{"id":723,"date":"2025-09-01T13:30:20","date_gmt":"2025-09-01T13:30:20","guid":{"rendered":"https:\/\/s0tq60ke.modx.dev\/?p=723"},"modified":"2026-08-07T20:10:52","modified_gmt":"2026-08-07T20:10:52","slug":"winter-is-coming-%e2%9d%84%ef%b8%8f","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/","title":{"rendered":"This Week in AI Marketing: 2025 Content Trends, GPT-5 Backlash &#038; The Rise of AI Avatar Ads"},"content":{"rendered":"<div class=\"wp-block-group\">\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AI_MARKETING_SCHOOL_HEADER.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p><b>Hello marketers.<\/b> Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing.<\/p>\n<\/div>\n<div>\n<p>In this week\u2019s issue:<\/p>\n<\/div>\n<div style=\"padding: 12px 27px 12px 37px;\">\n<ul>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><b>AI Marketing Update #1<\/b>: SEMRush\u2019s content marketing report 2025<\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><b>AI Marketing Update #2: <\/b>GPT-5 falls out of the gates<\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><b>The Stack<\/b>: The AI avatar factory<\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><b>AI Events<\/b>: Our recommended AI marketing events for networking and connections<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p>Onwards!<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 1.125; margin: 0; text-align: left;\"><span style=\"color: #222222;\">AI MARKETING UPDATE<\/span><\/h4>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 1.25; margin: 0; text-align: left;\"><span style=\"color: #222222;\">Content marketing trends 2025<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Semrush just dropped its <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.semrush.com\/blog\/top-content-marketing-trends-semrush-study\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">2025 content marketing trends report<\/a><\/span><span style=\"color: #222222;\">, and it\u2019s packed full of interesting data, some of which confirms suspicions across the marketing world right now.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">The main headline? Original opinions are now worth more than ever.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">ChatGPT can now satisfy most basic informational queries. So if you\u2019re writing those kinds of \u2018What is\u2019 or \u2018how to\u2019 posts that aren\u2019t thoroughly original, AI can easily outcompete your query.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">As for how AI performs, Semrush&#8217;s study of 700+ users revealed some surprising stats about AI content performance:<\/span><\/p>\n<\/div>\n<div style=\"padding: 12px 27px 12px 37px;\">\n<ul>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222;\">31% say AI content performs as well as human-written content for SEO<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222;\">33% say it performs even better<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222;\">Only 9% think AI content performs worse<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">That&#8217;s a pretty clear signal that AI content isn&#8217;t a disaster, and shows that Google likely doesn\u2019t or can\u2019t penalize AI content. The issue isn&#8217;t whether you use AI \u2013 it&#8217;s whether your content provides unique value besides it.<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 1.25; margin: 0; text-align: left;\"><span style=\"color: #434343;\">The search landscape is fragmenting<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Meanwhile, Google&#8217;s search monopoly is cracking. Their share has dropped to around 84%, with people increasingly turning to ChatGPT and social platforms for information.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">The ChatGPT traffic surge is huge \u2013 the number of domains getting traffic from it jumped from 10,000 to over 30,000 in just a few months during 2024.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Even more interesting? About 70% of ChatGPT queries were completely unique things people wouldn&#8217;t typically search for on Google. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">That is a very interesting point, as it confirms there are new ways to align content to queries that may not have previously existed before. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Further, when they tested the ChatGPT search function, it tended to return smaller domains in results compared to Google and Bing. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Even if you&#8217;re a startup, you&#8217;ve got a real shot at getting featured.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">This also seems to confirm some of <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/license-to-automate\" target=\"_blank\" rel=\"noopener\">our recent observations<\/a><\/span><span style=\"color: #222222;\">: ChatGPT and other AI search may uncover \u2018old-school\u2019 blogs or sites that aren\u2019t classically SEO-optimized, stuff that\u2019s buried way down the SERPs. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">However, we can expect this to vary enormously from one AI tool to another. As we found out in the last newsletter, Perplexity has a unique method for ranking sites. <\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 1.25; margin: 0; text-align: left;\"><span style=\"color: #434343;\">So what sort of content is winning?<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Personality and experience are the only real moats we have against AI.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Semrush draws attention to the agency <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.animalz.co\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">Animalz<\/a><\/span><span style=\"color: #222222;\">, who publish data-backed insights from their real experiments.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Take their <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.animalz.co\/blog\/animalz-ai-journey-lessons-learned\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">recent piece on content strategy<\/a><\/span><span style=\"color: #222222;\">, where they shared real-world lessons from their own campaigns, complete with conversion data, audience feedback, and the specific tactics that moved the needle for their clients.<\/span><\/p>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\">\n<p><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/image668677.png\" alt=\"\" \/><\/p>\n<div style=\"margin: 0 auto 0 auto; padding: 4px 0px 4px 0px; text-align: center; width: 100%;\">\n<p>&nbsp;<\/p>\n<p><span style=\"color: #222222;\">Content based on experience<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 1.25; margin: 0; text-align: left;\"><span style=\"color: #434343;\">The rise of employee advocacy<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Producing this kind of content requires more internal collaboration.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Another massive trend buried in the report is that companies are leaning heavily on individual creators to drive awareness. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Think employees, founders, and other experts \u2014 find that real experience and embed it into your content.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 1.25; margin: 0; text-align: left;\"><span style=\"color: #434343;\">An action plan<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Stop competing with ChatGPT on basic informational content. The winners are using AI strategically while building content that AI cannot replicate:<\/span><\/p>\n<\/div>\n<div style=\"padding: 12px 27px 12px 37px;\">\n<ul>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Original research and surveys<\/b><\/span><span style=\"color: #222222;\"> \u2013 Run your own studies, analyze your internal data<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Expert interviews<\/b><\/span><span style=\"color: #222222;\"> with people who have genuine, hard-won insights<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Real case studies<\/b><\/span><span style=\"color: #222222;\"> showing measurable results from actual campaigns<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Employee-generated content<\/b><\/span><span style=\"color: #222222;\"> on blogs and cross-posted to socials from company and personal accounts<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">The age of commodity content is officially over. Original thinking, employee advocacy, and multi-format distribution are a clear path forward. <\/span><\/p>\n<\/div>\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 1.125; margin: 0; text-align: left;\"><span style=\"color: #222222;\">AI MARKETING UPDATE #2<\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">We need to briefly discuss GPT-5, which may be OpenAI\u2019s most disappointing release.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Following the relatively quiet release, 3,000 users successfully petitioned OpenAI to restore GPT-4o access. Sam Altman had to show up to a damage control AMA within 48 hours, where he slightly admitted that AI progress is slowing.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">It scored a disappointing <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/ninza7.medium.com\/the-gpt-5-backlash-did-openai-just-prove-the-ai-wall-is-real-846df38badf6?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">56.7% on SimpleBench<\/a><\/span><span style=\"color: #222222;\"> \u2013 placing fifth behind competitors like Claude and Gemini. Renowned researcher Gary Marcus, a long-term AI skeptic, <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/garymarcus.substack.com\/p\/gpt-5-overdue-overhyped-and-underwhelming?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">stated that<\/a><\/span><span style=\"color: #222222;\"> current AI architectures are hitting a wall.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Meanwhile, MIT published research showing <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/economictimes.indiatimes.com\/news\/international\/us\/ai-return-on-investment-30-billion-down-the-drain-mit-says-95-of-companies-see-no-returns-from-generative-ai-latest-news\/articleshow\/123440305.cms?from=mdr&amp;utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">95% of companies<\/a><\/span><span style=\"color: #222222;\"> using generative AI aren\u2019t getting solid measurable ROI despite $30-40 billion in enterprise spending.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Might AI already be heading into its second winter? And does it even matter for us as marketers?<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Probably not. There&#8217;s something refreshing about not having to constantly retrain your team on the latest breakthrough model. AI maturity over hype might be a solid path for 2026, giving marketers and other professionals time to hone their workflows. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Moreover, text generation may be reaching some limits, but other areas \u2013 especially video \u2013 have plenty of room to grow yet.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">2026 might be a great year to focus on becoming more skilled at prompt engineering, learning what each tool excels at (and what it doesn&#8217;t), and building out a functional stack you know inside out.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">ChatGPT\u2019s loss is also a gain for other AI tools. Claude and Gemini appear to be more focused on continuity than OpenAI, which seems intent on continually tweaking its model behavior. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">If you\u2019ve been biased toward one over the others, it might be time to diversify. It is a genuine risk to use only one AI platform\/vendor. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">That really came home when I <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1mkumyz\/i_lost_my_only_friend_overnight\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">read this viral Reddit post<\/a><\/span><span style=\"color: #222222;\"> of someone saying GPT-5 was like \u201closing a friend\u201d as it didn\u2019t treat them the same as GPT-4o. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">This seems to be a much more common experience than many would think, and it underlines, really, that AI behaviors is not something that can be relied on long-term, whether for personal or professional use. <\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 1.125; margin: 0; text-align: left;\"><span style=\"color: #222222;\">THE STACK<\/span><\/h4>\n<\/div>\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 1.125; margin: 0; text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>The AI avatar ad factory<\/b><\/span><\/h4>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">AI avatars are now a fact of advertising. You see them everywhere \u2013 from customer service to product demos to full marketing campaigns.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Here&#8217;s how to build a systematic process that uses platforms like HeyGen and Synthesisia to create testable avatars. <\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 1.25; margin: 0; text-align: left;\"><span style=\"color: #434343;\">Step 1: Learn from what&#8217;s already working<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Before creating any avatars, it&#8217;s worth seeing what messaging is converting in your space.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Head over to Facebook&#8217;s Ads Library and search for your main competitors. Look for video ads they&#8217;ve been running for 60+ days, especially ones running across multiple countries. That kind of consistency usually means something&#8217;s working.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">You can also use tools like <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/adspy.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">AdSpy<\/a><\/span><span style=\"color: #222222;\"> or <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/bigspy.com\/en?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">BigSpy<\/a><\/span><span style=\"color: #222222;\"> to get a broader view of what&#8217;s performing in your industry.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">You\u2019ll almost definitely see videos with real or AI avatars. Look for patterns:<\/span><\/p>\n<\/div>\n<div style=\"padding: 12px 27px 12px 37px;\">\n<ul>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Hook analysis<\/b><\/span><span style=\"color: #222222;\">: What opening lines keep appearing? High-performers usually follow familiar patterns: immediate problem acknowledgment (&#8220;Tired of X?&#8221;), surprising stats (&#8220;87% of people don&#8217;t know&#8230;&#8221;), or direct benefits (&#8220;Here&#8217;s how to Y in Z minutes&#8221;).<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Emotional flow<\/b><\/span><span style=\"color: #222222;\">: Do they start with fear and move to hope? Lead with curiosity? The emotional journey often matters more than individual words.<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Proof placement<\/b><\/span><span style=\"color: #222222;\">: Where do testimonials and stats appear? Winning ads tend to layer social proof throughout, rather than dumping it at the end.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Consider downloading transcripts and analyzing them using Claude with this prompt: &#8220;Analyze these competitor scripts and identify the top 5 messaging frameworks that appear most frequently.&#8221;\u00a0<\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 1.25; margin: 0; text-align: left;\"><span style=\"color: #434343;\">Step 2: Build avatars with strategic intent<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Building avatars with <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.heygen.com\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">tools like HeyGen<\/a><\/span><span style=\"color: #222222;\">, <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.synthesia.io\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">Synthesia<\/a><\/span><span style=\"color: #222222;\">, and others is straightforward.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">The key is to test with different avatars rather than settle on a mean or average \u2018safe\u2019 option.\u00a0Some avenues to explore:<\/span><\/p>\n<\/div>\n<div style=\"padding: 12px 27px 12px 37px;\">\n<ul>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Hyper-realistic vs. deliberately artificial<\/b><\/span><span style=\"color: #222222;\">: Some audiences might respond better to avatars that don&#8217;t try to hide what they are.\u00a0<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Personality extremes<\/b><\/span><span style=\"color: #222222;\">: Test avatars with distinct personalities \u2013 extremely energetic, deadpan serious, or quirky.<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Anti-corporate styling<\/b><\/span><span style=\"color: #222222;\">: While competitors stick to business casual, test avatars in band t-shirts, bold patterns, or styles that feel more authentic than polished.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">For non-realistic avatars, you can try some smaller text-to-video platforms, many of which have their own \u2018aesthetic\u2019 that may not be top-of-the-line but still brings unique characteristics to the table. <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.krikey.ai\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">KrikeyAI<\/a><\/span><span style=\"color: #222222;\"> is cool for animated characters, for instance. <\/span><\/p>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/image949985.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">HeyGen\u2019s <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.heygen.com\/avatars\/generative-avatar?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">Generative Avatar<\/a><\/span><span style=\"color: #222222;\"> is excellent, though, and probably is the gold-standard for creating and testing wildly different avatars. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\"><b>Tip<\/b><\/span><span style=\"color: #222222;\">: You can create characters with multiple angled images on <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/APOB.ai?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">APOB.ai<\/a><\/span><span style=\"color: #222222;\">, which you can then feed into HeyGen to create more experimental avatars. <\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">I managed to create this \u2018fashionable zombie\u2019 by creating the character in APOB and uploading it to HeyGen.<\/span><\/p>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/image137373.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Other AI video tools like <\/span><span style=\"color: #222222;\"><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/tagshop.ai\/?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=winter-is-coming\" target=\"_blank\" rel=\"noopener\">Tagshop AI<\/a><\/span><span style=\"color: #222222;\"> are creating what&#8217;s essentially AI-generated testimonials \u2013 and they&#8217;re working incredibly well.<\/span><\/p>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 60%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/Screenshot_2025-09-01_124224.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Tagshop allows you to input any product URL and automatically generates realistic video testimonials featuring AI-generated avatars that resemble real customers.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">The process is dead simple:<\/span><\/p>\n<\/div>\n<div style=\"padding: 12px 27px 12px 37px;\">\n<ul>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222;\">Paste your product URL<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222;\">AI analyzes the product and creates a conversion-focused script<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222;\">Choose from 100+ hyper-realistic avatars<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222;\">Generate video with perfect lip sync in 29+ languages<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222;\">Export directly to Meta\/TikTok ads<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">The ethical implications are complex \u2013 these videos appear to be authentic customer reviews but are completely AI-generated. Many are identifiable as such, but even so, it could destroy a brand\u2019s reputation if not used sensibly. <\/span><\/p>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 1.25; margin: 0; text-align: left;\"><span style=\"color: #434343;\">Step 3: Measure what predicts success<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">It\u2019s easy to measure clicks and conversions, but those are lagging indicators. Smart testing focuses on leading indicators that predict creative lifespan:<\/span><\/p>\n<\/div>\n<div style=\"padding: 12px 27px 12px 37px;\">\n<ul>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Engagement decay rate<\/b><\/span><span style=\"color: #222222;\">: How quickly does performance drop after 24 hours? Strong performers maintain 70%+ of initial engagement through day 3.<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Comment sentiment analysis<\/b><\/span><span style=\"color: #222222;\">: Analyze comment sentiment. Negative spikes may precede creative fatigue by 5-7 days, giving you early warning signals.<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Share-to-save ratio<\/b><\/span><span style=\"color: #222222;\">: High shares indicate virality potential. High saves suggest purchase intent. Track both to understand whether you&#8217;re driving awareness or conversions.<\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Cross-demographic performance<\/b><\/span><span style=\"color: #222222;\">: Don&#8217;t just look at overall numbers. One avatar might crush with 25-34 males but fail with 35-44 females. <\/span><\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Authenticity signals<\/b><\/span><span style=\"color: #222222;\">: For synthetic UGC, monitor comments for phrases like &#8220;fake,&#8221; &#8220;AI,&#8221; or &#8220;not real.&#8221; High detection rates may signal creative fatigue more quickly than traditional avatars.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 1.25; margin: 0; text-align: left;\"><span style=\"color: #222222; font-weight: bold;\"><b>Why this matters right now<\/b><\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">The avatar space is still new enough that weird experiments can pay off big.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">We&#8217;re also seeing the emergence of synthetic UGC as a legitimate advertising category.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222;\">Tools like Tagshop are making it possible to create hundreds of realistic customer testimonials without any customers\u2026but of course, there\u2019s an ethical question there about how you\u2019d use this responsibly.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"background-color: transparent; margin: 0.0px 0.0px 0.0px 0.0px; padding: 0.0px 0.0px 0.0px 0.0px;\">\n<div>\n<h4 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Helvetica',Arial,sans-serif; font-size: 16px; font-weight: Bold; line-height: 1.125; margin: 0; text-align: left;\">AI MARKETING EVENTS<\/h4>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_15.48.20_-_A_black_high-tech_digital_background_featuring_futuristic_circuit_lines__glowing_elements__and_a_sleek__minimal_design._The_scene_is_in_landscape_orie.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<h3 style=\"color: var(--wt-text-on-background-color) !important; font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 1.25; margin: 0; text-align: left;\">\ud83d\uddd3\ufe0f <span style=\"font-weight: bold;\">Recommended AI marketing events<\/span><\/h3>\n<\/div>\n<div>\n<p>Whether you\u2019re building with AI, leading a marketing team, or just trying to stay sharp in a fast-moving space, events are still one of the best ways to plug in.<\/p>\n<\/div>\n<div>\n<p>Great events do more than just deliver content \u2014 they give you context. You get to see what other teams are testing, what\u2019s actually working, and where the market is headed.<\/p>\n<\/div>\n<div>\n<p>They\u2019re also one of the few places where you can meet like-minded people, talk shop with folks solving the same problems, and build a network that isn\u2019t purely algorithmic!<\/p>\n<\/div>\n<div>\n<p>Some top events to check out:<\/p>\n<\/div>\n<div style=\"padding: 12px 27px 12px 37px;\">\n<ul>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><b>\u00a0<\/b><span style=\"font-weight: bold;\"><b><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/aiasummit.ai\/?utm_source=ai-marketing-school&amp;utm_medium=s182-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener\">AI Agents Summit<\/a><\/b><\/span><b> (Virtual) \u2014 September 18\u201319, 2025<\/b>: Laser-focused on AI agents, copilots, and autonomous systems. If you&#8217;re experimenting with automating parts of your marketing workflow or interested in agent-based design, this one\u2019s worth attending.<\/p>\n<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\">\n<p style=\"text-align: left;\"><span style=\"font-weight: bold;\"><b><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s183-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener\">AI for Marketers Summit<\/a><\/b><\/span><b> (Virtual) \u2014 November 13\u201314, 2025<\/b>: Created specifically for marketing professionals. From prompt engineering to campaign automation, it\u2019s a practical look at how AI is being used right now in real teams.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<p>Hope you enjoyed this week\u2019s issue. <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/s0tq60ke.modx.dev\/\" target=\"_blank\" rel=\"noopener\">If you missed the last newsletter, you can read it here.<\/a><\/p>\n<\/div>\n<div>\n<p>If you found it useful, <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener\">please recommend it<\/a> to a friend or colleague.<\/p>\n<\/div>\n<div>\n<p>Until next time. Happy marketing.<\/p>\n<\/div>\n<div>\n<p>\u2014The AI Marketer<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<table style=\"border-collapse: collapse;\" role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"padding: 15px 15px 18px;\" align=\"left\">\n<h3 style=\"color: var(--wt-text-on-background-color); font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 20px; font-weight: Bold; line-height: 1.25; margin: 0; text-align: left;\">What did you think of this week&#8217;s email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: .75rem; line-height: 1rem; opacity: .75; padding: 0px 15px 15px; text-align: left;\" align=\"left\">\n<div style=\"padding: 12px 12px 12px 22px;\">\n<ul style=\"color: var(--wt-text-on-background-color); font-family: 'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif; font-size: 16px; line-height: 24px; list-style-type: none; margin-left: 25px; margin: 0; padding: 0;\">\n<li style=\"color: var(--wt-text-on-background-color); text-decoration-color: #2C81E5; text-decoration: underline;\"><a style=\"color: inherit;\" href=\"https:\/\/s0tq60ke.modx.dev\/login\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-skip-tracking=\"true\"> Loved it \ud83d\udd25\ud83d\udd25\ud83d\udd25\ud83d\udd25\ud83d\udd25 <\/a><\/li>\n<li style=\"color: var(--wt-text-on-background-color); text-decoration-color: #2C81E5; text-decoration: underline;\"><a style=\"color: inherit;\" href=\"https:\/\/s0tq60ke.modx.dev\/login\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-skip-tracking=\"true\"> Meh \ud83d\udd25\ud83d\udd25\ud83d\udd25 <\/a><\/li>\n<li style=\"color: var(--wt-text-on-background-color); text-decoration-color: #2C81E5; text-decoration: underline;\"><a style=\"color: inherit;\" href=\"https:\/\/s0tq60ke.modx.dev\/login\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-skip-tracking=\"true\"> Hated it \ud83d\udca7 <\/a><\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: .75rem; line-height: 1rem; opacity: .75; padding: 0px 15px 15px; text-align: left;\" align=\"left\">\n<p class=\"text-wt-text-on-background\" style=\"color: inherit;\"><a href=\"https:\/\/s0tq60ke.modx.dev\/login\" data-skip-tracking=\"true\"><span style=\"text-decoration: underline;\">Login<\/span><\/a> or <a href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" data-skip-tracking=\"true\"><span style=\"text-decoration: underline;\">Subscribe<\/span><\/a> to participate in polls.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week\u2019s issue: AI Marketing Update #1: SEMRush\u2019s content marketing report 2025 AI Marketing Update #2: GPT-5 falls out of the gates The Stack: The AI avatar factory AI Events: Our recommended AI marketing events for [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Week in AI Marketing: 2025 Content Trends, GPT-5 Backlash &amp; The Rise of AI Avatar Ads | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-\u2744\ufe0f\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Week in AI Marketing: 2025 Content Trends, GPT-5 Backlash &amp; The Rise of AI Avatar Ads | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week\u2019s issue: AI Marketing Update #1: SEMRush\u2019s content marketing report 2025 AI Marketing Update #2: GPT-5 falls out of the gates The Stack: The AI avatar factory AI Events: Our recommended AI marketing events for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-\u2744\ufe0f\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T13:30:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T20:10:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/7638e8e6-c2dc-4021-b458-ebc485865ba6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\"},\"headline\":\"This Week in AI Marketing: 2025 Content Trends, GPT-5 Backlash &#038; The Rise of AI Avatar Ads\",\"datePublished\":\"2025-09-01T13:30:20+00:00\",\"dateModified\":\"2026-08-07T20:10:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/\"},\"wordCount\":1977,\"publisher\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/7638e8e6-c2dc-4021-b458-ebc485865ba6.jpg\",\"articleSection\":[\"Newsletter Archive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/\",\"name\":\"This Week in AI Marketing: 2025 Content Trends, GPT-5 Backlash & The Rise of AI Avatar Ads | AI for Marketers Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/7638e8e6-c2dc-4021-b458-ebc485865ba6.jpg\",\"datePublished\":\"2025-09-01T13:30:20+00:00\",\"dateModified\":\"2026-08-07T20:10:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/#primaryimage\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/7638e8e6-c2dc-4021-b458-ebc485865ba6.jpg\",\"contentUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/7638e8e6-c2dc-4021-b458-ebc485865ba6.jpg\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/winter-is-coming-%e2%9d%84%ef%b8%8f\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This Week in AI Marketing: 2025 Content Trends, GPT-5 Backlash &#038; The Rise of AI Avatar Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\",\"name\":\"AI for Marketers Blog\",\"description\":\"Insights for Senior Marketing Leaders\",\"publisher\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\",\"name\":\"AI for Marketers Summit\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"contentUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"width\":468,\"height\":88,\"caption\":\"AI for Marketers Summit\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/ai-for-marketers-summit\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\",\"name\":\"Sam Jeans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"Sam Jeans\"},\"description\":\"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/author\\\/samjeans\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"This Week in AI Marketing: 2025 Content Trends, GPT-5 Backlash & The Rise of AI Avatar Ads | AI for Marketers Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-\u2744\ufe0f\/","og_locale":"en_US","og_type":"article","og_title":"This Week in AI Marketing: 2025 Content Trends, GPT-5 Backlash & The Rise of AI Avatar Ads | AI for Marketers Blog","og_description":"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week\u2019s issue: AI Marketing Update #1: SEMRush\u2019s content marketing report 2025 AI Marketing Update #2: GPT-5 falls out of the gates The Stack: The AI avatar factory AI Events: Our recommended AI marketing events for [&hellip;]","og_url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-\u2744\ufe0f\/","og_site_name":"AI for Marketers Blog","article_published_time":"2025-09-01T13:30:20+00:00","article_modified_time":"2026-08-07T20:10:52+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/7638e8e6-c2dc-4021-b458-ebc485865ba6.jpg","type":"image\/jpeg"}],"author":"Sam Jeans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sam Jeans","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/#article","isPartOf":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/"},"author":{"name":"Sam Jeans","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/person\/b24ed988e28aa8143b188798b98d4378"},"headline":"This Week in AI Marketing: 2025 Content Trends, GPT-5 Backlash &#038; The Rise of AI Avatar Ads","datePublished":"2025-09-01T13:30:20+00:00","dateModified":"2026-08-07T20:10:52+00:00","mainEntityOfPage":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/"},"wordCount":1977,"publisher":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/#primaryimage"},"thumbnailUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/7638e8e6-c2dc-4021-b458-ebc485865ba6.jpg","articleSection":["Newsletter Archive"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/","url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/","name":"This Week in AI Marketing: 2025 Content Trends, GPT-5 Backlash & The Rise of AI Avatar Ads | AI for Marketers Blog","isPartOf":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/#primaryimage"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/#primaryimage"},"thumbnailUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/7638e8e6-c2dc-4021-b458-ebc485865ba6.jpg","datePublished":"2025-09-01T13:30:20+00:00","dateModified":"2026-08-07T20:10:52+00:00","breadcrumb":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/#primaryimage","url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/7638e8e6-c2dc-4021-b458-ebc485865ba6.jpg","contentUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/7638e8e6-c2dc-4021-b458-ebc485865ba6.jpg","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/winter-is-coming-%e2%9d%84%ef%b8%8f\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/artificialintelligencesummit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"This Week in AI Marketing: 2025 Content Trends, GPT-5 Backlash &#038; The Rise of AI Avatar Ads"}]},{"@type":"WebSite","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#website","url":"https:\/\/artificialintelligencesummit.com\/blog\/","name":"AI for Marketers Blog","description":"Insights for Senior Marketing Leaders","publisher":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/artificialintelligencesummit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization","name":"AI for Marketers Summit","url":"https:\/\/artificialintelligencesummit.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/12\/AI-marketers-blog-logo.png","contentUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/12\/AI-marketers-blog-logo.png","width":468,"height":88,"caption":"AI for Marketers Summit"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/ai-for-marketers-summit\/"]},{"@type":"Person","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/person\/b24ed988e28aa8143b188798b98d4378","name":"Sam Jeans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Sam Jeans"},"description":"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.","url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/author\/samjeans\/"}]}},"authors":[{"term_id":26,"user_id":6,"is_guest":0,"slug":"samjeans","display_name":"Sam Jeans","avatar_url":{"url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg","url2x":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg"},"author_category":"1","first_name":"Sam","last_name":"Jeans","user_url":"","job_title":"","description":"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester.\r\n\r\nMy broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers."}],"_links":{"self":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/comments?post=723"}],"version-history":[{"count":5,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/723\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/723\/revisions\/972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media\/724"}],"wp:attachment":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media?parent=723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/categories?post=723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/tags?post=723"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}