, people <\/span><span style=\"color:#222222;\"><i>don&#x2019;t really care<\/i><\/span><span style=\"color:#222222;\"> &#x2013; even if they say they do.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">The sweet spot <\/span>&#x1F3AF;<\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">All in all, it&#x2019;s clear that understanding how your audience perceives any AI use &#x2014; content or otherwise &#x2014; is hugely important. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">We should acknowledge that all of this is subject to change going forward. But from my experience, the capabilities of many chatbots and most image generators have plateaued quite considerably. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Based on all this research, here&#8217;s how to build effective AI-human collaboration:<\/span><\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Reimagine workflows, don&#8217;t just divide them<\/b><\/span><span style=\"color:#222222;\">: Instead of having humans simply check AI work, rethink how the entire creative process can be transformed.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Use AI as the creative multiplier<\/b><\/span><span style=\"color:#222222;\">: Let AI generate options, variations, and first drafts that humans can refine and inject with emotional depth.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Keep the human touch visible<\/b><\/span><span style=\"color:#222222;\">: Since people value the human element, make sure your audience can feel the human creativity behind your content.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Match collaboration methods to content goals<\/b><\/span><span style=\"color:#222222;\">: Basic info? Let AI lead. Emotional brand stories? Humans should guide while AI supports.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Test different collaborative approaches<\/b><\/span><span style=\"color:#222222;\">: There&#8217;s no one-size-fits-all solution, so experiment to find what works for your specific content.<\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The winners will be those who develop thoughtful collaboration models where humans and AI each contribute what they do best. So yes, upskill on AI tools &#x2013; but focus equally on mastering the art of effective collaboration.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"\">CONSULTANT&#x2019;S CORNER<\/span><\/h4>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_15.48.20_-_A_black_high-tech_digital_background_featuring_futuristic_circuit_lines__glowing_elements__and_a_sleek__minimal_design._The_scene_is_in_landscape_orie.jpg\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"\">&#x1F5D3;&#xFE0F; <\/span><span style=\"font-weight:700;\">Recommended AI marketing events<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"\">Whether you&#x2019;re building with AI, leading a marketing team, or just trying to stay sharp in a fast-moving space, events are still one of the best ways to plug in. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Great events do more than just deliver content &#x2014; they give you context. You get to see what other teams are testing, what&#x2019;s actually working, and where the market is headed.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">They&#x2019;re also one of the few places where you can meet like-minded people, talk shop with folks solving the same problems, and build a network that isn&#x2019;t purely algorithmic!<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Some top events to check out:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>&#xA0;<\/b><\/span><span style=\"font-weight:700;\"><a class=\"link\" href=\"https:\/\/aiasummit.ai\/?utm_source=ai-marketing-school&amp;utm_medium=s182-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\"><b>AI Agents Summit<\/b><\/a><\/span><span style=\"\"><b> (Virtual) &#x2014; September 18&#x2013;19, 2025<\/b><\/span><span style=\"\">: Laser-focused on AI agents, copilots, and autonomous systems. If you&#8217;re experimenting with automating parts of your marketing workflow or interested in agent-based design, this one&#x2019;s worth attending.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s183-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI for Marketers Summit<\/a><\/b><\/span><span style=\"\"><b> (Virtual) &#x2014; November 13&#x2013;14, 2025<\/b><\/span><span style=\"\">: Created specifically for marketing professionals. From prompt engineering to campaign automation, it&#x2019;s a practical look at how AI is being used right now in real teams.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/www.databricks.com\/dataaisummit?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-perception-trap\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Data + AI Summit<\/a><\/b><\/span><span style=\"\"><b> (San Francisco) &#x2014; June 9&#x2013;12, 2025<\/b><\/span><span style=\"\">: Hosted by Databricks, there&#x2019;s plenty of marketing relevance here &#x2014; especially around LLM workflows, AI tooling, and future-proofing your stack. <\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/ai4.io\/vegas\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-perception-trap\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Ai4 2025<\/a><\/b><\/span><span style=\"\"><b> (Las Vegas) &#x2014; August 11&#x2013;13, 2025<\/b><\/span><span style=\"\">: A big-picture AI conference covering finance, healthcare, retail, marketing, and more.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<p><span style=\"\">Hope you enjoyed this week&#x2019;s issue. <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/just-fake-it\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">If you missed the last newsletter, you can read it here.<\/a><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">If you found it useful, <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">please recommend it<\/a><\/span><span style=\"\"> to a friend or colleague. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Until next time. Happy marketing.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">&#x2014;The AI Marketer<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" role=\"presentation\" style=\"border-collapse:collapse;\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:15px 15px 18px;\">\n<h3 style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\">What did you think of this week&#8217;s email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<div style=\"padding-bottom:12px;padding-left:22px;padding-right:12px;padding-top:12px;\">\n<ul style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:none;margin-left:25px;margin:0;padding:0;\">\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Loved it &#x1F525;&#x1F525;&#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Meh &#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Hated it &#x1F4A7; <\/a><\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<p style=\"color:inherit;\" class=\"text-wt-text-on-background\"><span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"><span style=\"text-decoration: underline;\">Login<\/span><\/a><\/span> or <span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\"><span style=\"text-decoration: underline;\">Subscribe<\/span><\/a><\/span> to participate in polls. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s&#xA0;issue: The Stack: Turn blogs into videos\/ads AI Marketing Update: AI marketing perception and how to crack it Consultant&#x2019;s Corner: Top AI marketing events this year Onwards! THE STACK &#x1F4F9; Quickads.ai &#x2014; Scalable video ads [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The perception trap \ud83d\udea8 | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The perception trap \ud83d\udea8 | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s&#xA0;issue: The Stack: Turn blogs into videos\/ads AI Marketing Update: AI marketing perception and how to crack it Consultant&#x2019;s Corner: Top AI marketing events this year Onwards! THE STACK &#x1F4F9; Quickads.ai &#x2014; Scalable video ads [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-24T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T17:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_16.00.25_-_A_futuristic_robot_standing_in_front_of_a_mirror_in_a_sleek__high-tech_room._In_the_mirror__instead_of_the_robot_s_reflection__there_is_a_warm_and_rea.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\"},\"headline\":\"The perception trap \ud83d\udea8\",\"datePublished\":\"2025-03-24T18:00:00+00:00\",\"dateModified\":\"2026-08-07T17:56:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/\"},\"wordCount\":1988,\"publisher\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/DALL_E_2025-03-22_16.00.25_-_A_futuristic_robot_standing_in_front_of_a_mirror_in_a_sleek__high-tech_room._In_the_mirror__instead_of_the_robot_s_reflection__there_is_a_warm_and_rea.jpg\",\"articleSection\":[\"Newsletter Archive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/\",\"name\":\"The perception trap \ud83d\udea8 | AI for Marketers Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/DALL_E_2025-03-22_16.00.25_-_A_futuristic_robot_standing_in_front_of_a_mirror_in_a_sleek__high-tech_room._In_the_mirror__instead_of_the_robot_s_reflection__there_is_a_warm_and_rea.jpg\",\"datePublished\":\"2025-03-24T18:00:00+00:00\",\"dateModified\":\"2026-08-07T17:56:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/#primaryimage\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/DALL_E_2025-03-22_16.00.25_-_A_futuristic_robot_standing_in_front_of_a_mirror_in_a_sleek__high-tech_room._In_the_mirror__instead_of_the_robot_s_reflection__there_is_a_warm_and_rea.jpg\",\"contentUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/DALL_E_2025-03-22_16.00.25_-_A_futuristic_robot_standing_in_front_of_a_mirror_in_a_sleek__high-tech_room._In_the_mirror__instead_of_the_robot_s_reflection__there_is_a_warm_and_rea.jpg\",\"width\":1292,\"height\":738},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/the-perception-trap\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The perception trap \ud83d\udea8\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\",\"name\":\"AI for Marketers Blog\",\"description\":\"Insights for Senior Marketing Leaders\",\"publisher\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\",\"name\":\"AI for Marketers Summit\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"contentUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"width\":468,\"height\":88,\"caption\":\"AI for Marketers Summit\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/ai-for-marketers-summit\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\",\"name\":\"Sam Jeans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"Sam Jeans\"},\"description\":\"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/author\\\/samjeans\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The perception trap \ud83d\udea8 | AI for Marketers Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/","og_locale":"en_US","og_type":"article","og_title":"The perception trap \ud83d\udea8 | AI for Marketers Blog","og_description":"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s&#xA0;issue: The Stack: Turn blogs into videos\/ads AI Marketing Update: AI marketing perception and how to crack it Consultant&#x2019;s Corner: Top AI marketing events this year Onwards! THE STACK &#x1F4F9; Quickads.ai &#x2014; Scalable video ads [&hellip;]","og_url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/","og_site_name":"AI for Marketers Blog","article_published_time":"2025-03-24T18:00:00+00:00","article_modified_time":"2026-08-07T17:56:27+00:00","og_image":[{"width":1292,"height":738,"url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_16.00.25_-_A_futuristic_robot_standing_in_front_of_a_mirror_in_a_sleek__high-tech_room._In_the_mirror__instead_of_the_robot_s_reflection__there_is_a_warm_and_rea.jpg","type":"image\/jpeg"}],"author":"Sam Jeans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sam Jeans","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/#article","isPartOf":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/"},"author":{"name":"Sam Jeans","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/person\/b24ed988e28aa8143b188798b98d4378"},"headline":"The perception trap \ud83d\udea8","datePublished":"2025-03-24T18:00:00+00:00","dateModified":"2026-08-07T17:56:27+00:00","mainEntityOfPage":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/"},"wordCount":1988,"publisher":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/#primaryimage"},"thumbnailUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_16.00.25_-_A_futuristic_robot_standing_in_front_of_a_mirror_in_a_sleek__high-tech_room._In_the_mirror__instead_of_the_robot_s_reflection__there_is_a_warm_and_rea.jpg","articleSection":["Newsletter Archive"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/","url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/","name":"The perception trap \ud83d\udea8 | AI for Marketers Blog","isPartOf":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/#primaryimage"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/#primaryimage"},"thumbnailUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_16.00.25_-_A_futuristic_robot_standing_in_front_of_a_mirror_in_a_sleek__high-tech_room._In_the_mirror__instead_of_the_robot_s_reflection__there_is_a_warm_and_rea.jpg","datePublished":"2025-03-24T18:00:00+00:00","dateModified":"2026-08-07T17:56:27+00:00","breadcrumb":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/#primaryimage","url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_16.00.25_-_A_futuristic_robot_standing_in_front_of_a_mirror_in_a_sleek__high-tech_room._In_the_mirror__instead_of_the_robot_s_reflection__there_is_a_warm_and_rea.jpg","contentUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_16.00.25_-_A_futuristic_robot_standing_in_front_of_a_mirror_in_a_sleek__high-tech_room._In_the_mirror__instead_of_the_robot_s_reflection__there_is_a_warm_and_rea.jpg","width":1292,"height":738},{"@type":"BreadcrumbList","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-perception-trap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/artificialintelligencesummit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The perception trap \ud83d\udea8"}]},{"@type":"WebSite","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#website","url":"https:\/\/artificialintelligencesummit.com\/blog\/","name":"AI for Marketers Blog","description":"Insights for Senior Marketing Leaders","publisher":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/artificialintelligencesummit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization","name":"AI for Marketers Summit","url":"https:\/\/artificialintelligencesummit.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/12\/AI-marketers-blog-logo.png","contentUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/12\/AI-marketers-blog-logo.png","width":468,"height":88,"caption":"AI for Marketers Summit"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/ai-for-marketers-summit\/"]},{"@type":"Person","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/person\/b24ed988e28aa8143b188798b98d4378","name":"Sam Jeans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Sam Jeans"},"description":"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.","url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/author\/samjeans\/"}]}},"authors":[{"term_id":26,"user_id":6,"is_guest":0,"slug":"samjeans","display_name":"Sam Jeans","avatar_url":{"url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg","url2x":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg"},"author_category":"1","first_name":"Sam","last_name":"Jeans","user_url":"","job_title":"","description":"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester.\r\n\r\nMy broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers."}],"_links":{"self":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":1,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/235\/revisions"}],"predecessor-version":[{"id":1397,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/235\/revisions\/1397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media\/709"}],"wp:attachment":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media?parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/categories?post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/tags?post=235"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}