{"id":237,"date":"2025-04-22T21:00:00","date_gmt":"2025-04-22T21:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:56:27","modified_gmt":"2026-08-07T17:56:27","slug":"code-camera-action","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/code-camera-action\/","title":{"rendered":"Code, camera, action \ud83d\udcf8"},"content":{"rendered":"<div class=\"wp-block-group\">\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AI_MARKETING_SCHOOL_HEADER.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><b>Hello marketers.<\/b> Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing.<\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/don-t-put-a-target-on-your-back\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Last month\u2019s newsletter<\/a> was a massive one \u2014 it looked like loads of you loved and found it very useful. In this week\u2019s admittedly shorter<b>\u00a0<\/b>issue:<\/p>\n<\/div>\n<div>\n<ul style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; list-style-type: disc; padding: 0;\">\n<li>\n<p style=\"text-align: left;\"><b>AI Marketing Update<\/b>: AI influencer explosion<\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\"><b>The Stack<\/b>: Using agentic AI marketing data<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\">Onwards!<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 24px; margin: 0; text-align: left;\"><span style=\"color: #222222;\">AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 30px; margin: 0; text-align: left;\"><span style=\"color: #222222;\">AI influencers go mainstream \ud83d\udcb0<\/span><\/h3>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_Apr_22__2025__05_26_24_PM.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Aitana Lopez posts bikini selfies from Ibiza. She talks about her skincare routine, shares gym selfies, and thanks her followers for \u201ctheir love.\u201d But she doesn\u2019t have followers. Or pores. Or even a body.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Aitana is one of the most successful AI-generated influencers to date \u2013 a synthetic persona created by a Spanish agency, complete with a content calendar, scripted personality traits, and a rapidly growing fan base.<\/span><\/p>\n<\/div>\n<div class=\"py-2\">\n<div class=\"twitter-wrapper mx-auto\">\n<div class=\"twitter-tweet twitter-tweet-rendered\" style=\"width: 100%; margin: 10px auto; display: flex; max-width: 550px;\"><iframe id=\"twitter-widget-0\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" class=\"\" style=\"position: static; visibility: visible; width: 520px; height: 500px; display: block; flex-grow: 1;\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1902385084893626779&amp;lang=en&amp;origin=https%3A%2F%2Faimarketingschool.beehiiv.com%2Fp%2Fcode-camera-action&amp;sessionId=712b9dbbe491e1efc5ac7389ea0f0bc5b66ad4b1&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" data-tweet-id=\"1902385084893626779\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">And she\u2019s not alone.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">From Noonoouri, a digital doll working with Dior and Valentino, to Code Miko, a fully interactive avatar streaming to thousands on Twitch and YouTube, the era of synthetic influence is already here.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Brands are jumping in, audiences are engaging \u2013 and somewhere along the way, the lines between performance, persona, and manipulation got very, very blurry.<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 24px; margin: 0; text-align: left;\"><span style=\"color: #222222; font-weight: bold;\">AI creators: A new section of digital society?<\/span><\/h4>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.youtube.com\/trends\/report\/tr25-virtual-creators\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=code-camera-action\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">YouTube\u2019s 2025 Culture &amp; Trends Report<\/a><\/span><span style=\"color: #222222;\"> landed just days ago, virtual influencers are a growing creative class.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">In 2024 alone, a sample of just 300 virtual creators pulled in over 15 billion views across longform videos, livestreams, and Shorts. One billion of those views came from the U.S. alone.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Many of these creators \u2013 like Neuro-Sama, an AI personality trained to chat with viewers and play games live \u2013 are now blurring the boundaries of entertainment, companionship, and brand promotion.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">YouTube categorizes virtual creators into three buckets:<\/span><\/p>\n<\/div>\n<div>\n<ul style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; list-style-type: disc; padding: 0;\">\n<li>\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Virtual humans<\/b><\/span><span style=\"color: #222222;\"> (e.g. Code Miko, Miquela): AI-generated avatars with crafted personalities and narrative arcs<\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>VTubers<\/b><\/span><span style=\"color: #222222;\"> (e.g. Kizuna AI, Ironmouse): Often real people using stylized anime avatars, powered by motion capture<\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Character channels<\/b><\/span><span style=\"color: #222222;\">: Fully fictional personas\u00a0<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"p-4\">\n<div id=\"bddda4a8-9d49-46a7-85a9-950d57cbe494\" class=\"mx-auto\" style=\"max-width: 520px;\">\n<div class=\"relative\" style=\"width: 100%; height: 0; padding-bottom: 56.25%;\"><iframe loading=\"lazy\" class=\"absolute\" style=\"position: absolute; top: 0; left: 0;\" src=\"https:\/\/youtube.com\/embed\/8ckHHhnpu8g\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">These characters are now selling more effectively than the real-thing in some cases.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">YouTube notes that many of them now participate in brand deals, product integrations, and even 24\/7 livestream sales, a trend already exploding on TikTok in places like China.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Back in 2024, Aitana Lopez was claimed to be making \u20ac10,000 monthly, including campaigns with Dior, among others. She doesn\u2019t exist, but she does endorsements, earns revenue, and posts on Instagram like any influencer.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Miquela has similarly worked with Prada, Calvin Klein, and Samsung, and Noonoouri with several major brands, plus record deals with Warner Bros. <\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Creating these personas has become simpler with AI tools designed to maintain continuity for different characters you generate. We covered <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/operator-i-need-an-exit\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">one method for doing this<\/a><\/span><span style=\"color: #222222;\"> not too long ago.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">To be fair, the work that goes into these projects is respectable, but it will become easier and easier. With that, AI influencers will become their own gold rush, hurtling towards saturation. <\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">But for the time being, at least, it\u2019s probably a sizeable nascent market.<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 24px; margin: 0; text-align: left;\"><span style=\"color: #222222; font-weight: bold;\">The dark side of AI influencers<\/span><\/h4>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Under the surface, this is a new form of identity production, and with that comes inevitable consequences. <\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Not long ago, Jul Parke, a PhD candidate at the University of Toronto studying virtual influencers and racial representation, <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/theconversation.com\/ai-generated-influencers-a-new-wave-of-cultural-exploitation-248956?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=code-camera-action\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">highlighted how<\/a><\/span><span style=\"color: #222222;\"> many of the most successful avatars are built to be ethnically ambiguous, culturally trendy \u2013 and hyper-sexualized.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Aitana is a key example of this, but to be honest, you don\u2019t need to look hard to see how \u2018sex sells\u2019 in AI influencer land.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">There\u2019s a very real, credible argument that AI influencers represent a commodification of ethically dubious characters managed by people outside those communities.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">There is an even darker spin on this, though. <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/dailyai.com\/2025\/04\/stolen-faces-stolen-lives-the-disturbing-trend-of-ai-powered-exploitation\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=code-camera-action\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Investigations this year<\/a><\/span><span style=\"color: #222222;\"> uncovered AI-generated influencers with Down syndrome, designed to attract attention under the guise of inclusion \u2013 but ultimately monetized for traffic and, in some disturbing cases, funneled toward adult content.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"py-2\">\n<div class=\"twitter-wrapper mx-auto\">\n<div class=\"twitter-tweet twitter-tweet-rendered\" style=\"width: 100%; margin: 10px auto; display: flex; max-width: 550px;\"><iframe id=\"twitter-widget-1\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" class=\"\" style=\"position: static; visibility: visible; width: 520px; height: 614px; display: block; flex-grow: 1;\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1905422804386021403&amp;lang=en&amp;origin=https%3A%2F%2Faimarketingschool.beehiiv.com%2Fp%2Fcode-camera-action&amp;sessionId=712b9dbbe491e1efc5ac7389ea0f0bc5b66ad4b1&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" data-tweet-id=\"1905422804386021403\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Similar tactics have emerged around fake amputee and burn victim models. Exploitation dressed up as representation. <\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 24px; margin: 0; text-align: left;\"><span style=\"color: #222222; font-weight: bold;\">When it goes wrong, AI blows back on the brand<\/span><\/h4>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">There are plenty of credible reasons for creating AI influencers and brand ambassadors, but it\u2019s wise to exercise caution.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">For example, in a recent <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/news.northeastern.edu\/2025\/02\/25\/ai-influencer-marketing-brand-trust\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=code-camera-action\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">study from Northeastern University<\/a><\/span><span style=\"color: #222222;\">, researchers looked at what happens when an influencer \u2013 real or virtual \u2013 promotes a faulty product. Who do consumers blame?<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Turns out, AI influencers actually shift more blame onto the brand.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Why? Because users see them as scripted. If a virtual persona says something misleading (\u201cThis product comes with a 10-year warranty!\u201d), it feels more manipulatory.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Humans may get the benefit of the doubt. Machines don\u2019t.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">As the paper explains: <\/span><span style=\"color: #222222;\"><i>\u201cOrganisations must recognise their accountability for the actions of AI-powered virtual influencers, as these directly affect brand trust. Selecting virtual influencers should involve not only their ability to attract followers but also a careful evaluation of potential risks to brand reputation.\u201d<\/i><\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">This is critical. In trying to avoid the risks of working with real people \u2013 unpredictable opinions, reputational volatility \u2013 brands may accidentally take on more responsibility than ever.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">You don\u2019t get to blame the bot when the bot \u2018is\u2019 you!<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">With that in mind, there are three core principles marketers need to hold onto here:<\/span><\/p>\n<\/div>\n<div>\n<ol style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; list-style-type: decimal; padding: 0;\" start=\"1\">\n<li>\n<p style=\"text-align: left;\"><span style=\"color: #222222;\"><b>Declare the digital<\/b><\/span><span style=\"color: #222222;\">: Always disclose when you\u2019re using AI influencers \u2013 legally, ethically, and to preserve audience trust. Transparency isn\u2019t optional when trust isn\u2019t optional. <\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\"><span style=\"color: #222222;\"><b>Don\u2019t outsource identity<\/b><\/span><span style=\"color: #222222;\">: If your AI avatar mimics real race, gender, or disability traits to exploit or gain \u2013 and without the lived experience or the consent of real people \u2013 you\u2019re not innovating.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\"><span style=\"color: #222222;\"><b>Augment, don\u2019t replace<\/b><\/span><span style=\"color: #222222;\">: Use AI personas to extend, remix, or localize creator campaigns \u2013 not to replace them. The power of marketing lies in connection, not control. Plus, as other issues have analyzed, people can sniff out fakes that do harm through marketing. <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>The bottom line? <\/b><\/span><span style=\"color: #222222;\">AI influencers are fast, flawless, scalable, and brand-safe\u2026 on paper.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">But behind the scenes, they expose uncomfortable truths about identity, authenticity, and control. <\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Definitely not one-way negative traffic \u2014 but with great power comes great responsibility, and all that. <\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 24px; margin: 0; text-align: left;\"><span style=\"color: #222222;\">THE STACK<\/span><\/h4>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 30px; margin: 0; text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Agentic AI is changing how marketers work with data <\/b><\/span>\ud83d\udcca<\/h3>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_Apr_22__2025__05_20_51_PM.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">We\u2019re seeing a new category of tools that don\u2019t just answer questions \u2013 they <\/span><span style=\"color: #222222;\"><i>figure out what to look for next<\/i><\/span><span style=\"color: #222222;\">. And that shift is starting to matter in one of the most traditionally siloed parts of marketing: analytics.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Most marketing teams work with data, but few can work <\/span><span style=\"color: #222222;\"><i>deeply<\/i><\/span><span style=\"color: #222222;\"> with data. Maybe you have a dashboard. Maybe someone sends you reports. <\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">But if you want to explore something on your own \u2014 like \u201cWhy did lead quality drop last quarter?\u201d \u2013 you usually have to ask a data person and wait.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Agentic AI could change that. And some tools already are.<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 24px; margin: 0; text-align: left;\"><span style=\"color: #222222;\">Agentic AI, in the wild<\/span><\/h4>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Let\u2019s look at two examples that are already doing interesting things here: Spotter from ThoughtSpot, and Breeze from HubSpot. I have no association with either.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.thoughtspot.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=code-camera-action\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Spotter<\/a><\/span><span style=\"color: #222222;\">, while not a marketing tool per se, is one of the most compelling early signs of what this could look like in practice.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"p-4\">\n<div id=\"49615bf5-387a-4e04-b214-15ced4d6ac47\" class=\"mx-auto\" style=\"max-width: 520px;\">\n<div class=\"relative\" style=\"width: 100%; height: 0; padding-bottom: 56.25%;\"><iframe loading=\"lazy\" class=\"absolute\" style=\"top: 0; left: 0;\" src=\"https:\/\/youtube.com\/embed\/JwKPvFPVsRY\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Let\u2019s say you want to know whether paid LinkedIn campaigns last quarter actually drove qualified leads \u2013 but the answer lives somewhere inside a tangled mess of data tables your marketing team doesn\u2019t normally touch.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">With Spotter, you just ask. The system parses the intent, runs the query on enterprise-grade datasets, and returns not only a clean answer but also suggestions for how to dig deeper or visualize the trend. You can go back and forth conversationally, like you would with a data analyst.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">What\u2019s smart is how it brings together technical depth and accessibility. Spotter sits on top of complex data models, but speaks in plain language. It lets marketing and growth folks work with the same datasets the analytics team sees.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=code-camera-action\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Breeze<\/a><\/span><span style=\"color: #222222;\">, HubSpot\u2019s new AI suite, takes a different tack. It\u2019s fully embedded into their CRM and marketing tools. It includes:<\/span><\/p>\n<\/div>\n<div>\n<ul style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; list-style-type: disc; padding: 0;\">\n<li>\n<p style=\"text-align: left;\"><span style=\"color: #222222;\">Breeze Copilot \u2013 a general-purpose assistant that helps you work faster across the platform. Think meeting prep, campaign recaps, and summarising contact histories.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\"><span style=\"color: #222222;\">Breeze Agents \u2013 focused bots trained for specific workflows: content creation, social media, outreach, support. These aren\u2019t just chat tools \u2014 they suggest actions, draft assets, and execute tasks based on your data.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\"><span style=\"color: #222222;\">Breeze Intelligence \u2013 behind-the-scenes enrichment and signal detection. It pulls in buyer intent data, updates lead records, and shortens forms by auto-filling details.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"p-4\">\n<div id=\"be244326-5acf-470f-a9b7-d8f344ec2931\" class=\"mx-auto\" style=\"max-width: 520px;\">\n<div class=\"relative\" style=\"width: 100%; height: 0; padding-bottom: 56.25%;\"><iframe loading=\"lazy\" class=\"absolute\" style=\"top: 0; left: 0;\" src=\"https:\/\/youtube.com\/embed\/OHJQe8kI5h4\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 24px; margin: 0; text-align: left;\"><span style=\"color: #434343;\">Why data democratization is great news for marketing<\/span><\/h4>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">What\u2019s notable here is the shift in behaviour. These tools don\u2019t just respond to prompts, but operate with context.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">In practice, what this means is the traditional handoffs between marketing, ops, data, and sales get blurrier. That\u2019s mostly a good thing.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">The truth is, \u201cmarketer\u201d isn\u2019t one job anymore. It\u2019s part strategist, part copywriter, part analyst, part product thinker, part community builder, part social sleuth.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Yes, data skills are very important \u2013 and many marketers include such skills on their CV \u2013 but bridging complex data with marketing remains challenging. <\/span><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\"><span style=\"color: #222222;\">Agentic AI tools will make it totally seamless as they work their way into the platforms many already use. <\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"background-color: transparent; margin: 0.0px 0.0px 0.0px 0.0px; padding: 0.0px 0.0px 0.0px 0.0px;\">\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 24px; margin: 0; text-align: left;\">CONSULTANT\u2019S CORNER<\/h4>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_15.48.20_-_A_black_high-tech_digital_background_featuring_futuristic_circuit_lines__glowing_elements__and_a_sleek__minimal_design._The_scene_is_in_landscape_orie.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 30px; margin: 0; text-align: left;\">\ud83d\uddd3\ufe0f <span style=\"font-weight: bold;\">Recommended AI marketing events<\/span><\/h3>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\">Whether you\u2019re building with AI, leading a marketing team, or just trying to stay sharp in a fast-moving space, events are still one of the best ways to plug in.<\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\">Great events do more than just deliver content \u2014 they give you context. You get to see what other teams are testing, what\u2019s actually working, and where the market is headed.<\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\">They\u2019re also one of the few places where you can meet like-minded people, talk shop with folks solving the same problems, and build a network that isn\u2019t purely algorithmic!<\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\">Some top events to check out:<\/p>\n<\/div>\n<div>\n<ul style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; list-style-type: disc; padding: 0;\">\n<li>\n<p style=\"text-align: left;\"><b>\u00a0<\/b><span style=\"font-weight: bold;\"><b><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/aiasummit.ai\/?utm_source=ai-marketing-school&amp;utm_medium=s182-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">AI Agents Summit<\/a><\/b><\/span><b> (Virtual) \u2014 September 18\u201319, 2025<\/b>: Laser-focused on AI agents, copilots, and autonomous systems. If you&#8217;re experimenting with automating parts of your marketing workflow or interested in agent-based design, this one\u2019s worth attending.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\"><span style=\"font-weight: bold;\"><b><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s183-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">AI for Marketers Summit<\/a><\/b><\/span><b> (Virtual) \u2014 November 13\u201314, 2025<\/b>: Created specifically for marketing professionals. From prompt engineering to campaign automation, it\u2019s a practical look at how AI is being used right now in real teams.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\"><span style=\"font-weight: bold;\"><b><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.databricks.com\/dataaisummit?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=code-camera-action\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Data + AI Summit<\/a><\/b><\/span><b> (San Francisco) \u2014 June 9\u201312, 2025<\/b>: Hosted by Databricks, there\u2019s plenty of marketing relevance here \u2014 especially around LLM workflows, AI tooling, and future-proofing your stack.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\"><span style=\"font-weight: bold;\"><b><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/ai4.io\/vegas\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=code-camera-action\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Ai4 2025<\/a><\/b><\/span><b> (Las Vegas) \u2014 August 11\u201313, 2025<\/b>: A big-picture AI conference covering finance, healthcare, retail, marketing, and more.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\">Hope you enjoyed this week\u2019s issue. <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/don-t-put-a-target-on-your-back\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">If you missed the last newsletter, you can read it here.<\/a><\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\">If you found it useful, <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">please recommend it<\/a> to a friend or colleague.<\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\">Until next time. Happy marketing.<\/p>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\">\u2014The AI Marketer<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<table style=\"border-collapse: collapse;\" role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"padding: 15px 15px 18px;\" align=\"left\">\n<h3 style=\"color: var(--wt-text-on-background-color); font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 30px; margin: 0; text-align: left;\">What did you think of this week&#8217;s email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: .75rem; line-height: 1rem; opacity: .75; padding: 0px 15px 15px; text-align: left;\" align=\"left\">\n<div style=\"padding: 12px 12px 12px 22px;\">\n<ul style=\"color: var(--wt-text-on-background-color); font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; list-style-type: none; margin-left: 25px; margin: 0; padding: 0;\">\n<li style=\"color: var(--wt-text-on-background-color); text-decoration-color: #2C81E5; text-decoration: underline;\"><a style=\"color: inherit;\" href=\"https:\/\/s0tq60ke.modx.dev\/login\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-skip-tracking=\"true\"> Loved it \ud83d\udd25\ud83d\udd25\ud83d\udd25\ud83d\udd25\ud83d\udd25 <\/a><\/li>\n<li style=\"color: var(--wt-text-on-background-color); text-decoration-color: #2C81E5; text-decoration: underline;\"><a style=\"color: inherit;\" href=\"https:\/\/s0tq60ke.modx.dev\/login\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-skip-tracking=\"true\"> Meh \ud83d\udd25\ud83d\udd25\ud83d\udd25 <\/a><\/li>\n<li style=\"color: var(--wt-text-on-background-color); text-decoration-color: #2C81E5; text-decoration: underline;\"><a style=\"color: inherit;\" href=\"https:\/\/s0tq60ke.modx.dev\/login\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-skip-tracking=\"true\"> Hated it \ud83d\udca7 <\/a><\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: .75rem; line-height: 1rem; opacity: .75; padding: 0px 15px 15px; text-align: left;\" align=\"left\">\n<p class=\"text-wt-text-on-background\" style=\"color: inherit;\"><a href=\"https:\/\/s0tq60ke.modx.dev\/login\" data-skip-tracking=\"true\"><span style=\"text-decoration: underline;\">Login<\/span><\/a> or <a href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" data-skip-tracking=\"true\"><span style=\"text-decoration: underline;\">Subscribe<\/span><\/a> to participate in polls.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>\n<p style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; text-align: left;\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. Last month\u2019s newsletter was a massive one \u2014 it looked like loads of you loved and found it very useful. In this week\u2019s admittedly shorter\u00a0issue: AI Marketing Update: AI influencer explosion The Stack: Using agentic AI marketing [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Code, camera, action \ud83d\udcf8 | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/code-camera-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Code, camera, action \ud83d\udcf8 | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. Last month\u2019s newsletter was a massive one \u2014 it looked like loads of you loved and found it very useful. 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I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/author\\\/samjeans\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Code, camera, action \ud83d\udcf8 | AI for Marketers Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/artificialintelligencesummit.com\/blog\/p\/code-camera-action\/","og_locale":"en_US","og_type":"article","og_title":"Code, camera, action \ud83d\udcf8 | AI for Marketers Blog","og_description":"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. 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