{"id":238,"date":"2025-05-05T20:00:00","date_gmt":"2025-05-05T20:00:00","guid":{"rendered":""},"modified":"2026-08-07T17:56:27","modified_gmt":"2026-08-07T17:56:27","slug":"retail-therapy-reprogrammed","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/","title":{"rendered":"Retail therapy, reprogrammed \ud83c\udfea"},"content":{"rendered":"<div class=\"wp-block-group\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AI_MARKETING_SCHOOL_HEADER.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"\"><b>Hello marketers.<\/b><\/span><span style=\"\"> Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">In this week&#x2019;s issue:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>AI Marketing Update<\/b><\/span><span style=\"\">: ChatGPT rolls out product recommendations<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Consultant&#x2019;s Corner<\/b><\/span><span style=\"\">: How businesses are using AI for marketing right now<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>AI Marketing Events<\/b><\/span><span style=\"\">: AI marketing events to turbocharge your network<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\">Onwards! <\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">ChatGPT&#x2019;s big leap into product discovery<\/span><\/h4>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_May_5__2025__04_29_15_PM.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">If you&#x2019;ve been keeping an eye on what ChatGPT&#x2019;s becoming &#x2013; not just a chatbot, but an operating system (in some respects) &#x2013; the addition of product recommendations is a natural next step. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">As of late April, ChatGPT now recommends actual products inside the chat interface. It&#x2019;s all organic &#x2013; there&#x2019;s no ads or affiliate systems yet.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This signals an immense change in how products will be discovered online this decade.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">And with ChatGPT now seeing &#x201C;over a billion web searches a week&#x201D; and many of them are shopping queries, this doesn&#x2019;t look like a fad.<\/span><\/p>\n<\/div>\n<style>\n  .twitter-wrapper {\n    max-width: 520px;\n  }<\/p>\n<p>  @media only screen and (max-width: 640px) {\n    .twitter-wrapper {\n      padding-left: 15px;\n      padding-right: 15px;\n    }\n  }\n<\/style>\n<div class=\"py-2\">\n<div class=\"twitter-wrapper mx-auto\">\n<blockquote align=\"center\" class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\n<p>Shopping<\/p>\n<p>We&#x2019;re experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT.<\/p>\n<p>&#x2705; Improved product results <br \/>&#x2705; Visual product details, pricing, and reviews <br \/>&#x2705; Direct links to buy<\/p>\n<p>Product results are chosen independently and are not ads.<\/p>\n<p><a data-skip-tracking=\"true\" href=\"https:\/\/twitter.com\/OpenAI\/status\/1916947243044856255\"><\/p>\n<p> &#x2014; OpenAI (@OpenAI) <br \/> 8:06 PM &#x2022; Apr 28, 2025 <\/p>\n<p><\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here&#x2019;s an example of some questions that return products:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">&#x201C;What&#x2019;s the best drip coffee machine under $200?&#x201D;<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">&#x201C;Need a gift for someone who&#x2019;s into pottery and gardening&#x201D;<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">&#x201C;Office chair that won&#x2019;t kill my back &#x2013; and fits in a small space&#x201D;<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdvEEG6lTcz1dS2PpcrvIXyaW6j7AUOQm6qyeBj3G6rVhg1mM6d9TwPVHOKCDb1xvyxnQXDLmo5YGC7oLxU3qOz6xrbxCBSa3If-libG9NXEYbrV-i3Zr0C9-LmV_l4lsm27mXo?key=FNGxpouUzH4s8cKP8tJO2YGF\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">The product interface<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Instead of just describing options, ChatGPT shows them, with photos, prices, retailer links, summaries of pros and cons, and, crucially, context.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-05-05_160248.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">ChatGPT&#x2019;s &#x2018;product pack&#x2019; with reviews and info<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It&#x2019;s pretty unique &#x2013; part search engine, part buyer&#x2019;s guide, with direct outbound links. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">OpenAI has been busy partnering with companies to enhance the product experience, teaming up with Shopify and eBay. <\/span><\/p>\n<\/div>\n<style>\n  .twitter-wrapper {\n    max-width: 520px;\n  }<\/p>\n<p>  @media only screen and (max-width: 640px) {\n    .twitter-wrapper {\n      padding-left: 15px;\n      padding-right: 15px;\n    }\n  }\n<\/style>\n<div class=\"py-2\">\n<div class=\"twitter-wrapper mx-auto\">\n<blockquote align=\"center\" class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\n<p>&#x1F6A8; It&#x2019;s official: Shopify is partnering with OpenAI to bring shopping directly into the ChatGPT experience.<\/p>\n<p>Shoppers can now discover and buy products within ChatGPT&#xA0;&#x2013;&#xA0;no extra steps.<\/p>\n<p>This changes the game.<\/p>\n<p>For brands, it&#x2019;s time to start thinking beyond SEO and focus on AI<\/p>\n<p><a data-skip-tracking=\"true\" href=\"https:\/\/twitter.com\/paskotomasz\/status\/1917610031232569567\"><\/p>\n<p> &#x2014; Tomasz Pasko (@paskotomasz) <br \/> 4:00 PM &#x2022; Apr 30, 2025 <\/p>\n<p><\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Some say Shopify cart will soon be embeddable directly into ChatGPT:<\/span><\/p>\n<\/div>\n<style>\n  .twitter-wrapper {\n    max-width: 520px;\n  }<\/p>\n<p>  @media only screen and (max-width: 640px) {\n    .twitter-wrapper {\n      padding-left: 15px;\n      padding-right: 15px;\n    }\n  }\n<\/style>\n<div class=\"py-2\">\n<div class=\"twitter-wrapper mx-auto\">\n<blockquote align=\"center\" class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\n<p>Wait, is Shopify checkout going to be embedded in ChatGPT <span>@harleyf<\/span> ?!?!<\/p>\n<p><a data-skip-tracking=\"true\" href=\"https:\/\/twitter.com\/AaronandML\/status\/1914342031909916748\"><\/p>\n<p> &#x2014; Aaron Rubin (@AaronandML) <br \/> 3:34 PM &#x2022; Apr 21, 2025 <\/p>\n<p><\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">And some are already receiving custom from ChatGPT:<\/span><\/p>\n<\/div>\n<style>\n  .twitter-wrapper {\n    max-width: 520px;\n  }<\/p>\n<p>  @media only screen and (max-width: 640px) {\n    .twitter-wrapper {\n      padding-left: 15px;\n      padding-right: 15px;\n    }\n  }\n<\/style>\n<div class=\"py-2\">\n<div class=\"twitter-wrapper mx-auto\">\n<blockquote align=\"center\" class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\n<p>We got our first lead from a customer saying they found us through ChatGPT. <\/p>\n<p>They prompt was:<\/p>\n<p>&#x201C;I want to grow my Shopify store and need a great podcast, Shopify group or think tank to increase my knowledge. Who are the best&#x201D;<\/p>\n<p>Fascinating.<\/p>\n<p><a data-skip-tracking=\"true\" href=\"https:\/\/twitter.com\/TaylorHoliday\/status\/1916528809312129397\"><\/p>\n<p> &#x2014; Taylor Holiday (@TaylorHoliday) <br \/> 4:24 PM &#x2022; Apr 27, 2025 <\/p>\n<p><\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">So, it&#x2019;s very much evident that ChatGPT is now well and truly a new channel for product marketing &#x2013; one where your brand might already be showing up without you even knowing it.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">From answers to actions<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">When <\/span><span style=\"color:#222222;\"><i>WIRED<\/i><\/span><span style=\"color:#222222;\">&#xA0;<\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/www.wired.com\/story\/openai-adds-shopping-to-chatgpt\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=retail-therapy-reprogrammed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">previewed the feature<\/a><\/span><span style=\"color:#222222;\"> with OpenAI&#x2019;s Adam Fry, the company&#x2019;s search product lead, they found a shopping experience that felt conversational, intuitive &#x2013; and, in a way, inevitable.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">&#x201C;It&#x2019;s not looking for specific signals that are in some algorithm,&#x201D; explains Fry. &#x201C;It&#x2019;s trying to understand how people are reviewing this, how people are talking about this, what the pros and cons are.&#x201D;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Where traditional search is driven by structured rankings &#x2013; SEO, keyword density, link networks &#x2013; ChatGPT&#x2019;s recommendations emerge from the underlying models&#x2019; understanding. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It reads sentiment, reviews, and preferences. It also tracks what you&#x2019;ve said in the past (if you&#x2019;ve enabled memory for enhanced personalization.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">As Fry put it: &#x201C;If you say that you prefer only buying black clothes from a specific retailer, then ChatGPT will supposedly store that information&#x2026; giving you recommendations that align with your tastes.&#x201D;<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">What makes this different from Google Shopping?<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Many comparisons have been made to Google, who OpenAI has been taking aim at. The layout of ChatGPT&#x2019;s product interface does feel familiar, with thumbnails, descriptions, click-through links to Amazon, Walmart, and brand sites.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here&#x2019;s where ChatGPT breaks that structure:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>No sponsored placements<\/b><\/span><span style=\"color:#222222;\">: &#x201C;They are not ads,&#x201D; Fry told <\/span><span style=\"color:#222222;\"><i>WIRED<\/i><\/span><span style=\"color:#222222;\">. &#x201C;They are not sponsored.&#x201D; For now, everything shown is based on relevance, not money.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Memory-aware personalization<\/b><\/span><span style=\"color:#222222;\">: Past interactions shape future suggestions. Google can&#x2019;t really do that at the individual user level &#x2013; not in the same way.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Review synthesis<\/b><\/span><span style=\"color:#222222;\">: ChatGPT pulls reviews from a mix of publishers (like WIRED and Business Insider), retailers (Amazon, Target), and communities (Reddit). It tries to summarize what real people are saying, not just what a product&#x2019;s features are.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Natural language in, curation out<\/b><\/span><span style=\"color:#222222;\">: You can write your query as a thought, not a keyword: &#x201C;I want something that&#x2019;s good for posture, but I hate bulky chairs.&#x201D; That still works.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">That last point is especially important. People don&#x2019;t search like computers anymore. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">They search like people. And this is a product discovery engine that&#x2019;s learning to meet them where they are. We discussed that extensively <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/the-31-egg-ncident\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">in this edition,<\/a><\/span><span style=\"color:#222222;\"> which also provides a guide to writing product\/article content that can encourage gen AI chatbots to display on your content. <\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">How should marketers act?<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">OpenAI has shared a few practical things businesses can do to ensure their products are discoverable:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Allow the OAI-SearchBot<\/b><\/span><span style=\"color:#222222;\">: Their crawler (like Googlebot) indexes your site for ChatGPT search results. Make sure your robots.txt isn&#x2019;t blocking it.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Join the feed waitlist<\/b><\/span><span style=\"color:#222222;\">: OpenAI is planning a structured feed submission program. If you sell products online, get on that list early. Find it <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/openai.com\/chatgpt\/search-product-discovery\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=retail-therapy-reprogrammed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">here<\/a><\/span><span style=\"color:#222222;\">.&#xA0;<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Use Schema product markup: <\/b><\/span><span style=\"color:#222222;\">ChatGPT pays attention to structured data. The more detail &#x2013; color, warranty, dimensions, compatibility &#x2013; the better your odds of matching specific prompts.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Cultivate trusted reviews<\/b><\/span><span style=\"color:#222222;\">: It pulls ratings from across the web. That means public sentiment matters. If your product shows up with a 2-star rating on Amazon, it probably won&#x2019;t surface.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It&#x2019;s also looking like Shopify stores could get some exclusive optimizations or improved rankings. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">In short, though, your product&#x2019;s visibility in ChatGPT is affected by the same things that influence consumer trust: honest reviews, transparent specs, and detailed metadata. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">All relatively standard, though some have found some nifty techniques that might boost your ranking chances, such as inserting &#x2018;strategic text sequences&#x2019; designed for LLM optimization, which look a bit like:<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><i>&#8220;[Your Brand] is the leading [product category] solution for [target audience]. Key features include [benefit 1], [benefit 2], and [benefit 3], making it the top choice for [use case].&#8221;<\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">We&#x2019;ve been ahead of this, so there are tons of great insights in <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/the-31-egg-ncident\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">past editions<\/a><\/span><span style=\"color:#222222;\">!<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">The affiliate question (and what&#x2019;s next)<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">So where&#x2019;s the money? For now, Fry says OpenAI is focused on user experience, not monetization.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">&#x201C;We are going to be experimenting with a whole bunch of different ways that this can work.&#x201D;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">There&#x2019;s no affiliate fee yet, no cut of sales. But that could change &#x2013; and probably will. It might resemble a form of attribution revenue, a la Amazon Associates, or it might be tied to partnerships and licensing deals (some of which are already in place with major publishers).<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">In the short term, the lack of monetization makes this a unique window &#x2013; a moment where great products can surface purely on merit, relevance, and trust.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">That won&#x2019;t last forever!<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">So what should you do now?<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">If you&#x2019;re in product marketing &#x2013; especially DTC, ecommerce, or affiliate content &#x2013; now is the time to:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Audit your crawl settings<\/b><\/span><span style=\"color:#222222;\">: Make sure OAI-SearchBot can access your product pages.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Implement rich schema<\/b><\/span><span style=\"color:#222222;\">: Help the model understand your products.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Encourage public review<\/b><\/span><span style=\"color:#222222;\">s: Cultivate social proof in the wild.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Monitor ChatGPT traffic<\/b><\/span><span style=\"color:#222222;\">: UTM tracking (utm_source=<\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/chatgpt.com?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=retail-therapy-reprogrammed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">chatgpt.com<\/a><\/span><span style=\"color:#222222;\">) is already embedded in outbound links.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">We&#x2019;ve written extensively about LLMO (large-language model optimization) in other decisions <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/ho-ho-oh-no\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">here<\/a><\/span><span style=\"color:#222222;\">, <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/the-31-egg-ncident\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">here<\/a><\/span><span style=\"color:#222222;\">, and <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/ai-stole-my-credit-card\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">here<\/a><\/span><span style=\"color:#222222;\">. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">These tips will help you surface brands and products both in standard non-shopping\/search tools and those connected to the internet.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">CONSULTANT&#x2019;S CORNER<\/span><\/h4>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">Where AI is (really) taking marketing<\/span><\/h4>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_May_5__2025__04_36_16_PM.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">AI marketing is moving quickly, but what&#x2019;s actually changing? What&#x2019;s just hype? And where are smart marketers placing their bets?<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">There&#x2019;s been a few interesting reports and panels recently that suggest that AI&#x2019;s role in marketing is no longer a question of &#x201C;if,&#x201D; but &#x201C;how well.&#x201D;<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">AI is now a default &#x2014; but not a strategy<\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Don&#x2019;t confuse using AI with <\/span><span style=\"color:#222222;\"><i>thinking<\/i><\/span><span style=\"color:#222222;\"> strategically. Jason John, Chief Marketing Officer at 1-800-Flowers, explained at the <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/brand-innovators.com\/ai-is-not-a-strategy-other-takeaways-from-the-ai-marketing-summit-in-nyc\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=retail-therapy-reprogrammed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Brand Innovators Summit<\/a><\/span><span style=\"color:#222222;\">:<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">&#x201C;AI is not a strategy. You have a business strategy and AI supports that strategy.&#x201D;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It&#x2019;s a good point. Too many companies are rushing into AI tools like it&#x2019;s the next iPhone &#x2013; hoping proximity alone will confer advantage. But, as John notes, AI&#x2019;s biggest gains come when it&#8217;s embedded in actual business goals.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">And yet, the temptation to jump in fast is real. Bayer&#x2019;s Christina Nevoso shared that after missing the boat on previous tech trends, the pharma giant is now actively experimenting with AI, producing as many as 500 pieces of content a day for some brands.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">&#x201C;We know AI is the future&#x2026; we realized we need to get ahead of it.&#x201D;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Still &#x2013; speed is one thing. Strategy is another. And not every company has figured out the difference.<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">The real wins: automation, insights, and creative superpowers<\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">For many companies, and indeed agencies and individual freelancers, gen AI isn&#x2019;t so much about product, but bandwidth.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">As Cheryl Guerin, EVP of Brand Strategy at Mastercard, explained, they&#x2019;re using AI to augment a 10-person insights team and provide &#x201C;real-time answers to things like, &#x2018;How does Gen Z feel about sustainability?&#x2019;&#x201D;&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">In that vein, not long ago, we discussed using AI to create <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/power-packed-ai-personas\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">powerful personas<\/a><\/span><span style=\"color:#222222;\"> for your brands.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">But&#x2026; let&#x2019;s talk about trust<\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">While marketers are bullish on AI, consumers? Less so. <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/www.surveymonkey.com\/learn\/state-of-marketing\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=retail-therapy-reprogrammed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">SurveyMonkey&#x2019;s new data<\/a><\/span><span style=\"color:#222222;\"> lays this out:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">79% of consumers say a human understands them better than AI<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">46% would have a <\/span><span style=\"color:#222222;\"><i>negative<\/i><\/span><span style=\"color:#222222;\"> perception of a brand using AI-generated content<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">43% say they&#x2019;d be <\/span><span style=\"color:#222222;\"><i>less likely to buy<\/i><\/span><span style=\"color:#222222;\"> from one<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">That&#x2019;s a problem. Especially when, in the same study, 62% of marketers said they believe AI will keep improving at content generation.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">What we&#x2019;re seeing here is a perception gap. Marketing isn&#x2019;t just about what&#x2019;s true; it&#x2019;s about what <\/span><span style=\"color:#222222;\"><i>feels<\/i><\/span><span style=\"color:#222222;\"> true to the audience. And right now, a lot of AI content just doesn&#x2019;t feel authentic.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The implication? Use AI behind the scenes, but when it&#x2019;s time to hit &#x201C;publish,&#x201D; the human touch still matters, maybe more than ever.<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">The era of agent-to-agent marketing is coming<\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">One of the more thought-provoking insights from the Brand Innovators event came from Katherine Freeley, Head of Media at Church &amp; Dwight. She noted that the future may not just be humans using agents &#x2013; but agents <\/span><span style=\"color:#222222;\"><i>talking to each other<\/i><\/span><span style=\"color:#222222;\">.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">&#x201C;We keep thinking we&#x2019;re going to have agents as marketers,&#x201D; added strategist Rishad Tobaccowala, &#x201C;but me as a person is also going to have an agent.&#x201D;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Microsoft also published a <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/dailyai.com\/2025\/04\/will-you-be-the-boss-of-your-own-ai-workforce\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=retail-therapy-reprogrammed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">report on this recently<\/a><\/span><span style=\"color:#222222;\">, sating that &#x2018;frontier firms&#x2019; will have large, complex teams of AI agents, or &#x2018;human-agent teams.&#x2019;<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcJ92CQO-e3fOTEBfODxiPpNKJtBqvNFJmKwwBu-nY6RdghDyFiFAJ29o-lYy48IxNsNsKsvEcah42VzW5f9lPeSg-Py_8ac72sW-K9ed-acw6na1jqlHzrL13nC1LDxL9eSNk3?key=FNGxpouUzH4s8cKP8tJO2YGF\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">Microsoft&#x2019;s report on AI agents<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">Marketers are becoming more flexible (and more cross-functional)<\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">SurveyMonkey&#x2019;s 2025 study had a few quieter, but equally important points. For instance, marketers aren&#x2019;t just adopting AI tools &#x2014; they&#x2019;re rethinking what it means to be a marketer.<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">55% now identify as both &#x201C;jack of all trades&#x201D; and &#x201C;specialist in some&#x201D;<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">51% say they&#x2019;re more integrated with other teams than in the past<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">44% are prioritizing education and upskilling to drive growth<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">So, where does that leave us?<\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Three familiar but nonetheless extremely important takeaways to carry forward:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>AI is just a tool &#x2013; but a powerful one:<\/b><\/span><span style=\"color:#222222;\"> Use AI to go faster, but don&#x2019;t expect it to make human decisions.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Perception still matters:<\/b><\/span><span style=\"color:#222222;\"> Consumers can smell AI content a mile away. And many don&#x2019;t like it. So keep the human voice intact. Think augmentation, not automation.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>Strategy beats urgency: <\/b><\/span><span style=\"color:#222222;\">If you don&#x2019;t know what problem you&#x2019;re solving, AI won&#x2019;t help. But if you do? It might solve it faster, better, and at scale. Don&#x2019;t stop using your brain! (guilty..)<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Read <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/the-perception-trap\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">this past edition<\/a><\/span><span style=\"color:#222222;\"> for more information on avoiding the pitfalls of AI marketing &#x2014; it contains lots of tips on how people react to AI content and how to find a sweet spot between human and AI content\/marketing production. <\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"\">AI MARKETING EVENTS<\/span><\/h4>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_15.48.20_-_A_black_high-tech_digital_background_featuring_futuristic_circuit_lines__glowing_elements__and_a_sleek__minimal_design._The_scene_is_in_landscape_orie.jpg\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"\">&#x1F5D3;&#xFE0F; <\/span><span style=\"font-weight:700;\">Recommended AI marketing events<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"\">Whether you&#x2019;re building with AI, leading a marketing team, or just trying to stay sharp in a fast-moving space, events are still one of the best ways to plug in. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Great events do more than just deliver content &#x2014; they give you context. You get to see what other teams are testing, what&#x2019;s actually working, and where the market is headed.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">They&#x2019;re also one of the few places where you can meet like-minded people, talk shop with folks solving the same problems, and build a network that isn&#x2019;t purely algorithmic!<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Some top events to check out:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>&#xA0;<\/b><\/span><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/aiasummit.ai\/?utm_source=ai-marketing-school&amp;utm_medium=s182-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI Agents Summit<\/a><\/b><\/span><span style=\"\"><b> (Virtual) &#x2014; September 18&#x2013;19, 2025<\/b><\/span><span style=\"\">: Laser-focused on AI agents, copilots, and autonomous systems. If you&#8217;re experimenting with automating parts of your marketing workflow or interested in agent-based design, this one&#x2019;s worth attending.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s183-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI for Marketers Summit<\/a><\/b><\/span><span style=\"\"><b> (Virtual) &#x2014; November 13&#x2013;14, 2025<\/b><\/span><span style=\"\">: Created specifically for marketing professionals. From prompt engineering to campaign automation, it&#x2019;s a practical look at how AI is being used right now in real teams.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/www.databricks.com\/dataaisummit?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=retail-therapy-reprogrammed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Data + AI Summit<\/a><\/b><\/span><span style=\"\"><b> (San Francisco) &#x2014; June 9&#x2013;12, 2025<\/b><\/span><span style=\"\">: Hosted by Databricks, there&#x2019;s plenty of marketing relevance here &#x2014; especially around LLM workflows, AI tooling, and future-proofing your stack. <\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/ai4.io\/vegas\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=retail-therapy-reprogrammed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Ai4 2025<\/a><\/b><\/span><span style=\"\"><b> (Las Vegas) &#x2014; August 11&#x2013;13, 2025<\/b><\/span><span style=\"\">: A big-picture AI conference covering finance, healthcare, retail, marketing, and more.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<p><span style=\"\">Hope you enjoyed this week&#x2019;s issue. <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/code-camera-action\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">If you missed the last newsletter, you can read it here.<\/a><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">If you found it useful, <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">please recommend it<\/a><\/span><span style=\"\"> to a friend or colleague. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Until next time. Happy marketing.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">&#x2014;The AI Marketer<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" role=\"presentation\" style=\"border-collapse:collapse;\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:15px 15px 18px;\">\n<h3 style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\">What did you think of this week&#8217;s email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<div style=\"padding-bottom:12px;padding-left:22px;padding-right:12px;padding-top:12px;\">\n<ul style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:none;margin-left:25px;margin:0;padding:0;\">\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Loved it &#x1F525;&#x1F525;&#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Meh &#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Hated it &#x1F4A7; <\/a><\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<p style=\"color:inherit;\" class=\"text-wt-text-on-background\"><span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"><span style=\"text-decoration: underline;\">Login<\/span><\/a><\/span> or <span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\"><span style=\"text-decoration: underline;\">Subscribe<\/span><\/a><\/span> to participate in polls. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s issue: AI Marketing Update: ChatGPT rolls out product recommendations Consultant&#x2019;s Corner: How businesses are using AI for marketing right now AI Marketing Events: AI marketing events to turbocharge your network Onwards! AI MARKETING UPDATE [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail therapy, reprogrammed \ud83c\udfea | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail therapy, reprogrammed \ud83c\udfea | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s issue: AI Marketing Update: ChatGPT rolls out product recommendations Consultant&#x2019;s Corner: How businesses are using AI for marketing right now AI Marketing Events: AI marketing events to turbocharge your network Onwards! AI MARKETING UPDATE [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-05T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T17:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_May_5__2025__04_53_57_PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"861\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\"},\"headline\":\"Retail therapy, reprogrammed \ud83c\udfea\",\"datePublished\":\"2025-05-05T20:00:00+00:00\",\"dateModified\":\"2026-08-07T17:56:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/\"},\"wordCount\":2628,\"publisher\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/ChatGPT_Image_May_5__2025__04_53_57_PM.png\",\"articleSection\":[\"Newsletter Archive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/\",\"name\":\"Retail therapy, reprogrammed \ud83c\udfea | AI for Marketers Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/ChatGPT_Image_May_5__2025__04_53_57_PM.png\",\"datePublished\":\"2025-05-05T20:00:00+00:00\",\"dateModified\":\"2026-08-07T17:56:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/#primaryimage\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/ChatGPT_Image_May_5__2025__04_53_57_PM.png\",\"contentUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/ChatGPT_Image_May_5__2025__04_53_57_PM.png\",\"width\":1292,\"height\":861},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/retail-therapy-reprogrammed\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retail therapy, reprogrammed \ud83c\udfea\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\",\"name\":\"AI for Marketers Blog\",\"description\":\"Insights for Senior Marketing Leaders\",\"publisher\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\",\"name\":\"AI for Marketers Summit\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"contentUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"width\":468,\"height\":88,\"caption\":\"AI for Marketers Summit\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/ai-for-marketers-summit\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\",\"name\":\"Sam Jeans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"Sam Jeans\"},\"description\":\"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/author\\\/samjeans\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retail therapy, reprogrammed \ud83c\udfea | AI for Marketers Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/","og_locale":"en_US","og_type":"article","og_title":"Retail therapy, reprogrammed \ud83c\udfea | AI for Marketers Blog","og_description":"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s issue: AI Marketing Update: ChatGPT rolls out product recommendations Consultant&#x2019;s Corner: How businesses are using AI for marketing right now AI Marketing Events: AI marketing events to turbocharge your network Onwards! AI MARKETING UPDATE [&hellip;]","og_url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/","og_site_name":"AI for Marketers Blog","article_published_time":"2025-05-05T20:00:00+00:00","article_modified_time":"2026-08-07T17:56:27+00:00","og_image":[{"width":1292,"height":861,"url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_May_5__2025__04_53_57_PM.png","type":"image\/png"}],"author":"Sam Jeans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sam Jeans","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/#article","isPartOf":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/"},"author":{"name":"Sam Jeans","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/person\/b24ed988e28aa8143b188798b98d4378"},"headline":"Retail therapy, reprogrammed \ud83c\udfea","datePublished":"2025-05-05T20:00:00+00:00","dateModified":"2026-08-07T17:56:27+00:00","mainEntityOfPage":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/"},"wordCount":2628,"publisher":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/#primaryimage"},"thumbnailUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_May_5__2025__04_53_57_PM.png","articleSection":["Newsletter Archive"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/","url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/","name":"Retail therapy, reprogrammed \ud83c\udfea | AI for Marketers Blog","isPartOf":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/#primaryimage"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/#primaryimage"},"thumbnailUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_May_5__2025__04_53_57_PM.png","datePublished":"2025-05-05T20:00:00+00:00","dateModified":"2026-08-07T17:56:27+00:00","breadcrumb":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/#primaryimage","url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_May_5__2025__04_53_57_PM.png","contentUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_May_5__2025__04_53_57_PM.png","width":1292,"height":861},{"@type":"BreadcrumbList","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/retail-therapy-reprogrammed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/artificialintelligencesummit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Retail therapy, reprogrammed \ud83c\udfea"}]},{"@type":"WebSite","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#website","url":"https:\/\/artificialintelligencesummit.com\/blog\/","name":"AI for Marketers Blog","description":"Insights for Senior Marketing Leaders","publisher":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/artificialintelligencesummit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization","name":"AI for Marketers Summit","url":"https:\/\/artificialintelligencesummit.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/12\/AI-marketers-blog-logo.png","contentUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/12\/AI-marketers-blog-logo.png","width":468,"height":88,"caption":"AI for Marketers Summit"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/ai-for-marketers-summit\/"]},{"@type":"Person","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/person\/b24ed988e28aa8143b188798b98d4378","name":"Sam Jeans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Sam Jeans"},"description":"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.","url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/author\/samjeans\/"}]}},"authors":[{"term_id":26,"user_id":6,"is_guest":0,"slug":"samjeans","display_name":"Sam Jeans","avatar_url":{"url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg","url2x":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg"},"author_category":"1","first_name":"Sam","last_name":"Jeans","user_url":"","job_title":"","description":"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester.\r\n\r\nMy broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers."}],"_links":{"self":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":1,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/238\/revisions"}],"predecessor-version":[{"id":1395,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/238\/revisions\/1395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media\/703"}],"wp:attachment":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media?parent=238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/categories?post=238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/tags?post=238"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}