Ian Bruce

Vice President, Principal Analyst
Forrester

Ian is a vice president and principal analyst with more than 20 years of international experience managing marketing, brand, and communications strategies for B2B companies.

Ian Bruce’s Session

9:00 a.m.–9:45 a.m. PT — Thursday, February 25, 2027

Keynote Panel: The Next 18 Months: What AI Capabilities Are Coming and How to Build Org Readiness Now

A forward look at the AI capabilities landing over the next 18 months — what's real, what's near, and what it changes. Leaders share how to build organizational readiness now, so you absorb what's coming instead of scrambling to catch up.

Check out our early bird ticket prices!