Sharat Dwibhasi

11:00 a.m.–11:45 a.m. PT — Wednesday, February 24, 2027

Case Study: The AI Operating Model: How to Run Marketing When Agents Do the Execution

When agents handle the execution, the marketing org itself has to be redesigned around them. This case study walks through a real operating model: how work gets briefed, routed, and reviewed when humans set direction and AI does the doing. You'll see how roles, rituals, and accountability shift, where humans stay in the loop, and what a team running this way actually looks like on an ordinary Tuesday.