Joya Scarlata

Director of Marketing
InterraIT

 Joya Scarlata is a sought-after speaker and marketing and AI strategy leader who regularly delivers talks and workshops at universities and leading industry conferences on how artificial intelligence is reshaping modern marketing. Her work is trusted by marketing leaders, students, and executives looking to move beyond AI hype and into practical, strategy-led adoption.

She currently serves as Director of Marketing at a global IT services firm, where she operates at the intersection of marketing strategy, AI implementation, and organizational transformation. Joya is known for her ability to translate complex AI concepts—such as AI literacy —into clear, actionable frameworks that marketers can immediately apply.

A TEDx speaker, co-host of The Marketer’s Guide to the AI Galaxy podcast, and author of the Signals & Strategy newsletter, Joya’s insights have reached audiences across higher education, B2B organizations, and international marketing communities. Her work empowers marketers to lead confidently in an AI-driven world—without losing sight of human judgment, creativity, and strategic thinking.

Joya Scarlata’s Session

10:00 a.m.–12:00 p.m. PT — Tuesday, February 23, 2027

Workshop A: The AI Judgment Lab: Build the Review Layer for Agent-Driven Marketing

As AI agents take on more of the marketing workflow, the hard part is no longer producing output — it's knowing which recommendations to trust. In this hands-on lab, small groups will pressure-test realistic agent-generated campaign recommendations before they influence strategy or budget decisions, uncovering flawed evidence, overconfident forecasts, and unsupported assumptions.

From there, participants will build a practical review framework for their own team, defining which decisions AI can make independently, which need a quick human check, and which require leadership approval.

Attendees will leave with:

  • A tiered review framework tailored to their team
  • Clear escalation triggers for identifying questionable AI recommendations
  • A decision-rights model they can put into practice right away
Check out our early bird ticket prices!
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