{"id":239,"date":"2025-05-21T20:15:00","date_gmt":"2025-05-21T20:15:00","guid":{"rendered":""},"modified":"2026-08-07T17:56:27","modified_gmt":"2026-08-07T17:56:27","slug":"where-marketers-meet-the-machine","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/where-marketers-meet-the-machine\/","title":{"rendered":"Where marketers meet the machine \ud83e\uddbe"},"content":{"rendered":"<div class=\"wp-block-group\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AI_MARKETING_SCHOOL_HEADER.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"\"><b>Hello marketers.<\/b><\/span><span style=\"\"> Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">In this week&#x2019;s <\/span><span style=\"\"><b>mega <\/b><\/span><span style=\"\">issue (that might admittedly require more than one coffee to digest):<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>AI Marketing Update<\/b><\/span><span style=\"\">: Google I\/O brings AI search up a level<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>The Stack<\/b><\/span><span style=\"\">: Animate logos in seconds<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>Consultant&#x2019;s Corner<\/b><\/span><span style=\"\">: AI paradoxes and how to stay on-side<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>AI Events<\/b><\/span><span style=\"\">: Our recommended AI marketing events for networking and connections<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\">Onwards! <\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">Google I\/O &#8211; the AI\/marketing need-to-know<\/span><\/h4>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-05-21_151128.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Google I\/O 2025 just happened, and it signals a continuation of what we&#x2019;ve been discussing for a while. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This isn&#8217;t just another algorithm update or a cute new feature. Google is taking us deeper into AI-ville. The numbers alone are terrifying (or thrilling, depending on where you&#8217;re standing):<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">480 TRILLION tokens processed monthly (that&#8217;s 50x more than last year!)<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">400 MILLION Gemini app users (that&#8217;s more than Twitter!)<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">1.5 BILLION monthly AI Overview users (aka half the internet)<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Let&#8217;s break down what just happened:<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">1. AI Mode just ate Google Search for breakfast<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">As of yesterday, AI Mode rolled out to EVERY user in the US. When someone searches now, Google&#8217;s AI is doing dozens of invisible searches on their behalf, synthesizing answers, and often delivering solutions without ever showing your website.<\/span><\/p>\n<\/div>\n<div class=\"p-4\">\n<div class=\"mx-auto\" id=\"db288eec-8862-4c9f-9b53-9f4455e29ed3\" style=\"max-width: 520px;\">\n<div class=\"relative\" style=\"width: 100%; height: 0; padding-bottom: 56.25%\"><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"absolute\" frameborder=\"0\" height=\"100%\" src=\"https:\/\/youtube.com\/embed\/qbqZQFOVfA8\" style=\"top: 0; left: 0;\" width=\"100%\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The brutal truth? If your content isn&#8217;t specifically optimized for AI-generated answers, you&#x2019;ll be missing out on traffic from ChatGPT AND Google. Optimizing for AI is 100% a thing now in my view. <\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">2. Visual search rockets<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Visual search exploded 65% year-over-year, and Google is doubling down with &#8220;Search Live.&#x201D; <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Point your camera at anything and get instant answers, comparisons, buying options &#x2013; without ever visiting a website.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">If your products aren&#8217;t discoverable through visual search, you&#8217;re basically hiding from a massive audience. That means maxing out your visuals across sites. <\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">3. AI is about to do your customers&#8217; shopping for them<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Following ChatGPT, Google&#8217;s new &#8220;Agent Mode&#8221; means that when your customer thinks &#8220;I need a new coffee maker,&#8221; Google will:<\/span><\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Research options<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Compare prices and features<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Read reviews<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Add to cart<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Check out<\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">All while your carefully crafted marketing funnel sits on the sidelines, untouched. The only way to win? Be the brand the agent chooses. We&#x2019;ve discussed these loads, so feel free to flick back through the editions. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">While I\/O was AI-dense, these three points are the core for search and marketing. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><b>In short: Google is now entrenching AI search features and replicating stuff OpenAI developed (e.g. shopping agents), which means much broader adoption. <\/b><\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">THE STACK<\/span><\/h4>\n<\/div>\n<div>\n<h3 style=\"margin: 0\">Animate your logo in seconds with Sora<\/span><\/h3>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_May_21__2025__02_42_06_PM.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Sora is great because many people already have access to it with their existing Pro ChatGPT sub. However, most tutorials I&#x2019;ve seen are overly convoluted or don&#x2019;t focus on practical uses. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here&#x2019;s a short tutorial for animating logos fully in the box with ChatGPT. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">First, you need your logo. I generated mine, super-simple, obviously not a huge amount of thought has gone into it &#x2014; but it&#x2019;s fine for this tutorial.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-05-21_140642.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Then create some variations in that style. You&#x2019;ll need to experiment, but it should be straightforward enough. <\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-05-21_140652.png\"><\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-05-21_140701.png\"><\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-05-21_140708.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">With these simple assets in hand, upload your assets into a Sora storyboard. You can animate them simply by tweaking the generated prompts. Ask for things like:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">&#x201C;Logo fades in, spins, then blurs out&#x201D;<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">&#x201C;Glitch transition from version A to B&#x201D;<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The prompts auto-generate, but you can (and should) edit the text section to refine how each frame behaves. You&#x2019;re not animating frame-by-frame. You&#x2019;re <\/span><span style=\"color:#222222;\"><i>describing transformation<\/i><\/span><span style=\"color:#222222;\"> and letting Sora interpret it.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-05-21_140748.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Click the result below for the final piece &#x2014; an animated logo that uses your assets. <\/span><\/p>\n<\/div>\n<style type=\"text\/css\">\n  .generic-embed--root {\n    padding: 14px 19px 14px 19px;\n  }<\/p>\n<p>  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }<\/p>\n<p>  .generic-embed--root a {\n    text-decoration: none !important;\n  }<\/p>\n<p>  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 1px #F1F1F1;\n  }<\/p>\n<p>  .generic-embed--wrapper-reverse {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }<\/p>\n<p>  .generic-embed--title {\n    color: #2D2D2D;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }<\/p>\n<p>  .generic-embed--description {\n    color: #2D2D2D;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }<\/p>\n<p>  .generic-embed--link {\n    color: #2D2D2D;\n    font-size: 12px;\n    word-break: break-word;\n  }<\/p>\n<p>  @media only screen and (max-width: 640px) {\n    .generic-embed--image {\n      width: 100% !important;\n      padding: 0px 0px 12px 0px !important;\n    }<\/p>\n<p>    .generic-embed--wrapper-reverse {\n      flex-direction: column-reverse;\n    }\n  }\n<\/style>\n<div class=\"generic-embed--root\"><a href=\"https:\/\/sora.chatgpt.com\/g\/gen_01jvq878jyekbah8w1xsyazhkm?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=where-marketers-meet-the-machine\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><\/p>\n<div class=\"generic-embed\" style=\"padding:12px 12px;\">\n<div class=\"generic-embed--wrapper-reverse\">\n<div style=\"flex:1;\">\n<div class=\"generic-embed--title\" style=\"font-family: 'Helvetica',Arial,sans-serif\">\n<p style=\"font-size:20px;line-height:28px;margin:0;\">Sora<\/p>\n<\/div>\n<div class=\"generic-embed--description\" style=\"font-family: 'Helvetica',Arial,sans-serif;\">\n<p style=\"font-size:16px;line-height:24px;margin:0;\">Transform text and images into immersive videos. Animate stories, visualize ideas, and bring your concepts to life.<\/p>\n<\/div>\n<div class=\"generic-embed--link\" style=\"font-family: 'Helvetica',Arial,sans-serif;\">\n<p style=\"font-size:12px;line-height:12px;margin:0;word-break: break-word;\">sora.chatgpt.com\/g\/gen_01jvq878jyekbah8w1xsyazhkm<\/p>\n<\/div>\n<\/div>\n<div class=\"generic-embed--image\" style=\"padding:0px 0px 0px 12px;width:35%;display:flex;align-items:center;\"><img decoding=\"async\" src=\"https:\/\/cdn.openai.com\/sora\/images\/og-cover-24.jpg\" style=\"width:100%;height:auto;object-fit:cover;\"><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<div>\n<p><span style=\"color:#222222;\">It&#x2019;s quite smart and effective. Note, the text doesn&#x2019;t always work well &#x2014; but you get two versions as default, and one is always better than the other. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">That&#x2019;s it &#x2014; <\/span><span style=\"color:#222222;\"><i>not complex<\/i><\/span><span style=\"color:#222222;\">, but an effective way to create branded video assets. You can drop your logos in, create extra assets in the style (or another style), and drop them into the Sora storyboard. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">You could also drop products in, or whatever, really &#x2014; not everything will work, and it&#x2019;s unpredictable. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The main tip here is that you can create a common design thread by turning a logo into other materials, in my case, leaves, foliage, etc. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Some usage ideas:<\/span><\/p>\n<\/div>\n<div>\n<ol start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;padding:0;\">\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>TikTok\/IG Reels openers: <\/b><\/span><span style=\"color:#222222;\">Start your videos with a punchy animated logo to boost brand recall.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>YouTube Shorts outros: <\/b><\/span><span style=\"color:#222222;\">Wrap up videos with motion branding. Even a 1-second glitch or pop-in makes it feel pro.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Podcast video bumpers: <\/b><\/span><span style=\"color:#222222;\">Turn static podcast artwork into looping animations for visual platforms.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Talking head overlays: <\/b><\/span><span style=\"color:#222222;\">Float your animated logo subtly in the corner of your content (adds polish without noise).<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Email marketing headers: <\/b><\/span><span style=\"color:#222222;\">Use them as looping GIFs or short embedded clips to give your emails motion and identity.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\"><b>Backgrounds for product shots: <\/b><\/span><span style=\"color:#222222;\">Animate your logo behind a product, like a rotating hologram or dynamic watermark.<\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Again, this isn&#x2019;t complex, but it works as you&#x2019;re establishing continuity by developing the assets first and then asking Sora to mould them together. <\/span><\/p>\n<\/div>\n<div>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">CONSULTANT&#x2019;S CORNER<\/span><\/h4>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:#222222;font-weight:700;\"><b>5 AI marketing paradoxes (and how to solve them)<\/b><\/span><\/h3>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_May_21__2025__02_54_04_PM.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The marketing world is in a strange place right now. Everyone&#8217;s talking about AI, but beneath the hype and excitement, there are some fascinating contradictions emerging.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">These paradoxes aren&#8217;t just interesting observations &#x2013; they&#8217;re critical tensions that will determine which brands thrive and which ones get left behind in the AI revolution.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Let&#8217;s dive into the five key paradoxes that are defining AI marketing in 2025.<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;font-weight:700;\"><b>Paradox 1: Everyone wants AI skills, but no one&#8217;s hiring for them<\/b><\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Econsultancy&#8217;s Future of Marketing <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/econsultancy.com\/marketing-jobs-ai-skills-2025\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=where-marketers-meet-the-machine\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">survey<\/a><\/span><span style=\"color:#222222;\"> reveals AI skills topped the list of areas marketers feel they need to develop over the next two years, tied with data and analytics at 40%.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Yet the same survey showed that hiring and retaining talent was at the bottom of marketing spending priorities. Companies want AI skills, but they&#8217;re not particularly keen on investing in the people who have them.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This disconnect speaks volumes about where we are in the AI hype cycle &#x2013; everyone knows they need these skills, but few are actually willing to pay a premium for them.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;font-weight:700;\"><b>Paradox 2: More AI content, less consumer satisfaction<\/b><\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Optimizely&#8217;s &#8220;Optimize Everything&#8221; <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/www.optimizely.com\/optimize-everything\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=where-marketers-meet-the-machine\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">report<\/a><\/span><span style=\"color:#222222;\"> shows 78% of marketers plan to increase their AI spend, while simultaneously admitting they&#8217;re not doing a great job with the AI they already have.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">About a third of marketers admit their organization struggles to balance AI with human creativity. Another quarter confess that AI-generated decisions often lack human oversight.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The result? Three-fifths of consumers say AI-generated content feels repetitive and fails to deliver personalized experiences. We&#8217;re cranking out more content than ever, but it&#8217;s connecting with audiences less effectively.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">We&#x2019;ve covered this a lot &#x2013; the trouble is, some brands will cannibalize themselves in the name of AI-driven efficiency, producing more AI-generated &#x2018;stuff&#x2019; with diminishing returns.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The solutions are familiar. Focus on quality over quantity. Be mindful of the tradeoff between volume and value. Use AI to enhance human creativity, not replace it.<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;font-weight:700;\"><b>Paradox 3: ChatGPT skills don&#8217;t equal marketing skills<\/b><\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Companies are rushing to hire marketers with &#8220;AI skills,&#8221; but what does that actually mean in practice?<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">If you hire marketers with &#8220;AI skills&#8221; but they&#8217;re just good at ChatGPT and not the fundamentals of brand building, messaging strategy, and customer psychology, will this really help your brand?<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">SurveyMonkey&#8217;s research found that <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/uk.surveymonkey.com\/learn\/state-of-marketing\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=where-marketers-meet-the-machine\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">79% of consumers<\/a><\/span><span style=\"color:#222222;\"> say a human understands them better than AI, and 46% would have a negative perception of a brand using AI-generated content.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The solution? Don&#8217;t hire for AI skills in isolation. Hire for marketing fundamentals, strategic thinking, and creativity &#x2013; then add AI literacy on top.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;font-weight:700;\"><b>Paradox 4: Humans visit websites, but AI will soon do it for them<\/b><\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Andrew Holland points out in <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/www.marketingweek.com\/author\/andrew-holland\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=where-marketers-meet-the-machine\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Marketing Week<\/a><\/span><span style=\"color:#222222;\"> that AI agents will soon handle the &#8220;messy middle&#8221; of consumer research.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">According to Datos (cited by Holland), Google currently handles more than 14 billion searches daily, while ChatGPT maxes out at around 37.5 million searches. But once AI gets integrated into everyday interfaces, that ratio will flip dramatically.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">For its mainstream user-base, ChatGPT is now positioning as more of what I call a &#x2018;short tasks&#x2019; app &#x2013; searching short queries, quick product research, quick drafting of emails, messages &#x2013; asking it to work out what bird you saw on your walk the other day.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Nothing <\/span><span style=\"color:#222222;\"><i>too <\/i><\/span><span style=\"color:#222222;\">serious most of the time &#x2013; similar to Google. ChatGPT has truly seized that territory too. When did you last see someone whip out Claude on the bus?! If they did, they&#x2019;re probably doing something more serious.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">I digress, but, the point is, when you research products, the AI won&#8217;t send you to eight different sites &#x2013; it&#8217;ll synthesize that information itself.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Think this makes branding as we know it irrelevant? Think again.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">You need to ensure your brand and its products are pushed to every corner of the internet an LLM might look &#x2013; Reddit, niche forums, your website, social media, etc, etc. Essentially, brands may benefit from a really broad profile across the web. In many ways, this is old-school SEO.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;font-weight:700;\"><b>Paradox 5: AI creates efficiency but demands more strategy<\/b><\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Former Unilever exec Mark Walker told Econsultancy: &#8220;We are seeing a reset of many organizations, reducing headcounts or restructuring their teams to be fit for the rest of the decade. This means businesses are needing to do the same, or more, but with fewer resources, and those who remain need to be more capable and competent in the digital space to fill the gaps.&#8221;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The irony is that while AI creates efficiency in execution, it demands more strategic thinking than ever before. This ties in with the above &#x2013; hire for AI, you might overlook everything else you need to make AI work!<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">With execution becoming commoditized through AI, the real differentiator is strategic insight &#x2013; precisely the thing AI is worst at providing.<\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;font-weight:700;\"><b>The bottom line<\/b><\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">These paradoxes show that AI isn&#8217;t a simple &#8220;plug and play&#8221; solution for marketing.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Companies and their leaders must confront the competing tensions, as within them lie the true benefits. Few will succeed by lurching to extremes.&#xA0;<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"\">AI MARKETING EVENTS<\/span><\/h4>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_15.48.20_-_A_black_high-tech_digital_background_featuring_futuristic_circuit_lines__glowing_elements__and_a_sleek__minimal_design._The_scene_is_in_landscape_orie.jpg\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"\">&#x1F5D3;&#xFE0F; <\/span><span style=\"font-weight:700;\">Recommended AI marketing events<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"\">Whether you&#x2019;re building with AI, leading a marketing team, or just trying to stay sharp in a fast-moving space, events are still one of the best ways to plug in. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Great events do more than just deliver content &#x2014; they give you context. You get to see what other teams are testing, what&#x2019;s actually working, and where the market is headed.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">They&#x2019;re also one of the few places where you can meet like-minded people, talk shop with folks solving the same problems, and build a network that isn&#x2019;t purely algorithmic!<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Some top events to check out:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>&#xA0;<\/b><\/span><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/aiasummit.ai\/?utm_source=ai-marketing-school&amp;utm_medium=s182-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI Agents Summit<\/a><\/b><\/span><span style=\"\"><b> (Virtual) &#x2014; September 18&#x2013;19, 2025<\/b><\/span><span style=\"\">: Laser-focused on AI agents, copilots, and autonomous systems. If you&#8217;re experimenting with automating parts of your marketing workflow or interested in agent-based design, this one&#x2019;s worth attending.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s183-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI for Marketers Summit<\/a><\/b><\/span><span style=\"\"><b> (Virtual) &#x2014; November 13&#x2013;14, 2025<\/b><\/span><span style=\"\">: Created specifically for marketing professionals. From prompt engineering to campaign automation, it&#x2019;s a practical look at how AI is being used right now in real teams.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/www.databricks.com\/dataaisummit?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=where-marketers-meet-the-machine\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Data + AI Summit<\/a><\/b><\/span><span style=\"\"><b> (San Francisco) &#x2014; June 9&#x2013;12, 2025<\/b><\/span><span style=\"\">: Hosted by Databricks, there&#x2019;s plenty of marketing relevance here &#x2014; especially around LLM workflows, AI tooling, and future-proofing your stack. <\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/ai4.io\/vegas\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=where-marketers-meet-the-machine\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Ai4 2025<\/a><\/b><\/span><span style=\"\"><b> (Las Vegas) &#x2014; August 11&#x2013;13, 2025<\/b><\/span><span style=\"\">: A big-picture AI conference covering finance, healthcare, retail, marketing, and more.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<p><span style=\"\">Hope you enjoyed this week&#x2019;s issue. <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/retail-therapy-reprogrammed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">If you missed the last newsletter, you can read it here.<\/a><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">If you found it useful, <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">please recommend it<\/a><\/span><span style=\"\"> to a friend or colleague. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Until next time. Happy marketing.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">&#x2014;The AI Marketer<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" role=\"presentation\" style=\"border-collapse:collapse;\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:15px 15px 18px;\">\n<h3 style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\">What did you think of this week&#8217;s email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<div style=\"padding-bottom:12px;padding-left:22px;padding-right:12px;padding-top:12px;\">\n<ul style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:none;margin-left:25px;margin:0;padding:0;\">\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Loved it &#x1F525;&#x1F525;&#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Meh &#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Hated it &#x1F4A7; <\/a><\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<p style=\"color:inherit;\" class=\"text-wt-text-on-background\"><span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"><span style=\"text-decoration: underline;\">Login<\/span><\/a><\/span> or <span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\"><span style=\"text-decoration: underline;\">Subscribe<\/span><\/a><\/span> to participate in polls. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s mega issue (that might admittedly require more than one coffee to digest): AI Marketing Update: Google I\/O brings AI search up a level The Stack: Animate logos in seconds Consultant&#x2019;s Corner: AI paradoxes and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":702,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Where marketers meet the machine \ud83e\uddbe | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/where-marketers-meet-the-machine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where marketers meet the machine \ud83e\uddbe | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s mega issue (that might admittedly require more than one coffee to digest): AI Marketing Update: Google I\/O brings AI search up a level The Stack: Animate logos in seconds Consultant&#x2019;s Corner: AI paradoxes and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/where-marketers-meet-the-machine\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-21T20:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T17:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_May_21__2025__03_01_23_PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"861\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" 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Summit\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"contentUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"width\":468,\"height\":88,\"caption\":\"AI for Marketers Summit\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/ai-for-marketers-summit\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\",\"name\":\"Sam 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My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. 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