{"id":727,"date":"2025-09-10T13:35:10","date_gmt":"2025-09-10T13:35:10","guid":{"rendered":"https:\/\/s0tq60ke.modx.dev\/?p=727"},"modified":"2026-08-07T20:10:52","modified_gmt":"2026-08-07T20:10:52","slug":"look-whos-late-to-the-party-%f0%9f%8d%8e","status":"publish","type":"post","link":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/","title":{"rendered":"Apple\u2019s AI Pivot Explained: The Story Behind Siri\u2019s Delay and the 2026 \u201cWorld Knowledge Answers&#8221; Launch"},"content":{"rendered":"<div class=\"wp-block-group\">\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/AI_MARKETING_SCHOOL_HEADER.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p><b>Hello marketers.<\/b> Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing.<\/p>\n<\/div>\n<div>\n<p>In this week\u2019s issue:<\/p>\n<\/div>\n<div>\n<ul style=\"font-size: 16px; line-height: 24px; list-style-type: disc; margin: 0px 0px 0px 25px; padding: 0;\">\n<li style=\"margin: 10px 0px 0px 0px;\"><b>AI Marketing Update<\/b>: Apple\u2019s AI rollout is around the corner<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><b>The Stack<\/b>: Emo prompting for better results<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><b>Consultant\u2019s Corner<\/b>: Cleaning up after AI \u2014 a profitable endeavour?<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><b>AI Events<\/b>: Our recommended AI marketing events for networking and connections<\/li>\n<\/ul>\n<\/div>\n<div>\n<p>Onwards!<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4>AI MARKETING UPDATE<\/h4>\n<\/div>\n<div>\n<h3 style=\"color: #222222; margin: 0;\"><span style=\"color: #222222; font-weight: bold;\"><b>Apple AI incoming?<\/b><\/span><\/h3>\n<\/div>\n<div>\n<p>For a while now, Apple has been the sleeping giant of AI. While OpenAI revolutionized chatbots and Google integrated AI into everything, Apple&#8230; well, Apple\u2019s releases have been lackluster or non-existent.<\/p>\n<\/div>\n<div>\n<p>To be fair, Tim Cook did expressly say in 2023\/24 that Apple wouldn\u2019t rush into AI, and whether or not the gamble can pay off long-term remains unknown.<\/p>\n<\/div>\n<div>\n<p>Other companies are investing billions into AI, yet struggling to see fair returns.<\/p>\n<\/div>\n<div>\n<p>But, it is still telling that Apple uses OpenAI\u2019s models in their devices for advanced queries and that Siri has been chucked on the backburner. It was once the dominant voice assistant, though that seems like a lifetime ago.<\/p>\n<\/div>\n<div>\n<p>At WWDC 2025, software engineering SVP Craig Federighi admitted Siri won&#8217;t arrive until &#8220;the coming year&#8221; (2026), meaning it doesn\u2019t work. It\u2019s a bad show considering that yesterday\u2019s iPhone launch also skipped over Apple Intelligence big-time.<\/p>\n<\/div>\n<div>\n<p>Seeing as Apple has now lost many of its top AI devs, it\u2019s definitely facing some internal issues.<\/p>\n<\/div>\n<div>\n<p>The numbers, meanwhile, don\u2019t speculate Apple has made a good call to shelf AI for now \u2013 it\u2019s the second-worst performer among the Magnificent Seven this year.<\/p>\n<\/div>\n<div>\n<h3 style=\"color: #222222; margin: 0;\"><span style=\"color: #434343;\">But\u2026Apple\u2019s AI revolution beckons<\/span><\/h3>\n<\/div>\n<div>\n<p>Apple could be heading for a turnaround in the AI arena with the announcement of its &#8220;<a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-09-03\/apple-plans-ai-search-engine-for-siri-to-rival-openai-google-siri-talks-advance?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=look-who-s-late-to-the-party\" target=\"_blank\" rel=\"noopener\">World Knowledge Answers<\/a>&#8221; \u2014 their own AI search engine for Siri to rival OpenAI and Perplexity, launching spring 2026.<\/p>\n<\/div>\n<div>\n<p>When this launches, we&#8217;re talking about billions of iPhone users getting AI-generated answers instead of clicking through to websites.<\/p>\n<\/div>\n<div>\n<p>The upgraded search experience will use a combination of text, photos, videos, and local points of interest, plus AI-powered summarization. It could instantly become one of the most influential sources of web traffic on the planet.<\/p>\n<\/div>\n<div>\n<p>Consider this: ChatGPT traffic surged from 10,000 domains getting referrals to over 30,000 in just a few months during 2024. That&#8217;s with a standalone app. Apple&#8217;s integration will be native to every iPhone, iPad, and Mac.<\/p>\n<\/div>\n<div>\n<p>The sheer scale of iOS could instantly make it a major player in AI search. This will prompt a massive marketing investigation attempting to understand how Apple AI search works\u2026<\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222; font-weight: bold;\"><b>It will also complete the loop<\/b><\/span>: Google, Apple, OpenAI\/MS, and Perplexity \u2013 all AI\u2019ifying the internet experience.<\/p>\n<\/div>\n<div>\n<p>The takeaway? AI search hasn\u2019t reached its endgame by any stretch. This probably is just the start.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4>THE STACK<\/h4>\n<\/div>\n<div>\n<h3 style=\"color: #222222; margin: 0;\"><span style=\"color: #222222; font-weight: bold;\"><b>What if being nice could drastically improve your AI results?<\/b><\/span><\/h3>\n<\/div>\n<div>\n<p>Here&#8217;s something I&#8217;ve personally noticed using AI for various work: it performs better when it\u2019s \u2018emotionally invested\u2019 in the topic.<\/p>\n<\/div>\n<div>\n<p>Sometimes this feels like it happens naturally, other times, it needs to be triggered or coaxed into it.<\/p>\n<\/div>\n<div>\n<p>This directly contradicts Google&#8217;s<a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/every.to\/also-true-for-humans\/mon-6-24?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=look-who-s-late-to-the-party\" target=\"_blank\" rel=\"noopener\"> Sergey Brin<\/a>, who said recently that AI performs better when you essentially threaten it with &#8220;physical violence&#8221; \u2014 though he admits &#8220;people feel weird about that, so we don&#8217;t really talk about that.&#8221;<\/p>\n<\/div>\n<style> .twitter-wrapper { max-width: 520px; }  @media only screen and (max-width: 640px) { .twitter-wrapper { padding-left: 15px; padding-right: 15px; } } <\/style>\n<div class=\"py-2\">\n<div class=\"twitter-wrapper mx-auto\">\n<div class=\"twitter-tweet twitter-tweet-rendered\" style=\"width: 100%; margin: 10px auto; display: flex; max-width: 550px;\"><iframe id=\"twitter-widget-0\" class=\"\" style=\"position: static; visibility: visible; width: 520px; height: 1398px; display: block; flex-grow: 1;\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1926588080552571335&amp;lang=en&amp;origin=https%3A%2F%2Faimarketingschool.beehiiv.com%2Fp%2Flook-who-s-late-to-the-party&amp;sessionId=6a1a65a8eceeac40f6fa61a3911ebd67b8167bb4&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1926588080552571335\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div>\n<p>Personally I\u2019ve had much more success with imbuing AI with positivity, though the research on emotional prompting reveals a fascinating battle between positive and negative strategies:<\/p>\n<\/div>\n<div>\n<p><span style=\"color: #434343;\">The case for positive emotional prompting:<\/span><\/p>\n<\/div>\n<div>\n<ul style=\"font-size: 16px; line-height: 24px; list-style-type: disc; margin: 0px 0px 0px 25px; padding: 0;\">\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Microsoft&#8217;s study<\/b><\/span>: In 2023, <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/arxiv.org\/abs\/2307.11760?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=look-who-s-late-to-the-party\" target=\"_blank\" rel=\"noopener\">Microsoft and university researchers<\/a> showed that incorporating emotional language into prompts can improve performance, truthfulness, and responsibility metrics by 8 to 10%. Phrases like &#8220;This is very important to my career&#8221; were among the most effective triggers.<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Google DeepMind&#8217;s &#8220;breathing&#8221; discovery<\/b><\/span>: Simply telling AI to<a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/arxiv.org\/abs\/2309.03409?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=look-who-s-late-to-the-party\" target=\"_blank\" rel=\"noopener\"> &#8220;take a deep breath&#8221;<\/a> achieved 80.2% accuracy compared to only 34% without emotional prompting. What&#8217;s remarkable is that this prompt was actually discovered by an AI tasked with finding better prompts \u2014 and most of its winning variations used positive emotional language.<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Stronger models respond better<\/b><\/span>: The research shows that more powerful models (GPT-4 versus GPT-3.5) respond significantly better to positive emotional prompts, and combining multiple emotional stimuli improves performance even further.<\/li>\n<\/ul>\n<\/div>\n<div>\n<p>So what is Brin on about? The case for threatening AI:<\/p>\n<\/div>\n<div>\n<ul style=\"font-size: 16px; line-height: 24px; list-style-type: disc; margin: 0px 0px 0px 25px; padding: 0;\">\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Mixed results at best<\/b><\/span>:<a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.theneuron.ai\/explainer-articles\/do-you-need-to-threaten-ai-to-get-better-results-we-investigated-so-you-dont-have-to?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=look-who-s-late-to-the-party\" target=\"_blank\" rel=\"noopener\"> May 2024 research<\/a> on &#8220;NegativePrompt: Leveraging Psychology for Large Language Models Enhancement via Negative Emotional Stimuli&#8221; found inconsistent results \u2014 some tasks improved, others didn&#8217;t. It wasn&#8217;t the silver bullet some developers claimed.<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Politeness research contradicts threats<\/b><\/span>: Studies found that<a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.frontiersin.org\/journals\/artificial-intelligence\/articles\/10.3389\/frai.2025.1543603\/full?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=look-who-s-late-to-the-party\" target=\"_blank\" rel=\"noopener\"> impolite prompts often result in poor performance&#8221;<\/a> while overly polite language doesn&#8217;t guarantee better outcomes either. The sweet spot appears to be moderate.<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Negative strategies backfire<\/b><\/span>: Research specifically shows that &#8220;adopting a negative and rude stance yields the opposite effect, making models less likely to generate&#8221; quality responses in many scenarios. When researchers tested disinformation generation, rude prompts were actually less effective than polite ones.<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Famous developer tricks don&#8217;t scale<\/b><\/span>: While viral examples like Riley Goodside threatening Google Bard to get JSON formatting worked in specific instances back in 2023, systematic testing shows these don&#8217;t consistently improve performance across tasks.<\/li>\n<\/ul>\n<\/div>\n<style> .twitter-wrapper { max-width: 520px; }  @media only screen and (max-width: 640px) { .twitter-wrapper { padding-left: 15px; padding-right: 15px; } } <\/style>\n<div class=\"py-2\">\n<div class=\"twitter-wrapper mx-auto\">\n<div class=\"twitter-tweet twitter-tweet-rendered\" style=\"width: 100%; margin: 10px auto; display: flex; max-width: 550px;\"><iframe id=\"twitter-widget-1\" class=\"\" style=\"position: static; visibility: visible; width: 520px; height: 967px; display: block; flex-grow: 1;\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1657397962723696640&amp;lang=en&amp;origin=https%3A%2F%2Faimarketingschool.beehiiv.com%2Fp%2Flook-who-s-late-to-the-party&amp;sessionId=6a1a65a8eceeac40f6fa61a3911ebd67b8167bb4&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1657397962723696640\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div>\n<p>On balance, the evidence suggests Brin\u2019s statement is bad advice. So why does positivity help AI perform?<\/p>\n<\/div>\n<div>\n<p>It isn&#8217;t because AI has feelings or anything remotely emotional at all \u2013 it&#8217;s pure pattern recognition.<a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/learnprompting.org\/docs\/advanced\/zero_shot\/role_prompting?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=look-who-s-late-to-the-party\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><\/p>\n<\/div>\n<div>\n<p><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/learnprompting.org\/docs\/advanced\/zero_shot\/role_prompting?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=look-who-s-late-to-the-party\" target=\"_blank\" rel=\"noopener\">Large Language Models<\/a> are trained on data where emotional urgency and passion correlate with more detailed, thorough human responses.<\/p>\n<\/div>\n<div>\n<p>Broadly, when you prime AI to be &#8220;excited&#8221; about a topic, you&#8217;re accessing training patterns associated with expert-level, passionate outputs.<\/p>\n<\/div>\n<div>\n<p>Meanwhile, threatening language is often associated with lower-quality, defensive, or evasive responses in human communication \u2013 patterns the AI has learned to replicate.<\/p>\n<\/div>\n<div>\n<p>You may have heard AI loves role play (hence why so many prompts are built around stuff like, \u2018you are a pro xxx with 50+ years expertise in\u2026).\u00a0This plays on the same dynamic.<\/p>\n<\/div>\n<div>\n<h3 style=\"color: #222222; margin: 0;\"><span style=\"color: #434343;\">Simple emotional triggers that transform output<\/span><\/h3>\n<\/div>\n<div>\n<p><span style=\"color: #222222; font-weight: bold;\"><b>Instead of<\/b><\/span>: &#8220;Write a blog post about email marketing in the age of AI&#8221;<\/p>\n<\/div>\n<div>\n<p><span style=\"color: #222222; font-weight: bold;\"><b>Try<\/b><\/span>: &#8220;Email marketing in the age of AI is such a fascinating topic! Email marketing is one of the highest-ROI channels, and I&#8217;m genuinely curious about your take on the latest automation strategies. What do you think are the most compelling angles here?&#8221; You\u2019ll then follow up \u201cCan you write me a blog post?\u201d<\/p>\n<\/div>\n<div>\n<p>The difference in output quality can be remarkable. In one of my tests with Claude, the emotionally invested AI went ahead and pulled up some stats and used them to write a great, up-to-date piece without being prompted to. <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/claude.ai\/share\/60a29ca9-b642-44ad-b739-ba96a728a7fb?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=look-who-s-late-to-the-party\" target=\"_blank\" rel=\"noopener\">Check out the chat<\/a>.<\/p>\n<\/div>\n<div>\n<p>The alternative tended to be bland, though sometimes unpredictable, as the prompt itself is vaguer and more open-ended.<\/p>\n<\/div>\n<div>\n<p>This is a very basic example. I find emotional prompting \u2014 getting AI to passionately grasp its topic \u2014 works best when the AI isn\u2019t really grasping the topic or instruction. Or not really \u2018thinking\u2019 but merely producing an efficient, superficial response.<\/p>\n<\/div>\n<div>\n<h3 style=\"color: #222222; margin: 0;\"><span style=\"color: #434343;\">How to apply emotional prompting systematically<\/span><\/h3>\n<\/div>\n<div>\n<p>Here&#8217;s a systematic method that works across different content types:<\/p>\n<\/div>\n<div>\n<ul style=\"font-size: 16px; line-height: 24px; list-style-type: disc; margin: 0px 0px 0px 25px; padding: 0;\">\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Step 1: Prime with genuine excitement<\/b><\/span> &#8220;I&#8217;m genuinely fascinated by [topic] because&#8230;&#8221; &#8220;This is such an interesting challenge&#8230;&#8221; &#8220;I just discovered something exciting about&#8230;&#8221;<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Step 2: Ask for their perspective<\/b><\/span> &#8220;What do you think is the most interesting angle here?&#8221; &#8220;What excites you most about this topic?&#8221; &#8220;What would you take differently?&#8221;<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Step 3: Build on their enthusiasm<\/b><\/span> &#8220;That&#8217;s exactly what I was thinking! Can you help me develop that further?&#8221; &#8220;I love that perspective \u2014 how would you apply it to&#8230;&#8221;<\/li>\n<\/ul>\n<\/div>\n<div>\n<p>A few other tested ideas:<\/p>\n<\/div>\n<div>\n<ul style=\"font-size: 16px; line-height: 24px; list-style-type: disc; margin: 0px 0px 0px 25px; padding: 0;\">\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Temporal excitement<\/b><\/span>: &#8220;I just discovered&#8230;&#8221; or &#8220;I&#8217;m just realizing&#8230;&#8221; creates urgency and freshness<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Intellectual curiosity<\/b><\/span>: &#8220;I&#8217;m torn between two strategies&#8230;&#8221; engages the AI&#8217;s problem-solving capabilities<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Appeal to expertise<\/b><\/span>: &#8220;As someone who understands [topic], what would you suggest&#8230;&#8221; triggers deeper knowledge<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"color: #222222; font-weight: bold;\"><b>Collaborative framing<\/b><\/span>: &#8220;Help me figure this out&#8230;&#8221; makes the AI feel like a partner rather than a tool<\/li>\n<\/ul>\n<\/div>\n<div>\n<p>Yes, threatening AI in some way can be tempting too (guilty). But some patience and positivity can genuinely lead to better outcomes, as the research also suggests.<\/p>\n<\/div>\n<div>\n<p>Even a 10% improvement is going to boost your efforts significantly when accumulated across hundreds or thousands of AI interactions.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<h4>CONSULTANT\u2019S CORNER<\/h4>\n<\/div>\n<div>\n<h3 style=\"color: #222222; margin: 0;\"><span style=\"color: #222222; font-weight: bold;\"><b>The gold rush of AI cleanup \u2014 and how to cash in on the mess<\/b><\/span><\/h3>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_Sep_10__2025__08_04_49_PM762216.png\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<p>While everyone&#8217;s rushing to implement AI, there&#8217;s a lucrative market emerging: fixing AI disasters.<\/p>\n<\/div>\n<div>\n<p><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.bbc.com\/news\/articles\/c51n0pp40vro?utm_source=aimarketingschool.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=look-who-s-late-to-the-party\" target=\"_blank\" rel=\"noopener\">Sarah Skidd<\/a>, a product marketing manager, was recently paid for 20 hours to completely rewrite AI-generated website copy for a hospitality client. What was supposed to save money created a host of problems instead.<\/p>\n<\/div>\n<div>\n<p>&#8220;It was the kind of copy that you typically see in AI copy \u2014 just very basic; it wasn&#8217;t interesting,&#8221; says Skidd. &#8220;It was supposed to sell and intrigue but instead it was very vanilla.&#8221;<\/p>\n<\/div>\n<div>\n<p>Sophie Warner&#8217;s digital marketing agency has seen a surge in requests from clients who turned to ChatGPT for quick fixes but ran into problems. One client added AI-suggested code to their website that crashed the site and created security vulnerabilities. The fix cost \u00a3360 and three days of downtime.<\/p>\n<\/div>\n<div>\n<p>&#8220;We often have to charge an investigation fee to find out what has gone wrong, as they don&#8217;t want to admit it,&#8221; Warner says. &#8220;The process of correcting these mistakes takes much longer than if professionals had been consulted from the beginning.&#8221;<\/p>\n<\/div>\n<div>\n<p>Prof Feng Li from Bayes Business School suggests companies are too optimistic about what current AI tools can do, lacking proper implementation strategy.<\/p>\n<\/div>\n<div>\n<p>We have to bear in mind, too, that not everyone is equally AI savvy or fully understands the trade-offs with using the technology. On the flip side, those experienced with AI might go too far the other way \u2013 we might recognize what we deem AI misuse (dodgy images, approach, landscape, navigate overuse) which actually looks fine to anyone else.<\/p>\n<\/div>\n<div>\n<p>Nevertheless, there\u2019s an opportunity here to firstly educate potential clients about the value of quality AI and secondly outcompete others who offer AI-related services without backing it up quality-wise.<\/p>\n<\/div>\n<div>\n<p>The economy here is pretty interesting in itself. AI is practically giving people jobs!<\/p>\n<\/div>\n<div>\n<p>Here are three potential areas for consultancy:<\/p>\n<\/div>\n<div>\n<h3 style=\"color: #222222; margin: 0;\"><span style=\"color: #434343;\">1. The emergency cleanup<\/span><\/h3>\n<\/div>\n<div>\n<p>Simple and reactive. Companies may have already implemented AI poorly and need urgent fixes.<\/p>\n<\/div>\n<div>\n<p>Common scenarios include rewriting robotic AI content, fixing broken automations, fixing website issues, and recovering from AI-generated security problems.<\/p>\n<\/div>\n<div>\n<p>Copywriter Kashish Barot in Gujarat reports that <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/www.searchenginejournal.com\/relying-too-much-on-ai-is-backfiring-for-businesses\/550600\/#:~:text=Kashish%20Barot%2C%20a%20copywriter%20based,it's%20a%20few%20minutes'%20work.#\" target=\"_blank\" rel=\"noopener\">90% of her work is now editing AI-generated content<\/a> to make it sound human. The demand is so high that writers are building entire businesses around this single service.<\/p>\n<\/div>\n<div>\n<p>\u201cAI really makes everyone think it\u2019s a few minutes\u2019 work. However, good copyediting, like writing, takes time because you need to think and not just curate like AI.\u201d<\/p>\n<\/div>\n<div>\n<h3 style=\"color: #222222; margin: 0;\"><span style=\"color: #434343;\">2. Strategic AI implementation<\/span><\/h3>\n<\/div>\n<div>\n<p>Instead of fixing disasters, you&#8217;re preventing them through proper planning and implementation.<\/p>\n<\/div>\n<div>\n<p>The value proposition is avoiding the expensive mistakes others are making. This requires deep understanding of AI limitations plus strong traditional marketing skills.<\/p>\n<\/div>\n<div>\n<p>Clients need AI strategies, not just AI tools \u2014 they need someone who understands both the technology&#8217;s benefits and its limitations.<\/p>\n<\/div>\n<div>\n<p>The key is positioning yourself as the expert who knows when to use AI versus when human expertise is essential.<\/p>\n<\/div>\n<div>\n<h3 style=\"color: #222222; margin: 0;\"><span style=\"color: #434343;\">3. Quality assurance\u00a0<\/span><\/h3>\n<\/div>\n<div>\n<p>Companies want to use AI but need oversight to ensure quality and prevent disasters.<\/p>\n<\/div>\n<div>\n<p>Services include comprehensive AI usage audits, ongoing quality monitoring, proper AI usage training programs, and development of proven AI workflow templates. This creates steady recurring revenue from companies that want to use AI responsibly.<\/p>\n<\/div>\n<div>\n<p>Most should aim to be &#8220;AI realists&#8221; \u2013 experts who know when to use AI and when traditional methods work better.<\/p>\n<\/div>\n<div>\n<p>While I don\u2019t want to undermine any AI evangelists out there, the middle ground \u2014 practical AI expertise combined with strong traditional skills \u2014 is wide open.<\/p>\n<\/div>\n<\/div>\n<div style=\"background-color: transparent; margin: 0.0px 0.0px 0.0px 0.0px; padding: 0.0px 0.0px 0.0px 0.0px;\">\n<div>\n<h4>AI MARKETING EVENTS<\/h4>\n<\/div>\n<div style=\"padding-left: 15px; padding-right: 15px;\">\n<div style=\"padding: 20px 0px 20px 0px;\"><img decoding=\"async\" style=\"margin: 0 auto 0 auto; width: 100%;\" src=\"https:\/\/s0tq60ke.modx.dev\/wp-content\/uploads\/2025\/09\/DALL_E_2025-03-22_15.48.20_-_A_black_high-tech_digital_background_featuring_futuristic_circuit_lines__glowing_elements__and_a_sleek__minimal_design._The_scene_is_in_landscape_orie.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<div>\n<h3 style=\"color: #222222; margin: 0;\">\ud83d\uddd3\ufe0f <span style=\"font-weight: bold;\">Recommended AI marketing events<\/span><\/h3>\n<\/div>\n<div>\n<p>Whether you\u2019re building with AI, leading a marketing team, or just trying to stay sharp in a fast-moving space, events are still one of the best ways to plug in.<\/p>\n<\/div>\n<div>\n<p>Great events do more than just deliver content \u2014 they give you context. You get to see what other teams are testing, what\u2019s actually working, and where the market is headed.<\/p>\n<\/div>\n<div>\n<p>They\u2019re also one of the few places where you can meet like-minded people, talk shop with folks solving the same problems, and build a network that isn\u2019t purely algorithmic!<\/p>\n<\/div>\n<div>\n<p>Some top events to check out:<\/p>\n<\/div>\n<div>\n<ul style=\"font-size: 16px; line-height: 24px; list-style-type: disc; margin: 0px 0px 0px 25px; padding: 0;\">\n<li style=\"margin: 10px 0px 0px 0px;\"><b>\u00a0<\/b><span style=\"font-weight: bold;\"><b><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/aiasummit.ai\/?utm_source=ai-marketing-school&amp;utm_medium=s182-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener\">AI Agents Summit<\/a><\/b><\/span><b> (Virtual) \u2014 September 18\u201319, 2025<\/b>: Laser-focused on AI agents, copilots, and autonomous systems. If you&#8217;re experimenting with automating parts of your marketing workflow or interested in agent-based design, this one\u2019s worth attending.<\/li>\n<li style=\"margin: 10px 0px 0px 0px;\"><span style=\"font-weight: bold;\"><b><a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/artificialintelligencesummit.com\/?utm_source=ai-marketing-school&amp;utm_medium=s183-event-listing&amp;utm_campaign=ai-partners\" target=\"_blank\" rel=\"noopener\">AI for Marketers Summit<\/a><\/b><\/span><b> (Virtual) \u2014 November 13\u201314, 2025<\/b>: Created specifically for marketing professionals. From prompt engineering to campaign automation, it\u2019s a practical look at how AI is being used right now in real teams.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<div>\n<p>Hope you enjoyed this week\u2019s issue. <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/s0tq60ke.modx.dev\/p\/winter-is-coming\" target=\"_blank\" rel=\"noopener\">If you missed the last newsletter, you can read it here.<\/a><\/p>\n<\/div>\n<div>\n<p>If you found it useful, <a class=\"link\" style=\"-webkit-text-decoration: underline #2C81E5; color: #2c81e5; text-decoration: underline #2C81E5; word-break: break-word;\" href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" target=\"_blank\" rel=\"noopener\">please recommend it<\/a> to a friend or colleague.<\/p>\n<\/div>\n<div>\n<p>Until next time. Happy marketing.<\/p>\n<\/div>\n<div>\n<p>\u2014The AI Marketer<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group\">\n<table style=\"border-collapse: collapse;\" role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"padding: 15px 15px 18px;\" align=\"left\">\n<h3 style=\"color: var(--wt-text-on-background-color); margin: 0;\">What did you think of this week&#8217;s email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: .75rem; line-height: 1rem; opacity: .75; padding: 0px 15px 15px;\" align=\"left\">\n<div style=\"padding: 12px 12px 12px 22px;\">\n<ul style=\"color: var(--wt-text-on-background-color); font-size: 16px; line-height: 24px; list-style-type: none; margin-left: 25px; margin: 0; padding: 0;\">\n<li style=\"color: var(--wt-text-on-background-color); text-decoration-color: #2C81E5; text-decoration: underline;\"><a style=\"color: inherit;\" href=\"https:\/\/s0tq60ke.modx.dev\/login\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-skip-tracking=\"true\"> Loved it \ud83d\udd25\ud83d\udd25\ud83d\udd25\ud83d\udd25\ud83d\udd25 <\/a><\/li>\n<li style=\"color: var(--wt-text-on-background-color); text-decoration-color: #2C81E5; text-decoration: underline;\"><a style=\"color: inherit;\" href=\"https:\/\/s0tq60ke.modx.dev\/login\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-skip-tracking=\"true\"> Meh \ud83d\udd25\ud83d\udd25\ud83d\udd25 <\/a><\/li>\n<li style=\"color: var(--wt-text-on-background-color); text-decoration-color: #2C81E5; text-decoration: underline;\"><a style=\"color: inherit;\" href=\"https:\/\/s0tq60ke.modx.dev\/login\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-skip-tracking=\"true\"> Hated it \ud83d\udca7 <\/a><\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: .75rem; line-height: 1rem; opacity: .75; padding: 0px 15px 15px;\" align=\"left\">\n<p class=\"text-wt-text-on-background\" style=\"color: inherit;\"><a href=\"https:\/\/s0tq60ke.modx.dev\/login\" data-skip-tracking=\"true\"><span style=\"text-decoration: underline;\">Login<\/span><\/a> or <a href=\"https:\/\/s0tq60ke.modx.dev\/subscribe\" data-skip-tracking=\"true\"><span style=\"text-decoration: underline;\">Subscribe<\/span><\/a> to participate in polls.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<style> p span[style*=\"font-size\"] { line-height: 1.6; } p {margin-left:15px; margin-right: 15px;} <\/style>\n<div>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week\u2019s issue: AI Marketing Update: Apple\u2019s AI rollout is around the corner The Stack: Emo prompting for better results Consultant\u2019s Corner: Cleaning up after AI \u2014 a profitable endeavour? AI Events: Our recommended AI marketing [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":728,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"ppma_author":[26],"class_list":["post-727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-archive","author-samjeans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple\u2019s AI Pivot Explained: The Story Behind Siri\u2019s Delay and the 2026 \u201cWorld Knowledge Answers&quot; Launch | AI for Marketers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-\ud83c\udf4e\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple\u2019s AI Pivot Explained: The Story Behind Siri\u2019s Delay and the 2026 \u201cWorld Knowledge Answers&quot; Launch | AI for Marketers Blog\" \/>\n<meta property=\"og:description\" content=\"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week\u2019s issue: AI Marketing Update: Apple\u2019s AI rollout is around the corner The Stack: Emo prompting for better results Consultant\u2019s Corner: Cleaning up after AI \u2014 a profitable endeavour? AI Events: Our recommended AI marketing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-\ud83c\udf4e\/\" \/>\n<meta property=\"og:site_name\" content=\"AI for Marketers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T13:35:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T20:10:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_Sep_10__2025__06_36_50_PM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\"},\"headline\":\"Apple\u2019s AI Pivot Explained: The Story Behind Siri\u2019s Delay and the 2026 \u201cWorld Knowledge Answers&#8221; Launch\",\"datePublished\":\"2025-09-10T13:35:10+00:00\",\"dateModified\":\"2026-08-07T20:10:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/\"},\"wordCount\":2233,\"publisher\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/ChatGPT_Image_Sep_10__2025__06_36_50_PM.jpg\",\"articleSection\":[\"Newsletter Archive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/\",\"name\":\"Apple\u2019s AI Pivot Explained: The Story Behind Siri\u2019s Delay and the 2026 \u201cWorld Knowledge Answers\\\" Launch | AI for Marketers Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/ChatGPT_Image_Sep_10__2025__06_36_50_PM.jpg\",\"datePublished\":\"2025-09-10T13:35:10+00:00\",\"dateModified\":\"2026-08-07T20:10:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/#primaryimage\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/ChatGPT_Image_Sep_10__2025__06_36_50_PM.jpg\",\"contentUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/ChatGPT_Image_Sep_10__2025__06_36_50_PM.jpg\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/look-whos-late-to-the-party-%f0%9f%8d%8e\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple\u2019s AI Pivot Explained: The Story Behind Siri\u2019s Delay and the 2026 \u201cWorld Knowledge Answers&#8221; Launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\",\"name\":\"AI for Marketers Blog\",\"description\":\"Insights for Senior Marketing Leaders\",\"publisher\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#organization\",\"name\":\"AI for Marketers Summit\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"contentUrl\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AI-marketers-blog-logo.png\",\"width\":468,\"height\":88,\"caption\":\"AI for Marketers Summit\"},\"image\":{\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/ai-for-marketers-summit\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24ed988e28aa8143b188798b98d4378\",\"name\":\"Sam Jeans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"Sam Jeans\"},\"description\":\"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.\",\"url\":\"https:\\\/\\\/artificialintelligencesummit.com\\\/blog\\\/p\\\/author\\\/samjeans\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple\u2019s AI Pivot Explained: The Story Behind Siri\u2019s Delay and the 2026 \u201cWorld Knowledge Answers\" Launch | AI for Marketers Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-\ud83c\udf4e\/","og_locale":"en_US","og_type":"article","og_title":"Apple\u2019s AI Pivot Explained: The Story Behind Siri\u2019s Delay and the 2026 \u201cWorld Knowledge Answers\" Launch | AI for Marketers Blog","og_description":"Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week\u2019s issue: AI Marketing Update: Apple\u2019s AI rollout is around the corner The Stack: Emo prompting for better results Consultant\u2019s Corner: Cleaning up after AI \u2014 a profitable endeavour? AI Events: Our recommended AI marketing [&hellip;]","og_url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-\ud83c\udf4e\/","og_site_name":"AI for Marketers Blog","article_published_time":"2025-09-10T13:35:10+00:00","article_modified_time":"2026-08-07T20:10:52+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_Sep_10__2025__06_36_50_PM.jpg","type":"image\/jpeg"}],"author":"Sam Jeans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sam Jeans","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/#article","isPartOf":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/"},"author":{"name":"Sam Jeans","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/person\/b24ed988e28aa8143b188798b98d4378"},"headline":"Apple\u2019s AI Pivot Explained: The Story Behind Siri\u2019s Delay and the 2026 \u201cWorld Knowledge Answers&#8221; Launch","datePublished":"2025-09-10T13:35:10+00:00","dateModified":"2026-08-07T20:10:52+00:00","mainEntityOfPage":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/"},"wordCount":2233,"publisher":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/#primaryimage"},"thumbnailUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_Sep_10__2025__06_36_50_PM.jpg","articleSection":["Newsletter Archive"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/","url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/","name":"Apple\u2019s AI Pivot Explained: The Story Behind Siri\u2019s Delay and the 2026 \u201cWorld Knowledge Answers\" Launch | AI for Marketers Blog","isPartOf":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/#primaryimage"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/#primaryimage"},"thumbnailUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_Sep_10__2025__06_36_50_PM.jpg","datePublished":"2025-09-10T13:35:10+00:00","dateModified":"2026-08-07T20:10:52+00:00","breadcrumb":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/#primaryimage","url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_Sep_10__2025__06_36_50_PM.jpg","contentUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/09\/ChatGPT_Image_Sep_10__2025__06_36_50_PM.jpg","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/artificialintelligencesummit.com\/blog\/p\/look-whos-late-to-the-party-%f0%9f%8d%8e\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/artificialintelligencesummit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Apple\u2019s AI Pivot Explained: The Story Behind Siri\u2019s Delay and the 2026 \u201cWorld Knowledge Answers&#8221; Launch"}]},{"@type":"WebSite","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#website","url":"https:\/\/artificialintelligencesummit.com\/blog\/","name":"AI for Marketers Blog","description":"Insights for Senior Marketing Leaders","publisher":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/artificialintelligencesummit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#organization","name":"AI for Marketers Summit","url":"https:\/\/artificialintelligencesummit.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/12\/AI-marketers-blog-logo.png","contentUrl":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2025\/12\/AI-marketers-blog-logo.png","width":468,"height":88,"caption":"AI for Marketers Summit"},"image":{"@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/ai-for-marketers-summit\/"]},{"@type":"Person","@id":"https:\/\/artificialintelligencesummit.com\/blog\/#\/schema\/person\/b24ed988e28aa8143b188798b98d4378","name":"Sam Jeans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Sam Jeans"},"description":"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester. My broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers.","url":"https:\/\/artificialintelligencesummit.com\/blog\/p\/author\/samjeans\/"}]}},"authors":[{"term_id":26,"user_id":6,"is_guest":0,"slug":"samjeans","display_name":"Sam Jeans","avatar_url":{"url":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg","url2x":"https:\/\/artificialintelligencesummit.com\/blog\/wp-content\/uploads\/2026\/08\/Sam-Jeans.jpeg"},"author_category":"1","first_name":"Sam","last_name":"Jeans","user_url":"","job_title":"","description":"I\u2019m a writer and marketer specializing in AI, search, and emerging technologies, with particular expertise in SEO, AIO, and LLMO. My work explores how AI is changing the way brands create content, reach audiences, and compete for visibility across both traditional search and AI-driven platforms. I\u2019ve also helped develop AI-led ranking techniques used by organizations including Apple, Waymo, and Forrester.\r\n\r\nMy broader writing and marketing experience spans SaaS, enterprise technology, machine learning, and Web3, with published work for organizations including Gartner, Panasonic, Epicor, and The Independent. I bring a mix of technical understanding, marketing strategy, and editorial experience to my writing, with a focus on making complex AI developments practical and useful for marketers."}],"_links":{"self":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/comments?post=727"}],"version-history":[{"count":21,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/727\/revisions"}],"predecessor-version":[{"id":970,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/posts\/727\/revisions\/970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media\/728"}],"wp:attachment":[{"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/media?parent=727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/categories?post=727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/tags?post=727"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/artificialintelligencesummit.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}