{"id":240,"date":"2025-06-03T20:15:00","date_gmt":"2025-06-03T20:15:00","guid":{"rendered":""},"modified":"2026-08-07T17:56:27","modified_gmt":"2026-08-07T17:56:27","slug":"the-great-unclick","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-great-unclick\/","title":{"rendered":"The great unclick \ud83d\udcf1"},"content":{"rendered":"<div class=\"wp-block-group\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AI_MARKETING_SCHOOL_HEADER.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"\"><b>Hello marketers.<\/b><\/span><span style=\"\"> Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">In this week&#x2019;s issue:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>The Stack<\/b><\/span><span style=\"\">: Deep research + visuals<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>AI Marketing Update<\/b><\/span><span style=\"\">: Zero-click in the age of AI<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>AI Events<\/b><\/span><span style=\"\">: Our recommended AI marketing events for networking and connections<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"\">Onwards! <\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">THE STACK<\/span><\/h4>\n<\/div>\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;font-weight:700;\">Creating flashy infographics + the ridiculous power of Claude 4 Opus<\/span><\/h4>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_Jun_3__2025__02_58_24_PM.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Claude has been able to create infographics for some time through Artifacts, but Gemini has been quietly building its own Canvas feature for a while. Interestingly, this is one area where ChatGPT has slipped down the pile a bit.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here&#x2019;s a demonstration of using Gemini (the free version) to conduct in-depth research and transform it into a modern infographic.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It will likely use Tailwind CSS by default, a tool for building websites that look clean and modern. Instead of writing custom code for every minor style, Tailwind provides ready-to-use building blocks that you can mix and match directly in your HTML.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-03_161453.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">The prompt to kick off deep research (you&#x2019;ll probably want to be more specific)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-02_205530.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">Once you start deep research, Gemini will go about its work. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">In the top right, you&#x2019;ll find the &#x2018;Create&#x2019; button, where you can select &#x2018;Infographic.&#x2019; It can take some time, but by the end, you&#x2019;ll have a squeaky clean infographic to copy onto your site.&#xA0;You can specify style, color hex codes, font, and other details. <\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-02_204140.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">As for copying it out, you can manually take a screenshot of the graphic, or you can copy the code into your site.&#xA0;<\/span><span style=\"color:#222222;\"><i>If any web developers have a super-quick method for adding them to WordPress, please comment in the feedback section so I can include it in the next newsletter!<\/i><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Now, the honest truth is that I haven&#x2019;t copied one of these interactive infographics onto a WordPress site, but I suspect it would be fairly straightforward. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Simple images suit most use cases anyway. You could give them to designers on Fiverr as mock-ups to have them made into something more unique. The significant accomplishment here is transforming in-depth research into visually appealing graphics that appear professional, and it takes just seconds. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">By the way, if you click &#x2018;Share,&#x2019; you can get a full-screen version.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-03_150220.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">Pretty incredible to create something like this in 5 minutes with about 5 clicks. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">We can bring this to another level yet with Claude 4 Opus. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">I used deep research to delve into a ridiculous 400+ websites using this prompt, surveying numerous industry publications, journals, and other resources. I cut the crap to home in on high-quality references. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">It would take hours to find all of this without AI. Indeed, some of those PwC and McKinsey reports, etc, can be tricky to find at all. <\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-03_151440.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">The original prompt<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-02_200402.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">457 sources&#x2026;<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">From there, it&#x2019;s wide open. You can turn your research into blog posts or articles, with citations linked directly as hyperlinks. Or you can pull out key insights and themes to build infographics &#x2014; much like you&#8217;d do in Gemini &#x2014; making the information both engaging and easy to digest.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-02_201414.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">That should be clich&#xE9;<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here&#x2019;s a full-blown report built from the stats (ask it to include sources as hyperlinks):<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-02_203307.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">The style needs work, but the substance is there<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">You could also use your research to list stats by theme for other projects:<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-02_203316.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">And here&#x2019;s an infographic created from the research. I&#x2019;m not sure why it didn&#x2019;t use the existing research. I&#x2019;m sure it would if requested &#x2014; but it&#x2019;s not like you need 400 sources anyway!<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-02_204021.png\"><\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-02_204245.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">Pretty cool, right? You can customize almost any bit if you&#x2019;re very specific <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">One key limitation: Claude&#x2019;s deep research uses up a significant portion of your chat length, so you won&#x2019;t be able to generate unlimited articles or posts from a single session.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">That said, you can still get a few solid blog posts, some social content, and more from one in-depth research run.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">While I&#x2019;m focusing mostly on content creation here, this kind of workflow is just as valuable for market research, learning, academic work, and beyond.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"color:#222222;\">AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color:#222222;font-weight:700;\">Zero-click isn&#8217;t new, but AI just fed it on steroids<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_Jun_3__2025__04_02_23_PM.png\"><\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">We&#8217;ve heard a great deal in 2025 about how AI is set to transform marketing, so let&#8217;s explore one of the key topics within that conversation: zero-click content.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">A recent study by <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/www.bain.com\/insights\/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-great-unclick\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Bain<\/a><\/span><span style=\"color:#222222;\"> found that 80% of consumers now rely on &#8220;zero-click&#8221; results in at least 40% of their searches, resulting in a 15% to 25% reduction in organic web traffic. The study specifically calls out how &#8220;generative AI is turning the customer journey into an algorithm-driven narrative.&#8221;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Zero-click content happens when users get what they need directly within the platform they&#8217;re using. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Think Google search results that answer your question completely, LinkedIn posts that teach you something without requiring a click, Instagram carousels that give you the full tutorial, TikTok videos that solve your problem in seconds.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Now, we&#x2019;ve discussed this a fair bit, so I&#x2019;ll spare some of the formalities.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">But essentially, with Google&#x2019;s AI snippets, ChatGPT integrating into search and shopping, and tools like Perplexity gaining traction, the shift toward platform-native answers, where users get what they need without ever having to click, is only accelerating.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The path from thought to answer is shortening, cutting out lots of marketing middle-man.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">. The timeline looks a bit like this:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>2008:<\/b><\/span><span style=\"color:#222222;\"> Instagram launches with no external linking in captions<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>2014:<\/b><\/span><span style=\"color:#222222;\"> Google introduces featured snippets &#8211; the first taste of zero-click search<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>2016:<\/b><\/span><span style=\"color:#222222;\"> TikTok builds its entire model around native, consumable content<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>2017:<\/b><\/span><span style=\"color:#222222;\"> 54% of Google searches end without clicks<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>2020:<\/b><\/span><span style=\"color:#222222;\"> Zero-click searches hit 65% globally<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>2022:<\/b><\/span><span style=\"color:#222222;\"> Marketing pro Amanda Natividad coins &#8220;zero-click content&#8221; for social media<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>2024:<\/b><\/span><span style=\"color:#222222;\"> Mobile zero-click searches reach 75%<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;font-weight:700;\"><b>2025:<\/b><\/span><span style=\"color:#222222;\"> AI accelerates everything &#8211; Google AI Mode, ChatGPT shopping features launch<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">As we can see, platforms have been engineering this behavior for over a decade. They make more money when you stay within their ecosystem.&#xA0;<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/unnamed__5_.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">Created a few years ago, this table shows how zero-click is a consistent trend that has built walled ecosystems. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The real game-changer, though, is that platforms are now becoming full commerce destinations.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Google launched &#8220;agentic checkout,&#8221; which allows you to set price alerts and automatically purchase items for you when they reach your target price. ChatGPT will soon offer payments through its interface.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Does that render marketing obsolete, or will it? No, because <\/span><span style=\"color:#222222;font-weight:700;\"><b>there is no destination without marketing<\/b><\/span><span style=\"color:#222222;\">. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Marketing = building visibility and awareness at its most fundamental. AI doesn&#x2019;t change that.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">The silver lining (that most marketers are missing)<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">While everyone&#8217;s panicking about lost traffic, some smart publishers are actually seeing increased visibility from AI citations.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">AI Overviews typically cite 5-6 sources compared to featured snippets that highlight just one. That means more brands get mentioned, not fewer. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><b>And here&#x2019;s the key:<\/b><\/span><span style=\"color:#222222;\"> When users do click after reading an AI Overview, they&#8217;re pre-qualified &#8211; the AI has already sold them on your credibility.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Once you&#8217;re in that position, it may be difficult for competitors to displace you.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">So, what can we do to thrive in this shifting terrain?&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">We&#8217;ve been examining platform behaviors, successful zero-click campaigns, and AI system preferences to determine what actually works.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Here are four core strategies:<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">1. Building broad influence<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Despite channels such as Instagram, TikTok, Reddit, etc, acting as silos, AI actually draws upon many ecosystems when looking for sources to cite. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">That&#x2019;s because when you ask a question to ChatGPT, Claude, or Gemini, it will nearly always look at multiple channels.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-06-03_162712.png\"><\/p>\n<div style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:4px;text-align:center;width:100%;\"><small style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#000000;text-decoration:none;\"><\/small><\/p>\n<p><span style=\"color:#222222;\">Here, ChatGPT cites YouTube, Reddit, forums, and websites<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The key insight is that AI systems can take a cross-section of your expertise from different platforms to build a comprehensive picture of your authority. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">ChatGPT might pull your Reddit comment and YouTube video, Grok could reference your X thread, Google&#8217;s AI draws from your blog &#8211; but they&#8217;re all contributing to the same expertise profile.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><i><b>And don&#x2019;t forget forums!<\/b><\/i><\/span><span style=\"color:#222222;\"> They&#x2019;re showing a lot in AI citations. It&#x2019;s a bit of a throwback to early SEO, where being in the right place at the right time (with something genuinely useful to say) can earn your brand unexpected visibility.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">This means your zero-click content across platforms isn&#8217;t competing with itself, it&#8217;s compounding. Your TikTok video explaining a concept reinforces your LinkedIn analysis when AI systems evaluate your overall credibility in that topic area. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">So:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Build platform-specific authority that reinforces your overall expertise signals<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Create content that showcases knowledge without requiring clicks to prove value<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The ultimate goal is to become recognizable as an expert across multiple data sources that different AI systems access.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">2. Technical LLM optimization (LLMO)<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Not long ago, we looked at research involving inserting &#x2018;strategic text sequences&#x2019; into your copy, which wraps up key information into one easily digested piece of text.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The study demonstrated how embedding specific phrases, such as &#8220;cost-effective&#8221; or &#8220;saves time,&#8221; into product descriptions enabled AI systems to recommend those products for relevant queries, even when better options were available.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">AI systems pick up on specific phrasing that directly aligns with user intent, but these comments or questions do differ from long-tail keywords.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Embed strategic phrases that match common AI queries in your field<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Use problem-solving terminology in product descriptions and content<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Write in the language people actually use when asking AI systems<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Read more about creating STS <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/ho-ho-oh-no\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">here<\/a><\/span><span style=\"color:#222222;\">.&#xA0;More on LLM-friendly content <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/ai-stole-my-credit-card\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">here<\/a><\/span><span style=\"color:#222222;\">. There is also a tutorial on creating STS available <\/span><span style=\"color:#222222;\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/the-31-egg-ncident\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">here<\/a><\/span><span style=\"color:#222222;\">.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">3. The citation strategy<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Getting cited by AI is the new link building, but AI systems need extractable, attributable information they can quote and reference.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">A food blogger writing about sourdough shouldn&#x2019;t just say &#8220;fermentation improves digestibility.&#8221;&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">They should write &#8220;wild yeast fermentation breaks down 80% of gluten proteins in wheat flour over 24 hours, making sourdough easier to digest for people with mild gluten sensitivities.&#8221; That includes the process, timeline, specific outcome, and source.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Three key points here:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Structure information so individual insights can be extracted and cited separately<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Include research sources, specific outcomes, and methodologies for any claims<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Write definitive statements rather than hedged marketing language<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"color:rgb(67, 67, 67);\">4. Your brand, everywhere&#xA0;<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Ok, point one basically said this, but the importance of branching out can&#x2019;t be underestimated. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Marketers need to promote their brand as much as possible across every possible touchpoint because, even though distinct ecosystems aim to build walls, AI has a knack for reaching over that wall and picking the best bits.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">The good news is that AI helps you scale. Utilise AI to transform your long-form content into concise, short-form videos for TikTok and YouTube Shorts.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Turn your expertise into Medium articles, LinkedIn newsletters, podcast appearances, guest posts, Reddit AMAs, X threads, and consider free and paid collaborations&#x2026;just maximize your brand&#x2019;s surface area.&#xA0;<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\"><b>Think volume <\/b><\/span><span style=\"color:#222222;\"><b><i>and <\/i><\/b><\/span><span style=\"color:#222222;\"><b>variety.<\/b><\/span><span style=\"color:#222222;\"> Your yoga tutorial becomes a TikTok video, a Medium article about flexibility science, a LinkedIn post about workplace wellness, and a Reddit comment helping someone with back pain.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">Notice how expertise transfers across multiple domains?? <\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Use AI tools to repurpose one piece of content across multiple formats and platforms<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Focus on platforms where your audience actually spends time, not just where you&#8217;re comfortable<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"color:#222222;\">Experiment with new channels rather than doubling down on declining ones<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color:#222222;\">When one door closes, others open. The brands winning in zero-click are those spreading their expertise as widely as possible.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<div>\n<h4 style=\"margin: 0\"><span style=\"\">AI MARKETING EVENTS<\/span><\/h4>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:20px;padding-left:0px;padding-right:0px;padding-top:20px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_15.48.20_-_A_black_high-tech_digital_background_featuring_futuristic_circuit_lines__glowing_elements__and_a_sleek__minimal_design._The_scene_is_in_landscape_orie.jpg\"><\/div>\n<\/div>\n<div>\n<h3 style=\"margin:0;\"><span style=\"\">&#x1F5D3;&#xFE0F; <\/span><span style=\"font-weight:700;\">Recommended AI marketing events<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"\">Whether you&#x2019;re building with AI, leading a marketing team, or just trying to stay sharp in a fast-moving space, events are still one of the best ways to plug in. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Great events do more than just deliver content &#x2014; they give you context. You get to see what other teams are testing, what&#x2019;s actually working, and where the market is headed.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">They&#x2019;re also one of the few places where you can meet like-minded people, talk shop with folks solving the same problems, and build a network that isn&#x2019;t purely algorithmic!<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Some top events to check out:<\/span><\/p>\n<\/div>\n<div>\n<ul>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"\"><b>&#xA0;<\/b><\/span><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/aiasummit.ai\/?utm_source=ai-marketing-school&amp;utm_medium=s182-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI Agents Summit<\/a><\/b><\/span><span style=\"\"><b> (Virtual) &#x2014; September 18&#x2013;19, 2025<\/b><\/span><span style=\"\">: Laser-focused on AI agents, copilots, and autonomous systems. If you&#8217;re experimenting with automating parts of your marketing workflow or interested in agent-based design, this one&#x2019;s worth attending.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s183-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">AI for Marketers Summit<\/a><\/b><\/span><span style=\"\"><b> (Virtual) &#x2014; November 13&#x2013;14, 2025<\/b><\/span><span style=\"\">: Created specifically for marketing professionals. From prompt engineering to campaign automation, it&#x2019;s a practical look at how AI is being used right now in real teams.<\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/www.databricks.com\/dataaisummit?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-great-unclick\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Data + AI Summit<\/a><\/b><\/span><span style=\"\"><b> (San Francisco) &#x2014; June 9&#x2013;12, 2025<\/b><\/span><span style=\"\">: Hosted by Databricks, there&#x2019;s plenty of marketing relevance here &#x2014; especially around LLM workflows, AI tooling, and future-proofing your stack. <\/span><\/p>\n<\/li>\n<li style=\"\">\n<p style=\"text-align:left;\"><span style=\"font-weight:700;\"><b><a class=\"link\" href=\"https:\/\/ai4.io\/vegas\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=the-great-unclick\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">Ai4 2025<\/a><\/b><\/span><span style=\"\"><b> (Las Vegas) &#x2014; August 11&#x2013;13, 2025<\/b><\/span><span style=\"\">: A big-picture AI conference covering finance, healthcare, retail, marketing, and more.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<p><span style=\"\">Hope you enjoyed this week&#x2019;s issue. <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/where-marketers-meet-the-machine\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">If you missed the last newsletter, you can read it here.<\/a><\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">If you found it useful, <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #2C81E5;color:#2C81E5;text-decoration:underline #2C81E5;word-break:break-word;;\">please recommend it<\/a><\/span><span style=\"\"> to a friend or colleague. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">Until next time. Happy marketing.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"\">&#x2014;The AI Marketer<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" role=\"presentation\" style=\"border-collapse:collapse;\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:15px 15px 18px;\">\n<h3 style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\">What did you think of this week&#8217;s email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<div style=\"padding-bottom:12px;padding-left:22px;padding-right:12px;padding-top:12px;\">\n<ul style=\"color:var(--wt-text-on-background-color);font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;list-style-type:none;margin-left:25px;margin:0;padding:0;\">\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Loved it &#x1F525;&#x1F525;&#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Meh &#x1F525;&#x1F525;&#x1F525; <\/a><\/li>\n<li style=\"color:var(--wt-text-on-background-color);text-decoration-color:#2C81E5;text-decoration:underline;\"><a data-skip-tracking=\"true\" rel=\"noopener noreferrer nofollow\" style=\"color:inherit;\" target=\"_blank\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"> Hated it &#x1F4A7; <\/a><\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<p style=\"color:inherit;\" class=\"text-wt-text-on-background\"><span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/login\"><span style=\"text-decoration: underline;\">Login<\/span><\/a><\/span> or <span><a data-skip-tracking=\"true\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\"><span style=\"text-decoration: underline;\">Subscribe<\/span><\/a><\/span> to participate in polls. <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s issue: The Stack: Deep research + visuals AI Marketing Update: Zero-click in the age of AI AI Events: Our recommended AI marketing events for networking and connections Onwards! THE STACK Creating flashy infographics + [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The great unclick \ud83d\udcf1 | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/the-great-unclick\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The great unclick \ud83d\udcf1 | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week&#x2019;s issue: The Stack: Deep research + visuals AI Marketing Update: Zero-click in the age of AI AI Events: Our recommended AI marketing events for networking and connections Onwards! 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