Sydney Myers

AI Transformation Lead
H&R Block

Sydney leads AI transformation on the media team within marketing at H&R Block, enabling the organization to scale marketing systems and drive growth through automation and artificial intelligence.

A Google Certified Generative AI Leader, Sydney focuses on the strategic orchestration of AI workflows that balance efficiency, impact, and humanity. Her approach is informed by over 15 years of digital media experience, ranging from building global audiencees to managing branded communications for companies operating in niche markets. She is passionate about helping marketers leverage AI to scale performance in ways that are simple, practical, and genuinely exciting.

Outside of the marketing world, she is a dedicated leatherworker, an avid collector of books that she will someday read, and a Lego hobbyist.

Sydney Myers’s Session

2:00 p.m.–2:45 p.m. PT — Thursday, February 25, 2027

LIVE DEMO: Competitive Intelligence at AI Speed: Systems for Real-Time Market Signal and Response

Market intelligence no longer waits for a quarterly deck. This session looks at the systems teams use to sense competitive signals in real time and respond at the same speed, without drowning in noise.

Check out our early bird ticket prices!
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